Color Theory for DWEN 2015 in BERLIN

COLOR THEORY 20 RULES of Color Coordination

from the book Color Theory in Shop by For You Publishing, Japan

Copyright © 2015 Princess Hiromi Inc. All Rights Reserved.

Complements of Princess Hiromi Inc. Japan

This booklet is an excerpt and English translation from the book Color Theory in Shop published in 2007 by For You Publishing, Japan, and has been prepared for the DELL Women’s Entrepreneurs Conference 2015 in Berlin.

Hiromi Shimazu, founder of Princess Hiromi Inc. is a co-author of this book.

Most of the illustrations contained in this book is from Hiromi’s own art work.

The book includes ideas on how best to use colors for effective merchandising in retail stores.

The book has being used widely in training programs for department stores and fashion schools in Japan.

This excerpt includes 20 rules related to color schemes for wardrobe coordination to make women executives appear professional and elegant.

The contents have been simplified and updated from the original version without using technical terms for more fashion minded audience.

* The color chart used in this book is Practical Color Co-ordinate System (PCCS) by Japan Color Research Institute. It uses the same principle of defining colors as Munsell based on Hue, Value (lightness), and Chroma (color purity). Munsell defines the exact positioning of colors for industrial designs, and PCCS is intended to be used as a tool for harmonious color coordination.

© 2015 Princess Hiromi Inc.

Monochrome

Coordinate from head to toe with only one color. Simple and elegant.

Mix different textures to create rich and interesting contrasts.

http://princesshiromi.com

© Princess Hiromi AW 2014 Collection

Illustration by Hiromi

Monotone

Coordination of white, gray and black. White blouse and black skirt is a classic

of all times. Monotone can be youthful, sophisticated, pure, and chic.




Tone on Tone

Combination of different tones of the same color. Wide range of choices.

Easy to coordinate.

RED

© Princess Hiromi AW 2013 Collection Illustration by Hiromi

Tone on Tone Combination of different tone of the same color.

Harmonious and cool, clean impression.

Blue Tones



Camaieu Combination of different tones of the same color within a narrow range. Very subtle

and elegant. Same concept as “tone on tone”.

© Princess Hiromi SS 2012 Collection


Faux Camaiue Coordinate with similar colors in similar tones. Showing more depth of colors compared to Camaiue. When colors and tone are soft and light, use vivid color as an accent (orange in the example).

© Princess Hiromi AW 2014

Collection


Warm Color

Warm colors are Red, Orange, Yellow. Coordinating with only warm colors. Warm

Color coordination is vivid and energetic. Using Green (neutral color) as a

contrasting color makes warm color coordination stand out more.

.



Cool Color Cool Color is a coordination made of only colors such as Blue-

green, Blue, Blue-purple, etc . Cool Color Scheme gives

soothing and calm impression.



Bi Color Coordinating with two bright colors to make a vivid contrast.

Opposing colors on color circle create strongest contrast and stability.

w


© Princess Hiromi SS 2012

Collection

© Princess Hiromi SS

2014 Collection

Two Tone

Courtesy of Max Mara 2014 FW

Having two shades of a single color. Moderate contrasts are

pleasing to the eyes.


Pastel Tone Like Pastel Paintings, light ,slightly gray toned, soft color coordination. Light

and cheerful Spring like Mood. It gives soft, feminine, soothing impression.



Grayish Tone Coordinating colors with gray under tone. It gives subtle, sophisticated ,

feminine impression.

© Princess Hiromi FW2015

Collection

© Princess Hiromi SS2014

Collection


Dark Tone Coordination with dark colors. Softer and Richer than Pure black

coordination. Colors of executives. High quality fabric is desirable.




Print on Print Coordinating items with prints. An advanced technique. Separate print items (a), use colors within cool or warm colors (b), combine similar colors, (c), and layer the same prints (d).

(a) (b) (c)

(d)


Collection


Collection


Collection

Illustration by Naka

Stripes on Stripes Check on Check

Coordinate thin and thick stripes in same or similar colors. Stripes can be

used as horizontal (boarder) and vertical. Same theory can be used for

checks. One can be used diagonal (used in bias) if colors are same or

similar.

© Princess Hiromi SS 2013

Collection


Collection



Stripes and Solid Color Combining Stripe item and solid color item. Stripe and boarder have

“movement,” and solid will add more stability to the look.


Collection


Dots on Dots


Collection

Combination of variation of dots. It sends more fashion statement than

plain dots. Dots on Dots can be coordinated with different size dots (a),

reverse color dots (b), and dot gradation (C).

(a) (b) (c)

Illustration by Hiromi Illustration by Hiromi

White Effect

White color, used as a belt, background, or borders/trimmings can even

pull together random color combinations. Power of lack of color.




Black Effect w Same as White Color, you can coordinate unrelated colors (or even chaotic color

combination) with black. Black is made of all colors and thus it can go with any

color combinations.

© Princess Hiromi SS2014 Collection

© Princess Hiromi SS2014 Collection


Ultra Creative Unique and original combinations of colors that go beyond color coordination

schemes. Examples, Christian Lacroix, MOSCHINO, LEONARD, Dolce &

Gabbana, etc.

Photo from MOSCHINO Collection Photo from LEONARD Collection

Illustration by Hiromi, Christian Lacroix

style

About Princess Hiromi Princess Hiromi Inc. is a design, apparel and

consulting company based in Tokyo, Japan.

The corporate mission is to make women successful and elegant. The name “princess” comes with an intent that wearer of the brand will feel like and be treated like a princess.

While being a NY lawyer and executive at international fashion companies, Hiromi , founder of Princess Hiromi, studied textiles and design for over 15 years with textile specialists. The Princess Hiromi brand was launched in 2011 and the products are being sold at department stores and specialty stores including Matsuya Ginza, HP France in Tokyo and Osaka, Hotel Okura and Imperial Hotel.

Fabrics are imported from Italy and all pieces are made in NYC. The line is about sophisticated clothing that can be worn for business and social.

One perfect dress makes you look professional and elegant.

AWARDS:

Best Apparel Design Award by Japan Fashion Business Association 2014

The Entrepreneur Award in Japan by Embassy of Sweden 2015

http://princesshiromi.com

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Color Theory for DWEN 2015 in BERLIN