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The shift is on. Mindless consumption that uses up resources and ruins the planet is old news. What's new is Collaborative Consumption where we use more, enjoy more, waste less. Get on board.
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THE BIG SHIFT“What’s Mine Is Yours” charts how in the 20th century of hyper-consumption we were defined by credit, advertising, and what we owned, and how in the 21st century of Collaborative Consumption we will be defined by reputation, community, and by what we can access.
WWW.COLLABORATIVECONSUMPTION.COM [email protected]
RACHEL BOTSMAN & ROO ROGERS
WHAT’S MINE IS YOURS: THE RISE OF COLLABORATIVE CONSUMPTION
20TH CENTURY
CREDIT + ADVERTISING + INDIVIDUAL OWNERSHIP= HYPER CONSUMPTION
21ST CENTURY
REPUTATION+ COMMUNITY + SHARED ACCESS= COLLABORATIVE CONSUMPTION
![Collaborative Consumption and the Consumer · – „This [collaborative consumption] is the transition from a culture of ego consumption to a culture of mutual supplementation and](https://img.pdfslide.net/doc/110x75/5fda0c94fc501f72863591d7/collaborative-consumption-and-the-consumer-a-athis-collaborative-consumption.jpg)
