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Color & Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
“Color Design and Psychology for Branding”
Brands and color are inextricably linked because color offers
an instantaneous method for conveying meaning and
message without words.
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
Branding is a word commonly referred to by advertisers and
marketing people
Marketing experts define "brand" as the "name, term, sign,
symbol or design, or a combination of them intended to identify a company's products or services.”
A brand communicates the "idea" of company or product. This
is what forms the connection with consumers.
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
For example, in the illustration of the brand images
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
The Levi’s red tab logo gets the message
out far and wide and wonderfully complements the brand’s proud heritage
and iconic reputation. It effectively reflects
the theme of individuality and fun by
displaying the brand’s uniqueness,
individuality and customer’s loyalty. The
use of red color in the Levi’s logo
exemplifies energy, passion, determination
and excitement, while showcasing the brand’s youthful attributes of rebellion,
power, explosiveness, and endurance.
For example, in the illustration of the brand images
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
The Burger King logo comprises of a tilted
round figure with two bun halves on its both sides. The company’s name is placed
in the center with a blue swirl. It perfectly
visualizes the sparkling features of the fast
food chain. Red, yellow and blue are the
three colors used in the Burger King logo.
These colors build a striking and
memorable brand that attracts people
towards it from very far, regardless of their age and gender. The Burger King logo
uses a custom typeface which is slightly
rounded but very legible and simple.
“The Power of Color for Brands”
Color is the visual component people remember most about a
brand followed closely by shapes/symbols then numbers and
finally words.
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
For example, the real McDonald's is easy to detect in the
image below.
People see color before they absorb anything else.
Many of the most recognizable brands in the world rely on color as a key factor in their instant recognition.
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
Examples of Color Branding :
1. Natural and Universal Color Symbolism for Brands Picture
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
FedEx's two different color
schemes are the best examples
of the "universal" symbolism of
colors.
• Green communicates ground
services;
• orange communicates the
high energy and speed of air transportation.
Examples of Color Branding :
1. Natural and Universal Color Symbolism for Brands Picture
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
The next time you're in a grocery
store, look at the colors of laundry
detergents. An overwhelming
majority are blue and orange.
Blue symbolizes cleanliness and orange is dynamic energy.
Therefore, a blue and orange
package would clearly
communicate "industrial strength
cleaning power."
Examples of Color Branding :
2. Creative and Imaginative Color Symbolism
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
Some brands break with color
traditions. T-Mobile's magenta
(hot pink) is an unexpected color
in the crowded cellular
communications marketplace.
Risky but it does succeed in
creating a unique identity of the
brands.
Examples of Color Branding :
3. Good and Bad Color Branding
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
The colors of uniforms are also
branding images. But sometimes the
colors are horribly wrong. For
example, the colors of Wyoming's
football uniforms were cited as one of
the worst in college football. Why do
you think that brown is such a tough
color to accept as a sports uniform? It
works for UPS. Here's a hint: Brown isn't
the most powerful color of the
spectrum. It's as dependable as
Mother Earth, but it lacks energy.
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOR MATTERS
The most POWERFUL TOOL in branding
is COLOR.
Color can TRANSFORM a logo into the
DESIRED emotional experience for your TARGET AUDIENCE.
it can attract your attention, or
change your mood; it plays a major
part on how we see or define things.
Color has the power of persuasion.
USE IT WISELY.
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
COLOUR and Branding
A GUIDE TO GRAPHIC DESIGN BY MS TINA
“So What’s your
conclusion?”
MASS COMM
Understanding the QUALITIES AND CHARACTERISTICS of COLOUR
A GUIDE TO GRAPHIC DESIGN BY MS TINA
MASS COMM
Understanding the QUALITIES AND CHARACTERISTICS of COLOUR
A GUIDE TO GRAPHIC DESIGN BY MS TINA
• Lots brand use similar color strategy
• either one color identity or none at all (black & white)
• The 3 primary color is still the most used color
MASS COMM
Understanding the QUALITIES AND CHARACTERISTICS of COLOUR
A GUIDE TO GRAPHIC DESIGN BY MS TINA
Exercise in the classroom:Every color elicits a different response from humans. Student required to base on the color that show as below and find out the sample of logo in the market, and describe about why are the company choosing that color for the company logo.
Final Assignment:
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
A new shoe company has been set up a manufacture a canvas shoe call “CREATION”. This products is AIMED at teenager . Produce 5 idea for the canvas shoe design.
Final Assignment:
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
Student need to present & show your concept and idea sketch to you client.