Briana K. Adams Emerson College Marketing Communications & Business Studies [email protected] | (914) 980-2365 badams613.wix.com/brianaadams Education Professional Experience Skills Honors & Awards GPA 3.87 Marketing Communications Business Studies Minor 20 Credits in Film Production Expected B.S. December, 2015 Google Analytics Certified Photoshop InDesign Media Kits Sprout Social Constant Contact Sprinklr Final Cut Pro Twitter Gold Key Honors Society Emerson College April 2015 Girl Scouts Gold Award Girl Scouts of America September 2011 ContentLEAD | Social Media Associate September 2014 - Present Content Marketing Agency based in Boston Lead social media strategies for over 20 clients Provided one client with a 2.3% increase in site traffic on a single Facebook ad Collaborate with account managers to create branding strategies for clients Generate organic engagement and traffic to websites through social posts based on analysis of target audience Create and analyze reports through Google Analytics and Sprout Social Sarlite Digital | Marketing Intern May 2014 - July 2014 Marketing Department for musician management company Make business and cold calls to current and potential clients Use third party sites to gain social following Engage with consumers on behalf of clients Public Relations Student Society of America | Vice President of Finance January 2014 - May 2015 National Member Fall 2013 - May 2015 Manage chapter finances and plan trips for 10 members Assist Emerson Group PR team with media kits for clients Attend networking conferences with professionals in the PR field Emerson Independent Video | Business Manager September 2014 - May 2015 Student run studio and film network Manage budget of over $20,000 for management and individual studio and narrative shows Successfully allocated for an $8,000 increase in annual budget for the 2015-2016 fiscal year

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Briana K. AdamsEmerson College

Marketing Communications & Business [email protected] | (914) 980-2365

badams613.wix.com/brianaadams

Education Professional Experience

Skills

Honors & Awards

GPA 3.87Marketing CommunicationsBusiness Studies Minor20 Credits in Film ProductionExpected B.S. December, 2015

Google Analytics Certified

Photoshop

InDesign

Media Kits

Sprout Social

Constant Contact

Sprinklr

Final Cut Pro

Twitter

Gold Key Honors SocietyEmerson CollegeApril 2015

Girl Scouts Gold AwardGirl Scouts of AmericaSeptember 2011

ContentLEAD | Social Media AssociateSeptember 2014 - Present

Content Marketing Agency based in BostonLead social media strategies for over 20 clientsProvided one client with a 2.3% increase in site traffic on a single Facebook adCollaborate with account managers to create branding strategies for clientsGenerate organic engagement and traffic to websites through social posts based on analysis of target audienceCreate and analyze reports through Google Analytics and Sprout Social

Sarlite Digital | Marketing InternMay 2014 - July 2014

Marketing Department for musician management companyMake business and cold calls to current and potential clientsUse third party sites to gain social followingEngage with consumers on behalf of clients

Public Relations Student Society of America | Vice President of FinanceJanuary 2014 - May 2015

National Member Fall 2013 - May 2015Manage chapter finances and plan trips for 10 membersAssist Emerson Group PR team with media kits for clientsAttend networking conferences with professionals in the PR field

Emerson Independent Video | Business ManagerSeptember 2014 - May 2015

Student run studio and film networkManage budget of over $20,000 for management and individual studio and narrative showsSuccessfully allocated for an $8,000 increase in annual budget for the 2015-2016 fiscal year