CODES AND CONVENTIONS OF OPENING TITLES IN FILM

The Purpose of Openings in Film The Opening of a movie is the chance to grab the

audiences attention while setting the tone for the movie. The opening will largely not explain the story or characters, but establish the atmosphere for the movie.

The title sequence is there to show the creative talent that went into the movie. It shows the names of such roles as:

• Director• Screenwriter• Main Cast• Writer• The origins and the origins writer (what it is based off, such as the

book title)• Producer• Publisher• Distributor

Analysis of a Film Opening

The opening to the horror comedy ‘Zombieland’ begins with a shot of Washington DC as it has been decimated by an unknown force. This sets the location of the movie (America) and the tone (horror movie) within the first few seconds of the opening.

Analysis of a Film Opening

There is then a zoom out to a CG created world that looks as if it’s being opened from underneath. This sets the atmosphere and shows the audiences a spectacle that will put them into the mood for watching a horror movie.

Analysis of a Film Opening

The shot of the woman sliding across the ground uses CG text to demonstrate a rule for living in the world, this gives a view of the dark humour and lets the audience know that the film is suitable for a more mature audience, as blood and death are constantly present.

Analysis of a Film Opening

As the titles begin to roll in slow motion, it immediately shows the production company before showing the cast members, and finally showing the title of the movie ‘Zombieland’.

Analysis of a Film Opening

After the title of the movie is shown, it then shows the editor, followed by the producer and writer. Finally the director at the very end, allowing the whole cast to be viewed before the film starts.

Analysis of a Film Opening

‘Zombieland’ follows the codes and conventions of film well. It establishes the location and sets the mood, it then proceeds to flow fluidly into the opening credits where it shows the main cast, the production company, the writer, producer and the director. All while constantly keeping the atmosphere and tone while drawing the audience in to watch the film.