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8/11/2019 Collaboration Final
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Business Collaboration - Creating Value to Serve Customers
Debabrata Chakraborty
Hardik Kakkad
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Competitors working together to expand specialty chains
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Thought ! India Inc needs to focus more on collaboration
"We need to envy or to be proud on the success of another Indian company.But we try to pull down each other, whereas in other countries you see
businesses are pulling together...,"
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Collaboration Strategy
Customer
Relevance
Cost
Unique
Product
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Collaboration Strategy India
In the battle for supremacy, many companies in India are
WHAT ?
urn ng o e mos un e es o a es
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Collaboration Strategy India
WHY ?
To increase their market share and offer greater variety of
services in a very competitive market
Industry experts believe that such tie-ups will be par for the
course go ng orwar or t e nternet compan es n n a."These are the new barter marketing tactics.
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Collaboration Strategy India WHO ?
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Collaboration Strategy India WHO ?
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Project Ownership
Collaboration Model
KeyAccounts
Project ownership -Dedicated
RMC Plant at Sites
CustomerEngagement
Key
AccountsCell
Cement
Single Point
Contact
Project
Partnering
Project
Ownership
Overcoming Customer Constraints
(Price , Resource Optimization, Expertise, Hassles, Need Gap)
Advantage -CustomerEase of Single Window Service
&
RMC
Team
Customer &Co -Creation
Opportunities
& potential
Solutions
Concrete
Resource optimization
Better flow of supplies
Assured Savings
Better sharing of information & reduced
uncertainty
Superior Quality
Value added Services
Trust &
Reliability Flexibility &
Customization
Synergy
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Future Market
Competitors
Capacity to
collaboratewill decide
Indian
companies
Collaborating
the future ofthe
companies
GlobalCompanies
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Questions?
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Opportunities to
Collaborate
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Opportunities to
Collaborate
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Opportunities to
Collaborate
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Opportunities to
Collaborate
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ALONE WE CAN
DO SO LITTLE ;
TOGATHER WE CAN .
- Helen Keller