College of Business Administration, AUE

• Finance• Accounting• BusinessManagement• E-CommerceandMarketing• HumanResourcesManagement• InsuranceandRiskManagement• HospitalandHealthcareManagement• LogisticsandSupplyChainManagement

IDEAS SUCCEEDCOLLEGE OFBUSINESS ADMINISTRATION

WhyStudyBusinessatAUE?AUE offers enterprising business studies programs amongst its six colleges. The College of BusinessAdministration(COBA)enjoysanincreasingintake,forward-lookingprogramsandapracticalapproachtobusinesssolutions.ItalsooffersprogramsasperUAEaccreditedcurriculaaswellasjointprogramswithaffiliatedUSuniversities.

Ifyoudreamtobecomesuccessfulintoday’scompetitiveglobaleconomy,thenCOBAistherightplace!Youwillacquiretheknowledgeandskillsnecessaryforsuccessinbusinessandcorporatelevelmanagement.

ThespecializationsofferedthroughCOBAundergraduateprogramsare:

• Finance• Accounting• BusinessManagement• E-CommerceandMarketing• HumanResourcesManagement• InsuranceandRiskManagement• HospitalandHealthcareManagement• LogisticsandSupplyChainManagement

COBAalsooffersMastersofBusinessAdministrationProgramStudentswithbusinessandnon-businessbackgroundscannowdiversify theirdisciplinesbychoosingmarketdemandedsubjectsintheirstudyplansfromahostofchoicesandprograms.

DistinctFeaturesofCOBAPrograms

Undergraduateandgraduateprogramscanbechosenfromavarietyofmultidisciplinarybackgrounds.ItistailoredforthebusinessenvironmentintheGCCcountriesandtimedtocoincidewiththeemergingbusinesssolutions in the21stcenturyenvironment.The in-houseclassroomatmosphereandpracticalexposuresareofferedtoeachparticipantto increasetheirconfidence,selfesteem,senseofaccomplishment,andpreparethemtobesuccessfulyoungcareeristsoreducatorsastheygraduate.

ProgramOutlinesStudentsenrolled intheundergraduateprogramwillhavetocomplete126credithours (42courses)toqualifyforanundergraduatedegreeinBusinessAdministration:

• GeneralEducationRequirements–11Course(33credithours)• CoreRequirements–16Courses(48credithours)• SpecializationRequirements–10Courses(30credithours)• FreeElectiveRequirements–5Courses(15credithours)

Ineachundergraduateprogram,generaleducation,corecoursesandfreeelectivesarecommonforallspecializations.

GeneralEducationalRequirements(11CompulsoryCourses/33CreditHours)

• English• NaturalSciences• ComputerLiteracy• UAEandGCCSociety• StudyandLearningSkills• CommunicationSkillsinArabic

CoreRequirements(16CompulsoryCourses/48CreditHours)

• BusinessLaw• Macroeconomics• QuantitativeAnalysis• PrinciplesofAccounting• FinancialManagement• OrganizationalBehavior• PrinciplesofManagement• BusinessPracticeinUAEandGCC

FreeElectives(5courses/15CreditHours)

Fivecourses(15credits)canbechosenfromanyothercolleges/Departmentsaslongasthechosencoursepre-requisitesaremet.

• IslamicCulture• GeneralStatistics• GeneralPsychology• GeneralMathematics• IntroductiontoSocialSciences

• Microeconomics• BusinessStatistics• ManagerialAccounting• InternationalBusiness• StrategicManagement• PrinciplesofMarketing• ManagementInformationSystem• ProductionandOperationsManagement

EntryRequirementsforUndergraduateDegreeinBusinessAdministrationProspectivecandidatesarerequiredto:

•Completeaminimum12yearsofHighSchoolEducation.•SubmitHighSchoolCertificatewithaminimumaverageof60%•HaveaTOEFLscoreof500+oranIELTSscoreof5.5+

CareerOpportunities• CEO• COO• Accountant• CostManager• RiskManager• PortfolioAnalyst• FinancialAnalyst• BusinessAnalyst• GeneralManager• AssociateDirector• FinancialManager• MarketingManager• AreaSalesManager• SupplyChainManager• BusinessUnitManager• HeadofStrategicPlanning• HumanResourceManager• DirectorofInternationalBusiness• InsuranceUnderwriters

Transforming Knowledge into Work Experience

UNDERGRADUATEPROGRAM

BUSINESSMANAGEMENTTheprogram isdesigned tooffer awide rangeof career choices.BusinessManagementprovides thescopeforyoutoimmediatelystartacareeraftergraduationasasolepractitionerorstaffmanager.Upongainingproperexperiences,youcanmoveontosuperviseothermanagerswithanaspirationtobecomepartners.Themostimportantpositiontowhichyouwouldaspireisthatofageneralmanager(GM).COBA provides you the tools and advice to develop the right career that would lead to positions inmanagement,healthcare,banking,computertechnologyandstrategicmanagement.

CourseStructureInthefirstyearoftheprogram,studentsstudybasicdisciplinesinmanagement,accounting,marketing,andgeneralstudies.Inthesecondyear,inadditiontogeneraleducation,theCorerequirementsprovidefurthereducationonmanagementskillsandtheirprinciplesincludingthelegalaspects.Thethirdandfourthyearsallowthestudentstochoose300and400levelcoursesincludingspecializationrequirements.

• Acquirerequisiteknowledgeandapplyethicalunderstandingandperspectivestobusinessenvironments• Usecriticalthinkingskillsinbusinesssituationsandapplytheminworkconditions• Developeffectivewrittenandoralcommunicationsskills• Analyzethelocalandglobalbusinessenvironmentprudently

SpecializationRequirements(10courses/30CreditHours)

•NegotiationSkills•ProjectManagement•TotalQualityManagement•SmallBusinessManagement•HumanResourceManagement•EntrepreneurshipManagement•OrganizationTheoryandDesign•ManagingintheServiceEnvironment•ComputerApplicationsinManagement•LeadershipandOrganizationalCreativity

CareerOpportunities• Manager• BusinessAdviser• BusinessStrategist• IndustrialRelations• ManagementConsultant

Art of Recording the Financial Data


ACCOUNTINGAccounting is themost sought after areaof interest formanybusinessgraduates. This is challenging,asone learns tobe righton topof the financialmarkets; theprogramallowsconductinganalysis andobservestheimprovementoffinancialsituations.Aboveall,graduateswithaccountingqualificationsarethebenchmarkofsuccessforanycompany.

ItisimperativetoknowthatthisdegreeopensdoorstogainprestigiousqualificationsandpracticeasaCharteredAccountantorCertifiedPublicAccountant.

Inthelasttwodecades,theglobalizationphenomenonhasseengrowthofnetworksbothintheprivateandpublicsectors.Thishastremendouslyexperiencedtheappropriatemeansoffiscalmanagementatmicroandmacrolevel.Thusthewindowofopportunityencouragesfreshgraduatestolearnandpracticefiscalmanagement,budgetallocation,costeffectiveness,investmentandfinancialopportunitiesandmanyotheroptions.Thisisaversatileareathatcanlinktoanydisciplineforanaspiringemployeebackedwithasolidfoundationofaccountingknowledge.

LearningOutcomes• Developeffectiveknowledgeasaccountantwithstronginterpersonalskills• Applyprinciplesofaccounting,taxation,andinformationprocessingknowledgeinbusiness

managementareas• Abilitytouseaccountinginformationinthedecision-makingprocessatallstepsoftheaccounting

cycle• Gainexpertiseinpreparingfinancialstatementsandmakebetteruseofaccountinginformation

SpecializationRequirements(10CompulsoryCourses/30CreditHours)

• Auditing• CostAccounting• AdvancedAccounting• InternationalAccounting• AdvancedCostAccounting• IntermediateAccountingI• IntermediateAccountingII• AccountingInformationSystem• Planning,BudgetingandControl• CorporateFinanceandInvestment

CareerOpportunities• Accountant• FinanceAdviser• FinancialOfficer• FinanceManager• AccountExecutive• SoloPractitionerinAccounting

One of the Fastest Growing Industries Around the World


E-COMMERCEANDMARKETINGCOBAprovidesanup-to-dateprograminE-CommerceandMarketingwithmanagerialandtechnologicalknowledgethatallowsstudentstoparticipateandutilizetheelectronicmediaasamarketplace.

E-Commerceorelectroniccommerceisacomputer-basedscienceusingdigitalsystemsforeconomicandbusinesspurposes.Thisformofmarketinghaslargelyexpandedduringthelastthreedecades.

Lookingforemploymentimmediatelyafteryoureducation?

An easy solution is the undergraduate course in E-Commerce andMarketing at the AUE. The ‘globalvillage’concepthasbroughtallindustriestooperateonacommonplatform.Thevirtualcontactisnolongerastandaloneissue;rather,itisthemosteffectivesolutiontothenewmillennium’sindustrialneeds.

Thevolumeoftrade,theavailabilityofgoods,thetransferoffinance,theinformationsharingandsupplyingtheitemstothemarketisanardentexerciseofintelligence;anditremains-onlyaclickaway!

Aninquisitiveperson,whohasthepotentialandconfidenceofappropriatecommunicationandpersuasiveabilityandiswillingtoperformbetter,MUSTstudythissubject.Thecourseprogramsdevelopstudentstobemulti-trackthinkers, tosustainpressure,utilizetheopportunitiesandappreciatethetechnologicaladvancementsofthisera.

LearningOutcomes• IntroducenewavenuesofemploymentinE-CommerceandMarketing• Managebusinesswithsmallinvestment• Exploreregularopeningofpositionsrelatedtosales,marketing,analysis,database,assessmentand

researchcoveringbusinessandindustry

SpecializationRequirements(10Courses/30CreditHours)

• E-Commerce• MarketingResearch• InternationalMarketing• MarketingManagement• AdvertisingandPromotion• AdvertisingandPromotion• SpecialTopicsinMarketing• ComputerApplicationsinMarketing• BusinesstoBusinessMarketing

CareerOpportunities• BusinessAdviser• BusinessStrategist• E-CommerceSpecialist• ManagementConsultant• MarketingManagerE-Commerce

Identify and Evaluate Various Sources of Risk Affecting Local, Regional and Global Level


INSURANCE&RISKMANAGEMENTThenewspecializationinInsuranceandRiskManagementisaninternationallyrecognizedprogram.Thefullspectrumoftheprogramistopreparestudentstoidentifyandevaluatevarioussourcesofriskaffectinglocal,regionalandgloballevelthatneedsappropriatechangestothedecisions;insureandmanagerisksthroughatechnicalexpertiseperspectiveandasanendpointdealwiththemcomprehensivelyandefficiently.

Younggraduatesattheendofafour-yearperiodareexpectedtoselectandimplementsolutionstocontroltheserisksthroughinsuranceandothermechanismsofrisktransferanddistribution.

Learningoutcomes• Understandandappreciatetherisksfacedbyindustrial,commercialandgovernmentalorganizations• Analyzeandapplyintegratedmeasurestodealwithriskmanagementissues• Developconfidentandeffectivecommunicationskills• Developtheabilitytoreducetheimpactofriskmitigationwithaglobalmind• Gainknowledgetoapplyresearchskills,informationtechnologyande-learningmaterialsinthegiven

fields


• InsuranceLaw• LifeandHealthInsurance• RiskManagementStrategy• RiskAnalysisandEvaluation• IntroductiontoInsuranceRiskManagement• AlternativeRiskFinancingandCapitalMarkets• CommercialPropertyRiskManagementandInsurance• CommercialCasualtyRiskManagementandInsurance• InsuranceOperations,Regulations,andStatutoryAccounting• PersonalProperty-LiabilityInsuranceandRiskManagement

CareerOpportunities• Actuary• Manager• InsuranceAdvisers• InsuranceClaimsUnderwriter• RiskManagersinthepublicandprivatesector• InsuranceClaimsNegotiatorinHospitalsandHealthcareInstitutions


LOGISTICS&SUPPLYCHAINMANAGEMENTAtthebackdropofemergingemploymentpotentials,AUE’slatestspecializationisviewedinthecontextoftheglobaleconomy.COBA’sLogisticsandSupplyChainManagementprogramisdesignedtoplayaroleinthelongtermsuccessoforganizationsandcompanies.Thelogisticsandsupplychainmanagementsectorisahighlyspecializedfieldandofferschallengingbutrewardingcareers.Tosucceedtherein,generalbusinessknowledgeplusanunderstandingofeconomics,accountingandindustriallawsareessential.

Learningoutcomes• Understand and apply knowledge gained on global logistics management, e-logistics, business

transportation,strategicmarketingchannels,andadvancedlogisticsproblems• Developtheabilitytocommunicateeffectivelyinmarketinglanguage• Analyzeandaddresslogisticproblems• Acquire leadership skills in core areas including supervising, purchasing, inventory control, supply

chain,production,andretailaspectsofthebusiness


• NegotiationSkills• ProjectManagement• SupplyChainOperations• TotalQualityManagement• TransportationandDistribution• ServiceOperationsManagement• InventoryandMaterialManagement• PurchasingandSupplyChainManagement• SCLMTechnologiesandInformationSystem• GlobalLogisticsandSupplyChainManagement• WarehouseManagementandMaterialHandling

CareerOpportunities• LogisticManager• PurchasingOfficer• SupplyChainManager• ManagerProcurement&Supplies• NegotiatorSuppliesandMaintenance

Managers are needed in this region to manage hospitals and healthcare facilities!


HOSPITAL&HEALTHCAREMANAGEMENTManagementofHospitalsandHealthcarehasturnedouttobeentrepreneurial.Theneedtolearnnationalandinternationalhealthcarepractices,interculturalskillsandpracticingorientededucationservestodealwiththehealthcarefacilitiesthatarequalityprovenbutcompetitive incosttocaterfortheneedsofthecitizens.

Thecourserevolvesaroundbothateachingandapracticalapproach.Whileoneaimofthecourseistotranscendnationalbarriers,theotherremainstoprovideskillsandexpertisetofreshgraduatesashealthcarefacilitymanagers.Thecourseencouragesstudentstoevolveasauniquegroupofexpertadministratorsandpractitioners.

Learningoutcomes• Gainknowledgeofhealthcareresources,practicesandpolicies• Inculcateinterpersonalcommunicationskills• Encourageresearchandinquisitivenesstoproblembasedsolutions• Understandmanagementtools• Developpersonalityandmaturitythroughworkexposure• Appreciatehumanresourcedevelopmentandmanagementinvolvingfundamentalissues


• ManagingintheServiceEnvironment• IntroductiontoHealthcareIndustry• HealthcareLawsandRegulations• EconomicsofHospitalandHealthcareSector• EthicsandFraudinHealthcare• HealthcareManagement• HospitalandHealthcareInformationTechnology• ClinicalServicesManagement• HospitalSupportServicesManagement• HospitalStrategicManagement

CareerOpportunities• HospitalDirectors• MedicalDirectors• HealthAdministrators• ExecutiveatPublicHealthDepartments• HealthAdviseratInsuranceOrganizations/Airlines/MultiNationalCompanies

Finance Effects Every Aspect of Business and Society


FINANCE

AUE offers a strongmulti-cultural,multi-lingual and friendly atmosphere for its students for the aboveprogram.Dubaibeingaworldclassleadingfinancialhub,therelevancetostudyFinanceandpracticeismorethancompelling!

BusinessAdministrationinFinanceAUE seeks to advance knowledge of finance through across-the-board teaching. This is achieved bydrawing interactiveandvideoconferencingsessions throughamixedgroupof faculties includingonesfromothercontinents.

The range of course work, research at individual level, extensive problem solving exercises drawn asproductofcasestudiesmakethestudentsmoreconfidentandsetsthepaceforlearninginamodernway.

Youngfinancepractitioners;ourstudents-aremaderesponsibleforlearningmoreaboutraisingcapital,investment,deregulationandretirementoffunds,insuranceandriskmanagement,realestatesectors,vis-à-visallocationofresourcesatpersonal,institutional,corporate,andgloballevels.

The areas of corporate finance, corporate governance, investment banking, and analysis of financialmarketsarealsoincludedtogivethemanappreciativefervor.

Learningoutcomes• Understandthemethodsofmanagingfunds• Understandthecirculationofmoney,creditandinvestmentfundamentals• Understandfinancialintermediariesandportfoliomanagement• Learnhowcorporationsdealwithfinancialproblems• Investinmanagementstocks,bonds,andcommoditymarkets• Studyeffectsofgovernmentandeconomicconditions• Understandbanksandotherfinancialinstitutions

SpecializationRequirements(10courses/30creditHours)

• CostAccounting• MoneyandBanking• IntermediateAccounting• IslamicBankingandFinance• Planning,BudgetingandControl• CorporateFinanceandInvestment• InvestmentandFinancialStrategies• InternationalFinancialManagement• ManagementofFinancialInstitutions• SecurityAnalysisandPortfolioManagement

CareerOpportunities• Banker• Auditor• Accountant• FinancialAdvisor• FinanceManager

The Fundamental Knowledge Needed to Invest in Human Capital


HUMANRESOURCEMANAGEMENT

WhyStudyHumanResourceManagementatAUEandnotelsewhere?

• Students are best prepared for a career in human resources when the subject is taught within abusinesscontext

• COBA’sprogramconcordswiththerigorousstandardsoftheCommissionforAcademicAccreditation• Thehumanresourcespecializationisintegratedthroughoutallmanagementanddevelopmentstrategy

programs

WhyStudyHumanResourceManagement?

• Itisamongthefivetopprofessionsindemand• Thejobopeningpercentageis50%+• Distinctcompetitiveadvantageoverotherareasofstudy• Itwillremainincontinuousdemand

Everyorganizationemployshumanresourcesmanagerstoensurethatproperhumancapitalisattractedandretained.TheprogramofferedbyCOBAallowsstudentstoeffectivelymanagethehumanresourcesfunctionsatanyorganization.

Learningoutcomes• Knowledgeofhumanresourcespracticesandpolicies• Effectivecommunicationskills• Researchandinquisitivenesstoinquirybasedsolutions• Understandingmanagementtools• Personalitydevelopmentandmaturedexposure• Remainabreastofcontinuouschangesingovernmentlawsandregulations• Awarenessofethicalvaluesindealingwithanindividual’sprivacy• Applicationoftheproperproceduresinhiring,training,developingandretainingemployees


• NegotiationSkills• HRMInthePublicSector• UAELaborLawsandRelations• HumanResourcesManagement• EmployeeTraining&Development• SpecialTopicsinHumanResources• HumanResourceInformationSystem• CompensationandBenefitsManagement• StrategicHumanResourcesManagement• StaffingandTechniquesforEmployeeSelection

CareerOpportunities• JobAnalyst• LaborOfficer• RecruitmentManager• PublicRelationsOfficer• LaborRelationsManager• ConflictManagementLeader• ContractsAdministrationOfficer• Compensation&BenefitsManager• HumanResourcesInformationSystemSpecialist

A Career that Opens New Vista of Opportunities in the Professional Arena

MASTERSOFBUSINESSADMINISTRATIONTheMBAprogramoffersapersonalacademicapproachtohelpmaturestudentstoprepareforarapidlyevolvingbusinessworld.Theprogramiselaboratelytailoredtomeettheneedsandinterestsofgraduatesas they build on their current base of knowledge andwork experience. Students’ understandings areenhancedthroughthepersonalattentionofAUE’shighlytalentedfaculty.

Surveysfrombusinessalumnisuggestthatthisteachingapproachhasasignificantimpactonprofessionaldevelopment.Theprimarybenefitoftheprogramisgearedtopreparestudentsforalifetimeprofessionaldevelopment.

Thisprogramhas aglobal perspective reflecting theUAE’sposition as a hubof international businessactivities.Moreover,Dubai’sstatusasaglobalbusinesscityand thecenterof theworld-classfinancialmarketprovidesampleopportunitiestodrawonlocalresourcesglobally.StudentsfromdiversenationalitiesandculturalbackgroundsaddflavortotheUniversity’sprogram.

TheprogramistaughtattheAUEDubaicampusonafull-timeformatduringweekdaysandweekends.It includes rangeofcourses intended toofferafirmgraspofbroad-basedbusiness fundamentalswithchoicesofpursuingspecializationsinthedesignatedstreams.

ProgramObjectivesTheprogramisdesignedtoprovidestudentstheopportunitytodevelop:• Theanalyticaltoolsfordecisionmakinginadiversebusinessworldcoveringcomplexbusiness,ethical

andchallengingissues• Theorganizationalskillsfortheeffectiveimplementationofpolicyinthecontextofmarketrequirements• Anunderstandingofthemanagerialknowledgeinthefunctionalareasofbusiness• Theskillsofleadership,teamworkandsupervision• Theskillsofeffectiveoralandwrittencommunication,involvingpresentationsandcriticalthinking• Anunderstandingandabilitytousetechnologyasatoolofeffectivemanagementsystem

StudentsintheMastersofBusinessAdministrationprogramhavetosuccessfullycompleteatotalof33credithours

• CoreRequirements–7Courses(21credithours)• ElectiveRequirements–2Courses(6credithours)• Thesis(6Credits)

Studentswithnon-businessbackgroundswillberequiredtocompleteaBridgingProgrambeforeregisteringfortheMBAProgram

BridgingProgramRequirements5Courses(10credithours)

• MarketingConcepts• AccountingforManagers• StatisticsandQuantitativeAnalysis• ProductionandOperationsManagement• ManagementandOrganizationalBehavior

CoreRequirements7Courses(21Credithours)

• ManagerialEconomics• AdvancedFinancialManagement• LeadershipandChangeManagement• MarketingandInternationalBusiness• ManagementofInformationTechnology• StrategicCostandManagerialAccounting• StrategicManagement:TheoryandPractice

FreeElectiveRequirements2Courses(6Credithours)

• SpecialTopics(new)• ProjectManagement• TotalQualityManagement• InnovationandEntrepreneurship• e-CommerceandInternationalTrade

Thesis6credits

Insteadoftakingfreeelectivesthestudentscanalsochoosetowriteathesistopicundersupervisionofanacademicsupervisor.

CareerOpportunities• Auditors• Accountants• CostEstimators• FinancialAnalysts• MarketingManagers• InsuranceUnderwriters• HealthServicesExecutives• LiaisonandMediationSpecialists• TaxExaminers,CollectorsandRevenueAgents

DubaiInternationalAcademicCityPOBox:503000Dubai,UAET:+97144291200F:+97144291205TollFree:800AUEE-mail:[email protected],[email protected]

THEPATHWAYTOSUCCESS

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College of Business Administration, AUE