DIPLOMA IN NEW MEDIA

DNM 115 – COLOR STUDIES

NAME : Kam Li Mun

ID : 2014050028

GROUP : NMG2

PREPARED FOR MR SYAFIQ HARIZ

Contents1. WHAT IS COLOR?

1.1 Color Basics

1.2 Describing of Colors

2. COLOR SYSTEM

2.1 Munsell color system

2.2 Additive color system

2.3 Subtractive color system

3. COLOR PROPERTIES

3.1 Color Wheel

3.2 Primary color

3.3 Secondary color

3.4 Tertiary color

4. COLOR HARMONIOUS

4.1 Analogous

4.2 Complementary

4.3 Split Complementary

4.4 Triad

4.5 Tetrad

5. ACHROMATIC & MONOCHROMATIC

5.1 Value

5.2 Shades, Tones, Tints

6. COLOR TEMPERATURE

6.1 Warm color

6.2 Cold color

7. COLOR PSYCHOLOGY

7.1 What is color psychology

8. COLOR PSYCHOLOGY AS A THERAPY

8.1 Color meaning & symbolism

9. FINAL PROJECT

9.1 Rationale of my artwork

10. REFERENCES

1. WHAT IS COLOR

1.1 Color basics

Color is the visual perceptual property corresponding in humans described by a color name such as yellow, blue, green and others. Color derives from the

spectrum of light. Some wavelengths absorbed by an object and others reflect to the viewer. We perceive these wavelengths as color.

1.2 Describing of color

Color can be described in terms of its hue, saturation, and value. Hue is refer to the color itself. Saturation is about the intensity, chroma, purity of a color. Value is the lightness or darkness of a color.

2. COLOR SYSTEM

Sir Isaac Newton, was the first who in 1706 arranged red, orange, yellow, green, blue, indigo, and violet into a natural progression on a rotating disk while Leonardo Da Vinci was the first to arrange colors.

Johann Wolfgang Von Goethe (1749-1832) designed a numbering system for each hue according to its value, brightness or dullness.

Albert Munsell, American color theorist (1858-1918) created the first color system adopted by the USDA as the official color system for soil research in the 1930s.

2.1 Munsell color system

The Munsell color system is a color space that specifies colors based on three color dimensions: hue, value, and chroma.

http://en.wikipedia.org/wiki/File:Munsell-system.svg

2.2 Additive color

Additive color is refer to RGB color model. The RGB model is the basis for displaying colors in television and computer screens. Additive color mixing begins with black and ends with white; as more color is added, the result is lighter and tends to white.

http://en.wikipedia.org/wiki/File:AdditiveColor.svg

Color Name RGB Color Point HSV Color Point Color

Red (255,0,0) (0,100,100)

Green (0,255,0) (120,100,100)

Blue (0,0,255) (240,100,100)

Magenta (0,255,255) (300,100,100)

Cyan (255,0,255) (180,100,100)

Yellow (255,255,0) (60,100,0)

White (255,255,255) (?,0,100)

Black (0,0,0) (?,?,0)

Gray (128,128,128) (?,0,50)

Maroon (128,0,0) (0,100,50)

Navy (0,0,128) (240,100,50)

Purple (128,0,128) (300,100,50)

Orange (255,128,0) (30,100,100)

Brown (128,80,0) (30,100,50)

http://condor.depaul.edu/sjost/gph205/paint-pigments/color-spaces.htm

2.3 Subtractive color

CMYK color model is the subtractive color used in the printing industry.

The abbreviation stands for cyan, magenta, yellow, and key—black is referred to as the key color. In the subtractive model, adding white to a color, whether by using less colorant or by mixing in a reflective white pigment such as zinc oxide, does not change the color's hue but does reduce its saturation. Subtractive color printing works best when the surface or paper is white, or close to it.

http://en.wikipedia.org/wiki/File:SubtractiveColor.svg

RYB (red, yellow, and blue) color model is another subtractive primary color. It is primarily used in art and art education, particularly painting. It predates modern scientific color theory. In RYB model, painters will need separate greens as a basis for mixing hues, a necessity based upon the purity of hues mixable with the primary pigments.

http://en.wikipedia.org/wiki/File:BYR_color_wheel.svg

3. COLOR PROPERTIES

3.1 Color Wheel

Color Wheel is an abstract illustrative organization of color hues around a circle that shows relationships between primary colors,secondary colors, tertiary colors etc. A basic color wheel features 12 colors that can be combined in a variety of ways to create a number of different effects.

3.2 Primary Color

The basic principle of the color wheel starts with three primary colors – red, yellow and blue. Primary colors are the basis for all other color and any color can be made using a combination of primary colors.

3.3 Secondary Color

Secondary colors are made by mixing two primary colors from the color wheel. The results – orange, green and violet – are centered between the colors mixed to make them on the wheel.

3.4 Tertiary Color

Tertiary colors is made from mixing a primary and secondary color. Each color has a two word name, such as red-orange, blue-purple or blue-green. Tertiary colors rest between the colors used to form each on the color wheel.

4. COLOR HARMONIOUS

4.1 Analogous

Analogous color schemes use colors that are next to each other on the color wheel. They usually match well and create serene and comfortable designs.

4.2 Complementary

Colors that are opposite each other on the color wheel are considered to be complementary colors.

The high contrast of complementary colors creates a vibrant look especially when used at full saturation. This color scheme must be managed well so it is not jarring.

4.3 Split-Complementary

The split-complementary color scheme is a variation of the complementary color scheme. In addition to the base color, it uses the two colors adjacent to its complement.

This color scheme has the same strong visual contrast as the complementary color scheme, but has less tension.

4.4 Triad

A triadic color scheme uses colors that are evenly spaced around the color wheel.

Triadic color harmonies tend to be quite vibrant, even if you use pale or unsaturated versions of your hues.

4.5 Tetrad

The tetrad color scheme is similar to the square, but with all four colors spaced evenly around the color circle.

The tetrad color scheme works best if you let one color be dominant.

5. ACHROMATIC & MONOCHROMATIC

Monochromatic and Achromatic color scheme. What is monochromatic.

The monochromatic color scheme uses variations in lightness and saturation of a single color. This scheme looks clean and elegant. Monochromatic colors go well together, producing a soothing effect. The monochromatic scheme is very easy on the eyes, especially with blue or green hues. You can use it to establish an overall mood. The primary color can be integrated with neutral colors such as black, white, or gray. However, it can be difficult, when using this scheme, to highlight the most important elements.

5.1 Value

Value is the lightness or darkness of a color. Light colors are sometimes called tints, and dark colors shades. All high saturation colors have medium values (because light and dark colors are achieved by mixing with white or black).

5.2 Shades, Tones, Tints

A shade is a mixing result of an original color to which has been added black.

A tint is a mixing result of an original color to which has been added white.

The broader definition defines tone as a result of mixing a pure color with any neutral/ gray scale color including the two extremes white and black.

6. Color Temperature

The terms “warm” and “cold” are often used to describe a color. In general blue, green and purple are considered cold colors while yellow, orange and red hues are considered warm.

6.1 Warm colors 

Warm colors are vivid and energetic, and tend to advance in space.

6.2 Cold colors 

Cold colors give an impression of calm, and create a soothing impression.

7. COLOR PSYCHOLOGY

7.1 What is Color psychology?

Color psychology is the study of color as a determinant of human behavior.

Most psychologists view color therapy with skepticism and point out that the supposed effects of color are often grossly exaggerated. Colors also have different meanings in different cultures. Research has demonstrated in many cases that the mood-altering effects of color may only be temporary. A blue room may initially cause feelings of calm, but the effect dissipates after a short period of time.

While perceptions of color are somewhat subjective, there are some color effects that have universal meaning.

“Red is the most interesting of all colors in magic healing.”-------mentioned by Faber Birren in COLOR PSYCHOLOGY and COLORTHERAPY

8. C OLOR PSYCHOLOGY AS T HERAPY

Several ancient cultures, including the Egyptians and Chinese, practiced chromotherapy, or the use of colors to heal. Chromotherapy is sometimes referred to as light therapy or colorology and is still used today as a holistic or alternative treatment.

In this treatment:

Red was used to stimulate the body and mind and to increase circulation.

Yellow was thought to stimulate the nerves and purify the body.

Orange was used to heal the lungs and to increase energy levels.

Blue was believed to soothe illnesses and treat pain.

Indigo shades were thought to alleviate skin problems.

8.1 Color meaning & symbolism

Red: Excitement, energy, passion, love, desire, speed, strength, power, heat, aggression, danger, fire, blood, war, violence, all things intense and passionate, sincerity, happiness (Only in Japan)

Pink symbolizes love and romance, caring, tenderness, acceptance and calm.

Yellow signifies joy, happiness, betrayal, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice, jealousy, covetousness, deceit, illness, hazard and friendship.

Blue: Peace, tranquility, cold, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, technology, depression, appetite suppressant.

Purple: Royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, honor, arrogance, mourning, temperance.

Orange: Energy, balance, enthusiasm, warmth, vibrant, expansive, flamboyant, demanding of attention.

Green: Nature, environment, healthy, good luck, renewal, youth, spring, generosity, fertility, jealousy, inexperience, envy, misfortune, vigor.

Brown: Earth, stability, hearth, home, outdoors, reliability, comfort, endurance, simplicity, and comfort.

Gray: Security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical, old age, sadness, boring. Silver symbolizes calm.

White: Reverence, purity, birth, simplicity, cleanliness, peace, humility, precision, innocence, youth, winter,snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical.

Black: Power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, unhappiness, depth, style, sadness, remorse, anger, anonymity, underground, good technical color, mourning, death (Western cultures), austerity, detachment.

9. FINAL PROJECT

9.1 Rationale of my artwork

I done this artwork for a reflection of myself. It is not only reflect my characteristic, but also my dream. I drew a cat to represent myself is a sometimes playful and sometimes lazy man, This artwork I drew has show out the circulate process in my life. A sentence always inside my head “What you see is what you get, what you dream you may get”. So I use this thought as my idea to draw out the whole artwork. I believe a man can’t do amazing things without a dream.

My final project artwork is based on four colors and two neutral colors which is black and white. I use blue color to represent calm and trust. The blue fish bone shown that I done my favourite thing, and the blue color background to bring out the trust in my dream. I use yellow color to show there are joy, happiness and hope when chasing dream. For demonstration of my youth and spring imagination, so I chose green color to draw a child/ youth-look character with a pink color wing which means romantic and freedom. I used also the red color to bring out my energy and exciting for my dream. Inside the dream, the sky blue color character brush my real life with full of effort (all colors) a few by few onto my gray color life before dream. So, that is me.

10. REFERENCES

http://www.greatreality.com/color/ColorHVC.htm

http://www.sensationalcolor.com/understanding-color/theory/how-color-theory-came-about-812#.VDrKOPmSz3E

http://condor.depaul.edu/sjost/gph205/paint-pigments/color-spaces.htm

http://en.wikipedia.org/wiki/Primary_color

http://www.tigercolor.com/color-lab/color-theory/color-harmonies.htm

http://www.incredibleart.org/lessons/middle/color2.htm

COLOR PSYCHOLOGY and COLORTHERAPY -A Factual Study of the INFLUENCE OF COLORON HUMAN LIFE - by Faber Birren