© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

Cognitive Threat Analytics on Cisco Cloud Web Security

Cisco Partner Confidential: Not For Distribution: Under NDA

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2Cisco Confidential 2© 2013 Cisco and/or its affiliates. All rights reserved.

Most organizations, large and small, have already been compromised and don’t even know it: 100 percent of business networks analyzed by Cisco have traffic going to websites that host malware.- Cisco 2014 Annual Security Report

The Realities of Today’s Threat Landscape

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

Cognitive is a cloud-based solution that reduces time to discovery of threats operating inside the network.

Continuous Monitoring for Threats After an Attack

Identifies new threats

Learns from what it sees

Adapts over time

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

Problems with Traditional Threat Monitoring

Admin

Rules Based• Dependent on complex

manual rule sets• Subject to human limitations

and biases

Time Consuming• Takes weeks or months to

setup • Requires constant tuning

Security Team

Highly Complex• Often requires a trained team

of experts to manage and maintain

111010000 110 0111

Unable to keep up with the latest threats

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

Easy Setup

Cognitive discovers threats on its own…just turn it on.

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

Normal… or Not?

Cognitive spots symptoms of infection using behavioral anomaly detection algorithms and trust modeling

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

Learns and Adapts

Cognitive uses machine learning to learn from what it sees and adapt over time

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

Potential Threat

Behavioral Analysis

Anomaly Detection

Machine Learning

Internal Users

Identifying Threats with Cognitive Threat Analytics

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

Cognitive: Benefits

• Active, continuous monitoring for threats that have penetrated defenses

• Accurate and fast identification of threats stops the spread of an attack

• Consistent and reliable spotting of new exploits by focusing on anomalous behavior

• Advanced statistical modeling and machine learning that make more accurate determinations

• Adaptive capabilities that can respond to new threats as they emerge

• No need to create and maintain manual rule sets

• No need for human intervention

Reduced time to discovery

Security that evolves

Easy setup and maintenance

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

Licensing and Release Date

• Licensed feature on Cisco Cloud Web Security

• Part of Premium license bundle that includes Advanced Malware Protection (AMP)

• Available in April 2014

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

Call to Action

Opportunity

Next Steps

• Upgrade existing Cisco CWS customers to Premium license

• Leverage as entry point for displacing competitors

• Target midsize accounts with limited Security staff

• Schedule a demo to showcase key features

• Download selling aides to learn more

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12Cisco Confidential 12© 2013 Cisco and/or its affiliates. All rights reserved.

What’s In It for Partners

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

What’s in it for Partners• Be more competitive and profitable with broader portfolio of integrated solutions• Capture the huge Installed base - 35,000 customers, 60,000 appliances 250M

users• Increase revenue with more migration, upsell, and acquisition opportunities • Create recurring revenue streams with value added services

More revenue.

Stronger partners.

Plenty of opportunity.

• Act as a trusted Security advisor with integrated solutions and pre validated designs

• New specialization is easier, faster, and cheaper for partners.• Specialized partners equals more sales.

• Enhance profitability with Cisco programs and incentives• Keep sales moving while securing new opportunities.• Two new security campaigns create demand — today.

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

Security Promotions | Available in all regions• Up to 60% savings • Switching, Wireless, Cisco Prime Infrastructure, and Cisco Identity Services Engine (ISE)• Until July 26, 2014

Unified Access Breakaway

Cisco ASA 5500 to Cisco ASA 5500-X Next-

Generation Firewall Migration

Try and Buy Program for Email and Web

Security

Cisco BYOD (Bring Your Own Device)

Smart Solution Promotion

• Up to 15% trade-in credit• Migrate to Cisco ASA 5500-X appliances with TMP• Until April 30, 2014

• 90-day free try and buy options• Cisco Email or Web Security solution• Ongoing

• Up to 60% off • When purchasing ISE and WLAN at the same time• Until July 26, 2014

http://www.cisco.com/web/partners/incentives_and_promotions/index.html

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

Make Security Services an IntegralPart of Your Services Business Strategy

PROFESSIONALSERVICES

SUPPORTSERVICES

• Drive Incremental Services Revenue

• Increase Margins Using Automation

• Provide Extra Coverage and Support During Security Technology Transitions

• Increase Service Value and Customer Loyalty

Optimize Your Existing Practice

• Gain Expertise to Deliver New Professional Security Services

• Help Your Customers Evolve and Develop a Security Strategy

• Align your customers security strategy with their business objectives

• Leverage Cisco Assets to Build a Managed Services Practice

Quickly Expand intoNew Practices

MANAGEDSERVICES

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

Next Steps…

ReadyFamiliarize with

New Cisco Security Portfolio

GoClose

the Deal

SetStart Customer Conversations

• Capture the Opportunity - Sell Cisco

• Combine Bundles, Promotions, Services & Capital

• Attach Technical Services

• Close the Deal• Register the Deal for Credits

• Educate Yourself

• Launch Page: www.cisco.com/go/rsa-partner-launch

• Identify Key Prospects

• Position Value-Added Security Services

• Leverage Tools & Offers

• UA Breakaway• TMP• Cisco BYOD Smart Solution

• Start Conversations

• Use Security Marketing Campaigns and Partner Resources

• Next Generation Threat Defense (Avail end of Feb)

• Safeguarding Your Organization

• Assess & Discover

• Security Assessments• Services for Migration• Cisco Security Services• Cisco Validated Designs

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

Partner ResourcesRSA Partner Launch ResourcesExecutive Briefing Center (EBC) PresentationSecurity Partner Launch At-A-Glance

Partner LinksCisco Partner Brand ExchangeCisco Partner CentralCisco Partner Marketing CentralSell ServicesCisco CapitalCisco Competitive Edge PortalCisco Partner Education ConnectionCisco Security Partner CommunityPartner Incentives and PromotionsSourcefire Acquisition ResourcesSteps to Success

Promotions and IncentivesUnified Access Breakaway PromotionCisco ASA 5500 to Cisco ASA 5500-X Next-Generation Firewall MigrationTry and Buy Program for Email and Web SecurityCisco BYOD (Bring Your Own Device) Smart Solution PromotionCisco Smart Acceleration Uncovered Rebate PromotionSMARTnet 3 for 2 PromotionPartner-Fast TrackDisti –Fast TrackFree Content Security Appliance Promo

Security CampaignsNext Generation Threat DefenseEmail and Web SecuritySecure Data CenterCisco Partner Marketing Central

Related Security LinksPartner Architecture Home PageUse Case Tool and ResourcesSales and Marketing Resources

ServicesCisco Branded Security Services Collaborative Security ServicesGlobal Proposal Services

Technical ServicesSmart CarePartner Support ServiceSMARTnetSmart Net Total Care

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

Thank You