Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
Motivated from Within®
Collaborative Roadmap Development
Presentation to the SVPMA Luke Hohmann
Founder & CEO, Enthiosys, Inc.
2© 2007 Enthiosys
• Founder/CEO of Enthiosys– Agile Product Management consulting – Customer needs, roadmaps, business model– Product management mentoring and training
• Agile product guy– VP Bus Dev (Aladdin), VP Eng &Product Dev’t
(Aurigin), VP Systems Eng (EDS Fleet Services)– Board of Agile Alliance
• Author, speaker, blogger– “Innovation Games”– “Beyond Software Architecture”– “Journey of the Software Professional”– agile PM blog at www.Enthiosys.com
About Luke Hohmann
3© 2007 Enthiosys
Let’s Think About Roadmaps
• Reflect on your current roadmap.
• What does it look like?
• What questions does it answer?
• How was it created?
4© 2007 Enthiosys
Thundercloud
June 09 Sept 09 Dec 09 Mar 10 June 10
Jayko
Idaho
Version 4.0SaaS OfferingExtra fast installComprehensive PlatformsMulti-site CollaborationOracle Support
Version 3.2New platform supportSecurity Management Scalability enhancementsUsability improvementsBetter Integration*
Version 3.01Security PatchBetter ScalabilityClient Access SDK
Does It Look Like This?
5© 2007 Enthiosys
Does It Look This?
6© 2007 Enthiosys
Or This?
7© 2007 Enthiosys
Who Was Involved?
8© 2007 Enthiosys
Can We Make It Fun?
9© 2007 Enthiosys
Enough Already – Let’s PLAY
• What benefits do you want from the SVPMA?
• What speakers would you find interesting?
• What topics would you find interesting?
• What companies do you want to hear from?
Motivated from Within®
Background on Innovation Games®for Customer Understanding
Innovation Games® Are Serious Management Tools That Create High-Output
Low-Cost Organizational Performance
11© 2007 Enthiosys
What Are Innovation Games®
Innovation Games® are serious games that solve a wide range of product strategy and management problems across the market lifecycle.
They can be played: •with customers •in-person or online•within or across organizational units•in single or multi-game formats
12© 2007 Enthiosys
Organizing Innovation Games®
Customer NeedsRequirementsProduct UsageFuture Products
To understand…
… then consider these games
Prod
uct
Box
Buy
a Fe
atur
e
Me
and
My
Shad
ow
Giv
e Th
em A
Hot
Tub
Rem
embe
r Th
e Fu
ture
20/2
0 Vi
sion
Spee
d Bo
at
Spid
er W
eb
Show
And
Tel
l
Star
t Yo
ur D
ay
The
Appr
enti
ce
Prun
e Th
e Pr
oduc
t Tr
eeThese questions exist across the product-market lifecycle.
13© 2007 Enthiosys
What Makes Innovation Games® Unique?• Game playing provides a relaxed less rigid
environment for participants prove to enhance high-quality actionable ideas.
• Each game leverages cognitive psychology and organizational behavior research in unique ways.
• Games utilize verbal, written, visual and non-verbal forms of communication thereby providing greater volumes of richer, more nuanced information.
• Some games provide wonderful player generated artwork which can be retained and shared with others.
14© 2007 Enthiosys
Innovation Game: Prune the Product Tree
Goal:Develop ideas for new products and services.
• Draw a graphic image of a tree to represent growth of the product/service.
• Add your current project portfolio / product roadmap as leaves and apples.
• 5 to 8 invited stakeholders are asked to shape the “growth” of your offering.
• Captures very rich information about perceptions of the future, timing of new concepts, and balance among delivered offerings
In-person• Provides rich opportunity for “new” ideasOnline• Captures data for sophisticated analysis of
preferences
15© 2007 Enthiosys
Prune the Product Tree In Person
16© 2007 Enthiosys
Thank You !!!
Luke HohmannFounder & CEOEnthiosys, Inc.615 National Ave., Ste 220Mountain View, CA 94043cell: (408) [email protected]
Innovation Through Understanding®