TRAINING PROGRAM

C O L O R E X P E R T I S E

— COLOR EXPERTISE —COGNITION, CREATION, CULTURE, COLORING,

COMMUNICATION AND COLORIMETRY

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6 TRAININGS: FROM OBJECT COLOR TO COGNITIVE COLOR

• From light-matter interaction to color appearance models,• From the measurement of the light stimulus to the study of the brain response

• From the history of the art of color to an innovative marketing of color

C O N S E I L & F O R M A T I O N

A PRECISE GOAL Allow everyone to really understand what color is and access to its dimensions, perceptive and cognitive, and master its emotional dimension.

DEFINED PEDAGOGICAL OBJECTIVES

1. Understanding color visual assessment: contrasts of light to the construction of a sensory image of color

2. Understanding how color is felt by our brain: to integrate multifactorial influences into the interpretation of visual perception by our brain

3. Mastering the psychosensory and emotional evaluation of color using objective physiolo-gical indices from neuroscience

AN INNOVATIVE PROGRAM TO UNDERSTAND PERCEPTION AND EVALUATE THE EMOTIONAL DIMENSION OF COLOR

From sensation to perceptionThe visual judgment of a color corresponds to the interpretation of the physical phenomenon by our brain allowing the construction of a multifactorial visual perception:

n The physical stimulations responsible of the color phenomenon

n The physiological reaction: sensation, perception, cognition of color

n Transduction: contrasts of light interpreted via an ascending path

n Give meaning to images, via a down path, to conduct a visual assessment of appearance (color, shine, texture, transparency)

n The influence of the environment, individual memory and collective memory on color perception

n The multidimensional construction of visual perception by our brain

Cognition and emotions of color Colors call for a range of effects and emotions based on common experiences, deeply rooted in language and thought.

n Object color, apparent color and cognitive color

n Name, describe and recognize colors

n The importance of context, in our assessment of color

n Give meaning to colors and associations (chromatic chords, contrasts and harmonies)

n Emotions and Feelings: Subjective Colors and Universal Effects

n Build a judgment by cognition: memorize, recognize and communicate color

Measure the psychosensory and emotional perception of colorOur interpretation and our perception of colors are built by our brain and make it difficult to master the color. Going beyond the visual judgment of colors, subjective in nature, requires mastering the tools of neuroscience:

n Metrology of color: Physical measurements, psychophysical and psychosensory models. Cognitive psychology. Direct measures of brain activity

n To understand the subjective component of the visual judgment of the perception of color

n Evaluate the physiological responses of color perception

n To master the emotional dimension of color, to measure non-conscious perceptions of a complex colored stimulus

n Discovering Neuroscience Tools: Eye-Tracking, Electrodermal Answers, Electroencephalography (EEG) - Applications and Limitations in Color Evaluation

A COMMITMENT TO THE EDUCATIONAL METHOD These seminars represent a holistic approach to color management: Understand, Master & Put into practice. Our mission is to transfer our expertise to make our customers specialists.

n Understand how our brain perceives, interprets and feels color

n Master the psychosensory evaluation of color using objective physiological indices

n Put into practice the principles and methods studied, illustrated and integrated during the training

TRAINING: COLOR & COGNITION

NEUROSENSORY EVALUATION, PERCEPTION, EMOTION & COGNITION OF COLOR

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A PRECISE GOAL Enable technicians, engineers, colorists, operators and other technical personnel to understand color appearance and learn to communicate with colorimetry.

DEFINED PEDAGOGICAL OBJECTIVES 1. Understanding visual observation - Defining and making objective visual control - Communicating visual perception

2. Understanding color measurement and colorimetry - Interpreting measurement results - Choosing a color space and a way of expressing results

3. Make technological choices - Correlate visual control and instrumental control - Define tolerances and color quality - Implement procedures

A PROGRAM IN SUITABILITY WITH INDUSTRIAL CONSTRAINTS

Color visual assessmentColor is a complex phenomenon involving light, matter, the eye and the human brain:

n Light: decomposition of light, sources of light

n Matter: dyestuffs, pigments and dyes, gloss and texture, color appearance

n The eye: vision function, abnormalities and traps of color vision

n The influence of the environment on the visual perception of colors

n The natural color classification

n Definition and color visual assessment

Instrumental evaluation of colorColorimetry can be used to encrypt the color. The goal of the measurement is to digitize what the eye perceives:

n Illuminants: definition, standardization, use, metamerism

n Matter light interaction: reflection, diffusion, absorption, transmission

n The standard observer: definition, standardization, use

n Color spaces: tristimular coordinates, CIE space 1931 and CIE 1976, spatial positioning and color differences

n Measurement technology: Directed and diffuse geometry, appearance and gloss management, sample presentation, metrology

Correlate visual assessments & instrumental evaluationsThe human brain is the interpreter of our visual judgments, but also of our colorimetric results:

n Vision and performance of the eye

n Visual perceptibility and industrial acceptability

n Acceptability formulas CMC, CIE94 and CIE2000

n Interpret color differences with the production and processing processes of colored products

n Incorporate an acceptability formula

n Characterization of the colored appearance

n Influence of gloss, texture, haze, angle of observation on appearance

n CIECAM97’s and CIECAM02 colored appearance formulas

n The integration of formulas on issues of perceived quality

n Match visual judgment with colorimetric results. Correlate color measurement and measures of color appearance

n Establishment of industrial procedures for measuring, controlling, communicating and accepting color and appearance

A COMMITMENT TO THE EDUCATIONAL METHOD These seminars represent a holistic approach to color management: Understand, Master & Put into practice. Our mission is to transfer our expertise to make our customers specialists.

n Understand and illustrate the entirety of the phenomena with the study of the fundamentals of color and colorimetry.

n Master color through practical cases, illustrations and exercises illustrating each of the theoretical principles.

n Put into practice the procedures and methodo-logies studied, illustrated and integrated during the training

TRAINING: COLOR & COLORIMETRY

VISUAL ASSESSMENT &INSTRUMENTAL EVALUATION OF COLOR

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A PRECISE GOAL Allow technicians, engineers, colorists, operators and other technical staff to understand the implementa-tion of dyes, control the coloration and visual effects induced and optimize the formulation process.

DEFINED PEDAGOGICAL OBJECTIVES 1. Know the pigments, dyes, effects -

Understand the physicochemical characteristics

2. Study the coloring process - Understand

the manufacture of color - Master the dispersion and color formulation

3. Control color and formulation - Evaluate color and effects - Reliability of formulas and processes

A NEW, UNIQUE PROGRAM WITHOUT EQUIVALENT

Master pigments and dyesDyes and pigments are necessary for giving color and effect, through the absorption and diffusion of light.

n Type of material: Pigments and dyes, Effect pigments

n Nature of dyestuffs - Synthesis and manufacture

n Optical characteristics of dyestuffs

n Light absorption and reflection

n The refractive index and diffusion phenomena

n Physicochemical characteristics of dyestuffs: Morphology and configuration

n Characterization method: Granulometry and porosity. Measurement of the specific surface area

n Legislation: Color Index, constraints and legislation

Understand the coloring processColoring consists of the creation of a light-material interface whose control is the only guarantee of a constant color quality.

n Aggregates and Agglomerates - Elemental Particle

n Chemical dispersion and wetting of pigments

n Surface tension and interfacial tension

n Wetting agents and pigment HLB

n Grinding or mechanical dispersion of pigments

n Methods of analysis and control

n Influences of implementation: effects of dispersion on color and other characteristics

n Influences of wetting and dispersion on aging, on touch, on color, on the appearance of the final product

Evaluate color, effects, coloring and color matchingThe color control methods and effects, can control coloring matters and coloring process.

n The construction of formulas and the choice of coloring matters

n Formulation of dyes and pigments: relationship of additivity, linearity, recipe calculation principle, correction methods

n Evaluating dyes and pigments: Calculation of coloring strength, opacity, power and intensity

n Evaluate the colored appearance: Measures color, brightness, transparency, effects (soft focus, sparkling, graininess, ...)

n Evaluate coloring: Kubelka and Munk’s laws and K / S report

n Reproduction and color control, law of mixtures, formulation of color mixtures

A COMMITMENT TO THE EDUCATIONAL METHOD These seminars represent a holistic approach to color management: Understand, Master & Put into practice. Our mission is to transfer our expertise to make our customers specialists.

n Understand and illustrate all the phenomena related to the implementation of dyestuffs

n Master the coloring and dispersion processes with practical cases and illustrations

n Put into practice control methods, dyestuffs, color control and color formulation

TRAINING: COLOR & COLORING

EVALUATION OF PIGMENTS AND DYES &MASTER OF COLORING, COLORS AND EFFECTS

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A PRECISE GOAL Enable creative, design, sales, marketing, and other customer interfaces to understand color appearance and implement effective color communication.

DEFINED PEDAGOGICAL OBJECTIVES 1. Understand color observation - Master the

visual evaluation of color and appearance - Evaluate colors objectively - Evaluate color differences - Study all dimensions related to color

2. Study the color process, from its creation to its production - Master all the communica-tion methods - Understand the dimensions of the colored appearance - Define an objec-tive communication of the color

A PROGRAM FOR A GLOBAL APPROACH

Psychosensory evaluation of color Our judgment of colors is above all physiological. But our interpretation is built around socio-cultural dimensions that make it difficult to control color:

n Definition and description of a color: The dimensions of the color

n Color vision: Performances and anomalies of the colored vision. The pitfalls of color observation. The influence of the environment

n Semantics: Visual observation of colors. Perceive, search, characterize, memorize and compare colors

n The natural classification of colors: Three-dimensional representation. Circle of colors. Triangle of the shades: saturation, colorfulness, brightness. Rating of a color

n The senses of color: History, nature and environ-ment. Symbolic and identity. Perceived quality and real quality

Color communication Color is the first message of the product. To facilitate its production and to ensure its fidelity, and to guarantee a color objective it is imperative to be able to convey the color and to control its communication throughout its process.

The basics of color creationn The symbolism of colorsn Physical, physiological and psychological

constraintsn Build, associate and harmonize a range of colorsn Rules on sensory contrasts, objective harmonies,

expressive associationsn Agencies and trend books

Creative communicationn The primary colors of the different systems,

additive, subtractive, perceptiven Communication systems, atlases, color charts,

shade standards: NCS, Munsell, Pantone, RAL, CMJK, BS, AFNOR

n Communicate and convey the color appearance

Scientific communicationn Colorimetry, densitometry, color coordinates and

color measurement systemsn The digital colorn Communication with laboratories and production

Communication with customers and suppliersn Traditional dyestuffs: Dyes and pigmentsn Coloring agents with effects: Metallic, pearlescent,

interferential pigments, ...n Optical phenomena implemented

The communication of appearancen Chromatic attributesn Geometric attributesn The different visual and sensory effects

A COMMITMENT TO THE EDUCATIONAL METHOD These seminars represent a general approach concer-ning the understanding of the color phenomenon and its implementation in a marketing approach of colored products: Understanding & Implementing.

n Understand and learn the rules governing visual observation and color communication

n Implement objective and consistent color communication to accelerate product marketing while reducing litigation risk

TRAINING: COLOR & COMMUNICATION

PSYCHOSENSORY ASSESSMENT &COMMUNICATION OF COLOR

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A PRECISE GOAL Enable scientists and creative people to have a com-mon culture of color through an interdisciplinary pedadogy, arts and color sciences. Develop and stimulate creativity and innovation from a sensitive approach to the cultural and technical issues of color creation.

DEFINED PEDAGOGICAL OBJECTIVES 1. Define the sciences of color (physics,

chemistry, neurophysiology and cognitive) to better understand the transition from immediate perception to visual appearance

2. Articulate a scientific thought to an aesthe-tic reflection on art. To learn about the des-criptive and semantic analysis grids of the language of visual arts, design, architecture

3. Integrate the cultural and aesthetic dimen-sion with technical knowledge about color and appearance

AN INTERDISCIPLINARY PROGRAM ENABLING A TRANSVERSE APPROACH

Evaluation of the perception of colorn Color perception and color vision

n Light as an image of reality

n Observe and perceive light as a translation of external phenomena

n Interpretation and triggering of sensory functions

n From recognition to complete perception by consciousness

n Cognitive illusions: When sensory data come into conflict with our perception of things (ambiguous, distorted, paradoxical illusions)

n Contrasts at the heart of our perception of colors

n Rules on sensory contrasts, objective harmonies, expressive associations

n The NCS communication system and its current applications

Color in the Western arts throughout history

n Color and Light in Antiquity and the Western and Byzantine Middle Ages.

n The «drawing / line / color» controversy in Florence, Venice and France in the 16th century

n The birth of light / dark in the 17th century

n The function of polychrome in the service of a propa-ganda art in the Baroque period

n Newton’s spectral analysis and its application in the abstract art of Kupka, Delaunay and Léger

n Goethe’s ‘color theory’ on Turner’s prismatic vision

n Modern Art and the expressive value of Color: Delacroix, Van Gogh, Matisse

n The interdependence of shapes and colors: Kandinsky, Bauhaus, Kapoor

n The industrial color and the practice of «all over» in the American Minimal Art

n The emotional experience of Color through the Environments of J.Turrel and P.Zumthor

n The analogies of color, light and sound in the 20th century: Appia, Craig, Klee

n The Orient meets the West: Malevich, Richter, Klein, Reinhardt

n The color of the human body and the representation of the «other» today

Color in the architectural space n Integration of color in the twentieth century city

through the aesthetic debate on ornament

n The structural value of Color versus an art of surface and texture. Specific contributions from Art Nouveau, the De Stijl group, the German and Soviet avant-gardes and the shape / color relationship in the architecture of Le Corbusier

n Study of the intervention of color in architecture through the use of new materials

Color and the urban environment n Architectural color at the scale of the city and the help

of urbanity

n The chromatic culture of the sustainable city in eco-neighborhoods

n Urban strategies: Color charts and light plans

n Color using urban renewal and the transformation of public spaces

TRAINING: COLOR & CULTURE

AESTHETIC, CULTURAL, SCIENTIFIC AND ARTISTIC COLOR EVALUATION

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A PRECISE GOAL Allow all functions, techniques & marketing, to appro-priate the rules of construction of harmonies, to deci-pher trends, to innovate proposals and to develop a new vision of color.

DEFINED PEDAGOGICAL OBJECTIVES 1. Understand the physical, physiological,

psychological effects of color. Know how to define, evaluate and describe color and effects

2. Know how to associate colors and build harmonies. Decrypt color trends. Strategic Analysis & Color Marketing

3. Give meaning to the color. Innovate the choices of association and positioning of the color. Develop a new vision of the color

AN INNOVATIVE PROGRAM,IN SUITABILITY WITH THE REQUIREMENTS

Choice of colors, Harmony rules & concepts

Choosing colors imposes a mastery of symbolism and rules of color association.

n Developing the colors: from the Renaissance to the Bauhaus, from primitive to modern art via the Impressionists

n Choose the colors: physical, physiological and psychological constraints

n The colors of the world and observers from different continents. Multiple symbols & effects

n Associate and Harmonize colors: laws of simultaneous contrasts, successive contrasts, temporal contrasts

n Rules on sensory contrasts, safe and objective harmonies, expressive associations

n Color perception: color contrasts and color constancy - perception of effects

n Observe, evaluate, and communicate colors & effects

Colors & Trends, Colors & Marketing

Give meaning to our harmonies and choice of colors. Decrypt trends and analyze color changes. Understand our perceptions to better position and differentiate our offers:

n The flavor cycle of color: culture, trends and fashion, personal stories

n Colors & marketing concepts: from decoration to luxury products

n Chromophobia and Chromophilia: The Fear of Color vs Attraction Factors

n Relationships between colors and aspects and textures

n Relationships between color and shape, volume and structure

n Contrasts & harmonies - Balance & expression - Identify & Differentiate

n Chromatic chords: emotions, effects and feelings

n The creation of a range of colors: build, associate and harmonize

n Understand trends and use reference tools

n Sensory analysis, cognitive psychology & neuromarketing

Innovations & prospective Color

Color is an exclusively sensory phenomenon and unders-tanding the role of the brain opens up new fields of possibilities: Innovation becomes accessible.

n The different visual and sensory effects: colors, glosses, transparency, reflections & effects

n Sensory innovations: deceive the senses, combine sensations, synesthesia

n Actual color mapping: automotive, decorative painting, textiles, cosmetics, luxury goods

n Technological innovations: optimal colors, color bench-marking, color gamut analysis, ...

n Color, at the crossroads of science and the arts

n Creative innovations: harmonies generator, colorization application, industrial experiences

TRAINING: COLOR & CREATION

COLOR TRENDS EVALUATION, HARMONIES CREATION, MARKETING & COLOR INNOVATION

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C O N S E I L & F O R M A T I O N