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ColorPlusColorPlus Set up in 1993, Colorplus is one of
India’s leading casual wear brands. The nation saw one of the first
retail brands of international quality grow, attain national acclaim and a distribution that spread not only all over the country but crossed borders to the Middle East; it continues to grow with each year with now over 350 stores.
ColorPlus have 180 stores in India , Srilanka , South and West Asia. 1000 Crore Raymond Ltd acquired 74% stake in Chennai based ColorPLus Fashion Pvt Ltd. To strengthen its position in the premium branded apparel market. The textile major Raymond’s branded apparel is pegged at around Rs. 180 croreBy the end of the financial year 2008-09 , ColorPlus is aiming at a turnover of Rs. 192 crore.
Brand USPBrand USPColorPlus uses high quality fabrics and product engineering techniques that give the user the unique comfort and tactile feel the no other brand offers.This is clubbed with the use of colors to give the sophisticate, yet colorful look that is unique to the brand.The Brand is known for its distinct Product focused advertising that is clutter free and shows the product as the hero, highlighting the unique features of the garments.
Things you didn’t know Things you didn’t know aboutabout ColorPlusColorPlus The name ColorPlus is a happy accident. It was coined after the production of a batch of over-dyed shirts, early in the life of the brand. The ColorPlus logo is actually a stylised rendition of the Greek letter Phi. It was designed on a cocktail napkin by Rajan Mudaliar, one of the founders of the company, during a flight across the pacific. During a press conference to launch the revolutionary stain - free,wrinkle - free range,the ColorPlus CEO ‘accidentally’ spilled coffee on his shirt to prove his point.
ColorPlus – Shirts Range ColorPlus – Shirts Range Purple club. Range- Rs. 1440 to Rs. 2800
Xnovation . Price- Rs. 1755 and Rs. 2070
Figured fabrique . Price- Rs. 1620 and Rs. 2250
Fine Matrix. Price- Rs. 1998 and Rs.2250
Cotton Rich Linen. Price Rs 1692
18 Wales Corduroy. Price Rs. 1387 and Rs. 1486
ColorPlus- Trousers RangeColorPlus- Trousers Range
Satin Amsler . Price Rs. 2178
Trilobar Dobby. Price Rs. 1980, RS. 2178, Rs. 2214, Rs. 2250
Purple Club . Price Rs. 2499
2 Ply Swing Checks. Price Rs. 1854, Rs. 2250
Linen Rich Stripes. Price Rs. 1962, Rs. 2592, Rs. 2817, Rs. 2961
Diet Chinos. Price Rs. 1998
ColorPlus- AcessoriesColorPlus- Acessories Ties - Price – Rs. 1278, Rs. 2250
Belts-Price – Rs. 1098, Rs. 1162, Rs. 1260, Rs. 1450
Wallets Price- Rs. 820, Rs. 999, Rs. 1098, Rs. 1152