Coffee and Flavored Syrup

STATE OF C-STORE COFFEE

“While c-stores lose on quality,” Mark DiDomenico, director of business development for Chicago-based Datassential said, “they win with these customers on convenience and customization.” -cspnet.com

At 22%, c-stores rank behind doughnut stores (36%), coffeehouses (35%) and quick-serve restaurants (24%) on a combination of coffee elements, including taste, temperature, freshness and levels of service. -cspnet.com

% OF FOODSERVICE SALES % of Hot Beverage Sales

2013 2014 % Change 76.80% 77.30% 0.50%

Gross Margin % 2013 2014 % Change 55.12% 55.92% 0.80%

60% of Americans drink coffee daily and 34% drink gourmet coffee products daily -NACS State of the Industry Report- 2014

-NACS State of the Industry Report- 2014

CUSTOMIZATION More than half of

consumers surveyed reported that customization is highly important in creating good value.

Hot beverage stations that feature a variety of coffee and tea flavors, creamer options and syrup pumps allow endless combinations for consumers that want to personalize their morning cup of coffee.

“Customization is an increasing aspect of consumers’ food and beverage expectations,” - Melissa Abbott, senior director of culinary insights for The Hartman Group, Bellevue, Wash.

“From Coke’s Freestyle machine with over 100 choices to the millennial desire to try a new beverage every week, we see no sign of this desire for personalization abating.”

-CSNews.com

-CSNEWS.COM

CONSUMERS UNDERSTAND THE IMPORTANCE OF SELECTION:

• 41% of consumers reported that they would be more likely to purchase hot beverages from convenience stores instead of restaurants or other foodservice outlet if the c-store offered a variety of flavored creamers.

• 37% of consumers would be more likely to purchase hot beverages from convenience stores if there were more syrups and add-ins available.

• 44% would visit c-stores over other foodservice outlets if there were a variety of milk products offered.

-CSPnet.com

The increasing variety of formats and flavors in the U.S. retail coffee market has proven effective at luring younger consumers to the beverage

FLAVOR SEASONALITY

Dunkin’ Donuts gained 27% of revenue in Q4 2013, when it sold Red Velvet and Salted Caramel seasonal flavor. -Bloomberg.com

-CSNews.com

KEY TAKE-AWAYS

Customization is key

Grasping the new generation of coffee drinkers

Millennials love to do things their way, meaning flavors they want

People want ever-changing flavors to fit their moods and the seasons

Seasons becoming more of a lifestyle identifier on all aspects of life including beverage selection

FLAVORS INCLUDE

Caramel

Hazelnut

Mocha

Cinnamon

Almond

French Vanilla

Sugar-free Caramel

Sugar-free French Vanilla

2016 SEASONAL FLAVORS

Pumpkin Spice

Butterscotch

Salted Vanilla

Cinnamon Roll

Crème Brule

Honeysuckle

Peppermint Mocha

GROWING GOURMET

Eden Gourmet has QUADRUPLED its sales of our delectable coffee and tea syrups in the past 3 years.

GROWING GOURMET

Eden gourmet has over DOUBLED the amount of offerings in the line, including seasonal and even coffee toppers to spice up the experience

EDEN GOURMET WILL BRING YOUR STORE INTO THE WORLD OF

CUSTOMIZATION AND GRAB THE NEW GENERATION OF COFFEE

DRINKERS.