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Coca-Cola®Driving Engagement
with MobileMobile Marketing Association
May 10, 2017
Classified - Confidential
Classified - Confidential
Brand Love
Dependability
Commitment
Intimacy
Integrity
Passion
Authenticity
Classified - Confidential
Brand Love has evolved
Dependability
Commitment
Intimacy
Integrity
Passionate
Authenticity
meaning
purpose for me
contextual
relevant
Classified - Confidential
A Mobile Mindset for Connected Coca-Cola
TV
SOCIAL
CUSTOMERS
VENDING
COKE.COM/OFFERS
MOBILE COUPONS
Classified - Confidential
Mobile mustAdd Value to the Consumer
Second ScreenExperience
TV
CUSTOMERS
In-Store Engagement Precision
COKE.COM/OFFERS
Mobile Wallet
VENDING
SOCIALNative Apps
Snackable
MOBILE COUPONS
Consumer Convenience
Classified - Confidential
Mobile mustPrioritize Business Growth
Second ScreenExperience
CTA
TV
CUSTOMERS
In-Store Engagement
Partner Apps
MOBILE COUPONS
Precision
CRM
COKE.COM/OFFERS
Consumer Convenience
Trial
Mobile Wallet
Seamless Payments
VENDING
SOCIALNative Apps
Snackable
Link to Buy
Classified - Confidential12
Mobile mustBe Tied to a Data Strategy
Second ScreenExperience
CTA
TV
CUSTOMERS
In-Store Engagement
Partner Apps
MOBILE COUPONS
Precision
CRM
COKE.COM/OFFERS
Consumer Convenience
Trial
Mobile Wallet
Seamless Payments
VENDING
SOCIALNative Apps
Snackable
Link to Buy
Classified - Confidential
CONNECTING YOUR BRAND ECOSYSTEM IS THE FIRST STEP TO MEETING THE
CONSUMER WHERE THEY ARE
1