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ImmunoassayInformation Systems

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Rapid Diagnostics

Colorectal Cancer is

90% CURABLE when caught early,

but ONLY 8% when detected late.1

BR-14393AB2009-11698-CC-200 www.beckmancoulter.com © 2010 Beckman Coulter, Inc. DIAG-PRINTED IN U.S.A.

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Beckman Coulter, the stylized logo and Hemoccult are registered trademarks of Beckman Coulter, Inc.

Take preventive measures

to protect yourself and the

ones you love. The life

you save could be your

own. Ask your

doctor about

Hemoccult and

Hemoccult ICT.

Reference:

1. http://coloncancer.about.com/ Cancer Facts and Figures 2007. American Cancer Society. http://www.cancer.org/docroot/STT/content/STT_1x_Cancer_Facts__Figures_2007.asp].

Colon Cancer PDQ: Treatment: Stages of Colon Cancer. National Cancer Institute. 10 Apr 2008. Accessed 13 Apr 2008 [http://www.cancer.gov/cancertopics/pdq/treatment/colon/Patient/page2].

Colon Cancer PDQ: Treatment: Stage 0 Colon Cancer. National Cancer Institute. 10 Apr 2008. Accessed 13 Apr 2008 [http://www.cancer.gov/cancertopics/pdq/treatment/colon/HealthProfessional/page6].

Detailed Guide: Colon and Rectum Cancer: How is Colorectal Cancer Staged? American Cancer Society. 5 Mar 2008. Accessed 13 Apr 2008 [http://www.cancer.org/docroot/CRI/content/CRI_2_4_3X_How_is_colon_and_rectum_cancer_staged.asp].

Five-Year Survival Rates: Colon and Rectum. National Cancer Institute’s Physician Data Query System. Jul. 2002. Accessed 13 Apr 2008 [http://training.seer.cancer.gov/ss_module04_colon/unit01_sec05_survival_rates.html].

Haruhiko Shida, Kanako Ban, Masao Matsumoto, Kozo Masuda, Tomohiro Imanari, Takehisa Machida, Takashi Yamamoto and Tohru Inoue. “Asymptomatic Colorectal Cancer Detected by Screening.” Diseases of the Colon and Rectum

2. www.cancer.org © American Cancer Society, Inc. All rights reserved.

3. www.cancer.org © American Cancer Society, Inc. All rights reserved.

4. Clinical Symposium Colonoscopic Cancer Screening in 2009 James Allison MD Clinical Professor of Medicine Emeritus UCSF

5. www.ccalliance.org Colorectal Cancer by Gillian Friedman, M.D

Why is it so important to screen for colorectal cancer (CRC)?

• Nearly 147,000 new cases of CRC are diagnosed each year.2

• Almost 50,000 deaths occur each year from colorectal cancer and it is the third leading cause of cancer-related deaths in the U.S.3

• The American Cancer Society recommends CRC screening for people 50 and older.

• Only 50% of the adults in the U.S. 50 and older have been screened for CRC.4

• The National Cancer Institute estimates that if the percentage of adults 50 years and older who are up to date with recommended CRC screening were to increase from the current 50% to 90%, approximately 14,000 lives would be saved each year.4

Why screen with a take-home Fecal Occult Blood Test (FOBT) or Fecal Immunochemical Test (FIT)?

Pre-cancerous polyps and cancers produce small amounts of hidden (occult) blood in stool. Annual testing with take-home FOBT or FIT greatly increases the chance for detecting this hidden blood thereby increasing the opportunity for early

detection. The test is non-invasive and the most clinically studied screening method available.

Who should receive an annual FOBT?

If you’re age 50 or older, you need to get routine screening for colon cancer. If you’re at high risk, you may need to start screening before 50.

Talk with your doctor about when to begin your annual FOBT screening.

Do It Even If You Are Feeling Fine

• Colorectal cancer is a slow growing disease (6–10 years) that typically starts as a non-cancerous polyp.5

• Frequently there are no symptoms or discomfort from polyps or early tumors.

For more information visit

www.hemoccultfobt.com