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Collecting, Connecting, Sharing
The Key to the Future of the Shipping Business Copenhagen 11 May 2010 @thomaspower on twitter
History • 1989-1999 – Birth of WWW
• 2000-2010 – Ecommerce Decade - transactions
• 2010-2020 – Social Media Decade – people
Social Media
means - The
Peoples Network
Dear brands of the world …
Most of us have stopped paying attention to you, because we don’t think that you are genuinely interested in us any more. So we use Facebook and Twitter. Find us there.
Yours, etc., The People xxxxxx
Collecting • Names
• Numbers • Facts
• Information • People
• Intimacy • Trust
20th Cen: Mass Marke/ng
70’s / 80’s Crea/ve Adv.
90’s: Guerrilla Marke/ng/Adv.
‘95 onwards: Info economy
NOW: Conversa/on economy
20th Cen: Mass Marke/ng
70’s / 80’s Crea/ve Adv.
90’s: Guerrilla Marke/ng/Adv.
‘95 onwards: Info economy
NOW: Conversa/on economy
Enterprise
Broadcast has been replaced by Conversa/on
Conversation Marketing supersedes
Broadcast Marketing
20th Cen: Mass Marke/ng
70’s / 80’s Crea/ve Adv.
90’s: Guerrilla Marke/ng/Adv.
‘95 onwards: Info economy
NOW: Conversa/on economy
Enterprise
Individual
Broadcast has been replaced by Conversa/on
The individual has much more control / reach
Connecting • Shipserv • Facebook
• Twitter • Linkedin • Ecademy • Youtube
• FourSquare • Gowalla
Who’s attention hot? Google (search) … Facebook (friendship) … YouTube (TV) … Twitter (gossip) … iPhone (mobile) … Wikipedia (reference) … Ecademy (support) … Me (I have yours right now).
Who’s not? Banks … Brands old and new … Governments … Politicians … Newspapers … Media … TV … Religious groups … Charities
The power of attention
Attention is in very short supply
Are you getting any attention?
gentle steps and questions?
Where is your attention?
Who has your attention?
What has your attention?
Sharing • Moments, Stories, Successes, Failures • Blogs • Videos • Tweets • Groups • Meetings • Boardrooms
Sharing • Moments, Stories, Successes, Failures • Blogs • Videos • Tweets • Groups • Meetings • Boardrooms
What’s your Social Media Plan?
Who’s in charge of your Social Media Plan?
Who are your Social Media Partners?
When does your Social Media Plan begin?
They are waiting for you
to engage
Collecting, Connecting, Sharing
The Key to the Future of the Shipping Business Copenhagen 11 May 2010 @thomaspower on twitter