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Page 1 Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org
Introduction Colorado Gives Day is an initiative of Community First Foundation to
increase philanthropy in Colorado through online giving. Launched in 2010
with remarkable success, the second annual Colorado Gives Day did not
disappoint. In fact, the number of donations through the GivingFirst.org
website increased by 160% with a 73% increase in the number of
participating nonprofits. Total dollars distributed to 928 nonprofits reached
$12.8 million, a 46% increase over 2010.
Corporate partner FirstBank, seven media partners (see last page) and
hundreds of nonprofits joined together to ask Coloradans to “give where you
live” on December 6, 2011. The event was extended to noon on December
7, resulting in a total of 36 hours of online giving. FirstBank contributed
$500,000 to be used for the FirstBank Incentive Fund ($300,000), third-party
processing fees ($140,000) and “High Five” prizes ($60,000). In addition, all
third-party processing fees were paid for by FirstBank, Community First
Foundation and ten Colorado foundations, so that 100% of every donation
benefited the participating nonprofits.
New this year was the addition of two types of prizes. Bonus Bucks gave
local businesses an opportunity to show their support, and provided 36
donors with an additional $1,000 to add to their randomly selected
donations. FirstBank’s new High Five prizes awarded 12 nonprofits $5,000
each for their remarkable achievements in four performance categories:
1. Most dollars raised, 2. Most donors, 3. Largest percent increase in dollars
over Colorado Gives Day 2010, and 4. Most dollars raised through
GivingFirst Fundraising Pages.
About this Report Data for this report were gathered from activity tracked through
GivingFirst.org and a survey of the participating nonprofits. This report
illustrates our key findings based on Colorado Gives Day 2011 data as of
January 31, 2012.
Total dollars distributed
to Colorado nonprofits
$12.8 million
Number of website visits
to GivingFirst.org on
Colorado Gives Day
61,443
Most common donation size
$50
Percent of nonprofits that
acquired new donors
93%
Total number of donors
27,127
RESULTS AT A GLANCE
Total number of dollars donated
$12.4 million
Total number of nonprofits
participating 932
Total number of donations
52,226
Average donation size
$237
Colorado Gives Day 2011
Giving Report
Page 2 Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org
2010 and 2011 Colorado Gives Day Comparison
The following details the changes in key results from Colorado Gives Day 2010
(the inaugural year) vs. Colorado Gives Day 2011.
Nearly all nonprofits received at least one donation on both the 2010 and 2011
Colorado Gives Days and significant increases in number of donations and dollars
donated.
The number of donations
increased by
160% over last year
Nonprofits
2010
2011
Number of Participating Nonprofits 539 932 73%
Number of Nonprofits to Receive a Donation 529 928
Percent of Nonprofits to Receive a Donation 98.1% 99.6%
Average Amount Raised Per Nonprofit $15,915 $13,329 16%
Median Amount Raised Per Nonprofit $4,515 $5,125 14%
Donors & Donations
2010
2011
Number of Donations 20,119 52,226 160%
Number of Donors 12,540 27,127 116%
Number of Colorado Counties Represented by Donors
48 59
Most Common Donation Size $100 $50 50%
Average Donation Size $419 $237 43%
Median Donation Size $50 $50
Average Number of Donations Per Donor 1.6 1.9 19%
The number of dollars
donated increased by
47%
The number of participating
nonprofits increased by
73%
Changes in Dollars
2010
2011
Dollars Raised $8,419,507 $12,369,340 47%
Dollars Distributed $8,739,507 $12,765,340 46%
Page 3 Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org
What We Know About the Nonprofits
What kinds of organizations participated in Colorado Gives Day 2011?
Types of Organizations GivingFirst.org featured 23 types of nonprofits on Colorado Gives Day 2011. Nonprofit
types are based on The National Taxonomy of Exempt Entities (NTEE) classification system
created by the National Center for Charitable Statistics at the Urban Institute. It categorizes
similar nonprofits according to purpose, type, or major function.
88% of nonprofits that
participated in Colorado Gives
Day 2011 were small or
medium-sized organizations as
measured by annual revenue
Type 2010
Qty
2011
Qty
%
Chg Type 2010
Qty
2011
Qty
%
Chg
Animal-Related 10 29 190% Human Services 119 182 53%
Arts, Culture & Humanities 75 119 59% International, Foreign Affairs & National Security
7 15 114%
Civil Rights, Social Action & Advocacy
14 38 171% Medical Research 3 9 200%
Community Improvement & Capacity Building
16 28 75% Mental Health & Crisis Intervention
21 34 62%
Crime & Legal-Related 6 12 100% Philanthropy, Voluntarism & Grantmaking Foundations
10 16 60%
Diseases, Disorders & Medical Disciplines
16 20 25% Public & Societal Benefit 7 14 100%
Education 72 133 85% Public Safety, Disaster Preparedness & Relief
4 4 0%
Employment 7 8 14% Recreation & Sports 6 10 67%
Environment 28 53 89% Religion-Related 4 6 50%
Food, Agriculture & Nutrition 9 22 144% Science & Technology 0 1 NA
Health Care 38 67 76% Youth Development 39 54 38%
Housing & Shelter 28 52 86% Unknown* 0 6 NA
Size of Nonprofits Measured by Annual Revenue
Medical
Research Experienced the
largest percent
growth
Small 44%Medium
44%
Large12%
Small $0 -$499,999
Medium$500,000 -
$4,999,999Large >$5,000,000
Nonprofits with annual revenues under $5 million
comprised 88% of the nonprofits participating in Colorado Gives Day.
* These organizations did not
declare an organization type
Page 4 Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org
What We Know About the Nonprofits
How much did the nonprofits raise?
Range of Dollars Raised Per Nonprofit
Number of Nonprofits
$0 — $4,999 459
$5,000 — $9,999 169
$10,000 — $49,999 258
$50,000 — $99,999 29
$100,000 —greater 17
$12,369,340 Total Raised 932 Total Nonprofits
473 organizations (51%) raised $5,000 or more on Colorado Gives Day 2011
Organization
Type
Total Dollars
Raised
Avg. Dollars
Raised
Total # Dona-
tions
Avg. # Dona-
tions
Organization
Type
Total Dollars
Raised
Avg. Dollars
Raised
Total # Dona-
tions
Avg. # Dona-
tions
Human Services $3,109,083 $17,083 12,311 68 Civil Rights, Social Action & Advocacy
$250,315 $6,587 1,734 46
Education $1,855,855 $13,954 5,794 44 Community Improvement & Capacity Building
$143,324 $5,119 793 28
Youth Development $1,217,635 $22,549 2,965 55 Philanthropy, Voluntarism & Grantmaking Founda-tions
$119,697 $7,481 457 29
Arts, Culture & Humanities
$970,820 $8,158 5,992 50 Public Safety, Disaster Preparedness & Relief
$106,837 $26,709 616 154
Crime & Legal-Related
$791,175 $65,931 683 57 International, Foreign Affairs & National Security
$102,249 $6,817 483 32
Health Care $743,632 $11,099 3,035 45 Religion-Related $92,830 $15,472 434 72
Housing & Shelter $558,056 $10,732 2,481 48 Recreation & Sports $86,085 $8,609 485 49
Environment $467,228 $8,816 3,216 61 Public & Societal Benefit $85,515 $6,108 588 42
Animal-Related $450,438 $15,532 3,637 125 Employment $75,975 $9,497 595 74
Food, Agriculture & Nutrition
$419,161 $19,053 2,365 108 Medical Research $71,436 $7,937 427 47
Mental Health & Crisis Intervention
$315,933 $9,292 1,548 46 Unknown* $20,765 $3,461 201 34
Diseases, Disorders & Medical Disciplines
$314,932 $15,747 1,381 69 Science & Technology $365 $365 5 5
Dollars Raised and Donations by Organization Type
* These organizations did not declare an organization type
Page 5 Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org
What We Know About the Nonprofits
What were the results by county? The Colorado state map below shows the number of charities, number of donations and dollars raised by
nonprofit county and the percent change in dollars raised over Colorado Gives Day 2010 (where applicable).
In a collaborative spirit, several nonprofits combined resources in 2011 to make an even greater
local impact on Colorado Gives Day. Collaborations took place in communities such as Arvada,
Boulder County, Eagle County/Vail Valley, Evergreen, Pikes Peak, and Weld County.
Page 6 Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org
How did incentives affect results?
In addition to the FirstBank Incentive Fund, Colorado Gives Day 2011 featured
two new types of incentives: 36 Bonus Bucks (random prize drawings worth
$1,000 each) sponsored by local businesses and 12 FirstBank High Five prizes
(earned prizes worth $5,000 each). These prizes added $96,000 worth of addi-
tional dollars for 47 nonprofits.
Corporate partner FirstBank contributed $60,000 for 12 nonprofits to receive
$5,000 each in High Five prizes. Prizes were awarded to organizations with the
best performance in the following four categories. Three prizes were awarded in
each category, based on three tiers created by annual revenue size.
Most Dollars Raised
1. Littleton Public Schools Foundation $118,315
2. Advocates for Children $245,090
3. Tennyson Center for Children at Colorado Christian Home $691,267
Most Donors
1. Colorado Animal Rescue Express (C.A.R.E.) 199
2. Colorado Environmental Coalition 382
3. Denver Rescue Mission 1,137
Largest Percent Increase over Colorado Gives Day 2010
1. Progressive Health Center 105,717%
2. Vail Valley Salvation Army 2,207%
3. YMCA of the Pikes Peak Region 116,525%
Most Dollars Raised via Fundraising Pages
1. Buntport Theater $6,560
2. Child Advocates—Denver CASA $20,425
3. Colorado Public Television (CPT12) $13,451
Like last year, one of the most important successes of Colorado Gives Day is
that the majority of nonprofits surveyed reported receiving donations from new
donors. All participating nonprofits were surveyed, with a statistically signifi-
cant response rate of 65% (620 organizations). Specifically, survey results re-
vealed the following about new donors:
Nonprofits acquired new donors 93% of responding organizations reported at least one new donor for their
organization.
28% reported 20 or more new donors.
49% of nonprofits on Colorado Gives Day reported as least one lapsed
donor (donors who had not given to a responding organization for two or
more years).
12% of nonprofits received $5,000 or more from first-time donors.
99.6% of participating nonprofits received a donation 928 of the 932 nonprofits that participated benefited from Colorado Gives Day
2011 by receiving at least one donation.
93% of nonprofits reported
at least one new donor
28% of nonprofits reported
20 or more new donors
Impact on Colorado Nonprofits
What impact did Colorado Gives Day 2011 have on Colorado nonprofits?
99.6% of nonprofits
featured on GivingFirst.org
received a donation
$13,329 was the average
amount raised per organization
$5,125 was the median
amount raised per organization
$96,000 was the total
amount of prizes awarded,
including Bonus Bucks and
FirstBank High Five Prizes
100% of every donation
benefited the nonprofits thanks
to FirstBank, Community First
Foundation, and ten Colorado
foundations that paid for the
third-party processing fees
Page 7 Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org
The slogan “Give where you live” resonated more than ever in the weeks lead-
ing up to Colorado Give Day 2011. Increased media outreach, the number of
nonprofits spreading the word, a rise in social media, plus a growing familiarity
with the event, contributed to the 116% increase over 2010 in number of donors
participating.
How many people donated on Colorado Gives Day? 27,127
What was the most common donation size? The most common donation size on Colorado Gives Day 2011 was $50, down
from $100 in 2010. However, the number of donations increased 160%, from
20,119 in 2010 to 52,226 in 2011.
What was the largest single donation? The largest single donation from an individual was $500,000 for the Tennyson
Center for Children at Colorado Christian Home.
What was the average number of donations per donor? The average number of donations per donor was 1.9, up from 1.6 in 2010.
What We Learned About the Donors
GivingFirst.org website activity:
396,600 page views on the website
6.46 pages viewed per visit
Average time spent on the website was 8.37 minutes
Total website visits were 61,443
58.5% of visits were new
What was the number of individual donations by dollar range?
Dollar Range # Donations
< $49 18,623
$50 — 99 11,691
$100 — 249 13,674
$250 — 499 3,181
$500 — 999 2,562
$1,000 — 4,999 2,098
$5,000 — 9,999 265
$10,000 — 49,999 124
$50,000 — 99,999 3
$100,000— 499,999 4
$500,000 —1,000,000 1
The average donation size
$237
The most common donation size
$50
The greatest number of
donations by a single
individual was 66 donations for a total of $1,880
Page 8 Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org
What We Learned About the Donors
Did donors who participated in Colorado Gives Day 2010
return in 2011?
With two years of data to review, we were able to determine the number and
impact of 2010 donors who returned in 2011 to donate again. Below are our
findings. Returning donors refers to people who donated in both the first and
second Colorado Gives Days, and new donors refers to donors who donated
only in 2011.
Returning Colorado Gives Day Donors vs. New 36% of total dollars donated
on Colorado Gives Day 2011
came from returning donors
91% of nonprofits received
a donation from a returning
donor in 2011
17%Returning
Donors
83%New Donors
Returning: 4,539donors
New: 22,588 donors
17% of Colorado Gives Day 2011 donors gave on both
Colorado Gives Day 2010 and 2011.
How did 2011 giving of returning donors compare to their
2010 giving?
Returning donors contributed more than $4 million each year.
The number of donations from returning donors was up 45% in 2011.
The average donation from returning donors was $991.50, up 9% over last
year.
Page 9 Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org
What We Learned About the Donors
Donors from how many counties participated in Colorado Gives Day 2011?
Donors from 59 of Colorado’s 64 counties participated in Colorado Gives Day, representing 92% of
Colorado counties.
Page 10 Community First Foundation ~ 6870 W. 52nd Ave. #103, Arvada, CO 80002 ~ www.CommunityFirstFoundation.org ~ www.GivingFirst.org
Governor John Hickenlooper reads a proclamation deeming
December 6, 2011, Colorado Gives Day. Representative Ken Summers at left.
“Humbled by so many donations (over 241)!”
Colorado Environmental Coalition, via Twitter
“Due to the generosity of Colorado donors, Habitat for Humanity of Metro Den-
ver was able to raise an entire house on Colorado Gives Day. This represents
more than $93,000 fundraised in just 36 hours, allowing us to buy the building
materials needed for a family’s home.”
Heather Lafferty, Executive Director, Habitat for Humanity of Metro Denver
“CO Gives Day contributions will enable Food Bank of the Rockies to provide
789,956 meals to our neighbors in need! Thanks to everyone who chose to sup-
port us.” Food Bank of the Rockies, via Twitter
“Thank you for making Colorado Gives Day our most successful day of online
giving in CareConnect history!” Boulder County CareConnect, via Twitter
“We doubled our original goal of $30K and beat our CEO challenge of $55K.
Thank you for your awesomeness!” Rocky Mountain PBS, via Twitter
“Thank you to the wonderful donors who have helped Bootstraps to double the
amount we received in donations last year!” Bootstraps, via Facebook
“I love the idea of helping our local community and I chose to donate to Hope
House Colorado because this is an organization that I believe in and because my
parents speak so highly of it. I was absolutely thrilled to hear that my donation
was picked for the Bonus Bucks prize...absolute proof that a small act can have
large and wonderful ramifications.” Stephen Wehner, donor and Bonus Bucks
winner, via e-mail
What We Heard
GivingFirst.org is an online resource featuring Colorado charities.
Made possible by Community First Foundation, it encourages
charitable giving by providing comprehensive, objective and up-to-date information
about Colorado charities, and an easy way to support them online.
GivingFirst.org is an online resource featuring Colorado charities.
Made possible by Community First Foundation, it encourages
charitable giving by providing comprehensive, objective and up-to-date information
about Colorado charities, and an easy way to support them online.
MEDIA SPONSORS
ADDITIONAL SPONSORS
FOUNDATION FRIENDS
Adolph Coors Foundation The Anschutz Foundation
The Colorado Health Foundation
The Colorado Trust The Denver Foundation
The Gay & Lesbian Fund for Colorado
Kaiser Permanente The Kenneth King Foundation
The Piton Foundation
Western Union Foundation
CiviCore
Rose Community Foundation
BONUS BUCKS SPONSORS
Eide Bailly LLP
EKS&H
Exempla, Inc.
Holme Roberts & Owen LLP Innovest Portfolio Solutions LLC
IMA Foundation
JPMorgan Chase & Co. OtterBox
Pepsi Beverages Company
PCL Construction Tuthill & Hughes LLP