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m e d i a k i t 2 0 1 7
c o i n d e s k
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Who We Are (And What Makes Us Different)
Leading news, research & events business in the bitcoin, digital currency & blockchain space.
• Most sought after editorial team & most experienced business unit.
• Most-referenced price page in the digi-tal currency sector.
• Read by investors, developers, and senior executives in the technology & financial space.
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Site Metrics 1MM+unique visitors
5MMpageviews
36%mobile & app
65%repeat visitors
59%desktop
2+minaverage duration
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Audience Metrics
Investors, traders,senior executives
90% Male65% 25-44Education
38% North America
20%
Northern & Western Europe
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Map of Products
Display
Sponsored Content
Events
ConsultingResearch
e v e n t s
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Consensus
Attendees & Sponsors
Financial, Insurance, Healthcare Institutions, Blockchain Startups, Financial Media, Enterprise Tech Giants, Investment Firms, National Government Agencies.
Position at Institution
CEOs 13%, Other C-Suite 20%, VPs/Managing Directors, Partners/Principals, Portfolio/Fund Managers, Head of Innovation
Top 15 Countries
United StatesCanadaUKAustraliaJapanBrazilChinaGermanyItalyKoreaIndiaNetherlandsSwedenIsraelIreland
Attendance
2017
2500estimated
2016
1500
2015
600
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Other Opportunities
ConstructBlockchain developer
conferences.
Curated by and catered to technologists.
CoinDesk on Tap
Monthly intimate events held at CoinDesk HQ.
Live Streamed to Facebook.
Executive ReceptionsBreak-bread with your clients while increasing your
exposure.
d i s p l a y a d v e r t i s i n g
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Cross Screen Display Media
Consistent brand presence on CoinDesk:
• Standard formats: 728x90, 300x600, 300x250
• Mobile Formats: 320x50
• High impact units
• Geotargeted campaigns
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Sponsored Pages
Price & Calculator Pages
Sponsorship
• Exclusive takeover• Monthly & Quarterly Sponsorship
Trading Button
• 120x60 buttons dedicated to the price pages• Consistent reminder of exchange’s existence
for traders using BPI for price data
1.9MM page views
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Sponsored Pages
Knowledge Guides
370,000 monthly pvs
• Exclusive takeover• Monthly & Quarterly
Sponsorship• Coming soon: Blockchain &
Ethereum guides
Mobile Apps
1.5MM screen views
Exclusive sponsorship
s p o n s o r e d c o n t e n t
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Sponsored Emails
• Sponsorship of the CoinDesk Daily and Weekly newsletters
• Purchased on a weekly basis
• 19% open rate
30,000subscribers
DAILY NEWSLETTER
32,000 subscribers
WEEKLY NEWSLETTER
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Sponsored Webinars
Collaborate with research/editorial on deep-dives on a specific blockchain-related topic.
Sponsor receives:
• Branding on webinar• Branding in every email announcement• Branding on house ads
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Conversations Deep editorial dives into a relevant blockchain industry subject with 10+ unique articles over the course of a month.
In content co-branded leaderboard on dedicated Conversation landing page and all individual story pages.
Corresponding display campaign advertising the month’s Conversation.
Example: Year in Review
80,000 unique page views
15% of December website traffic
25,000 reached on Facebook
1,000+ retweets & 500+ likes on Twitter
