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College Heights Herald 2014-2015 media kit

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Page 1: College Heights Herald 2014-2015 media kit

mediaadvertising kit

Print. Online. Mobile.

2014-2015

Page 2: College Heights Herald 2014-2015 media kit

ABOUT THE

With nine decades of experience serving the WKU community, the College Heights Herald knows its audience. The Herald newspaper and its array of digital products – websites, app and social media – are key to providing the entire WKU community with the most comprehensive source of campus news, sports, entertainment and information. Thanks to the high quality journalism and effective advertising our student staff members produce, we are among the nation’s best college news organizations.

The delivery of news, advertising and information is rapidly changing, and so is the College Heights Herald. We are evolving our print edition, our website and our mobile applications to ensure we offer the best and most comprehensive options for both our readers and advertisers. The Herald’s foundation is our tradition of excellence, but our focus is firmly on the future. We are your most effective way to reach the entire WKU community.

The print edition of the College Heights Herald is the proven leader in reaching the WKU community, with our partners investing in our strong distribution on Tuesdays and Thursdays. Again this year, our Topper Extra special editions hit the streets on five football home-game days.

On the digital side, wkuherald.com continues to grow more dynamic and effective, and is ranked among the best college news sites in the nation. We offer you an array of ways to reach the WKU audience that go beyond anything we have ever been able to offer before – including instantaneous, location-based options – driven by our powerful mobile app, WKUHERALD, for devices using the iOS and Android platforms.

Developing a partnership with the College Heights Herald is the single best way to connect to the WKU community and its 21,000 students, plus faculty and staff, parents and alumni.

Let our advertising sales and creative departments craft and execute an effective campaign for you today!

The College Heights Herald, founded in 1925, is among the most honored student-run news organizations in the country. We hold 15 national Pacemaker Awards, the highest honor in collegiate journalism, and our alumni have gone on to claim more than two dozen Pulitzer Prizes. The Herald is part of WKU Student Publications, located in the Adams-Whitaker Student Publications Center on Western Kentucky University’s main campus. In addition to the Herald, WKU Student Publications includes the Talisman, WKU’s official yearbook since 1924; and College Heights Media, a client-centered specialty publisher of books, guides, websites and other material that gives students agency-level publishing experience.

Page 3: College Heights Herald 2014-2015 media kit

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S M T W T F S

AUGUST 2014

S M T W T F S

SEPTEMBER 2014

S M T W T F S

OCTOBER 2014

S M T W T F S

NOVEMBER 2014

S M T W T F S

DECEMBER 2014

S M T W T F S

JANUARY 2015

S M T W T F S

FEBRUARY 2015

S M T W T F S

MARCH 2015

S M T W T F S

APRIL 2015

S M T W T F S

MAY 2015

TOPPER EXTRA

REGULAR ISSUE

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SPECIAL SECTIONS

Nov. 6 - Homecoming SectionNov. 11 - Basketball PreviewDec. 5 - Fall StressbustersMarch 24 - Housing GuideApril 30 - Best of the HillMay 8 - Spring StressbustersMay 11 - Graduation Section

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 26 27 28 29 30 31

COLLEGE HEIGHTS HERALD PUBLICATION SCHEDULE

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Page 4: College Heights Herald 2014-2015 media kit

mediaadvertising kit

Print. Online. Mobile.

2014-2015

2

COLLEGE HEIGHTS HERALD

MONTH XX, XXXXXX COLLEGE HEIGHTS HERALD

Eighth Page Horizontal9.75" x 2.51"

Quarter Page Horizontal9.75" x 5.15"

Quarter Page Vertical4.81" x 10.42"

Eighth Page Vertical4.81" x 5.15"

The College Heights Herald is the main source of news for Western Kentucky University. Through a twice-weekly print edition and a regularly updated website at wkuherald.com, the Herald serves WKU’s more than 21,000 students, plus faculty and staff, parents and alumni.

ADVERTISING DEADLINESDISPLAY ADVERTISING

Print rates: (per column inch)

Prepaid: $6.35Billed campus: $6.60Billed local: $7.00

Final content sumbission deadlines

Tuesday’s Paper: 4 p.m. Thursday

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COLUMN MEASUREMENTS

1 Column: 1.52 inches2 Columns: 3.16 inches3 Columns: 4.81 inches4 Columns: 6.45 inches5 Columns: 8.10 inches6 Columns: 9.75 inches

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LIFETHURSDAY, SEPTEMBER 26, 2013 @WKUHERALDWKUHERALD.COM

BY CAMERON [email protected]

“Grand Theft Auto V” is many things.

For starters, it’s a record breaker. In just three days on store shelves, “GTA V” blew past the $1 billion sale mark, making it the fastest selling video game of all time.

It’s also an open-world sandbox game like no other. Want to ride a bike down the coast of “GTA’s” fi c-tional California? Go for it. Want to do yoga? You can. Play tennis? No problem. “GTA V” is fi lled to the brim with activities that many play-ers will never go out of their way to experience, yet it is all there, and adds to the immersion of playing in a living and breathing world.

Finally, and perhaps most impor-tantly, “GTA V” is fi lled with brilliant and biting satire. It doesn’t pull any punches. Every aspect of modern American society is in the crosshairs.

Whether it be the game’s social networking site LifeInvader, the bum of a son who won’t look for a job and sits on his couch and plays “Call of Duty” all day every day, the fear-mongering media blast-ing over the airwaves, or even just the fact that every character in the game, even small time broke thugs, own smartphones, “GTA” takes a shot at just about anything and ev-erything that makes up American society in 2013.

Satire is the name of the game, and “GTA V’s” main narrative deliv-ers it in spades, telling a compelling crime drama on the absurdity of the idea of “get rich or die trying” and the myth of the “American Dream.”

New to the series is the ability to play as three protagonists and switch between them on the fl y.

Small-time crook Franklin is just looking to move up the social lad-der, and he’s disturbed by a friend’s willingness to do anything, includ-ing drug dealing and kidnapping, to get ahead and make a few bucks.

While repossessing a car, Franklin meets Michael, a rich ex-bank rob-

GTA V's satiredoesn't pull any punches

SEE GTA PAGE B2

BY MACKENZIE [email protected]

Mary Ellen Miller believes that if you enjoy your job, you should con-tinue working for as long as pos-sible. That’s why she’s spent half a century teaching at WKU.

Miller is entering her 51st year as a professor and said her passion for teaching is still very much alive.

“People talk about teacher burn-out, but I don’t think I’ve had that yet,” she said. “If I wake up one morning, dreading class, I’d call in and say, ‘Bring the [retirement] pa-pers.’”

Miller, the oldest employee at WKU, said her time as a teacher

seems surreal to her, as sometimes it doesn’t register how long she has been teaching. She said every day continues to bring pride as stu-dents turn in poems that they have spent their time on.

“No two days are alike,” she said, after explaining she could have never worked a monotonous ca-reer. “That’s something I especially

like about teaching.”Miller is from Willard and started

teaching in her twenties. She said that because she was so close in age to her students, she felt the need to refer to them as “mister” and “miss” in order to establish authority and respect.

She found that she has become

Professor's passion for teaching remains strong after 50 years

AT HOMEON THE HILL

SEE PROFESSOR PAGE B2

Returning bands, newcomers to rock out for a causeBY ARLA O'NEAL

[email protected]

You may know it as Battle of the Bands, but this year Revolution 91.7 has decid-ed to go back to the basics: Revfest.

“We want to bring cam-pus and the lovely town of Bowling Green a good rock show,” Nathan Smith, Revo-lution 91.7 station manager, said.

Revfest will be on Friday from 5 p.m. to 11 p.m.

The concert is free and will be held in Centennial Mall with live music from bands like Bowling Green’s own Buffalo Rodeo and Or-lando-based Empire Theory.

Revfest is the fall fundrais-er for the radio station and all of the proceeds go to a local charity each year.

“We are college students

that are out here to make a difference,” Smith said. “You can go out and party, but we are bringing the party to you and it’s for a great cause.”

This year the proceeds from all merchandise sales will go to Rainhill Equine Facility. It is a non-profi t or-ganization that houses more than 40 disabled horses, which the owner cares for until their death, in the Bowl-ing Green area.

Karen Thurman is the owner of Rainhill and said she specializes in United States horse cruelty cases.

“Anything people can do to help others, especially animals, and think outside of their own need is a great thing,” Thurman said.

Thurman and the non-profi t are looking forward to the funds that will be raised

Zach Preston of Buff alo Rodeo, a local rock group from Bowling Green, performs outside of the fi ne arts enter during the 2012 RevFest Battle of the Bands. Revolution 91.7 hosted the battle, which raised funds for New Beginnings Therapeutic Riding of Bowling Green. Local band Mah-tulu won the battle. EMILY FREE/HERALD

REVFEST 2013

SEE REVFEST PAGE B2

Robert Hale, Head of English DepartmentShe brings a rare combination of wisdom,

empathy and humor to the table that makes work not only incredibly productive, but also a real

pleasure."

Mary Ellen Miller, who is entering her 51st year of teaching at WKU, talks to her Introduction to Literature class Wednesday. KATIE MCLEAN/HERALD

GAME REVIEW

THURSDAY , SEPTEMBER 5, 2013 • WESTERN KENTUCKY UNIVERSITY • WKUHERALD.COM • VOLUME 89 NO. 4

SPORTSLady Toppers earn

highest ranking everPAGE 12

CHINESEWKU'S CHINESE FLAGSHIP PRO-GRAM ENGAGES STUDENTS IN CULTUREPAGE 3

STATUESWKU TO GET TWO LIFE-SIZED BIG RED STATUES PAGE 9

VOLLEYBALL GALLERYSEE PHOTOS FROM WKU'S HOME

OPENER AT DIDDLE ARENA TUESDAY NIGHT AGAINST BELMONT

ENTERPRISEWKU PARTNERS WITH ENTERPRISE FOR NEW RENT-A-CAR PROGRAMPAGE 3

THU 86°/63°

FRI 88°/61°

SAT 91°/66°

SUN 90°/66°

WKUHERALD.com

Food for THOUGHT

BY TREY [email protected]

Fewer students this year means fewer tuition dollars, making WKU’s efforts in retaining students even more important as WKU loses out on valuable money every time a student drops out before graduat-ing.

Joelle Davis Carter, assistant vice president for Retention and Stu-dent Services, said the current fi rst-year retention rate for WKU stu-dents is at 71 percent. Carter said the retention rate is measured from a student’s freshman year to their sophomore year.

Carter said when she assumed her position a year ago, she was told to improve the retention rate by 5 percent within fi ve to seven years.

“That really gets us competitive nationally with our peer institu-tions in other places,” Carter said.

Carter said the current four-year graduation rates for WKU are at 50.3 percent, a rate that hasn’t been that high in the past 10 years.

President Gary Ransdell said the graduation rates and retention rates are correlated.

“If we had 80, 85 percent reten-tion, we’d have 60 or 70 percent graduation rate,” Ransdell said. “Just pure numbers.”

Ransdell said he was dissatisfi ed with both rates.

“We got our work cut out for us,” Ransdell said. “We’ve got pretty big challenges in raising our persis-tence in retention rates.”

Carter said there are multiple ways WKU tries to help students who are projected to not likely be retained.

One of those ways is the MAP-Works survey.

Carter said MAP-Works is a re-tention software package that con-tains a survey that is sent to all WKU

WKU tryingto improve retention

An employee cleans the new food court in South Campus after closing time on Wednesday, Aug. 28. DEMETRIUS FREEMAN/HERALD

Peggy Bates goes over last-minute details for the new food court at South Cam-pus. "We hope to open it by this week," Bates said on Aug. 27. TYLER ESSARY/HERALD

South Campus Food Court gets second chanceBY JACKSON FRENCH

[email protected]

The food court on South Campus that closed last year is getting a second chance this semester.

SMARTS Think Tank, the company that pro-vides food services to students on WKU’s Glasgow campus, opened on Wednesday on South Cam-pus where the previous food court used to be.

Peggy Bates, owner of the SMARTS Think Tank Café on WKU’s Glasgow campus and the new South Campus location, said the new menu will

SEE RETENTION PAGE 2SEE FOOD PAGE 2

BY CAMERON KOCH, KAELY HOLLOWAY

AND JACOB [email protected]

The murder of a 20-year-old WKU student off Morgantown Road on the night of Sept. 2 is currently under investigation.

Freshman Larry W. Thomas, of Bowling Green, was shot at Greenhaven Apartments, 2001 Rock Creek Road. Thomas

was airlifted to Vander-bilt Medical Center in Nashville for medi-cal attention where he later died, according to a Bowling Green Police Department press re-lease.

The incident report is still being compiled by Bowling Green Police De-partment, Ronnie Ward, pub-lic information offi cer for BGPD, said.

Thomas was en-rolled for fall classes at WKU, but was previ-ously banned by the university in the spring semester after he was arrested in Pearce-Ford Tower in Nov. 2012 for traffi cking a controlled substance and posses-

sion of drug paraphernalia, according to information re-ported in the Bowling Green Daily News.

Howard Bailey, vice presi-dent for student affairs, said the university can’t do any-thing until it makes contact with the family.

“It would not be proper for us to get out in front of the family,” Bailey said.

So far, Bailey said, the uni-versity has been unable to get in touch with Thomas’s family members.

Thomas’s aunt, Kimberly Eddie, took to Facebook to

speak about her nephew’smurder.

“My heart is broken ... fromthe lost of my nephew LarryThomas,” Eddie said in a Face-book post on Sept. 3. “Pleasekeep my family in Prayer.”

Comments from friendsand family members pouredin, many of them telling Eddiethat she and her family will bein their prayers. One Facebookcomment from Shermain

BGPD investigating murder of WKU student

PHOTOBeat the heat

PAGE 7

OPINION Situation in Syria PAGE 4

Larry Thomas

SEE THOMAS PAGE 2

Jamestown junior Taylor Hutchison shoots basketball after a day of classes in the parking lot of Mimosa Apartments. IAN MAULE/HERALD

Nashville sophomore Justin Wattanakone waits to surprise his girlfriend with red roses on Tuesday, Aug. 27. JEFF BROWN/HERALD

270-904-4599 • 1689 Campbell Lane (across from Walmart)

BAGIT’S INTHE

Or order online at fiveguys.com,or on our mobile

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PHOTOTHURSDAY, AUGUST 29, 2013 @WKUHERALDWKUHERALD.COM

Nashville senior Laura Ellis studies with a friend for her summer statistics fi nal in a hammock behind Meredith Hall. IAN MAULE/HERALD

Seen from the Hill

Frank Vespe, left, of Burlington, N.J., and a fellow WKU student, right, stand in front of a protester of sin and non-Christians. The protestors assembled bellow Guthrie Bell Tower Tuesday morning and stayed until the evening. Vespe, among many other students stood for hours and debated with the protestors from Columbia, Ky. RAE EMARY/HERALD

SPORTSTUESDAY, NOVEMBER 5, 2013 @WKUHERALDSPORTSWKUHERALD.COM

Defensive back Tyree Robinson (22) celebrates after making an interception during the second half of WKU’s 44-28 victory over Georgia State Saturday at the Georgia Dome in Atlanta. MIKE CLARK/HERALD

BY JONAH [email protected]

The Lady Topper soccer team enters this week’s Sun Belt Confer-ence Tournament as the No. 1 seed after claiming their second regular-season conference title last week-

end.Coach Ja-

son Neidell saidit felt great tocome out of theregular seasonon top, despite

losing their fi nal Sun Belt match against Georgia State and winning just two of their last fi ve games.

“It’s something to be excited about,” Neidell said. “I know that the last few weeks the girls haven’t been pleased with the way that they have been playing.”

WKU (8-5-5, 6-2-0 Sun Belt Con-ference) will head to San Marcos, Texas for Wednesday’s fi rst round matchup against No. 8 UALR (4-13-0, 1-7-0 SBC).

The game pits the Lady Toppers against a team they not only beat 1-0 nearly two weeks ago, but that they’ve also defeated in the teams’ last eight regular season meetings since 2006.

“We need to get back to work,” Neidell said. “Now we have a big target on our backs, so we have got to get back to work to win this con-ference tournament.”

WKU has won its last three quarterfi nal matches in the Sun Belt Tournament and holds an all-time record of 9-2-1 in the opening round.

Wednesday’s winner will ad-vance to the semifi nals on Friday. The Lady Toppers and Neidell know this place very well, having made it to the Sun Belt semifi nals fi ve times in the past six seasons. Either WKU or UALR will face the winner of the quarterfi nal matchup between hosting team No. 4 Texas State and No. 5 Troy.

The Lady Toppers have had suc-cess against both teams — they snagged a 1-0 victory against the Lady Bobcats on Oct. 6 and another

Soccer team heads to Texas for SBC Tournament

SHARING THE WEALTH

FOOTBALL

BY ELLIOTT [email protected]

WKU’s box score after Sat-urday’s 44-28 win at Georgia State was fi lled with two names that haven’t seen the end zone in a long time. Senior running back Keshawn Simpson bar-reled for four touchdowns on 10 carries and senior fullback Kadeem Jones caught a touch-down pass.

It was the fi rst score all year for Jones and the fi rst time Simpson had seen the end zone since his two-touchdown outing against Kentucky in the season opener.

In the mix of different play-

ers making the highlights, one running back continued to put his name among the nation’s best, despite not scoring. Se-nior Antonio Andrews rushed for 110 yards on 22 carries in the Toppers’ win, putting him at fi rst in the FBS with 1,290 rushing yards on the season, 114 yards in front of Boston College’s Andre Williams. But the load was spread evenly among the WKU backfi eld.

While Andrews got the most carries, Simpson’s 10 carries

were just one more than soph-omore Leon Allen’s tally — Al-len picked up 61 yards on nine carries.

Coach Bobby Petrino and his staff are trying to fi x the re-cent ineffi ciencies they’ve had in the red zone, and spread-ing the ball around may have solved that.

“We are trying to keep (An-drews) fresher going into the fourth quarter,” Petrino said. “Not that he’s not going to get his touches, we just feel like if we can give him a series off in the fi rst quarter, a series off in the second quarter, we feel he’s going to be fresher when the

WKU utilizes backfi eld in win at Georgia State

BY TYLER [email protected]

The Toppers got their fi rst taste of competition outside of practice Saturday as WKU topped Campbellsville in an exhibition game at Diddle Arena.

WKU got the win 87-73 and is set to start the regular season next Tuesday at Wichita State.

The Toppers struggled to gain any moment against the scrappy Tigers, who refused to go away. WKU needed a late 11-0 run to secure the win.

Junior guard T.J. Price, who shot just 4-of-12, said that the Toppers still need a lot of work.

“Campbellsville’s no push-over, and that’s why we sched-ule them,” Price said. “We know they’re going to give us a good look at what we really

needed.”Junior forward Aaron Ad-

eoye scored 14 points and snagged 10 rebounds off the bench in his fi rst game in front of Topper fans. The transfer, who shot 4-of-9 from the fi eld, said he hopes to earn more playing time as the season starts.

“I need to rebound, and that’s the way I’ll get playing time,” Adeoye said. “I know that — coach (Ray Harper) knows that. That’s really my job when I go in.”

Adeoye stayed on the court in the game’s fi nal moments, in part because he is a solid free throw shooter for a big man — he knocked down six of his nine attempts at the line Saturday.

Harper went to a four-guard lineup late in Saturday’s game.

He said that lineup could han-dle pressure and shoot free throws.

“Unfortunately, if you can’t make free throws, you can’t play in the last four min-

utes of a game,” Harper said. “This year, it’s going to be even

Toppers see room for improvement in exhibition winJunior forward George Fant attempts to recover a rebound dur-ing the exhi-bition game against Camp-bellsville at Diddle Arena on Satur-day, Nov. 2. SHELBY MACK/HER-ALD

MEN'S BASKETBALL

SEE BASKETBALL PAGE B2

SEE SOCCER PAGE B2SEE FOOTBALL PAGE B2

SOCCER

Next gameWednesday Nov. 6

@ UALR 4 p.m.San Marcos, Texas

Next gameSaturday Nov. 9@ Army 11 a.m.

West Point, N.Y.

PRINT AD SPECIALTY RATES

Front page$500

Sports page$400

Life page$400

Photo page$400

Fun page$250

• All Front page ads include one week online at wkuherald.com.• Ask your sales representative for multi-run discounts.

See page 6 for additional print advertising options.

* All prepaid clients must be paid in full on these deadlines to be included in the upcoming issue.

THE FUN PAGEClassifi ed Advertising Manager: Ashley Edwards

[email protected]

CLASSIFIEDS

Note to Readers: The College Heights Herald screens ads for misleading or false claims but cannot guarantee any ad or claim. Please use caution when answering ads, especially when asked to send money or provide credit card information. The College Heights Herald is not responsible

for the content or validity of these paid classifi ed ads.

HELP WANTED

APRIL 24, 2014 A5WKUHERALD.COM

Courtyard Marriott of Bowling Green is now

accepting applications for a part-time Guest Service

Representative. Apply at

1010 Wilkinson Trace, Bowling Green, KY.

City of Bowling GreenTENNIS INSTRUCTORS

Parks & Recreation Department

•Instructs beginning and advanced tennis lessons•Coordinates and runs tennis activities•25-30 hours per week; weekend work optional; $8.35/hr

Interested applicants should obtain an employment application from the Human Resources Department in

City Hall, 1001 College Street, Bowling Green or from our website at www.bgky.org. The City of Bowling Green is an Equal Opportunity Employer and a Certifi ed Drug-Free

Workplace.

Hiring part-time dental hygienist. Submit resumes to 1721 31-W Bypass,

Bowling Green, KY 42101. 2014 Graduates encouraged to apply.

ACROSS

1 Theater attractions6 Big fusses11 Gallery display14 Taxpayer’s worry15 Real estate offering16 Sinking ship signal17 Takeout option19 Wash. neighbor20 Personal IDs21 Ambulance destinations, for short22 Comfy shoe24 Biblical pronoun26 Bic products27 Subject for a meteorologist33 Ross of the Supremes34 “__ won’t be afraid”: “Stand By Me” lyric35 French lady friend36 Jerusalem’s land: Abbr.37 Look after41 Chicken __ king42 Swindle44 Prefi x with classical45 Bernese Alps peak47 Bill Gates or Paul Allen, vis-à-vis Microsoft51 Those, to Tom·s52 On an ocean liner, say53 All for __: to no avail56 Co. that merged into Verizon57 Gas company with toy trucks61 Egyptian snake62 Summoned up65 Curtain support66 Shed __: cry67 Muhammad Ali’s boxing daughter68 Exec. moneyman, and a hint to 17-, 27-, 37-, 47- and 62-Across

69 Requirements70 Aggravate

DOWN

1 Animal pouches2 Comments from the confused3 Supreme Norse god4 __-Salem, N.C.5 Fr. holy woman6 1994 Denis Leary fi lm about a crook who acts as an arbiter7 Gut-punch reactions8 Batman and Robin, e.g.9 Italian tenor standard10 Spiritual Arizona resort11 “Keep dreaming”

12 Came by horse13 Old Russian royal18 Flower starter23 Nick and Nora’s dog25 Former Congressional gp. concerned with Communist infi ltration26 Univ. teacher27 “The __ Kid”: ‘50s TV Western28 Former Calif. NFLer29 __ a kind: unique30 Mental picture31 Persian Gulf ship32 Pretty close33 Checker, e.g.38 Provide critical comments for

39 Curious George creators Margret and H.A.40 Actress Russo43 Video fi le format46 Boise resident48 Trash bin49 Old cowboy movies50 Previously owned53 Drug cop54 Dating from55 High hairstyle56 Happy58 Emerald Isle59 Normandy battleground60 One-horse carriage63 Dixie general64 St. Pete’s state

City of Bowling GreenATHLETICS LABORER

Parks & Recreation Department

20-25 hours/week, evenings and weekends. Maintain facilities including City parks and soccer

complex; duties include grounds keeping, cleaning restrooms/dugouts, & trash pickup. Winter responsibilities also include supervision of youth and adult basketball practices and games. Must be 18+; High School Diploma or GED; First Aid & CPR

certifi cation a plus. $9.25 hour.

Interested applicants should obtain an employment application from the Human Resources Department in City

Hall, 1001 College Street, Bowling Green or from our website at www.bgky.org.

Application Deadline: 4:00 p.m., Friday, May 2, 2014. The City of Bowling Green is an Equal Opportunity

Employer and a Certifi ed Drug-Free Workplace.

Burger and Bun now hiring all positions.

729 Chestnut Street, Downtown BG.

Exciting OpportunityMust enjoy working with customers

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Pool & Spa Depot at 270-782-1119 or stop by the store at 1830 Wallace Court, Bowling Green,

KY

Raff erty's of Bowling Green is hiring Servers!Apply in person Monday thru Friday

between 2pm and 4pm. 1939 Scottsville Road

Top Dollar Potential Earnings!Great Working Atmosphere!

HILLTOP HOROSCOPES SCORPIO (Oct.

23-Nov. 21) -- Today and tomorrow begin a workaholic phase. Share priorities to minimize confu-sion. Check the legal language before printing. Profi t from meticulous service. Pace yourself, to avoid burnout. Rest, eat well, and exer-cise.

PISCES (Feb. 19-March 20) -- Fig-ure the costs and set away funds to check off an item from your bucket list. Let others know what you want, and save up to get it. Advance your career goals. Discover the hidden benefi ts of keeping your agreements. Sweet dreams seem reachable.

CANCER (June 21-July 22) -- Haste causes accidents as well as waste, so cool your jets. Some of the things you try won't work. Improve your skills with practice. Heed a friend's warn-ings, but don't get stopped.

SAGITTARIUS (Nov. 22-Dec. 21) -- Schedule time for romance today and tomorrow. Imagine sun and surf, or views of tree-fi lled paradise. Take time to relax. Include loved ones and seek out light-hearted di-versions. Add a little glamour to your outfi t, and go out for some fun.

ARIES (March 21-April 19) -- Avoid stressful situations. Focus on priorities, and re-schedule what's less important. Change is in the air. Slow down. Travel could get complex.

LEO (July 23-Aug. 22) -- Review your holdings, and consider your part-ner's view. It's not a good time to gamble. Nebulous schemes could tempt with smoke and mirrors. Travel's more expen-sive than it seems.

CAPRICORN (Dec. 22-Jan. 19) -- Get into home pleasures today and tomorrow. House-hold projects could lead to a party. Finish what you start. Decorate and beautify your space, then invite others to enjoy it with you.

TAURUS (April 20-May 20) -- Don't pour money down a hole. Your assump-tions get challenged. Conserve resources. You can do without frills and fancy rib-bons. Clarify theo-retical questions, and discover fasci-nating new technol-ogy.

VIRGO (Aug. 23-Sept. 22) -- Wait to see what devel-ops. Watch your step, and take it slow. Don't jump to impulsive decisions. Pay bills and keep the budget. Avoid jealousies and upset. Dance with a sur-prise without choos-ing yet.

AQUARIUS (Jan. 20-Feb. 18) -- Control your tem-per, even as those around you lose theirs. Find what you need close to home. Words come easily today and tomorrow. Write them down, and dis-tribute to your lists. Blog, record or take photos.

GEMINI (May 21-June 20) -- Go slowly, with pa-tience and a sense of humor. Keep confi -dences. Don't push or force when you encounter resis-tance, as the risk of breakage is high. Waste causes a dis-agreement, so avoid it with caution.

LIBRA (Sept. 23-Oct. 22) -- Stay gracious with a hot head, rather than launching a chain reaction argument. Take you time at work and get it right. Provide exactly what was ordered (not more or less).

H = Horizontal V = Vertical

Page 5: College Heights Herald 2014-2015 media kit

3

mediaadvertising kit

Print. Online. Mobile.

2014-2015

SPECIAL SECTIONS

XMONTH XX, XXXX COLLEGE HEIGHTS HERALD

Quarter Page5.188" x 9.313

Half Page Horizontal10.375" x 4.66"

Full pageHalf page Qtr. page

5,000$190$135$80

8,000$220$160$100

10,000$350$250$190

HomecomingDistribution: 10,000Published: Nov. 6, 2014Ad Deadline: Oct. 31, 2014

FALL

SPRING

TOPPER EXTRA

8/29Ad Deadline:

August 25, 2014

Publication Date:August 29, 2014

Full page: $250Half page: $190Quarter page: $150

Back cover: $500Double truck: $700

Bright lights,RED CITY

HOMECOMING 2013

PARADE ORGANIZERS

EXPECTING BIG TURNOUT

PAGE 5

JUSTIN MOORE HEADLINES

HOMECOMING CONCERTPAGE 10

NPHC STEP SHOW RETURNS AFTER CANCELLATION

LAST YEARPAGE 19

October 24, 2013 • WKUHerald.com

BasketballDistribution: 8,000Published: Nov. 11, 2014Ad Deadline: Nov. 4, 2014

BASK

ETBALL SECTION

CO

LLEGE HEIGHTS HERALD

October 31, 2013 WKUHerald.com

WKU looks to replace Jamal

Crook Page 9

Alexis Govan: Sun Belt Player

of the Year Page 6

StressbustersDistribution: 5,000Published: Dec. 5, 2014Ad Deadline: Nov. 27, 2014

Housing GuideDistribution: 8,000Published: March 24, 2015 Ad Deadline: March 17, 2015

Best of the HillDistribution: 5,000Published: April 30, 2015 Ad Deadline: April 16, 2015

BEST OF THE HILL• APRIL 29, 2014 • WKUHERALD.COM

StressbustersDistribution: 5,000Published: May 8, 2015 Ad Deadline: April 30, 2015

SPRING 2014 FINALS • STRESSBUSTERS • WKUHERALD.COM

A WKU HERALD SPECIAL SECTION

STRESSBUSTERS

See? It's working already.

GraduationDistribution: 8,000Published: May 11, 2015 Ad Deadline: April 30, 2015

10/25Ad Deadline:

October 20, 2014

Publication Date:October 25, 2014

11/8Ad Deadline:

November 3, 2014

Publication Date:November 8, 2014

11/15Ad Deadline:

November 10, 2014

Publication Date:November 15, 2014

11/22Ad Deadline:

November 17, 2014

Publication Date:November 22, 2014

First game Freshman Parent and Family Weekend

Homecoming Parent and Family Weekend

Half Page Horizontal10.375” x 4.66”

Quarter Page5.188” x 4.66”

Page 6: College Heights Herald 2014-2015 media kit

mediaadvertising kit

Print. Online. Mobile.

2014-2015

ONLINE/MOBILEONLINE RATES (monthly)

Run of SiteTop billboard: $650Side rail: $700Bottom billboard: $500

Home PageTop Billboard: $500Side Rail: $600Bottom Billboard: $400

Sports pageTop billboard: $300Side rail: $400Bottom billboard: $200

News PageTop billboard: $200Side rail: $300Bottom billboard: $100

MOBILE RATES

Tiles (2 available)$1,500 per semester

Banner ads (7 available)$300 per month$500 per semester

Push notifications$150 per push(content approval required 24 hours in advance)

Offers (max. 2 per week)$100 per month$300 per semester

TOP LEADERBOARD 728 x 90

SIDE RAIL300 x 250

BOTTOM BANNER 728 x 90

4

Page 7: College Heights Herald 2014-2015 media kit

COLLEGE HEIGHTS MEDIA

mediaadvertising kit

Print. Online. Mobile.

2014-2015

VIEW OF THE HILL

OFFICIAL 2014PARENT AND FAMILY

WEEKEND GUIDE

• WKU and Bowling Green • What you need to know •

PARENT AND FAMILY WEEKEND GUIDE

RatesFull page: $875Half page: $600Third page: $500Quarter page: $350Target market: Incoming freshmenDistribution: Late JulyCopies: 7,000

RatesFull Page: $1,500Half Page: $900Quarter Page: $550Premium Listings Available:

$110

Target Market: All WKU parentsDistribution: 3-6 weeks before Parent and Family WeekendCopies: 13,000

College Heights Herald

@WKUHerald

@WKUHerald@WKUHeraldSports

NOVEMBER 5, 2013 • COLLEGE HEIGHTS HERALD • WKUHERALD.COM PAGE A5

THE FUN PAGEACROSS1 Forget where one put, as keys7 Pedro's eye10 Golf great Ballesteros14 Crumbly Italian cheese15 Lao Tzu's "path"16 Slangy prefi x meaning "ultra"17 Computer storage medium19 When repeated, island near Tahiti20 Male sibs21 Kadett automaker22 Apple music players23 Vintner's prefi x24 Quick-on-the-uptake type, in slang26 Athenian walkway28 Otherwise29 Persian rulers31 Irene of "Fame"33 Used-up pencils37 Carton-cushioning unit40 Latin being41 Latin love word42 Muslim pilgrim's destination43 Tombstone lawman Wyatt45 Mischievous trick46 Showy authority fi gure51 Facebook notes, briefl y54 Put back to zero55 Orator's place56 Vivacity57 Fitzgerald of jazz58 Tense pre-deadline period ... or when to eat the ends of 17-, 24-, 37- and 46-Across?60 Bedframe part61 Notes aft er dos62 Pop singer Spector who fronted a '60s girl group named for her63 Alley prowlers

64 Function65 Chuck who broke the sound barrierDOWN1 Up-tempo Caribbean dance2 River of Grenoble3 Kids' imitation game4 Vietnam neighbor5 Part of USDA: Abbr.6 Multiple Grammy-winning cellist7 Catchall option in a survey question8 Th ey're related to the severity of the crimes9 Caveman Alley10 Summoned as a witness

11 Novel on a small screen, perhaps12 "Falstaff " was his last opera13 Wipe clean18 Tax pro: Abbr.22 Cyclades island24 Nothing to write home about25 Applaud27 Feats like the Yankees' 1998, '99 and 2000 World Series wins29 Opposite of NNW30 6'3", 5'4", etc.: Abbr.31 Close associates32 Roadside assistance org.34 Preparing to use, as a hose35 Tampa Bay NFLer36 RR stop

38 Jamie of "M*A*S*H"39 Arabian leader44 Play a part45 Discern46 Take by force47 "Is anybody here?"48 Quran religion49 Underlying reason50 Relatives52 Mrs. Eisenhower53 Snide smile56 Sicilian volcano58 French vineyard59 Earth chopper

Get social with the

PREVIOUS CROSSWORD SOLUTION

HELP WANTED

Classifi ed Sales Manager: Ashley Edwards

[email protected]

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THURSDAY'S SUDOKU PROBLEMS

Call (270)745-2653 to sponsor a puzzle today!Call (270 e today!

Grande Haven Villas - Newly constructed one and two bedroom

luxury apts. Great location off Campbell Lane on Industrial Dr.

Spacious fl oorplans. Close to WKU Shuttle. Ask about our move in Specials!!

Crye-Leike Property Management:(270) 781-7888

PEOPLEMARK, INC.IS CURRENTLY TAKING APPLICATIONS FOR

Th e following positionsWarehouse and Retail Distribution Center Positions

In Bowling Green, KY.

Receiving /Shipping Material Handlers:[Able to lift up to 60 lbs repetitively]

Scanning, shrink wrapping, breaking down boxes,stacking boxes

Retail Table OperatorsAble to stand for 8-10 hours

Able to bend and squat repetitivelyFolding, packaging and tagging garments

Pay rate is $9.00/hrMust be willing to work overtime

Including weekends. Temp to hire is possible

Vacation, benefi ts and redeemable award pointsfor hours worked will be discussed at interview.

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2530 Scottsville Rd. Suite 4 (Th e Old Hickory Bldg. upstairs)

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ID required for I-9 verifi cationDrug test and background checks required.

EOE

Note to Readers: The College Heights Herald screens ads for misleading or false claims but cannot guarantee any ad or claim. Please use caution when answering ads, especially when asked to send money or provide credit card information. The College Heights Herald is not

responsible for the content or validity of these paid classifi ed ads.

HILLTOP HOROSCOPES

SCORPIO (Oct. 23-Nov. 21) -- Today is a 9 -- You're even smarter than usual. A confl ict of interests shows up at your door. Try to understand other people's feelings and it goes easier. Get outside perspectives. Keep your fi nances ethical.

PISCES (Feb. 19-March 20) -- Today is an 8 -- Imagine yourself in an earlier time. You're especially popular, but your social life could cause a problem at home. Find the perfect balance by communicat-ing your passion and acknowledging your support team.

CANCER (June 21-July 22) -- Today is a 8 -- Female magnetism pays a big role in today's successes. Strengthen partnerships this month. Costs may be higher than expected. Proceed with caution, but you can handle it. Compro-mise, delegate and don't underestimate the power of cookies.

SAGITTARIUS (Nov. 22-Dec. 21) -- Today is a 9 -- At fi rst, the task may seem impossible. Look-ing at it more closely or from a diff erent angle reveals new data. Gath-er new income now. You fi nd your comfort zone, and confi dence soars.

ARIES (March 21-April 19) -- Today is a 9 -- Participate socially this month, and get lost in fascinating philosoph-ical conversation. Others are looking to you for a decision. Once you com-mit you'll fi nd freedom, and release. And others can make their own. Perform an anonymous good deed.

LEO (July 23-Aug. 22) -- Today is an 8 -- Be careful. For four weeks, work gets exceptionally fun. Don't get distracted while chopping. What could thrive in such a creative environment? Make a mess and fi nd out. Spend time in contemplation. Keep it practical.

CAPRICORN (Dec. 22-Jan. 19) -- Today is a 7 -- Don't throw money at the problem or you could very well make it worse. Worrying about it won't take you any-where. Use patience and brains. Defi ne how you'd like it to go. Someone fi nds that very romantic.

TAURUS (April 20-May 20) -- Today is an 8 -- Travel looks tempting, but postpone until tomorrow, if pos-sible (or just dance with some surprises). Ignore someone who says you'll fail, and make a list of goals. Plan actions and strategies to support your team.

VIRGO (Aug. 23-Sept. 22) -- Today is a 7 -- Luscious romance takes center stage. Dance your way into the spot-light. Others give you support in your career, but you have to be will-ing to receive it. Post-pone travel for now.

AQUARIUS (Jan. 20-Feb. 18) -- Today is an 8 -- Finish old jobs and new ones fl ourish and spark over the next month. Pad the schedule for setbacks. Decline an expensive invitation. Listen to a wise relative or a realistic friend. Spice your creation with subtlety.

GEMINI (May 21-June 20) --Today is a 9 -- Don't let obstacles slow you down. Practice with your teammate to break records. Get old busi-ness handled. Th e next month is good for saving money and handling fi nances. Go for fast, fun productivity.

LIBRA (Sept. 23-Oct. 22) -- Today is an 8 -- Opposition to your ideas could arise. Th ey prob-ably have a good reason. Try their shoes on, and walk a mile, before re-sponding. At least you'll get some exercise and learn something new. Make your own choices.

FUN PAGE PUZZLE SPONSORSHIPRatesWeek: $100 Month: $300 Semester: $500

INSERTS

Single sheet: $48Multi-Fold: $80.2520 plus pages: $96.30

Rates shown per thousand

Min. insert amount: 5,000Max. insert amout: 8,000

Max size: 12” x 10”; anything larger must be folded.Must have one edge straight when using dye cut.

*The College Heights Herald advertising sales department must receive at least one complete copy of the insert for review of

acceptability before shipment. The Herald is not responsible for loss or cost of returning inserts shipped prior to notice of and

delivered one week prior to insertion to:

The Henderson Gleaner455 Klutey Park PlazaHenderson, KY 42420

CLASSIFIED ADVERTISING

Display classified ratesper column inch: $7.25 15 words maximum in a 1x1 adLine classified rates15 words: $6each additional word: $.30

At no additional cost, classified are online at wkuherald.com through our PDF edition.

CLASSIFIED GUIDELINES

• Advertisements can include a logo, depending on size.• Classified ads will be accepted on a prepaid basis only, except for established clients.• Tearsheets will be provided by request only. Please request tearsheets when purchasing.• The Herald is not responsible for errors in classified advertisements after the first insertion.• No refunds will be given for classified advertising canceled after the deadline.• The Herald does not print adoption, research/term paper for re-sale or mailing/stuffing circular advertisements.• Advertisements placed in the “Help Wanted” or “For Rent” categories cannot discriminate.• For acceptance of mail-order advertising, a sample must accompany the insertion order.

5

MORE OPTIONS

Page 8: College Heights Herald 2014-2015 media kit

6

ADVERTISING PRODUCTIONThe Herald creative staff is a team of highly talented, award winning students. Our creative services are free for our advertising clients. If you need creative help with anything from logo design, effective copy, clean and professional artwork to complete advertising campaigns, contact your sales representative and ask how we can help.

AD PROOF SCHEDULEAdvertisers requiring prior approval of an ad will receive proofs Friday or Tuesday morning, depending on the advertisement’s scheduled run date, via the [email protected] email. All proofs must be returned to the Herald by 2 p.m. that day. Changes may be made by phone, email or fax. If the Herald does not receive changes by 2 p.m., we assume that all information in your ad is correct and meets your standards.

HELPFUL HINTS• For color ads, all photographs and graphics should be at least 300 dpi and CMYK. DO NOT save color ads as RGB.

• If an ad is created in Illustrator, fonts must be converted to outlines.

• Submit ads in the exact size they are sched-uled to run. Failure to do so will force creative staff to shrink, enlarge or distort the ad to fit the reserved space.

• Compress all ads submitted by e-mail.

• A camera-ready ad is created to the cor-rect size it will appear in the paper, meets all of the technical requirements and includes all supporting documents and fonts needed to print.

• Spot color ads must be created using an acceptable spot color formula. Ask your sales representative for a list of color formulas.

• To ensure reproduction of all artwork with-in B&W ads, all photographs and graphics should be at least 180 dpi and grayscale.

ELECTRONIC AD SUBMISSION– We accept ads on Macintosh formatted CDs or via e-mail at [email protected].– All camera-ready artwork must be created to size, fonts embedded and images must be high resolution. Contact your sales representative or our creative department for online ad specifications.

File Formats Accepted• PDF files are preferred• EPS, JPEG and TIFF are accepted• Native files from CS6 (or earlier) are accepted but must be packaged with all supporting links and fonts.

File Formats NOT Accepted• Microsoft Word• Microsoft Publisher• Microsoft Power Point• Microsoft Excel• Adobe Pagemaker• GIF• HTML (only online ads)

Page 9: College Heights Herald 2014-2015 media kit

• The College Heights Herald reserves the right to refuse an advertisement it deems objectionable for any reason.

• No paid advertisement is accompanied by news stories or free notices.

• The Herald will not publish advertising that encourages irresponsible drinking and/or the illegal use of alcoholic beverages. (The Herald will not run “All-You-Can-Drink” ads).

• All political, “closing” and “going out of business” advertising must be prepaid.

• The Herald is not responsible for factual errors, quality of artwork or grammatical and/or typographical errors in an ad submitted by the advertiser.

• It is the responsibility of the advertisers to notify the Herald of errors within five business days. - The Herald will be responsible for errors the first time a Herald-created ad is published. - Allowances will be made only for errors that materially affect the value of the advertisement. - Non-compliance with this request leaves full responsibility with the advertisers.

• All advertisements are accepted and published upon the representation that the agency or the advertiser is authorized to publish the entire contents and subject matter thereof.

• In consideration of the acceptance of such advertisements for publication, the agency or advertiser assumes liability for any claim based upon the contents or subject matter of such advertisements, including, without limitation, claims or suits for libel, violation of rights of privacy, plagiarism and copyright infringement.

• All ad changes and cancellations must be made before the advertising deadline. Ads cancelled after the deadline will be charged the full amount of the ad’s space.

• Advertising having the appearance of news must be clearly labeled as “Paid Advertising.” The herald will determine if the labeling meets its standards for clarity.

• The Herald will not knowingly accept any advertisement that is defamatory, promotes academic dishonesty, violates any federal, state or local laws or encourages discrimination against any individual or group on the basis of race, sex, sexual orientation, color, creed, religion, national origin or disability.

COLLEGE HEIGHTS HERALD POLICIES

• The Herald may make rate changes, with a 30-day notice. If so, you may cancel an agreement with no penalty.

• Promotions not listed in the rate card may be offered.

• All rates are non-commissionable, net rates.

• Mastercard and Visa are accepted.

• Advertising statements and tearsheets are mailed at the first of each month.

• Accounts not paid within 60 days will be submitted for collection.

• Ads exceeding 19” in depth will be considered a full page and will be billed accordingly.

• If you have a question or if there is a discrepancy with your statement, please contact the business office at (270) 745-2653.

• New advertising accounts will prepay until credit is established

• The Herald will extend credit to new accounts upon request under the following conditions: - The advertiser must have an established history of satisfactory credit purchases and the advertiser must keep their account current.

• A credit application must be completed and will be evaluated based upon the credit sources listed by the advertiser.

• In most cases, the business office will notify the advertiser the status of the credit application within two weeks.

College Heights HeraldWestern Kentucky University

1906 College Heights Blvd. #11804Bowling Green, KY 42101-1084

Phone: (270) 745-2653Fax: (270) 745-2697

www.wkuherald.com

GENERAL RATE POLICIES CREDIT

Page 10: College Heights Herald 2014-2015 media kit

36% wkuherald.com

29% wkuherald.com/news

22% wkuherald.com/sports

13% other pages

680,018 Pageviews Annually

Average Pageviews: 2.5

73,245 pageviews per month372,739 Unique Visitors

41,415 unique visitors per month

Online AnalyticsRange: August 26, 2013 - May 16, 2014

DEMOGRAPHICSTotal enrollment: 20,456Faculty and staff: 3,530Male: 8,562Female: 11,894Undergraduate: 17,517Graduate: 2,939On-campus: 4,672Off-campus: 15,784

Gary Ransdell Hall

2

12 OFF CAMPUS* ALL OVER CAMPUS

*Off campus micro-distribution locations are subject to change. These locations are tracked using our active distribution method of tracking pick-up and return rates of each kiosk on drop off location.

While the College Heights Herald continues to be available in dozens of pick-up locations throughout the WKU campus, we will be implementing a street team distribution system in the fall that will put more copies of the Herald directly into the hands of WKU students, faculty, staff and campus visitors. This will help ensure that news and advertising content has the broadest and deepest reach possible.

DISTRIBUTION

Kiosk locations