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Syed Natashrul EBG/PCM October 2019 Collaboration for a Connected World Arm Tech Symposia

Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

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Page 1: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

Syed Natashrul EBG/PCM

October 2019

Collaboration for a Connected

World

Arm Tech Symposia

Page 2: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

2 © 2019 Arm Limited

Connecting 1 Trillion Devices:from Challenge to Reality

Key barriers today:

• Seamless deployment of devices globally is difficult and expensive

• Form factors lead to impossibility of devices being connected

• Connectivity is still deemed too costly to be ubiquitous

Page 3: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

3 © 2019 Arm Limited

What is the IoT Device Ecosystem?

• An IoT device is a system or subsystem which senses, computes and communicates (usually wirelessly) and provides data that can be analysed and acted upon.

Built by OEMs and ODMs

Deployed by enterprises and

consumers

Page 4: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

4 © 2019 Arm Limited

OEM/ODM

How the Ecosystem Works

Silicon

Module

DeviceEngineering

Technology Providers

System Integrators

ChannelPartner

Customer

Page 5: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

5 © 2019 Arm Limited

Ecosystem Challenges

How do I keep my development costs low?

How do I achieve feature velocity in hardware after it’s deployed?

How do I connect and manage my device?

How do I make sense of the data coming from my device?

How can I continue to realize value from a device that changes ownership?

How do I get a bigger share of the overall IoT revenue pie?

Page 6: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

6 © 2019 Arm Limited

Hardware Manufacturers : OEMs/ODMs

Why they want to be involved in IoT Challenges in building devices

• The ecosystem know how to build hardware and embedded software for unconnected products• Building and deploying connected products

with service roll out to support and monetize is simply not in their DNA

• Desired situation(s)• Devices are built in such a way that they

automagically connect and transmit usable data

• Service revenue is like an annuity – devices roll out once and revenue rolls in recurrently

Page 7: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

7 © 2019 Arm Limited

Module and Semiconductor Manufacturers

• Module vendors and SiPs see eUICCrequirements in their area of the value chain

• They are looking for a path towards iUICC(ARM CryptoIsland + ARM Kigen eUICC OS)

• Connectivity is a natural fit and path for devices deployed using their hardware

• Arm Pelion helps them gain revenue and advantage through access to global connectivity services for their customers

2014 2024

Non-eUICC

eUICC

Non-eUICC

227M

753K

2014 2024

50% of all IoT SIMswill support eUICC

77% CAGR for eUICCannual IoT SIM additions

Page 8: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

8 © 2019 Arm Limited

• Choice of connectivity protocols

• Fragmentation of connectivity service providers globally

• Ensuring security in device provisioning and data transit

• Efficient management of deployments

Connectivity Complexity is a Barrier to Scale

Efficiency

FragmentationChoice

Security

Page 9: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

9 © 2019 Arm Limited

Connectivity Should be Ubiquitous One trillion devices need to just connect seamlessly

Foundations for connectivity set before devices leave the production line

Network selection and authentication

Securely transmitting

valuable IoT data

Freedom of device movement

Unlocking commercial opportunity

Page 10: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

10 © 2019 Arm Limited

OEM Example : Automotive Journey

Customer uses vehicle locally

• Local eSIM Profile used• Data routed securely• Vehicle manufacturer can monitor

Vehicle used internationally Vehicle Resold or End of Life

Vehicle sold to customer

• Local eSIM profile applied• Warranty and infotainment active

Vehicle shipped to region

• Global bootstrap connectivity ready• eUICC assigned to dealer

Vehicle completes manufacturing

• Global bootstrap connectivity tested• eUICC assigned to vehicle

4 3

5 6• New country detected• Change of eSIM Profile required• Protection of connectivity regulations• Protection of costs

• eSIM Profiles removed• Global bootstrap connectivity reinstated• Billing and additional services cease

1 2

Page 11: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

11 © 2019 Arm Limited

Build Once & Deploy Anywhere for Connected DevicesKey is a zero-touch provisioning process offered with the right level of openness

Personalization of chip or SIM with Arm GCB, ARM Kigen OS,

Pelion Account

01

Customer buys SIM or chip, chooses Arm

for connectivity options

02

Pelion provides connectivity management

options regardless of operator/RSP and with an option of ARM Kigen RSP

03

Device wakes up on GCB, is provisioned

with production profile enabling

local connectivity services

04

True scale for device deployment for customers with

- Single supply chain

- Simplified logistics & hardware- Build once / deploy anywhere

- Flexible post-deployment management

Infrastructure & technologies that will

disrupt & enable IoT at scale

- iUICC

- AI

- ML

- 5G

Page 12: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

12 © 2019 Arm Limited

• Strong global demand expected for eUICC IoT SIMs by 2024

• ARM Kigen eUICC OS - Ready

• Segments that will lead eUICCIoT SIMs growth (Gross SIM additions in 2024)

• ARM Kigen RSP - Ready

2014 2024

50% of all IoT SIMswill support eUICC

Non-eUICC

eUICC

Non-eUICC

Source: All data from Machina Research

eUICC/eSIM Adoption is Expected to Grow Rapidly

77% CAGR for eUICCannual IoT SIM additions

227M

753K

2014 2024 17M 18M 46M 50M 95M

BuildingSecurity

Usage-basedInsurance

SmartMetering

Retail POS, Health Monitoring, Trackers & others

ConnectedCar

Page 13: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

13 © 2019 Arm Limited

MCU

MEM

CPU I/O

Cryptocell

The Disappearance of the SIM - Integrated SIMCombining a secure element, cellular modem and MCU…

Example with an Arm security island

…into a single SoC

13 Confidential © 2019 Arm Limited

Cellular Modem

MEM

SmallCPU

Radio

Cryptocell

eSIMSIM or

Reducing BoM from 3 into 1

“integrated SIM” in security island

I/O IoT AppsCPU

Radio &Baseband

MEM

Security Island

*Birth certificate & other keys

SecureCPU Secure

MEMKeys*(OTP)

Cryptocell

Cryptocell

I/OCPU

MEM

Page 14: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

14 © 2019 Arm Limited

2020: Another Step Forward to Zero-touch ProvisioningEnabling infrastructure for large-scale connectivity

Pelion IoT

Build Once• Worldwide connectivity • HyperScale

enablement

Key Initiatives

ArmGCB

Wakes up anywhereBootstrap enables devices/SoC Arm to downloadlocal MNO profile

Remote SIMProvisioning

RSP PartnershipsKigen + Pelion:• Unique

interoperability• Profile

orchestration

MNOEngagements

Agreements:• Wholesale• Profile downloadTech integrationMulti-country coverageMNO PaaS adoption

GTM Partner Enablement

Local ratesSingle APNLowering costs

Page 15: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

15 © 2019 Arm Limited

Pelion Connectivity Management: How We Simplify

• Driving and building a highly-interoperable connectivity solution.

• Standards-driven global solution.

• Flexible tools such as automation, white labeled platforms.

• Highly experienced in both the device and connectivity space.

SM-SR control ofeUICC established

MNO B

SM-DP

PELION CMP MNO C

SM-DP

MNO A

SM-DP

Provisioning Profile Arm

Operating Profile AECASD ISD-R Operating Profile B eUICC

Page 16: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

16 © 2019 Arm Limited

Key Functionality for Operating at Scale: Automation

Automation for scale

Seamless eUICCmanagement

Real-time data triggers

Page 17: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

17 © 2019 Arm Limited

What Can our Automation Engine Do?

24 hours a day, 7 days a week, 365 days a year - The Automation Engine intelligently manages your entire device deployment

Real-time Data Triggers

IoT at Scale

Set and forgetmanagement

Seamless eUICCmanagement

Reduce operational costs

Increase profit margins

Page 18: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

18 © 2019 Arm Limited

What Are our Plans for Automation?

• Complex rule processing, enabling and/or rule-based logic

• Integration into various external sources of data, to give more granular control

• Recommended automation rules, based on a subscriber learning approach

• Integration into predictive analytics stack, to remove the reliance on reactive rules but take action before something happens.

If Data usage exceeds threshold Then Bar SIM

Rule triggered

Excess billing avoided

Page 19: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

19 © 2019 Arm Limited

So What do These Capabilities Bring to the Ecosystem?

Expand to new market

Enable the entire device ecosystem to expand to a new more connected market

Secure device provisioning

Take advantage of single click access to secure and seamless device provisioning

Unified view of devices

Keep real-time view of all connections and those of their users

WarehouseInsights

& Actions

Corporate Purchasing Retail Store

Page 20: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

20 © 2019 Arm Limited

MNOs Need to Work with the EcosystemMNO and the largest communications and entertainment group in Portugal

Pelion

Cost-effective solution including

automation functionality

Scalable IoT connectivity service

Vendor that’s flexible and

responsive to customer needs

Provides growth opportunities for

their business

Fully supports integration of their existing network and

systems

Page 21: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

21 © 2019 Arm Limited

Impacts for NOS

• Future-proof solution that is independent of underlying connectivity technology

• Quick time-to-market

• Flexible integration and migration approach

• Access to our global federated network footprint

Bringing the world’s networks together

Page 22: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

22 © 2019 Arm Limited

IoT DeploymentsSimplified.

Partnership enhances secure device provisioning and onboarding

Automated and simplified connectivity

One global contract

One subscriber for the world

One path to multiple networks

One platform for businesses to serve their users

Page 23: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

23 © 2019 Arm Limited

Join us in building a betterConnected World

Reach out to use directly:

▪ https://www.arm.com/products/iot/pelion-iot-platform/connectivity-management/talk-with-an-expert

▪ https://www.arm.com/products/iot/kigen-sim/contact-us

See for yourself: demonstration of remote SIM provisioning smart meter example

Page 24: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

Confidential © 2019 Arm Limited

Thank YouDankeMerci谢谢

ありがとうGracias

Kiitos감사합니다

धन्यवाद

شكًراধন্যবাদתודה

Page 25: Collaboration for a Connected World - armtechforum.com.cn · So What do These Capabilities Bring to the Ecosystem? Expand to new market Enable the entire device ecosystem to expand

© 2019 Arm Limited

The Arm trademarks featured in this presentation are registered trademarks or trademarks of Arm Limited (or its subsidiaries) in

the US and/or elsewhere. All rights reserved. All other marks featured may be trademarks of their respective owners.

www.arm.com/company/policies/trademarks