Color Psychology 2

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COLOR


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What Is Color?

In 1666, English scientist Sir IsaacNewton discovered that when pure whitelight passes through a prism, it separatesinto all of the visible colors. Newton alsofound that each color is made up of a

single wavelength and cannot beseparated any further into other colors.

Further experiments demonstrated that light could be combined toform other colors. For example, red light mixed with yellow light

creates an orange color. A color resulting from a mix of two othercolors is known as a metamer. Some colors, such as yellow andpurple, cancel each other out when mixed and result in a white light.

These competing colors are known as complements.


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COLOR PSYCHOLOGY


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Cool Colors

Cool colors tend to have a calming effect. At oneend of the spectrum they are cold, impersonal,antiseptic colors. At the other end the cool colorsare comforting and nurturing. Blue, green, andthe neutrals white, gray, and silver are examplesof cool colors.

In nature blue is water and green is plant life - a natural, life-sustainingduo. Combine blues and greens for natural, watery color palettes. Heatup a too cool color palette with a dash of warm colors such as red ororange. If you want warmth with just a blue palette, choose deeper

blues with a touch of red but not quite purple or almost black deepnavy blues.

Cool colors appear smaller than warm colors and they visually recedeon the page so red can visually overpower and stand out over blue

even if used in equal amounts.


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Blue

Blue is described as a favorite color by many people and is the colormost preferred by men.

Blue calls to mind feelings of calmness or serenity. It is oftendescribed as peaceful, tranquil, secure, and orderly.

Blue can also create feelings ofsadness or aloofness.

Blue is often used to decorate offices because research has shownthat people are more productive in blue rooms.

Blue is one of the most popular colors, but it is one of the leastappetizing. Some weight loss plans even recommend eating yourfood off of a blue plate. Blue rarely occurs naturally in food asidefrom blueberries and some plums. Also, humans are geared to avoidfoods that are poisonous and blue coloring in food is often a sign ofspoilage or poison.

Blue can also lower the ulse rate and bod tem erature.


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Purple

Purple is the symbol ofroyalty and wealth.

Purple also represents wisdom and spirituality.

Purple does not often occur in nature, it can sometimesappear exotic or artificial.


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Green

Green is a cool color that symbolizes nature and the naturalworld.

Represents tranquility, good luck, health, and jealousy.

Researchers have also found that green can improve reading

ability. Some students may find that laying a transparent sheet ofgreen paper over reading material increases reading speed andcomprehension.

Green has long been a symbol of fertility and was once thepreferred color choice for wedding gowns in the 15th-century. Eventoday, green M & M's (an American chocolate candy) are said tosend a sexual message.

Green is often used in decorating for its calming effect. Forexample, guests waiting to appear on television programs oftenwait in a green room to relax.


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White

White...is not a mere absence of colour; it is a shining andaffirmative thing, as fierce as red, as definite as black

White represents purity or innocence.

White is bright and can create a sense of space or addhighlights.

White is also described as cold, bland, and sterile. Roomspainted completely white can seem spacious, but empty andunfriendly. Hospitals and hospital workers use white to create asense of sterility.


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Warm Colors

Warm colors rev us up and get us going. Thewarmth of red, yellow, or orange can createexcitement or even anger. Warm colors conveyemotions from simple optimism to strongviolence. The neutrals of black and brown alsocarry warm attributes.

In nature, warm colors represent change as in the changing of theseasons or the eruption of a volcano. Tone down the strong emotions ofa warm palette with some soothing cool or neutral colors or by usingthe lighter side of the warm palette such as pinks, pale yellows, and

peach.

Warm colors appear larger than cool colors so red can visuallyoverpower blue even if used in equal amounts. Warm colors appearcloser while their cool counterparts visually recede on the page.


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YellowIt stands for the sun. -Vincent Van Gogh

Yellow is a bright that is often described as cheery and warm.

Yellow is also the most fatiguing to the eye due to the highamount of light that is reflected. Using yellow as a background on

paper or computer monitors can lead to eyestrain or vision loss inextreme cases.

Yellow can also create feelings of frustration and anger. Whileit is considered a cheerful color, people are more likely to lose their

tempers in yellow rooms and babies tend to cry more in yellowrooms.

Yellow can also increase the metabolism.


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Orange

Orange is a combination of yellow and red and is consideredanenergetic color.

Orange calls to mind feelings ofexcitement, enthusiasm, and

warmth.

Orange is often used to draw attention, such as in traffic signsand advertising.


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Pink

Pink is essentially a light red and is usually associated withlove and romance.

Pink is thought to have a calming effect. One shade known as"drunk-tank pink" is sometimes used in prisons to calm inmates.

Sports teams sometimes paint the opposing teams locker room pinkto keep the players passive and less energetic.

While pink's calming effect has been demonstrated, researchers ofcolor psychology have found that this effect only occurs during

the initial exposure to the color. When used in prisons, inmatesoften become even more agitated once they become accustomed tothe color.


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RedRed has guts .... deep, strong, dramatic. A geranium red. A Goya red ... to be used like goldfor furnishing a house ... for clothes, it is strong, like black or white. - Valentino

Red is a bright, warm color that evokes strong emotions.

Red is associated with love, warmth, and comfort.

Red is also considered an intense, or even angry, color thatcreates feelings of excitement or intensity.

Consider how red is used in language: redneck, red-hot, red-handed, paint the town red, seeing red


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Brown

Brown is a natural color that evokes a sense ofstrength andreliability.

Brown can also create feelings of sadness and isolation.

Brown brings to mind feeling of warmth, comfort, and security. It isoften described as natural, down-to-earth, and conventional, butbrown can also be sophisticated.


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BlackBlack is real sensation, even if it is produced by entire absence of light. The sensation of blackis distinctly different from the lack of all sensation. -Hermann von Helmholz

Black absorbs all light in the color spectrum.

Black is often used as a symbol of menace or evil, but it is alsopopular as an indicator of power. It is used to represent treacherous

characters such as Dracula and is often associated with witchcraft.

Black is associated with death and mourning in many cultures. Itis also associated with unhappiness, sexuality, formality, andsophistication.

In ancient Egypt, black represented life and rebirth.

Black is often used in fashion because of its slimming quality.


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Color Psychology asTherapy

Several ancient cultures, including theEgyptians and Chinese,practiced chromotherapy,

or using colors to heal. Chromotherapy issometimes referred to as light therapy or

colourology and is still used today as a

holistic or alternative treatment.

In this treatment:


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References

www.about.com

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Color Psychology 2