COFFEE-

COFFEE THE GREAT SOBERER

COFFEE THE GREAT SOBERER

Coffee, the sober drink, the mighty nourishment of the brain, which unlike other spirits,

heightens purity and lucidity: coffee, which clears the clouds of the imagination and their gloomy weight; which illuminates the reality of

things suddenly with the flash of truth Jules Michelet, French historian (1798-1874)

Coffee, the sober drink, the mighty nourishment of the brain, which unlike other spirits,

heightens purity and lucidity: coffee, which clears the clouds of the imagination and their gloomy weight; which illuminates the reality of

things suddenly with the flash of truth Jules Michelet, French historian (1798-1874)

Coffee HistoryCoffee History Originated in Africa Maronite Monk legend Originally used for religious rituals Early 16th century coffee houses opened outside

Constantinople. Mocha. Arabian drink. Coffee as an Alternative to alcohol 17th century coffee houses began to pop up all over Europe Dutch controlled coffee, later french spread it (Java) By 19th century, the americas took over: Brazil and Colombia,

main producers today Next to oil, it is the most important commodity in the world

economy

Originated in Africa Maronite Monk legend Originally used for religious rituals Early 16th century coffee houses opened outside

Constantinople. Mocha. Arabian drink. Coffee as an Alternative to alcohol 17th century coffee houses began to pop up all over Europe Dutch controlled coffee, later french spread it (Java) By 19th century, the americas took over: Brazil and Colombia,

main producers today Next to oil, it is the most important commodity in the world

economy

Top Ten Coffee Producing CountriesTop Ten Coffee Producing Countries

1. Brazil 6. Ethiopia

2. Columbia 7. India

3. Indonesia 8. Guatemala

4. Vietnam 9. Cote d’Ivoire

5. Mexico 10. Uganda

StarbucksStarbucks

1971 first Starbucks opens in Seattle

Name comes from a character in “Moby Dick”

1980’s= rise of the espresso bar in Europe

Starbucks begins specializing in espresso recipes

1971 first Starbucks opens in Seattle

Name comes from a character in “Moby Dick”

1980’s= rise of the espresso bar in Europe

Starbucks begins specializing in espresso recipes

By the 21st century, Starbucks has over 6,000 locations in over 30 countries

Offers not just coffee but food and tea products as well

Franchises all over the world and even supplies hotels, restos, and schools

By the 21st century, Starbucks has over 6,000 locations in over 30 countries

Offers not just coffee but food and tea products as well

Franchises all over the world and even supplies hotels, restos, and schools

Problems now!!!, economic crisis in States, Starbucks is expensive

The barista The barista "barista" refers to one who has acquired some level of expertise in the preparation of espresso-based coffee drinks. "barista" refers to one who has acquired some level of expertise in the preparation of espresso-based coffee drinks.

a "coffee sommelier;" a professional who is highly skilled in coffee preparation, with a comprehensive understanding of coffee, coffee blends, espresso, quality,coffee varieties, roast degree, espresso equipment, maintenance, latte art, Communiacting skillsKnowledge of costumersFast and reliable coffee service

Compare / comment / analyze with baristas in Manila (starbucks)Based on personal experiences

Coffe shop / Cafeteria Coffe shop / Cafeteria

Concept, not just about coffee Social aspect Menus Coffee shops in Manila

Concept, not just about coffee Social aspect Menus Coffee shops in Manila

Main Species of Coffee Main Species of Coffee Coffee Arabica: Accounts for 75-80% of the world’s production. More

refined flavor, contain about 1% caffeine by weight. Arabica tree yields 1-1.5 pounds of green coffee/year. Sensitive to climate. Higher altitudes

Coffee Robusta: 10-15% of world production, average quality, thrive in temps of 24-30°C, harsh in taste, single - dimensional high yield plant resistant to disease, 2% caffeine, 2-3 pounds of green coffee per year, used in the processing of instant coffee and popular commercial blends. Grown in lower altitudes.

Coffee Liberica: Lesser known species, similar to robusta

All of these are grown in the Philippines!

Coffee Arabica: Accounts for 75-80% of the world’s production. More refined flavor, contain about 1% caffeine by weight. Arabica tree yields 1-1.5 pounds of green coffee/year. Sensitive to climate. Higher altitudes

Coffee Robusta: 10-15% of world production, average quality, thrive in temps of 24-30°C, harsh in taste, single - dimensional high yield plant resistant to disease, 2% caffeine, 2-3 pounds of green coffee per year, used in the processing of instant coffee and popular commercial blends. Grown in lower altitudes.

Coffee Liberica: Lesser known species, similar to robusta

All of these are grown in the Philippines!

There are hundreds of species, but these are the main ones

Coffee CultivationCoffee Cultivation

The Plant-Coffee plants have deep green leaves

resembling laurel, may grow to the height of 10-15 meters!

-They may live as long as 60 years, but are productive for 15-20 years

The Plant-Coffee plants have deep green leaves

resembling laurel, may grow to the height of 10-15 meters!

-They may live as long as 60 years, but are productive for 15-20 years

The FlowerThe Flower

Clusters of small white flowers from on the secondary branches of the coffea shrub in continuous cycles throughout the year.

Known for pungently rich perfume They wither within a few days to produce

their fruit

Clusters of small white flowers from on the secondary branches of the coffea shrub in continuous cycles throughout the year.

Known for pungently rich perfume They wither within a few days to produce

their fruit

The FruitThe Fruit

The fruit of the coffea plant resembles a cherry- bright red, with sweet, soft pulp and two beans in the middle

Arabica beans are flatter and oblong Robusta is convex and rounder with straight

center furrow

The fruit of the coffea plant resembles a cherry- bright red, with sweet, soft pulp and two beans in the middle

Arabica beans are flatter and oblong Robusta is convex and rounder with straight

center furrow

The HarvestThe Harvest

Coffea plants may carry green fruit, red fruit and overripe fruit due to continuous blossoming

Most accurate way of harvesting is hand picking, leaving unripe fruits on branch to further ripen

Coffea plants may carry green fruit, red fruit and overripe fruit due to continuous blossoming

Most accurate way of harvesting is hand picking, leaving unripe fruits on branch to further ripen

Processing: extracting beans from cherries

Processing: extracting beans from cherries

The Dry Process-coffee cherries spread out in the fresh air to sun dry-put through a hulling machine to free beans-produces natural or “unwashed” green coffees

The Wet Process-fruit put in pulping machines that free the seeds-beans are then washed in large tanks to remove any pulp remaining-The washed beans are then sun dried, polished, and electronically sorted to weed

out defective beans-They are then finally graded for size, form and color

**This operation triggers chemical reactions in Arabica beans that enhance their flavor and quality

The Dry Process-coffee cherries spread out in the fresh air to sun dry-put through a hulling machine to free beans-produces natural or “unwashed” green coffees

The Wet Process-fruit put in pulping machines that free the seeds-beans are then washed in large tanks to remove any pulp remaining-The washed beans are then sun dried, polished, and electronically sorted to weed

out defective beans-They are then finally graded for size, form and color

**This operation triggers chemical reactions in Arabica beans that enhance their flavor and quality

SelectionSelection

No other agricultural product is put through such a continual series of quality control tests as coffee is

Selected beans must meet the quality and taste specifications required for proper blending.

No other agricultural product is put through such a continual series of quality control tests as coffee is

Selected beans must meet the quality and taste specifications required for proper blending.

ShipmentShipment

Green beans are shipped unroasted in 60 kg bags from producing countries

Green beans preserve their unique characteristics longer than the roasted beans

Green beans are shipped unroasted in 60 kg bags from producing countries

Green beans preserve their unique characteristics longer than the roasted beans

BlendingBlending

To produce coffee varieties of the finest quality, there must be a balance of taste, richness of aromas and body.

Therefore superior beans of different origins and characteristics are blended to achieve the best result.

To produce coffee varieties of the finest quality, there must be a balance of taste, richness of aromas and body.

Therefore superior beans of different origins and characteristics are blended to achieve the best result.

RoastingRoasting

Gives coffee its unique aroma, taste and color

Beans lose 20% of weight through moisture evaporation

Beans expand by 60% in volume Longer the roast and the higher the temp,

the stronger and more intense is the final flavor

Gives coffee its unique aroma, taste and color

Beans lose 20% of weight through moisture evaporation

Beans expand by 60% in volume Longer the roast and the higher the temp,

the stronger and more intense is the final flavor

Coffee SitesCoffee Sites

CoffeeHits.com coffeegeek.com baristamagazine.com home-barista.com espressotop50.com http://www.coffeeboard.com.ph/

CoffeeHits.com coffeegeek.com baristamagazine.com home-barista.com espressotop50.com http://www.coffeeboard.com.ph/