References Adelson, Edward H. (2005). "Checkershadow Illusion".
Retrieved from
http://web.mit.edu/persci/people/adelson/checkershadow_illusion.html
Bargh, John A.; Chen, Mark; Burrows, Laura (1996). "Automaticity of
Social Behavior: Direct Effects of Trait Construct and Stereotype
Activation on Action". Journal of and Social Psychology 71 (2).
PMID 8765481 UIdler, Sabina. (2011). Use Gestalt Laws to Improve
Your UX. Designmodo. Retrieved from
http://designmodo.com/use-gestalt-laws-to-improve-your- ux/ Larson,
Kevin. (2004). The Science of Word Recognition. Microsoft
Typography. Retreived from
http://www.microsoft.com/typography/ctfonts/wordrecognition.aspx
Friedenberg, J, & Silverman, G. (2005). Cognitive science: an
introduction to the study of mind. Sage Publications, Inc.
Slide 3
What is Cognitive Science? Variety of different fields
Philosophy, Psychology, Neurology, AI, HCI Exploration of the human
mind What makes is think? How does our brain work? ANN, AI, Expert
Systems
Slide 4
Checker Shadow Illusion
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Checker Shadow Illusion 2
Slide 6
Priming Effect Effect of implicit memory Exposure to a stimulus
influences response to later stimulus Effects influence stereotypes
Study by Bargh Subjects primed with words Stereotypes associate the
words influenced behavior