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COGNITIVEEVALUATION
THEORY
OLEG ANDREEVSAS15028
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COGNITIVE EVALUATION THEORYMEANING
• TWO motivation !t"m• Intrinsic motivators: motivation
t#at $om"
%&om t#" a$t'a( )"&%o&man$" o% t#" *o+,•
A$#i"v"m"nt- &")oni+i(it! an. $om)"t"n$",
• Extrinsic motivators: motivation t#at$om" %&om a
)"&on/ "nvi&onm"nt-$ont&o((". +! ot#"&,
• a!- )&omotion- %"".+a$- o&in3 $on.ition
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E4TRINSIC
MOTIVATORS
INTRINSIC
MOTIVATORS
NOT
TRADITIONALLYELIEVED
DEPENDENT
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BUT COGNITIVE EVALUATION THEORYSAYS:
I !xtrinsic r!"ar#s ar! $s!#
Intrinsic r!"ar#s #!riv!# %&
in#ivi#$a' r!#$c!s
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WHY DOES SUCH AN OUTCOMEOCCUR6
E7t&ini$ Int&ini$ L"v"( o% R"a&. Motivato&
Motivation
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• T#" In.ivi.'a(
"7)"&i"n$" a (o o%
$ont&o( ov"& #i#"& on
+"#avio& o t#at )&"vio'int&ini$ +"#avio&
.imini#",
•
T#' an in.ivi.'a()"&$")tion o% $a'ation
o% #! #"#" o& on a
ta i (ot,
T#" )#"nom"non #a))"n
+"$a'"
2 9 : 8 10 120
2
9
:
8
10
12
19E7t&ini$ v Int&ini$ motivato&
"7int&iti$ Co('mn1
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•W#"n )"o)(" a&" to(. t#at t#"! i((
&"$"iv" a tan3i+(" &"a&.,
RE(ARD RATHER THAN TAS) ***
•SOLUTION: v!r%a' r!"ar#s s!!m to +!!,
,!o,'! mor! oc$s!# on tas+ an#!nco$ra-! t.!m #o %!tt!r/
;OCUS
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OUTGROWTH O; COGNITIVE
EVALUATION THEORY
• D"3&"" to #i$# a
)"&on &"aon %o&)'&'in3 a 3oa(
iconsist!nt it#)"&on int"&"t an.$o&" va('",
SEL0CONCORDANCE
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•
I% )"o)(" )'&'" 3oa(.'" to intrinsic
int!r!st
• I% )"o)(" )'&'" 3oa(
.'" to !xtrinsic
int!r!st
• I; GOAL ATTAINED< HAY
• I; GOAL UNATTAINED< HAY =)&o$" o% t&ivin3i
%'n>
• LESS LI?ELY TO ATTAIN GOALS< UNHAY
• GOALS a&" (" m"anin3%'(,
SEL0 CONCORDANCE
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CONCLUSION
• EMLOYEE VIEW@• C#oo" 'ita+(" *o+
• Ta" ') a *o+ %o& &"aon ot#"& t#an
"7t&ini$ &"a&.
• EMLOYER VIEW@ =%&om o&3aniation vi">• Mana3"&
n"". to )&ovi." int&ini$ &"a&. in a..ition to
"7t&ini$
in$"ntiv"
• &ovi." &"$o3nition- '))o&t "m)(o!"" 3&ot#
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THAN? YOU ;OR YOURATTENTION B
