7/31/2019 Collaboration Nation: Creating Interactive & Engaging Events that Speak to Every Generation (2011)

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COLLABORATION NATION:

CREATING INTERACTIVE &ENGAGING EVENTS THAT SPEAKTO EVERY GENERATION

incentiveworks August 23, 2011

Who are the Generations?

GENERATION INFLUENCES TRAITS

TRADITIONALISTS:Born prior to 1946

75 million-US

8 million-Canada

The Great Depression, the New Deal, World WarII, the GI Bill , the Cold War, Pearl Harbor

Dieppe, Immigration, Queen Elizabeth IICoronation (1952), Socialized Medicine, Hockey

Night in Canada, Don Messer's Jubilee

Patriotic, loyal, desiringto leave a legacy,fiscally conservative,faith in institutions

BABY BOOMERS:Born 19461964

80 million-US

9 million-Canada

Booming birthrate, economic prosperity,recession, Vietnam, expansion of suburbia, anti-war protests, Watergate, womens and civil

rights movements, sex, drugs, and rockn roll

EXPO 67, Canadian Centennial, Trudeaumania,

FLQ Crisis/October Crisis, Hockey Summit Series

Competitive,questioners ofauthority, eager to puttheir own stamp oninstitutions,sandwiched, optimistic

GENERATION XERS:Born 19651981

60 million-US

7 million-Canada

Sesame Street, MTV, personal computer,divorce, Title IX, AIDS, crack cocaine, missingchildren on milk cartons

Metric system, Terry Fox, The Charter of Rights

and Freedoms, Canadian immigration

Eclectic, resourceful,self-reliant, skeptical ofinstitutions, highlyadaptive, independent

MILLENNIALS:Born 19822000

76 million-US

8 million-Canada

Terrorism, fall of the Berlin Wall, expansion oftechnology and the media, mixed economy,violence, drugs and gangs

Calgary Winter Olympics 1988, colePolytechnique Massacre, World Youth Day 2002,SARS

Globally concerned,integrated, cyber-literate, media savvy,realisticenvironmentallyconscious,collaborative

The Coming Talent Gap

Canadian employers are facing an aging workforce, declining birthrate, a shift in demand forskills, and increasing dependency on immigrants as a source of new talent.

The Conference Board of Canada predicts the country could experience a worker shortage ofa million or more by the year 2020.

They also warned that 90,000 jobs in technology would need to be filled over the next threeyears to avoid a 10 billion dollar blow to the economy.

Worker shortage is the key issue facing many employers. Analysts say by 2011 Saskatchewanwill need for 200,000+ workers in industries such as health care, construction and fast food.

Failure to find and keep skilled workers will have a significant impact onCanadas economic growth. .

2011. BridgeWorks. Lynne Lancaster, David Stillman and Seth Mattison.Check us out atwww.generationexperts.com .

http://www.generationexperts.com/http://www.generationexperts.com/http://www.generationexperts.com/http://www.generationexperts.com/

7/31/2019 Collaboration Nation: Creating Interactive & Engaging Events that Speak to Every Generation (2011)

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BridgeWorks presentsCollaboration Nation: CreatingInteractive & Engaging Events that Speak to Every Generation

incentiveworksAugust 23, 2011

7 Trends you need to know to survive and thrive.

KEY TRENDS FACTOIDS/MORS TIPS

Parenting:

Connected Via the Cordless

Umbilical

40% of all respondents saidthey had witnessed a parentgetting involved in an

employees career in a waythat seemed inappropriate.

Be specific about boundaries. If you cant beat em, invite

parents in!

Entitlement:

A Generation on a SilverPlatter?

When respondents were askedwhich generation is the most

entitled, Millennials won by alandslide!

Millennials want to contributefrom day one. Dont confuse

entitlement with engagement.

Differentiate between style andwhat they are asking for.

Meaning:

Who Am I, and Why AmI Here?

90% of Millennials said havingopportunities to give back viatheir company was important,

but only 26% agreed theircompany did a good job

addressing it during therecruiting process.

Help Millennials understandhow what they are doingmakes a difference.

Go beyond just offeringopportunities to give back,make sure youre activelypromoting and encouraging it.

Great Expectations:

Is What You See What YouGet?

Nearly 70% of Traditionalists,Boomers, and Xers agreed thatMillennials are lacking in

some basic skills.

Remember Millennials mayneed more basic training.

Practice what you preachedduring recruitment.

The Need for Speed:

Managing Worklife in theFast Lane

Weve gone from 28k to 56kto dial-up to DSL and beyond.The web influences us, and we

influence itand were thenext in line in terms of shaping

the way the worldcommunicates and does

business.-MOR Dale Till, 20

Just because it aint brokedoesnt mean it cant be moreefficient.

Utilize the Rubiks Cubiclemodel for career pathing.

Social Networking:

Gathering Around The VirtualWater Cooler

More than 70% of Boomersand Xers agreed personal

behavior on social networkingsites would influence their

decisions to hire or promote

someone.

Dont assume its all fun andgames.

Make sure all know the rules. Be clear about who an

acceptable expert might be.

Collaboration:

Managing the WeGeneration.

More than 1 in 3 respondentsstrongly agree that they are

good about sharing info withother generations. However,

only 1 in 8 agree that theother generations are good at

sharing knowledge with them.

Explore how physical spacecan encourage collaboration.

Allow Millennials a forum tovoice opinions and ideas.

2011. BridgeWorks. Lynne Lancaster, David Stillman and Seth Mattison. Check us out atwww.generationexperts.com .Our book, The M-Factor: How the Millennial Generation is Rocking the Workplace (HarperCollins)is available in

bookstores and online.

http://www.generationexperts.com/http://www.generationexperts.com/http://www.generationexperts.com/http://www.generationexperts.com/