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© SAP AG 2009. All rights reserved. / Page 1 SAP Community Network  Collaboration and Co-Innovation for Business Value Gail Moody-Byrd Senior Director of Marketing for the SAP Community Network

Collaboration and Co-Innovation for Business Value

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© SAP AG 2009. All rights reserved. / Page 1

SAP Community Network

 

Collaboration and Co-Innovation

for Business Value

Gail Moody-ByrdSenior Director of Marketing for the SAP Community Network

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Business Reinvention is the NormExtreme Market Forces Demand Constant Enterprise Evolution

Collaboration

Speed of Change

Globalization

Business Networks

Consumerization

Reinventionas a Constant

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…To “build to adapt”From “built to last”…

Business Transformation

Driven by Customer Requirements and Competitive Dynamics

Consolidation and efficiency

Command and control

Internal R&D

Mechanical

Monolithic

Rigid

Agility and innovation

Connect and collaborate

Co-innovation

Organic

Modular 

Fluid

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Increase value, to all stakeholders,consistently, faster, and better 

n Improve business process efficiency

n Optimize current infrastructureand resources

n Innovate and differentiate

n

“Do More with Less” 

Companies Are Under Extraordinary Pressure 

Constrained Resources

Increased Workload

Increase Value

Shorter Cycles

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You Need a New Way of Working

Faster – Smarter – Cheaper 

PProjectList

P

PProject

List

PPP

nShave time and save costs

nIncrease effectiveness

nAnticipate and capitalize on change

nUp-skill the staff 

nFoster collaborative work styles

nFast and effective way to source

solutions when seeking to buy

n

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SAP Community Network (SCN)

A Rich, Global Network of Communities and Assets

Customers

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Accelerate & Expand Your Team’s SuccessConnect, Collaborate, Co-Innovate with a Network of Experts

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Accelerate & Expand Your Team’s SuccessConnect, Collaborate, Co-Innovate with a Network of Experts

Collaboration

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Accelerate & Expand Your Team’s SuccessConnect, Collaborate, Co-Innovate with a Network of Experts

Collaboration Content

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Accelerate & Expand Your Team’s SuccessConnect, Collaborate, Co-Innovate with a Network of Experts

Downloads and ToolsCollaboration Content

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Downloads and ToolsCollaboration Skills DevelopmentContent

Accelerate & Expand Your Team’s SuccessConnect, Collaborate, Co-Innovate with a Network of Experts

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Downloads and ToolsCollaboration Skills DevelopmentContent

Accelerate & Expand Your Team’s SuccessConnect, Collaborate, Co-Innovate with a Network of Experts

Marketplace

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CollaborationGain Experience, Answers, & Insight from the Global Network

nExtraordinary diversity of membersnWorldwide membership of 

customers, partners, employees

& others

nBusiness, process, and technical

users  with substantial SAP

expertisenVariety of roles in 20+ industries

nCollaborative support for every phase

of work from business process

design through platform

implementation and ongoing

optimization

nHighly active and engaged

nConsumers Contributors Mentors

nRecognition and reputation

nAugmented by in-person events

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Content Access a massive storehouse of collective experience & insight

nBest and next practices

nInsight from every region and industry

nWide-ranging roles, perspectives,experiences

nBusiness process information

nBusiness process models

nIndustry solution maps

nBusiness insight

nTechnical and product documentation

nArticles, presentations, FAQs, webcast

nSAP NetWeaver 

nSAP BusinessObjects BI tools

nSAP Business Suite applications

nEnterprise Services library

n

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Downloads and ToolsLeverage and try with the latest technology and innovations

nDownloads of SAP Software

nSAP NetWeaver main releases(ABAP)

nSAP NetWeaver CE (Java)

nSAP BusinessObjects trials

nPre-release beta code

nBusiness process models

nEnterprise Services Workplace

nTemplates, plug-ins, and samples

nToolsets & widgets

nCode Exchange

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Skills DevelopmentEmpower your team to enhance and extend their expertise

nSelf-directed continuing educationnOnline SAP training and

tutorials

nVideos, demos, Virtual SAPTechEd

nLearning on Demand – premium

nExtensive catalog and librarynArticles, whitepapers,

presentationsnSort by skill level, date,

source

nPoints and recognition program

nIndication of expertise

nProfessional reputation

nSupports all competency levels

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SAP EcoHub

Trusted site to discover, evaluate, and buy solutions

 olutionMarketplace

nEnabling Accelerated Discovery

n

nDelivering the Power of Insight

n

nOffering Trusted Engagement

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Diverse NetworksFor Business & IT with features for your company and your staff 

Online community-poweredmarketplace to discover,

evaluate, and buy partner andSAP solutions

Common business andtechnology standards for 

lower-cost integration

Customer-driven SOAspecs for developmentand deployment in ESR

IT pros, developers, and enterprise architectsconfigure, install, run, optimize, innovate on

the SAP NetWeaver platform

Insights onbusiness intelligence andinformation management

Business analysts andconsultants share best

practice businessprocesses

Students andprofessors learn,

connect, collaborate

Companies Individuals

      B     u      s 

      i     n     e      s      s 

      T     e      c 

      h     n

      i     c      a 

       l

University

Alliance

Community

BusinessObjects

Community

Business Process

Expert Community

SAP Developer Network

Standards

and Open Source

SAP EcoHub

Enterprise

Services Community

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SCN Enables Greater ValueLeveraging the communities maximizes your SAP investment

Speed – accelerate execution through access totechnologies, models, and a network of experts

Efficiencies – reduce wasted resources, cycles, and

money, by re-using existing experiences and solutions

Impact – drive higher quality and better business results

by leveraging the community and known best practices

Insight – innovate and differentiate with the benefit of 

collective wisdom and a broad perspective

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Vibrant & Supportive Communities

Deep resources make your company more effective

~ 2 million members

> 200 countries and territories

~ 30,000 new members / month

Members

~ 1,000,000 unique visitors / month

> 27 million total visits in 2009~ 20 million pages viewed / month

Traffic

> 200,000 have contributed

> 70,000 last year alone

> 9,000 highly active – lifetime

> 5,000 bloggersContributors

~ 6,000 posts / day in 200+ forums

> 1 million topic threads

> 6 million total messagesMomentum

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Delivering Customer Value

Enhanced value-add from leveraging SCN

Florida’s investment in anSAP tax and revenuemanagement solutionyielded a 9:1 ROI

“ Extending our solution…required a very different

business process. With BPX,we tapped into experts andlaunched faster leveraging

the work of others.”

Louis PanebiancoFlorida Department of Revenue

Pacific Coast Feather foundbest practices in thecommunity to adapt their SAP solutions for accountingrules in China

“ By researching our issue inthe Business Process Expert

community, we saved a lot of money in consulting fees andtime in our search for 

information.”

Marielena Withnell Director of BusinessInformation Systems

Pacific Coast Feather 

Siemens' developers activelytap into SDN to enhancework with SAP technologies 

“ Siemens resolvesNetWeaver-related technical

problems using SDN 50%faster than through other channels.”

Richard HirschSenior Portal/SAP NetWeaver ® 

ConsultantSiemens IT Solutions

and Services

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Delivering Industry Best PracticesHeadlines from the Press and Analysts

ly within the tech industry — and offers a good example of the potential. SAP is one of the leaders in the scale, div

nferences where customers can meet with IT experts, software developers, and, most important, each other. These

“ THE

mbers of its community direct access to senior management to provide feedback on products, services, and strateg

SAP ranks in the top ten of "the world's most valuable brands based on how they leverage social

media to interact with customers.”

Charlene Li

The World’s Most Valuable Brands. Who’s Most Engaged? Altimeter, August 2009

WELCH WAY 

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Make Your Company More Effective 

SAP Community Network is Your Critical Advantage

n Extreme market forces are leading companiesto evolve from “built to last” to “built to adapt”

n Reinvention is a constant

n SAP Community Network helps teamsaccelerate projects, increase skills, andexpand virtually through collaboration

n With SCN, you can deliver more efficient andimpactful results for your business

n

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You’re invited to participate! 

Leverage SCN at Your Organization 

Consume 

Join, explore, subscribe, attend …

Engage

Ask, comment, answer, challenge …n

Create 

Contribute new knowledge

Participate in collaborative projects

Share opinions, experiences, insight

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Questions

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Thank you!

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