Collegedale Church of Seventh-Day Adventistscircle.adventist.org/files/icm/CollegedaleChurchReport.pdf · Most students that leave Collegedale Church do not go to another church

Collegedale Church

of Seventh-Day Adventists

Young Adult Dropout and Assimilation Study

Prepared by Rainer Research

Rainer Research 14230 Cattle Egret Place Lakewood Ranch, FL 34202 T 941.753.1600 www.RainerResearch.com

http://www.RainerResearch.com


© Rainer Research 2009This report and research has been exclusively prepared for the use and dissemination of Collegedale Church of Seventh-Day Adventists. Collegedale Church of Seventh-Day Adventists must grant any use or reproduction of this material.

Rainer Research 14230 Cattle Egret Place Lakewood Ranch, FL 34202 T 941.753.1600 www.RainerResearch.com! 2



Table of Contents

Prefatory Comments 4

Executive Summary 5

Introduction 9

Methodology 11

Research Findings 16

Demographic and Psychographic Analysis 16

Major Demographic Findings 17

Major Psychographic Findings 18

Dropout Rate of Young Adults 19

Survey Results 20

Concluding Remarks 34

About Rainer Research 35

Rainer Research Bios 36

Young Adult Interviews 37

Exhaustive Demographic and Psychographic Report




Prefatory Comments

On behalf of all the researchers at Rainer Research, we would like to express our appreciation

to Collegedale Church. We are thankful for the opportunity to conduct research on your behalf,

and we have enjoyed working closely with you.

The purpose of this research is driven by the desire for Kingdom growth. In all aspects of our

lives, we should be looking outward for ways to reach better our neighbors for the sake of

Christ. It is our prayer that this research will aid Collegedale Church in reaching and keeping

young adults and students.

Nothing would excite us more than for our research to contribute directly to someone coming

to know Jesus Christ as their personal Lord and Savior. This research has been a joy and a

positive challenge to conduct. Thank you once again for this opportunity.

Sam S. Rainer IIIPresident




Executive Summary

As you will find in the research, our team was tasked to identify the dropout rate of young

adults at Collegedale Church, as well as to understand key issues about young adults and stu-

dents concerning the reasons they drop out or stay within the church. This summary repre-

sents our key observations and recommendations from the survey of 89 young adults at Col-

legedale Church.

KEY OBSERVATIONS: The observations below are derived directly from our interviews with

young adults and the collection of raw data. They represent the perceptions of young adults,

and some of them may not reflect the reality of the church or the heart of church leadership.

These findings, however, are significant in that they give a clear picture of what young adults

believe about Collegedale Church.

1. Many young adults believe that Collegedale Church is essential to them. A majority of

respondents identified the church as important to their spiritual development. Many

noted that the church encouraged them to share and multiply their faith. A significant

number of young adults also stated that they understood the purpose of Collegedale

Church. Though the tone of our phone conversations with interviewees does not con-

vey well to a transcription, we heard numerous positive comments and attitudes about

the church. In fact, many expressed deep love and appreciation for the church.

2. Many young adults do not believe that Collegedale Church is essential to them. While

the church has helped to disciple and mature many young adults, a significant number

of students have dropped out of Collegedale Church. The average annual dropout rate

is 84%. Unlike those that stayed, these dropouts were more likely to say the church did

not help them develop spiritually and did not have high expectations of them.




3. The lack of high expectations of students is an area that needs more improvement. One

of the main driving factors of the dropout problem at Collegedale Church is the lack of

high expectations of students (as perceived by the students). Only half of all respon-

dents agreed that the church had high expectations of them. Among the dropouts, ap-

proximately one-third agreed that the church expected much of them.

4. Sabbath School is the key program among students and young adults. One of the major

differences between dropouts and active students at Collegedale Church is involvement

in Sabbath School. It is the most popular program among all respondents. Among ac-

tive young adults, 57% were involved in Sabbath School. Only 28% of dropouts were

involved in Sabbath School.

5. Most students that leave Collegedale Church do not go to another church. Only 38% of

dropouts from Collegedale Church go to another church.

6. Students and young adults at Collegedale Church desire to study God’s Word in depth.

Many of the young adults mentioned a desire to study God's Word in depth while they

were a student, but dropouts generally did not believe Collegedale Church provided this

type of environment.

7. The senior pastor and his sermons rank high among reasons young adults stay in the

church. When asked an open-ended question, the reason most frequently stated as to

why young adults stayed in the church is Pastor Nixon and/or his sermons.

8. Building a sense of community is critical to the assimilation of young adults. When

asked an open-ended question, one of the main reasons that dropouts stated they left

is that they did not connect with people in the church. The second highest reason

young adults stay is the connection to people in the church.




RECOMMENDATIONS: These recommendations are derived from analyzing the data of the

survey, from personal pastoral experience, and from consulting experience. While the leader-

ship of Collegedale Church is better equipped to take the data from this report and move for-

ward, I offer these insights to be used at the church leadership’s discretion.

1. Reinforce the purpose of Collegedale Church to students and young adults. Many

young adults view Collegedale Church as essential to their lives. A significant minority

does not view Collegedale Church as essential. A substantial portion of those who do

not believe the church is essential drop out. Reinforcing the purpose of the church from

the pulpit, Sabbath School, and other venues will align young adults around a common

vision of the church.

2. Raise the bar of expectations among students and young adults. Only half of all young

adults believe that the church expected much of them. Only one-third of dropouts be-

lieved the church had high expectations. In general, the younger generation has a de-

sire to be part of something bigger what they can achieve as individuals. By raising the

bar of expectations (or communicating better the current high expectations), students

will view the church as a way of being part of the biggest mission of all – God’s mission.

3. Emphasize the importance of Sabbath School. One of the largest discrepancies be-

tween dropouts and those who remained active was attendance in Sabbath School. In

general, those who attended Sabbath School were more likely to stay in the church.

Those who did not attend Sabbath School were more likely to drop out. This emphasis




should come naturally, since Sabbath School is already the program most frequently

attended by students.

4. Emphasize the importance of community. Many dropouts noted that they did not con-

nect with the people of the church. Many of those who stayed noted how they felt con-

nected. Collegedale Church is a relatively large church. A sense of community will likely

not occur through corporate worship services. This sense of community is best empha-

sized in small groups, preferably through the Sabbath School program.

5. Create a way to follow-up intentionally with dropouts. Most dropouts that leave Colleg-

edale Church do not attend another church. And our research reveals that as many as

one-third of dropouts return because of the invitation of a close friend or family mem-

ber. Using current active young adults to invite others in a similar life stage back to

church may be one of the more successful ways in reclaiming those who have left.

6. Emphasize biblical depth. Students are craving deep biblical truths; Collegedale Church

is not an exception. In fact, we heard in our interviews that many enjoyed the fact that

the sermons were not biblically light. The church should continue to emphasize biblical

depth.

7. The pastor should continue to connect with students and young adults through the ser-

mons. One of the main factors in keeping young adults is the connection they feel to the

sermons of the senior pastor.




Introduction

In late 2008 Collegedale Church contacted Rainer Research to perform an assessment of

young adults that have left the church and those that have stayed in the church. The driving

factors for the research included the following:

• Perform a qualitative survey of 60 students and young adults ages 18-25 at Collegedale

Church

• Understand the dropout rate at Collegedale Church

• Analyze reasons why students are leaving Collegedale Church

• Analyze reasons why students are staying at Collegedale Church

In November 2008 Rainer Research submitted a proposal to Collegedale Church detailing an

approach to research the above factors. This proposal was accepted shortly thereafter, and an

agreement was reached for the research to be completed by early April 2009.

The research contained in this assessment is qualitative in nature. Ample information has been

received for specific conclusions about young adults connected to Collegedale Church.

A variety of assigned researchers helped to complete the project. The primary and lead con-

sultant is Sam S. Rainer III, president of Rainer Research.




Sam provided the bulk of the assessment. He was responsible for management of the research

team, statistical and demographic analysis, survey design, compilation of data, and closure.

Wes Tappmeyer, an analyst with Summit Energy, the world’s largest buyer of power and natural

gas, also provided statistical insight into the final report. He is a Master of Divinity candidate at

Southern Seminary.

This final product delivered to Collegedale Church includes a complete analysis in the form of a

written report, raw data, and a Percept Group study analyzing the demographics and psycho-

graphics of the surrounding community. This data is the sole property of Collegedale Church to

be used as they deem appropriate.




Methodology

The point of this research, as noted earlier, is to gain insight from young adults who have

stayed in or dropped out of Collegedale Church. We define dropouts as those who were active

at Collegedale Church during high school or junior high, but who no longer attend at least once

a month as young adults. Young adults still active at Collegedale Church attend at least once a

month. Most young adults interviewed were between 18 and 25.

A total of 89 young adults were interviewed, 29 more than required in the contract. Forty were

identified as dropouts, and 49 were identified as remaining active in the church.

Phone interviews were utilized for all 89 young adults. This approach enabled us to hear first-

hand the perspective of dropouts and those who have remained active. Conversing with the

interviewees over the phone also enabled our interviewers to gain a higher response rate on

the open-ended questions. Additionally, this approach provided our researchers with high qual-

ity answers.

Individuals Surveyed – Breaking Down the 89 Respondents

Of those who were successfully interviewed, a good cross-section of the church was obtained.

Both gender and age breakdowns are represented in the data.




Gender. In the survey, no significant gender bias is evident. Fifty males and 39 females re-

sponded to the survey questions.

Gender % of total respondentsGender % of total respondents

Male Female

56% 44%

Age. In the survey, no significant age bias is evident. Those under 17 were intentionally

screened out.

Age % of total respondentsAge % of total respondentsAge % of total respondents

17 18 19 20 21 22+

7% 27% 25% 9% 11% 21%

Similar breakdowns are also evident in the categories of both dropouts and those who have

stayed at Collegedale church.

Gender.

Active RespondentsActive Respondents Dropout RespondentsDropout Respondents

Male Female Male Female

57% 43% 55% 45%




Age.

Active RespondentsActive Respondents

17 18 19 20 21 22+

12% 18% 27% 6% 16% 20%

Dropout RespondentsDropout Respondents

17 18 19 20 21 22+

0% 38% 23% 13% 5% 23%




Survey Questions

Our research associates utilized a transcript survey form in order to retain consistency in data

collection. This survey instrument was designed to collect general information about the re-

spondents, including age, gender, and high school attended. It was also used to obtain family

information from the respondents, such as whether they had experienced a divorce in the

home or whether their parents attended church with them as a child. The survey was also a

way to determine whether the respondent was a dropout or still active in the church.

Most importantly, the survey was designed to collect information about the respondents’ expe-

riences and perceptions about Collegedale Church. A Likert Scale was utilized to measure

these perceptions. This type of scale is used to measure agreement or disagreement with a

particular statement. In our survey, a 5-point scale represented the perceptions of the respon-

dents. They could answer strong agreement, agreement, neither, disagreement, or strong dis-

agreement.

The Likert Scale questions were placed in four categories: simplify, deepen, expect, and multi-

ply. These four categories are derived from a three-part national survey of over 1,000 young

adults and published in the book, Essential Church, co-authored by Sam S. Rainer III. We will

explain these categories in more detail later in this report.

Lastly, two open-ended questions closed the survey. Those who dropped out of Collegedale

Church were asked why they stopped attending. Those who remain active at Collegedale

Church were asked why they continue attending.




Below is the actual survey form that our research associates utilized to collect the data.

Hello, _____________, this is _________________, calling on behalf of Collegedale Church. We would like to ask you about your perspective. We hope to gain insight into how to minister to people better. Is this a good time?

We would like to ask a few questions. It should take about 10 minutes. Please know that your answers will be kept 100% confidential.

[General/Demographic Questions]• What is your age? [if not known]• What is your gender? [if not known]• Where did you attend high school?

Please answer yes or no to the following questions.

• Do your parents currently attend a Seventh-Day Adventist church? • Did they attend with you more than once a month when you were growing up?• Are you currently attending Collegedale Church at least once a month?• If not, are you going to church?• Have you experienced a divorce in the home?

The following questions apply to your experiences with Collegedale Church during either your junior high or senior high years. Please tell us if you strongly agree, agree, disagree, or strongly disagree with the following statements. If you don’t agree or disagree, then just say neither.

[Likert Scale Questions]• The church encouraged me to share my faith [Multiply]• I desired to study God’s Word in depth at Collegedale Church [Deepen]• I understood the purpose of Collegedale Church [Simplify]• The church had high expectations of me [Expect]• The church helped me find a place to serve [Expect]• The programs of Collegedale church helped me develop spiritually [Simplify and

Deepen]• Follow-up: In what church programs did you participate? [Pathfinders, Sabbath

School, CAYA Community, CAYA Sports]

[Open-ended questions]• Why do you continue to attend Collegedale Church [if attending at least once a

month]?• Why have you stopped attending Collegedale Church [if attending less than once a

month]?




Research Findings

Our team was tasked to find reasons why dropouts left and others stayed within Collegedale

Church. In order to accomplish this assignment, our team researched the community demo-

graphics and psychographics, interviewed 89 young adults connected to Collegedale Church,

and synthesized all the data for a cohesive picture of these young adults’ perspectives about

Collegedale Church.

Demographic and Psychographic Analysis

Perceptions and values are not created in a vacuum. The context of the community surround-

ing the church plays an important role in shaping the perceptions of young adults. Of the total

list of 610 young adults given to Rainer Research by Collegedale Church, 484 (or 80%) of stu-

dents come from zip codes 37363 (208), 37302 (59), 37315 (111), 37353 (44), 37421 (50),

37311 (13). Therefore, we concentrated our community research in these zip codes. Zip code

37315 is a post office box address, so no data could be drawn from it. However, most young

adults with this post office box zip code likely reside within the researched area. An exhaustive

analysis of the community is provided at the end of this report.

The community analysis includes both demographic and psychographic data. The demo-

graphic data refers to certain characteristics of the community as a whole. Psychographic data

refers to attitudes, opinions, interests, and lifestyles of the community. Both are described in

detail in the attached analysis.




Major Demographic Findings

The attached report contains a large amount of insight into the demographics surrounding Col-

legedale Church, but we wish to highlight some of the more pertinent findings here.

1. Currently, 106,940 people live in the zip codes surrounding the church. Between 2009

and 2014, the projected population increase is 5.6%, or an additional 6,000 people.

Approximately 11,300 young adults (18-24) currently live in the defined area around the

church. An additional 13,900 young adults (25-34) live around the church in the zip

codes that were researched. If Collegedale Church were to reach just 1% of both of

these young adult populations, it would amount to approximately 250 people.

2. The predominant lifestyle group in the area around the church can be defined as “Mid-

dle American Families.” This segment represents classic Middle America, and it in-

cludes people from the socioeconomic backgrounds of educated working families,

suburban families, large young families, and established country families. For Colleg-

edale to continue reaching these families, a strong emphasis on children and students

within the church is required. Our survey results described in the next section demon-

strate that young adults who stayed had the perception that the church emphasized

ministry to them. Those that did not perceive this emphasis were more likely to drop

out.

3. People from the area around the church are much more likely than the national average

to be strongly involved with their faith. While many within the church community will not




have a church background, this area does have a higher number of people on average

that are receptive to matters of faith. As a result, people within this community are much

more likely than the national average to consider finding a good home church important

to their personal and spiritual development.

Major Psychographic Findings

The attached report also includes a great deal of psychographic data. We have highlighted the

more significant findings here.

1. The people in the study area prefer church programs that emphasize spiritual develop-

ment to a much greater degree than the national average. Our survey results specific to

Collegedale Church corroborate this general preference in the community. We found a

significant amount of young adults at Collegedale Church that desired to dig deeper

spiritually, as well as multiply their faith.

2. The means by which people in this community prefer to develop spiritually is through

Bible discussion groups and prayer groups. Our survey of Collegedale Church young

adults also revealed a desire for these types of groups. In fact, one of the major driving

factors in retaining young adults is their involvement in Sabbath School.

3. People in the community generally prefer a more traditional style of worship as com-

pared with the national average. This psychographic refers to all ages collectively.




Dropout Rate of Young Adults

Before we unveil the specific survey results, it is important to understand the “big picture,” or

macro perspective, of the young adult dropout issue at Collegedale Church. As uncovered in

our national research project of over 1,000 young adults, 70% of students will leave the church

between the ages of 18 and 22. The dropout rate at Collegedale Church is 84%, which is

slightly worse than the national average.

The calculation by which we determined the dropout rate at Collegedale Church includes an

average of the previous seven years. This calculation is based on membership and includes the

new students that enter the church each year, as well as those that leave.

The details of this rate are demonstrated in the below chart. In 2003, the negative number rep-

resents a flow of more students in the church than out of the church. A number over 100% in-

dicates net declines in total membership (losing more than come into the church), which oc-

curred in the previous two years.

Membership (12-18 year-olds) Dropout Rate

2001 613

2002 621 38%

2003 639 -29%

2004 654 67%

2005 661 85%

2006 665 91%

2007 620 210%

2008 607 124%

Average Annual Dropout Rate 84%




As indicated in the chart above, the dropout rate has escalated over the course of seven years,

reaching a point of net declines in membership in 2007 and 2008. While the church does draw

new students each year, more are leaving through the back door.

Overall, the student group has not grown numerically since 2001, flat lining during the 2001-

2008 time period. In 2001, student membership was 613. In 2008, student membership had

declined 6 to 607. In other words, for every new student that comes in the front door, one

leaves through the back door. The dropout rate close to 100% is evidence of this phenomenon.

Survey Results

The bulk of our analysis is derived from the young adult survey. As mentioned previously, 89

young adults were interviewed. Forty were determined to have dropped out of the church.

Forty-nine stayed in the church. The below results and commentary are presented according to

each question.

The influence of Collegedale Academy and other schools. The vast majority of respondents at-

tended Collegedale Academy. No other high school had a significant representation. It does

not appear that the dropout rate is driven by attendance at Collegedale Academy (CA) or any

other high school. The dropout rates for those attending Collegedale Academy and those who

do not are approximately the same. In other words, students who attend Collegedale Academy

are no more or less likely to dropout of Collegedale Church.




Total RespondentsTotal Respondents

Attend CA Other HS

73% 27%


Attend CA Other HS Attend CA Other HS

69% 31% 78% 23%

Parental influence. The vast majority of respondents have parents who are currently attending a

Seventh-Day Adventist church. There is a slightly higher rate of dropouts for those who have

parents not attending a Seventh-Day Adventist church. The split category refers to respon-

dents who indicated that one parent attended a Seventh-Day Adventist church and another

who did not.

Do your parents currently attend a Seventh-Day Adventist church?


Y N Split

83% 7% 10%


Y N Split

84% 4% 12%


Y N Split

83% 10% 8%




The vast majority of respondents had parents who attended church (most at a Seventh-Day

Adventist church) with them at least once a month. Slightly more dropouts reported that their

parents did not attend with them. Our national research indicates that there is a correlation be-

tween parents attending church with students and those students remaining in church. In other

words, the more parents attend with their children, the more likely they will stay in the church.

This relationship appears to be the case with Collegedale Church as well.

Did they attend with you more than once a month when you were growing up?


Y N Split

93% 6% 1%


Y N Split

98% 0% 2%


Y N Split

88% 13% 0%

Dropout return rate. In our national study, we discovered that as many as one-third of dropouts

return to church. The Collegedale Church dropouts have a similar dynamic. In fact, 38% of

those that leave do attend another church at least once a month. The vast majority of Colleg-

edale Church dropouts, however, do not attend any church.




If you are no longer attending Collegedale Church, are you going to church?


Yes No

38% 63%

According to our previous research, the most common factor in those that return to church is

encouragement from a friend or family member. Approximately one-half of those that return

state that the driving factor was the invitation of a close friend or family member. Collegedale

Church could see many return simply by following up with them and inviting them back.

Divorce. There is no statistical significance between active respondents and dropout respon-

dents concerning a divorce in the home. It does not appear that experiencing a divorce in the

home makes a person more or less likely to drop out of Collegedale Church. This factor may be

due to the fact that families at Collegedale Church are much less likely to experience a divorce

than the national average.

Have you experienced a divorce in the home?


Yes No

18% 82%


Yes No Yes No

18% 82% 18% 83%




Simplify. Deepen. Expect. Multiply. The next four sections of this report will focus on the com-

ponents of an “Essential Church.” These four components are derived from the large, national

study mentioned previously. They are published in the book, Essential Church, co-authored by

Sam S. Rainer III. Through this massive research project, our team was able to determine that

these four components are essential to young adult assimilation in the church. In each section

below, these components will be described and tied directly to Collegedale Church. The survey

of Collegedale Church young adults was designed intentionally to determine whether these

four components are reasons for young adults staying or leaving the church. We found them to

be highly relevant to students who stayed and left Collegedale Church.

Simplify: the right structure. Helping people grow more spiritually mature is not a new concern

for churches. It has been the goal all along. Developing a process of discipleship within your

church structure, however, is a strategic issue that is a difficult task. Many church dropouts de-

sire to grow spiritually despite being disconnected from the body, but proper growth must

come from a connection to the local church.

The problem is that many churches do not have in place a clear process of spiritual growth. In

order for churches to communicate best high expectations and biblical depth, a simple struc-

ture must be in place to guide and direct people towards these goals.

Biblical depth is more important than the discipleship structure of the church. But churches

that do not have a structure in place cannot move people towards an understanding of this

depth. A culture of high expectations is more important than the structure of a church. Without




this structure, however, a church has difficulty communicating these expectations. A multiply-

ing church is more important than the structure. But without structure, people do not know

how to multiply. The right structure is not the most important facet of a church, but most

churches cannot carry out their most important purposes because they do not have the right

structure.

We asked a simple question of young adults to determine if they have a general idea of the

purpose of Collegedale Church. Understanding the purpose of the church is the first step in

having the right structure. The vast majority of respondents (83%) agree or strongly agree that

they understood the purpose of Collegedale Church. A significant minority of dropouts (31%),

however, strongly disagree, disagree or were ambivalent about knowing the purpose of Colleg-

edale Church.

I understood the purpose of Collegedale Church


SA A N D SD

21% 62% 6% 10% 1%


SA A N D SD

29% 65% 2% 4% 0%


SA A N D SD

13% 58% 10% 18% 3%




Students that understood the purpose of Collegedale Church were more likely to stay in the

church. And a significant portion of students that did not understand the purpose of Colleg-

edale Church dropped out.

Deepen: the right content. In my consultations and communications with churches across the

nation, I hear the argument quite often. Many leaders think a church cannot be “cool” and deep

at the same time. Or some argue, just because the teaching is deep, it loses its relevance, that

young adults are turned off by such teaching and preaching. Through our research, we have

found the opposite to be true. Young adults are more likely to drop out if the teaching is wa-

tered down. While the church will always have a selection of people that come without any in-

tentions of growing spiritually, we have found that churches with a culture of biblical depth are

more likely to keep young adults and attract others.

We asked two questions about biblical depth during our interview with young adults connected

to Collegedale Church. A large majority of total respondents (83%) agreed or strongly agreed

that Collegedale Church provided an opportunity for biblical depth. A significant minority of

dropouts (33%) either disagreed or were ambivalent about biblical depth. An overwhelming

number of active respondents believed that the church provided an atmosphere encouraging

deep Bible study.




I desired to study God’s Word in depth at Collegedale Church


SA A N D SD

17% 66% 8% 9% 0%


SA A N D SD

29% 67% 4% 0% 0%


SA A N D SD

3% 65% 13% 20% 0%

As mentioned in the psychographic findings section, the people in the study area prefer church

programs that emphasize spiritual development to a much greater degree than the national av-

erage. This dynamic is also present within the Collegedale Church congregation. Almost 8 out

of 10 (77%) agree or strongly agree that the programs of Collegedale Church helped them de-

velop spiritually. A significant minority of dropouts (41%) either strongly disagreed, disagreed,

or were ambivalent about the programs developing them spiritually.

The programs of Collegedale church helped me develop spiritually


SA A N D SD

21% 56% 9% 12% 1%


SA A N D SD

31% 61% 6% 2% 0%





SA A N D SD

10% 50% 13% 25% 3%

While programs are not the cure-all for a church, it is clear that those who stayed in Colleg-

edale Church were involved in more programs. Active young adults were involved in an average

of 1.78 programs per student, while dropouts were involved in less than one program per stu-

dent, on average.

One of the more enlightening parts of the survey involved asking respondents which programs

of the church they attended while in junior high school or senior high school. The below charts

demonstrate the rankings of each program for total respondents, dropouts, and active respon-

dents.

Total Responses Percentage

Sabbath School 39 44%

CAYA Community 29 33%

Pathfinders 16 18%

CAYA Sports 10 11%

Sunrise 7 8%

Small Group/Bible Study 6 7%

Vespers 6 7%

Mission Trip 5 6%

Music Program 3 3%

VBS 3 3%

Junior Deacon 2 2%

Total 126

Program per student 1.42




Active Responses Percentage



CAYA Sports 9 18%

Pathfinders 8 16%

Sunrise 7 14%


Mission Trip 4 8%

VBS 3 6%

Vespers 2 4%

Music Program 1 2%

Junior Deacon 1 2%

Total 87


Dropout Responses Percentage



Pathfinders 8 20%

Vespers 4 10%

Music Program 2 5%

CAYA Sports 1 3%


Mission Trip 1 3%

Junior Deacon 1 3%

Sunrise 0 0%

VBS 0 0%

Total 39


Our national research has consistently revealed the importance of a small group that builds a

sense of community (like Sabbath School). In fact, over 80% of people are likely to remain in

the church after five years if they attend worship and some form of a small group. Conversely,

less than 20% will assimilate into the church after five years if they attend worship only.




One of the major differences between dropouts and active students at Collegedale Church is

involvement in Sabbath School. It is the most popular program among all respondents. Among

active young adults, 57% were involved in Sabbath School. And only 28% of dropouts were

involved in Sabbath School. One of the best ways that Collegedale Church can improve the

dropout rate is through intentionally encouraging students to be a part of Sabbath School.

Expect: the right attitude. Creating a culture of high expectations is, in many ways, an intangi-

ble process. There’s many ways to do it. But our national research reveals churches that have

an environment of high expectations attract young adults who are on board with the purpose

and mission of the church. Additionally, these churches are more likely to retain young adults

who know upfront that much is expected.

One of the clearest results in the survey involved the lack of a perception that Collegedale

Church had high expectations of the students. Only about half of total respondents strongly

agreed or agreed that Collegedale Church had high expectations of them. A majority (65%) of

dropouts strongly disagreed, disagreed or were ambivalent about the church having high ex-

pectations of them.




The church had high expectations of me


SA A N D SD

10% 42% 16% 29% 3%


SA A N D SD

16% 49% 12% 20% 2%


SA A N D SD

3% 33% 20% 40% 5%

Additionally, a little over half of the dropouts responded that they disagreed or were ambivalent

about the church helping to find them a place to serve.

The church helped me find a place to serve


SA A N D SD

17% 49% 9% 25% 0%


SA A N D SD

18% 61% 6% 12% 0%


SA A N D SD

15% 33% 13% 40% 0%




Multiply: the right action. Essential churches are multiplying churches because they constantly

seek to look and reach beyond themselves. They thus multiply with the presence of new Chris-

tians and with the return of the dechurched. Many are multiplying churches because they start

new churches, new campuses, and new ministries. It is that outward focus that attracts and

retains young adults. They want to be a part of something that is making a difference by the

sharing and multiplying of their faith.

This desire for multiplication is present within those that stayed at Collegedale Church. Over 8

out of 10 (83%) of overall respondents agree or strongly agree that the church encourages

them to share their faith. But a significant number of dropouts (35%) either disagree or were

ambivalent about multiplication.

The church encouraged me to share my faith


SA A N D SD

20% 63% 4% 12% 0%


SA A N D SD

24% 73% 0% 2% 0%


SA A N D SD

15% 50% 10% 25% 0%




From their perspective: why they left and why they stayed. Our research team ended the survey

with an open-ended question. We asked those who dropped out why they decided to leave.

We asked those who stayed why they continued attending Collegedale Church. Every response

was unique, and we transcribed each of them in the individual survey responses at the end of

this report. After reading and analyzing each response, we uncovered themes that tied the re-

sponses together. We categorized these responses and then ranked them according to their

frequency. The rankings below represent the top reasons that young adults stated why they left

or why they stayed.

The top three reasons why dropouts stated they leftThe top three reasons why dropouts stated they leftThe top three reasons why dropouts stated they left

1. Did not connect with the people 10 responses 25%

2. Moved away 7 responses 18%

3. Attending another church 3 responses 8%

The top four reasons why young adults continue to attend Collegedale ChurchThe top four reasons why young adults continue to attend Collegedale ChurchThe top four reasons why young adults continue to attend Collegedale Church

1. Sermons/Pastor Nixon 18 responses 37%

2. Connection to people in the church 10 responses 20%

3. Grew up in the church 9 responses 18%

4. Location 4 responses 8%

The senior pastor and his sermons are one of the main reasons young adults stay in the

church. One of the main reasons that dropouts stated they left is that they did not connect with

people in the church. The second reason they stay is the connection to people in the church.

This evidence corroborates the importance of Sabbath School. If these students and young

adults can connect to people in a similar life stage in these groups, dropout and assimilation

rates will improve.




Concluding Remarks

Every great pastor and church leader wants nothing more than to grow God’s Kingdom and

see many within their community come to Christ. It is our prayer that this report will play a

small yet vital part of helping your leadership team with such a challenge. Indeed, the Great

Commission is a challenge in a myriad of ways. One way of overcoming hurdles, however, is to

be better informed of the community and those connected with your church. We hope that this

report will provide answers that will better equip Collegedale Church in reaching the community

for Christ. To God be all the glory forever.




About Rainer Research

“Providing answers for better church health”

Rainer Research was founded in 1989 by Dr. Thom Rainer, now the President and CEO of

LifeWay Christian Resources. For the last 20 years, we have provided research and consulting

to a variety of churches, denominations, businesses, and other groups.

Our mission is to provide answers for better church health. We work with local congregations,

businesses, publishers, denominations, and other organizations to help move the church for-

ward. We aim to help churches and other groups see their own story, to understand past

trends, and how they may affect their future health.

We provide a variety of services including custom research, complete survey work, compre-

hensive church consultations, expert testimony, and leadership development coaching.




Rainer Research Bios

ABOUT SAM S. RAINER III

Sam S. Rainer III serves as president of Rainer Research, a firm dedicated to providing an-

swers for better church health. He also serves as campus pastor at Sarasota Baptist Church, a

multi-site church on the suncoast of Florida. Sam is the co-author of the recently released

book, Essential Church. He is a contributing editor at Outreach Magazine, as well as an edito-

rial advisor for a Christianity Today publication, and he has written articles for several publica-

tions. He is a frequent conference speaker on church health issues. Sam has worked in a pro-

curement consulting role for Fortune 1000 companies in which he managed a $400 million

portfolio of power and natural gas commodities.

Sam holds a BS in Finance and Marketing from the University of South Carolina and an MA in

Missiology from Southern Seminary. He is a PhD candidate in Leadership Studies at Dallas

Baptist University. Sam enjoys hanging out with friends and family in the Florida sunshine. You

can connect with Sam at twitter.com/samrainer, or at his blog, samrainer.wordpress.com.

ABOUT WES TAPPMEYER

Wes serves as a senior research analyst at Rainer Research. He has an extensive background

in statistical analysis, and he manages a multi-million dollar portfolio at the world’s largest

commodity consulting firm. Wes is a Master of Divinity candidate at The Southern Baptist

Theological Seminary.




Young Adult Interviews




Collegedale Church #1

Transcript and Interview Questions

Hello, , this is , calling on behalf of Collegedale Church. We

would like to ask you about your perspective. We hope to gain insight into how to minister to people

better. ls this a good time?

We would like to ask a few questions. lt should take about 10 minutes. Please know that your

answers will be kept 100% confidential.

[General/Demographic Questions]

. What is your age? [if not known] 21

. What is your gender? lif not known] M

. Where did you attend high school? Miami FL

Please answer yes or no to the following questions'

. Do your parents currently attend a Seventh-Day Adventist church? Y and N

. Did they attend with you more than once a month when you were growing up? Y

. Are you currently attending Collegedale Church at least once a month? Y

. lf not, are you going to church?

. Have you experienced a divorce in the home? Y

The following questions apply to your experiences with Collegedale Church during either your junior

high or senior high years. Please tell us if you strongly agree, agree, disagree, or strongly disagree

with t¡e following statements. lf you don't agree or disagree, then just say neither.

- College experience

[Likert Scale Questions]

. The church encouraged me to share my faith [Multiply] SA

. I desired to study God's Word in depth at Collegedale Church [Deepen] SA

. I understood the purpose of Collegedale Church [Simplify] SA

. The church had high expectations of me [Expect] D

. The church helped me find a place to serve [Expect] D

. The programs of Collegedale church helped me develop spiritually [Simplify and Deepen] D. Follow-up: ln what church programs díd you participate? [Pathfinders, Sabbath School,

CAYA CommunitY, CAYA SPortsl

[Open-ended questions]

. Why do you continue to attend Collegedale Church [if attending at least once a month]?

Because Nixon is amazing, I love when he breaks the bread on Sabbath morning










. What is your gender? [if not known] M

. Where did you attend high school? CA currently


. Do your parents currently attend a Seventh-Day Adventist church? Y




. Have you experienced a divorce in the home? N



with the following statements. lf you don't agree or disagree, then just say neither.

ILikert Scale Questions]

. The church encouraged me to share my faith lMultiply] A

. I desired to study God's Word in depth at Collegedale Church [Deepen] A

. I understood the purpose of Collegedale Church lSimplify] A

. The church had high expectations of me [Expect] A

. The church helped me find a place to serve [Expect] SA

. The programs of Collegedale church helped me develop spiritually [Simplify and Deepen] A. Follow-up: ln what church programs did you participate? [Pathfinders, Sabbath School,

CAYA Community, CAYA Sportsl Sunrise, CAYA Sports



Because I enjoy it, it has a good environment, the people.


Transcript and lnterview Questions

Hello, _, this is , calling on behalf of Collegedale Church. We



We would like to ask a few questions. Please know that your answers will be kept 100% confidential.



. What is your gender? [if not known] F

. Where did you attend high school? Homeschooled










ILikert Scale Questions]- College years



. I understood the purpose of Collegedale Church lsimplify] A


. The church helped me find a place to serve [Expect] A - just havent' advantage

. The programs of Collegedale church helped me develop spiritually [Simplify and Deepen] A. Follow-up: In what church programs did you participate? [Pathfinders, Sabbath School,

CAYA Community, CAYA Sportsl Renewal (college)



I appreciate the sermons and how welcoming it is



Hello,

-,

this is , calling on behalf of Collegedale Church. We








. Where did you attend high school? CA











. The church encouraged me to share my faith [Multiply] A


. I understood the purpose of Collegedale Church [Simplify] A


. The church helped me find a place to serve [Expect] A


CAYA Community, CAYA Sportsl mission trip to Costa Rica, "deeper guys" ? Bible

study, he preached a sermon in one of the services



Grew up in the church, liked the Sabbath school, youth programs were fun but did not learn

much about the Bible, Continental Breakfast once a wk we do a study that correlates w/ thê

sermon increases the absorbance of the word,



Hello, this is calling on behalf of Collegedale Church. We




[General/Demog raphic Questions]



















. The programs of Collegedale church helped me develop spiritually lSimplify and Deepen] A. Follow-up: ln what church programs did you participate? [Pathfinders, Sabbath School,

CAYA Community, CAYA Sportsl Church sponsored mission trip to Cuba, SS



Because I like the new worship service they have there, a lot of people I know go there, it'sconvenient.


Transcript and I nterview Questions


would like to ask you about your perspective' We hope to gain insight into how to minister to people



answers will be kept 100% confidential'




. Where did you attend high schoot? CA


. Do your parents currently attend a Seventh-Day Adventist church? Y - mom / N - dad

. Didihey attend with you more than once a month when you were growing up? Y





high or seniõr high years.'Please tell us if you strongly agree, agree, disagree, or strongly disagree

*iin tne following siatements. lf you don't agree or disagree, then just say neither.




. I understood the purpose of Collegedale Church lS¡mplify] SA



. The programs of Collegedale church helped me develop spiritually [Simplify and Deepen] A

. Follow-up: ln what church programs did you participate? [Pathfinders, Sabbath School,

CAYA Community, CAYA Sportsl Vespers, camp outs, prayer conferences in HS,

Sabbath School



I was raised this way and strongly believe that it is the right religion, how I was taught.



Hello, , this is calling on behalf of Collegedale Church. We

would l¡fe to ast you about your perspective. We hope to gain insight into how to minister to people















high or seniõr high years. Please tell us if you strongly agree, agree, disagree, or strongly disagree

w¡tn tfre following statements. lf you don't agree or disagree, then just say neither.


. The church encouraged me to share my faith lMultiply] D


. I understood the purpose of Collegedale Church lsimplify] D

. The church had high expectations of me [Expect] SD



CAYA Community, CAYA Sportsl Jr. deacon, special music, pathfinders w/ other

churches but not Collegedale



I like the more conservative nature of the church, good program, good music, good

speaker- Pastor Nixon




would lik! to ask you about your perspective. We hope to gain insight into how to minister to people




lGeneral/Demog raphic Questions]



. where did you attend high school? collegedale Academy









with tne following statements. lf you don't agree or disagree, then just say neither.








CAYA Community, CAYA Sportsl CAYA Community, Sabbath School

[Open-ended q uestions]


Love the atmosphere, getting to know God more, seeing friends and spending

time with them, and talking more about God











. Where did you attend high school? Upper Colombia Academy in Washington state










ILikert Scale Questions]. The church encouraged me to share my faith lMultiply] A. I desired to study God's Word in depth at Collegedale Church [Deepen]A. I understood the purpose of Collegedale Church [Simplify]A. The church had high expectations of me [Expect]A. The church helped me find a place to serve [Expect] D. The programs of Collegedale church helped me develop spiritually [Simplífy and Deepen] SA

. Follow-up: In what church programs did you participate? [Pathfinders, Sabbath School,

CAYA Community, CAYA Sportsl worship service



I appreciate Nixon's sermons




would ltke to ask you about your perspective. We hope to gain insight into how to minister to people


We would like to ask a few questions. Please know that your answers wilt be kept 100% confidential.

[General/Demograph ic Questions]











high or seniòr high years. Please tell us if you strongly agree, agree, disagree, or strongly disagree

witn the following statements. lf you don't agree or disagree, then just say neither.


. The church encouraged me to share my faith lMultiply] SA






CAYA Community, CAYA Sportsl Music programs, Vespers, CAYA



I really enjoy the new service (Renewal), Pastor Nixon is amazing, like how they've catered

to both family and college students.




would t¡fe to ask you about your perspective. We hope to gain insight into how to minister to people
















w¡tfr tne following statements. lf you don't agree or disagree, then just say neither.






. The church helped me find a place to serve [Expect] N


CAYA Community, CAYA SPortsl None



I love Pastor Nixon




would liXe to asf you about your perspective. We hope to gain insight into how to minister to people





. What is your age? lif not known] 18


. where did you attend high school? collegedale Academy
















. The programs of Collegedale church helped me develop spiritually [Simplify and Deepen] SA. Follow-up: ln what church programs did you participate? [Pathfinders, Sabbath School,

CAYA Community, CAYA Sportsl CAYA Sports, Small Groups at home



Like the worship style especially the youth led service, Jon Nixon is a good

preacher, its where I've always gone.











. Where did you attend high school? Collegedale Academy

Please answer yes or no to the following questions.. Do your parents currently attend a Seventh-Day Adventist church? mother N/ Father not sure

. Did they attend with you more than once a month when you were growing up? Dad Y, Mom N






w¡ih tne following statements. lf you don't agree or disagree, then just say neither.

[Likert Sca]e Questionsl




. The church had high expectations of me [Expect] SA



CAYA Community, CAYA Sportsl drummer for exit 7 (now connect)



The people that I look up to the most, Pastor Nixon is amazing like his sermons, don't like the

traditional service, like the student-led services



















wittr the following statements. lf you don't agree or disagree, then just say neither.






. The church helped me find a place to serve [Expect] D, had to find it myself


CAYA Community, CAYA Sportsl CAYA community and sports, Sabbath School on the

leadership team for 3 Yrs



1. John Nixon (huge factor) appreciates his depth, don't want to hear someone who is only

entertaining, he is engaging and has interesting depth, 2. Got involved in the music there,

3. Know a lot of people who go there, 4. Convenience











. Where did you attend high school? Highland Academy 3 yrs, CA 1 yr


. Do your parents currently attend a Seventh-Day Adventist church? Y - Mom / N - Dad











. I understood the purpose of Collegedale Church lsimpl¡fy] A

. The church had high expectations of me [Expect] N

. The church helped me find a place to serve [Expect] N

. The programs of Collegedale church helped me develop spiritually [Simplify and Deepen] N


CAYA CommunitY, CAYA SPortsl



All of my friends are there, like the pastor











. Where did you attend high school? Campion Academy - CO









w¡tn tfre following statements. lf you don't agree or disagree, then just say neither.








CAYA Community, CAYA Sportsl Main service



We really enjoy pastor Nixon, gained a lot from his sermons, too big of an environment for

me to feel like I can really grow or participate in the Sabbath Schools




would like to!sk you about your perspective. We hope to gain insight into how to minister to people
















w¡tn tne following statements. lf you don't agree or disagree, then just say neither.




. I understood the purpose of Collegedale Church [Simplify] D



. The programs of Collegedale church helped me develop spiritually lSimplify and Deepen] A. Follow-up: In what church programs did you participate? [Pathfinders, Sabbath School,

CAYA Community, CAYA Sportsl Leading Out, Sabbath School program - | work there

now, CAYA CommunitY and CAYA SPorts



Where my membership is at, l've been going there for a long time, I'm involved in the

church







[General/Demog raph ic Questions]














. The church encouraged me to share my faith lMultiply] SA





. The programs of Collegedale church helped me develop spiritually lSimplify and Deepen] SA. Follow-up: ln what church programs did you participate? [Pathfinders, Sabbath School,

CAYA Community, CAYA Sportsl CAYA Community, Pathfinders



It's accepting and I get to be w/a lot of my friends and grow spiritually.



Hi, this message is for This is Erin, calling on behalf of Collegedale Church. We are calling

to gain your perspective on how to minister to people better. Please call941-416-2299 anytime

except from 2:30-5:00 p.m. to complete the survey. Your response is greatly appreciated.

Hello,

-,

this is , calling on behalf of Collegedale Church. We
























CAYA Community, CAYA Sportsl Sunrise, VBS, music ministry for Sabbath School



Ministry driven and I like John Nixon





















lLikert Scale Questionsl


. I desired to study God's Word in depth at Collegedale Church [Deepen] N






CAYA Community, CAYA Sportsl CAYA Community



Where I've been going since I was eight and have no reason to stop, I like what they've

done with their three services with 'Renewal'



Hello,

would like to ask you about your perspective.


We hope to gain insight into how to minister to people















w¡th the following statements. lf you don't agree or disagree, then just say neither.








CAYA Community, CAYA Sportsl Ran sound for the church, youth department with

CAYA Youth Bible studies at my house, and now help out the Connect



It's a good church, and I've been going there for a while, and I like it.

, this is , calling on behalf of Collegedale Church. We



























. The programs of Collegedale church helped me develop spiritually [Simplify and Deepen] A

Follow-up: In what church programs did you pafticipate? [Pathfinders, Sabbath School,

CAYA Community, CAYA Sportsl Sabbath school helped w/pastor Tim, did outreach, Bible

study group leader for kids

lOpen-ended questions]


Its where I started going, parents go there, friends go there, feels like a positive

environment, feel Christ working there










. What is your gender? lif not known] F










wiifr tne following statements. lf you don't agree or disagree, then just say neither.







. The programs of Collegedale church helped me develop spiritually [Simplify and Deepen] SA. Follow-up: In what church programs did you participate? [Pathfinders, Sabbath School,

CAYA Community, CAYA Sportsl Sabbath School, youth game night



Its been the only church that has spoken to me spiritually, Pastor Nixon's sermons speak to

me, I've enjoyed the series: "How to Love a Man", "Five Love Languages", "Financial

Peace", been a developmental church for me.



Hello, this is , calling on behalf of Collegedale Church. We






. What is your age? [if not known] 2'1


. Where did you attend high school? Out of area


. Do your parents currently attend a Seventh-Day Adventist church? Y- mom and N- dad











. I understood the purpose of Collegedale Church lsimplify] SA




CAYA Community, CAYA Sportsl Sunrise, helped w/children's Bible school, Sabbath

School



Most of the time it's because good sermons or the guest speakers that come through, I like

going to the different Sabbath School, my mom goes there











. Where did you attend high school? Auburn Adventist Academy













. I understood the purpose of Collegedale Church lsimplify] A





CAYA Community, CAYA SPortsl



The closest church, I like the presence I feelwhen I am there, I go to the Renewal service,

peers lead it, continue to go to receive a blessing from my peers



Hello this is , calling on behalf of Collegedale Church. We





[General/Demographic Q uestions]




















CAYA Community, CAYA Sportsl Sunrise, CAYA Community- lead it for a year



Because it's closest to my house, I know everyone that goes there, my parents go there,get the best spiritual teaching

Collegedale Church#27Transcript and lnterview Questions


























CAYA Community, CAYA Sportsl CAYA Community, Sabbath School



Sabbath School is where most of my friends go and where my parents are, I like it.









. What is your age? [if not known] 1B

















. The church helped me find a place to serve [Ex!ect] A


CAYA Community, CAYA Sportsl Pathfinders, help out w/children's, CAYA Community



Services were more interesting, closer to my house, I like it in general it's a good church



Hello, this is , calling on behalf of Collegedale Church. We

















¡ with the following statements. lf you don't agree or disagree, then just say neither.







. The programs of Collegedale church helped me develop spiritually lSimplify and Deepen] SA. Follow-up: ln what church programs did you participate? [Pathfinders, Sabbath School,

CAYA Community, CAYA Sportsl Sabbath School, youth programs, CAYA community


Why do you continue to attend Collegedale Church [if attending at least once a month]?

Because I like the atmosphere, the people are nice and friendly, and the pastor is good







answers will be kept 100olo confidential.




. Where did you attend high school? Collegedale Academy (currently attending)


. Do your parents currently attend a Seventh-Day Adventist church? One parent- Y















CAYA Community, CAYA Sportsl Missions trip, Sabbath School



I like going to church, like the pastor, and like Sabbath School




would life to ask you about your perspective. We hope to gain insight into how to minister to people















w¡th tne following statements. lf you don't agree or disagree, then just say neither.








CAYA Community, CAYA Sportsl Sunrise, Sabbath School, CAYA Sports



John Nixon is a great preacher, I really like his sermons, the whole community, all of my

friends go there.



Hello, this is calling on behalf of Collegedale Church. We would

like to ask you about your perspective. We hope to gain insight into how to minister to people better.

ls this a good time?



lGeneral/Demographic Questions]




















CAYA Community, CAYA Sportsl Sabbath School, Planning Team for the school



I like the changes that are happening there, doing a good job trying to include people in

my age range, like the focus on missions, great job on emphasizing small groups

Collegedale Church #33. Transcript and lnterview Questions








. Where did you attend high school? Graduated from CA









wiifi tne following statements. lf you don't agree or disagree, then just say neither.








CAYA Community, CAYA Sportsl Sunrise, CAYA Community, Sabbath School



Because I've been to a few of the 7th Day Adventist churches in the area, this one gave me

better direction, more opportunities to serve




would life to ask you about your perspective. We hope to gain insight into how to minister to people







. Where did you attend high school? Dominican Republic


. Do your parents currently attend a Seventh-Day Adventist church? N







wiifr the following statements. lf you don't agree or disagree, then just say neither.







. The programs of Collegedale church helped me develop spiritually [Simplify and Deepen] A. Follow-up: In what church programs did you participate? [Pathfinders, Sabbath School,

CAYA Community, CAYA Sportsl Main service



Because I like the pastor, I like when I go every Saturday I feel comfortable.








. What is your age? [if not known]19















. I understood the purpose of Collegedale Church lsimpl¡fy] A




CAYA Community, CAYA Sportsl VBS, Sabbath School, CAYA Community



Probably because l've gone there so long, I like the experience, and there are a lot ofpeople there.




would l¡fe to ask you about your perspective. We hope to gain insight into how to minister to people
























CAYA Community, CAYA Sportsl CAYA Community, Kids in Discipleship



Atmosphere is really open, like the messages, and a group of people I can connect with








. What is your age? lif not known] '17


















. The programs of Collegedale church helped me develop spiritually [Simplify and Deepen] SA. Follow-up: In what church programs did you participate? [Pathfinders, Sabbath School,

CAYA Community, CAYA Sportsl Sabbath School, CAYA Community



Because I like to worship there, the Sabbath School is good.










. Where did you attend high school? Currently attending CA













. I understood the purpose of Collegedale Church [Simplify] N




CAYA Community, CAYA Sportsl Deacon at the church, help out in jrs., CAYA

Community, CAYA Sports, Pathfinders for



Because its convenient for me, I really like the pastor, John Nixon really speaks to me and

reaches all age groups.

Documents

Collegedale Church of Seventh-Day Adventistscircle.adventist.org/files/icm/CollegedaleChurchReport.pdf · Most students that leave Collegedale Church do not go to another church