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Colour
By the WGSN What's in Store team, 08 March 2013
Saturated bluesSaturated blues continue to lead the brights palette... Azure and cobalt work for sporty casualwear
and block colour knits... Persian blue updates tailoring... Use as a replacement for navy to update
classic nautical looks... Coordinating blues in one outfit are a dramatic styling option, as seen at
Drykorn
Topman, London
RedPrimary red makes an impact throughout transitional deliveries... Bold scarlet shades add a
contemporary feel to suits, cardigans and blousons... Deeper cherry tones work well for leather
jackets... Pair with white for sharp contrast
Saks Fifth Avenue, New York
GreyGreys lead the neutral palette across both tailoring and casualwear... Light ash looks clean and
modern on trench coats and sporty blousons while slate works well for marl T-shirts and fine twill
chinos... Wool tweed blazers draw on heritage looks... Grey acid-wash jeans offer an alternative to
classic blue
New Look, London
OBSESSION
Neutral, flesh and core colours provide a backdrop to fun seaside shades of blue and green. Simple and
straightforward, repetition and obsession boosts creativity.
MIGRATION
Colours bring to mind ropes and sand dunes and are inspired by a luxurious nomadic lifestyle. In contrast,
there is a riot of sun-faded Indian-influenced hues mixed with acidic green and yellow.
COMPRESSION
Alternating vintage and futuristic looks, faded rose, warm amber and grating green contrast modern,
almost transparent pastels. These shades are seen alongside neutrals of pencil, paper and charcoal.
Monochrome looks and simple neutrals alongside washed pastels, warmed natural red shades and the importance of blue are the key colour messages from the menswear high-street previews.
SHORTCUTS
Monochrome: pristine crisp white and classic black inspires top-to-toe dressing or combine for a key fashion
look
Neutrals: tones of soft grey and stone have an understated smart aesthetic
Browns: warm powdered shades focus on different levels of orange such as paprika, nutmeg and ginger.
Natural tones of tobacco and tan add a sophisticated edge
Reds: washed salmon shows a new level alongside the fashion red of the season, vermilion and the
continuation of deeper bordeaux shades
Blues: pale and steel blue are the new fashion shades, while mid-blue and navy are core classics
Greens: 1950s-style pastels spearmint and pistachio have a directional, yet commercial feel, while army
green combines with simple camouflage prints
Yellows: shades of soft and washed-out vanilla and lemon. Fashion brights in tones of yellow from sunrise, to
Dijon with more muted mustard shades continuing the classic theme
Analysis
Colour matrix
Levels
Key colours
Summer pastels: men's colour usage
By Douglas Gilbey, WGSN, 08 June 2012
Ice-cream tones add an injection of fresh colour to update summer casualwear styling messages.VINTAGE ICES
Vintage ice-cream van by Gayle Berry
LAYERED COLOUR-BLOCKING
Source: As seen at beatboxgoesthump.tumblr.com
SOLID COLOUR BASICS
Southern Proper spring/summer 2012
CONTRAST WITH BLACK
Prada spring/summer 2012
SUMMERTIME ESSENTIALS
Source: Attitude, May 2012
WASHED PASTELS
Source: Attitude, May 2012
DECKCHAIR STRIPES
Source: As seen at donfreshly.tumblr.com
Retro beach hut by Gayle Berry
COLOUR PANELLING
Davidelfin spring/summer 2012
PISTACHIO & VANILLA
Richard Chai Love spring/summer 2012
WGSN ANALYSIS
Relevance: vivid summer brights were highlighted as an important colour message on the spring/summer
2012 catwalks, but it is the application of these brights in a more understated way as seen at Acne, Prada,
Martine Rose and Richard Chai that is relevant as a summer colour update
Key colours: a spectrum of 1950s-style pastels includes lemon, mango, spearmint, watermelon, pistachio,
soft pink and pale blue
Usage: solid colour usage is relevant across all product categories. Fresh pastel combinations are accented
with denim and chambray, adding a masculine edge. Caramel and toffee levels neutralise the sweeter tones,
while black or crisp white contrast as a key anchor
Details: colour-blocking and panelling provide effective commercial application on shirting, with layered sheer
fabrics adding a colour filter across more vibrant tones
Pattern: retro florals, Hawaiian prints and deckchair stripes are ideal colour vehicles for shirts, T-shirts and
shorts
Materials: peached cottons and linens in washed and whitened finishes add a vintage mood, while pigment
and overdying diffuse intense brights
SATURATED BRIGHTS
Source: As seen at pure-evil.tumblr.com
FILTERED COLOUR
Martine Rose spring/summer 2012
MIX MINT & TOFFEE TONES
Acne spring/summer 2012
Botanical checksVibrant tropical yarn dyes update madras shirting, multicoloured graphic checks and performance shell
fabrics. Following our Dark Botanica trend, an abstracted botanical palette of lime, turquoise and navy
offers a fresh seasonal update. Dobby weave structures add a subtle decorative element that translate
well for womenswear and kidswear.
Arco Texteis SA at Première Vision spring/summer 2014
Soktas Dokuma at Première Vision spring/summer 2014
Texland & Nexko at Première Vision spring/summer 2014
Cataguases at Première Vision spring/summer 2014
Tessitura Taiana Virgilio at Première Vision spring/summer 2014
Bez Tekstil at Première Vision spring/summer 2014
Micro dimensionalStructured, sport-luxe outerwear is softened with micro-piqués, waffles, honeycomb and geometric extra-
weft floats, illustrated in our Slow Form textile trend. The fabrics are spongy and lightweight with a soft,
cotton handle in undyed, neutral tones as well as bright white.
Obradors S.A. at Première Vision spring/summer 2014
Palateks at Première Vision spring/summer 2014
E. Miroglio EAD / Miroglio Lana at Première Vision spring/summer 2014
Forum at Première Vision spring/summer 2014
Saydam Tekstil at Première Vision spring/summer 2014
Kivanç Tekstil at Première Vision spring/summer 2014
Linen plainsLinen is the fibre of choice for spring/summer 2014 with an abundance of raw, slubbed linens seen in
casual flats, relaxed suiting and jacket weights as well as polyester linen imitations for a performance or
technical outcome. These fabrics offer a key update to the utility cotton trend seen on the
spring/summer 2013 catwalks.
Elleti Srl at Première Vision spring/summer 2014
Elleti Srl at Première Vision spring/summer 2014
Showa Co. Ltd at Première Vision spring/summer 2014
Toray Industries, Inc. at Première Vision spring/summer 2014
Tejidos Royo at Première Vision spring/summer 2014
Arco Texteis SA at Première Vision spring/summer 2014
Linen shirting
Linen is also incorporated into shirting fabric for slubbed and natural finishes. Soft, laundered linen and
cheesecloth make a comeback for relaxed shirts, blouses and dressweights in a soft, natural or sun-
bleached, faded palette.
Showa Co. Ltd at Première Vision spring/summer 2014
Premium linen by Tamuraxoma at Première Vision spring/summer 2014
Fralpi Srl at Première Vision spring/summer 2014
Showa Co. Ltd at Première Vision spring/summer 2014
Deveaux S.A at Première Vision spring/summer 2014
Soktas Dokuma at Première Vision spring/summer 2014
Indigo linen
Cotton and linen blends update denim for a slubbed, cross-hatched appearance and dry touch. Undyed
linen and indigo cotton blends create a rustic colour update while performance fabrics imitate the slubbed
linen effect in technical shell fabrics.
Everest Textile at Première Vision spring/summer 2014
Texland & Nexko at Première Vision spring/summer 2014
Singtex Industrial Co., Ltd. at Première Vision spring/summer 2014
Lanificio Alma Srl at Première Vision spring/summer 2014
A&A Textile Co. LTD at Première Vision spring/summer 2014
Skotas Dokuma at Première Vision spring/summer 2014
Shimmer & shine
Minimal Lurex inclusions and soft glitter laminates update cotton flats, bonded outerwear and laminate
shell fabrics. Metallic yarn inclusions add a brighter shine and mouldable texture for more directional
applications.
Tejidos Royo at Première Vision spring/summer 2014
Ornek Tekstil at Première Vision spring/summer 2014
Altoteks Tekstil at Première Vision spring/summer 2014
Lanificio Alma Srl at Première Vision spring/summer 2014
Schoeller Textil AG at Première Vision spring/summer 2014
Frizza Spa at Première Vision spring/summer 2014
Striped flatsMany mills at Premiere Vision noticed an increased demand for striped denim - a strong commercial trend
for bottomweights, casual jackets and utility styles. Classic hickory stripes are favoured but also consider
dobby textures, slubbed texture and laminated print effects as seen in our Strata trend.
Prosperity Textile (HK) Ltd. at Première Vision spring/summer 2014
Elleti Srl at Première Vision spring/summer 2014
Showa Co. Ltd at Première Vision spring/summer 2014
Prosperity Textile (HK) Ltd. at Première Vision spring/summer 2014
Soktas Dokuma at Première Vision spring/summer 2014
Prosperity Textile (HK) Ltd. at Première Vision spring/summer 2014
Dotty denim
Update chambray shirting, heavy denim and indigo dress-weights with printed polka dots, double-weave
spots and spotty dobby cloth patterns for textural surface effects.
Showa Co. Ltd at Première Vision spring/summer 2014
Kipas Casual at Première Vision spring/summer 2014
Arvind Limited at Première Vision spring/summer 2014
Tan Tekstil at Première Vision spring/summer 2014
Forum at Première Vision spring/summer 2014
Kipas Casual at Première Vision spring/summer 2014
Folk stich
A retro, folk-inspired look is offered through mock leno texture, extra-warp-and-weft patterns and reverse
extra-weft floats for casual cotton shirting and dressweights. Colours are either soft and neutral or bold
and primary.
Soktas Dokuma at Première Vision spring/summer 2014
Soktas Dokuma at Première Vision spring/summer 2014
Arsan Textile Group at Première Vision spring/summer 2014
Shinkong Textile at Première Vision spring/summer 2014
Renauxview at Première Vision spring/summer 2014
Renauxview at Première Vision spring/summer 2014
Double-faced
Contrasting double-faced fabrics continue to perform well at Première Vision. For spring/summer 2014,
shirting fabrics contrast bold ginghams with plains or tartan, while performance fabrics and thin leathers
are bonded to soft knitwear, and linen and silk/cotton blend denim is bonded to metallic laminates and
performance shells.
Arsan Textile Group at Première Vision spring/summer 2014
Seiren Co. Ltd at Première Vision spring/summer 2014
Lineasse Tessuti at Première Vision spring/summer 2014
Arsan Textile Group at Première Vision spring/summer 2014
Hervy Mercier Trading at Première Vision spring/summer 2014
Seiren Co. Ltd at Première Vision spring/summer 2014
Laminate
Matt and shine coatings are still important for casualwear. Fluorescent, rubberised coatings continue to
trend for the youth market while coated linens add a rustic look for performance qualities.
Lanfico Becagli at Première Vision spring/summer 2014
Coronet Spa at Première Vision spring/summer 2014
Frizza Spa at Première Vision spring/summer 2014
Kipas Casual at Première Vision spring/summer 2014
Prosperity Textile (HK) Ltd. at Première Vision spring/summer 2014
Forum at Première Vision spring/summer 2014
Luxe natural fibres, a focus on linen and indigo, crisp handles, dimensional structures, and
marbled colour were some of the key messages from Première Vision this season.
CLICK for our complete coverage of this season's show. Colour directions
Clear colour messages drive spring/summer as pastels take on a whitened look, and warm and
cool families emerge, looking strong when grouped tonally. New botanicals offer a fresh way of
looking at casualwear, and neons evolve into illuminated brights.
Click for PV brands
TOP 5 COLOUR DIRECTIONS
Whitened pastels: colours are lightened by laundry effects or the use of white warps or yarn twists softening
brighter wefts
Aquatic blues: in cool shades of blue and green, from pastels through to brights, are worked in graduated
tones
Warmed: sunset colours become a key group, from brighter peach tones through to terracotta, rust and blood
reds
Select Report
Natural darks: vegetal shades and traditional dyes are key for casual flats. We also revisit indigo as an
essential dark
Illuminated brights: neons step back but are still important for activewear. A new level of illuminated bright
tones joins them across product groups
Première Vision colour palette
Première Vision spring/summer 2014
Première Vision spring/summer 2014
Première Vision spring/summer 2014
Première Vision spring/summer 2014
Top 5 colour directionsWHITENED PASTELS
Reflected in the Première Vision colour palette as well as WGSN's pastel level analysis from our
spring/summer 2014 global colour direction, pastels have an almost supernatural whiteness to them.
E.Boselli & C S.p.A at Première Vision spring/summer 2014
Dutel Crèation and Mantero Seta Spa at Première Vision spring/summer 2014
Takisada Osaka at Première Vision spring/summer 2014
Tejidos Royo at Première Vision spring/summer 2014
Siulas at Première Vision spring/summer 2014
Bossa Denim & Sportswear at Première Vision spring/summer 2014
Savyon Industrias Texteis Ltd at Première Vision spring/summer 2014
Mantero Seta Spa at Première Vision spring/summer 2014
Lanificio Piemontese at Première Vision
Aquatic blues
Shades on the blue/green spectrum will continue in importance from autumn/winter through to
spring/summer. This colour message is seen across all product groups, with tonal effects on double-face
jersey and fancy wovens particularly on trend.
O'Jersey at Première Vision spring/summer 2014
Gentili at Première Vision spring/summer 2014
Alcantara at Première Vision spring/summer 2014
A&A Textile at Première Vision spring/summer 2014
Burce Tekstil at Première Vision spring/summer 2014
Pastels at Première Vision spring/summer 2014
Pastels at Première Vision spring/summer 2014
Pastels at Première Vision spring/summer 2014
Calamaï Technical Textiles at Première Vision spring/summer 2014
WarmedIn line with WGSN's spring/summer 2014 fashion forecast Neo-Geo, we see warmed earthy tones of
Terracotta and Henna alongside fiery red shades such as Lava - great for laundered flats as well as
densely dyed jersey and rich embellished lace.
Velcorex Since 1828 at Première Vision spring/summer 2014
Tekstil at Première Vision spring/summer 2014
Infinity at Première Vision spring/summer 2014
Linea Ross at Première Vision spring/summer 2014
Efilan at Première Vision spring/summer 2014
Lurdes Sampaio at Première Vision spring/summer 2014
Getzner Textil AG at Première Vision spring/summer 2014
Savyon Industrias Texteis at Première Vision spring/summer 2014
Lusi Ricamificio Première Vision spring/summer 2014
Natural darksBotanical and natural dyes such as Indigo, beetroot and kelp inspire dark yet rich colour. This trend was
first seen in WGSN's spring/summer 2014 colour direction, Unsettled Nature, and is also echoed by the
indigo, purple and dark green in the Première Vision palette. Dye effects, merged colour and
complimentary hues work well for both fancy and casual product groups.
Soktas Dokuma at Première Vision spring/summer 2014
Showa Co. Ltd at Première Vision spring/summer 2014
Tejidos Royo at Première Vision spring/summer 2014
Dentelles André Laude at Première Vision spring/summer 2014
Duksung at Première Vision spring/summer 2014
Frantissor Créations and A&A Textile at Première Vision spring/summer 2014
Baruche Superfine Cottons at Première Vision spring/summer 2014
Tejidos Royo at Première Vision spring/summer 2014
Trend Forum at Première Vision spring/summer 2014
Illuminated brightsThese reverberating shades show a subtle move-on from the dominance of neon which can still be seen
for activewear. Newer tropical brights, as highlighted in WGSN's Dark Diversions colour theme for
spring/summer 2014, are starting to emerge alongside illuminated sportswear brights.
Ospiti Del Mondo at Première Vision spring/summer 2014
Everest Textile at Première Vision spring/summer 2014
Ercéa International at Première Vision spring/summer 2014
LMA at Première Vision spring/summer 2014
Burce Tekstil at Première Vision spring/summer 2014
Everest Textile at Première Vision spring/summer 2014
Jersan Knitting at Première Vision spring/summer 2014
Inseta at Première Vision spring/summer 2014
Dragoni at Première Vision spring/summer 2014
The latest materials trade show reports
S/S 14: Intertextile Beijing brands
S/S 14: SPINEXPO trend analysis
S/S 14 : Kingpins Hong Kong trend analysis
S/S 14: Le Cuir a Paris colour analysis
S/S 14: Première Vision colour analysis
S/S 14: Première Vision top 5
S/S 14: Première Vision Paris complete report
S/S 14: Première Vision trend analysis
S/S 14: Première Vision Paris brands
S/S 14: Première Vision uncut
Reinforce your seasonal buy with this menswear rundown - in order of relevance and importance -
of the key catwalk colours. An additional fashion colour has been included where appropriate to
provide extra direction. Overview
Tailoring
Trousers
Shorts
Shirts
Jersey
Outerwear
White remains the most relevant shade for spring/summer 2013 across all men's product categories,
working equally well worn as an accent or worn head to toe. Classic tones of black and rich navy are
updated on technical fabrics and sports-luxe silhouettes, with resort combinations refreshed through
bursts of bright red and cobalt. Muted levels of grey and pale blue add an understated, smart aesthetic.
Seasonal fashion brights include levels of yellow from sunshine to spiced Dijon, while orange tones are
more muted with peach tones looking most relevant.
SHORTCUTS
Pristine white is in abundance, relevant for all categories, worn head to toe or as an accent
Classic black and navy update sports-luxe looks
Softer levels of pale blue and grey lend a smart mood to technical fabrics
Classic resort themes elevate vibrant tones of cobalt, racing green and bright red
Seasonal fashion brights focus on tones of yellow from sunrise to Dijon
Natural tones of stone, beige and tobacco add a luxurious aesthetic
Orange tones evolve into more saturated levels of peach and salmon
Buttoned-Up: new men's book inspiration
By Ben Perdue, WGSN, 26 March 2013
The editors of Fantastic Man magazine present a book exploring the buttoned-up shirt trend, past
and present, focusing on its east London origins.
Buttoned-Up: The East London Line
Matthew Vant
WGSN ANALYSIS
The buttoned-up trend has had a major impact on the commercial relevance of shirting for menswear, driving
the new popularity of denim and chambray shirt s and the all-over print shirt at mid-market level, as
smarter styling inspires new interest in casual classics
This book helps support the current importance of smart-casual styling, reflecting one of the ways that
traditional casualwear and formalwear categories are being updated in modern collections
Buttoned-Up by Gert Jonkers and Jop van Bennekom is published by Penguin Books
Fantastic Man magazine is known for its considered and intelligent approach to talking about menswear
and its editors were chosen for this project to bring that same level of sharpness to discussing a current
styling trend for shirts. It's part of a series of books focusing on the 12 lines of London's Underground, to
mark its 150th anniversary. This book focuses on the East London Line. Alongside essays and interviews
that delve into the history of the buttoned-up trend, Gert Jonkers and Jop van Bennekom have also
included images of inspirational musicians, collar details, east London streets and a menswear editorial
shot by Benjamin Alexander Huseby.
Tabernacle Street, east London
Moses Manley
This book backs up the commercial relevance of smart-casual dressing for modern menswear, reflected
at market level by a new shift towards more sophisticated details and fabrics for casualwear and an
increasingly relaxed approach to formalwear styling, perfectly illustrated by the popularity of wearing shirts
buttoned up. This is a trend that lends casual shirting a smarter edge, and updates formal shirting by
removing the tie while retaining a sense of sharpness.
Brooks Brothers shirt with penny collar
Jim Reid of The Jesus and Mary Chain
By including interviews with both the young men at the forefront of this east London-led styling trend, and
with cultural icons - including Neil Tennant of the Pet Shop Boys - whose personal style has helped
inspire the look, Buttoned-Up places this contemporary menswear movement in context. The book also
contains a large number of great black-and-white photographs featuring established and less well-known
bands and influencers, providing an invaluable resource for design inspiration.
Polo Ralph Lauren shirt with buttondown collar
Thom Browne
Digital Fantasy: S/S 14 men's casualwear
By the WGSN Menswear team, 27 November 2012
Blurred effects and fade-out treatments influence patterns and prints for this sports-luxe
collection for spring/summer 2014, inspired by the NDA macro trend. Mood
Key details
Materials & print
Collection
Source: Slashstroke, issue 6. slashstrokemagazine.com
SOFT FOCUS
Source: Genoveva Arteaga-Rynn. As seen atwww.blaiseruby.blogspot.co.uk
POLARISED FILTERS
Source: GQ Germany, autumn/winter 2012/13
Cracked Ray Tube project by James Connolly & Kyle Evans
ELECTRIFIED COLOUR
Source: As seen at mentalmistyc.tumblr.com
PIXEL BLUR
Digital cloud allover
Source: As seen at www.aquabyaqua.com
DIGITAL HAZE
T-shirt by Asos
FANTASTICAL GRAPHICS
Source: Hero, autumn/winter 2012/13
COLOUR
Due to possible variations in your screen's output, PANTONE® Colours displayed here may not match
PANTONE-identified standard. Please consult current PANTONE® Colour Publications for accurate
colour.
S/S 13 The Story of Now men's formalwear
By the WGSN Menswear team, 22 December 2011
Postmodern art's adoption of pop culture, graphic statements and post-industrial materials
inspires a tailoring-led collection that combines rediscovered classics with fun contemporary
shape updates.
Traditional silhouettes and patterns are subverted with extreme proportions or outrageous linings, colour
usage is fashion-focused and confident, and prints reference the OTT appeal of 80s design. Mood
Styling
Collection
Deep red, beige, and especially blues - ranging from indigo, to dawn blue and Malibu - help anchor
the palette with a commercial base. Pastel yellow and pink have a soft summery appeal but take
on a new unexpected relevance when mixed with bold brights like hot pink, apple green and burnt
sienna.
Due to possible variations in your screen's output, PANTONE® Colours displayed here may not match
PANTONE-identified standard. Please consult current PANTONE® Colour Publications for accurate
colour.
S/S 13 men's formalwear: Wonderlab
By the WGSN Menswear team, 17 December 2011
Wonderlab formalwear has a clinical aesthetic inspired by scientific analysis. It focuses on
garment engineering and construction, sharp tailoring with pared-back styling and reconstructed
details, combined with textural surface structure and modern sheen finishes. Elements of layering
and transparency are created with colour and fabric contrast, while microscopic and molecular
organic patterns influence shirtings and linings. Mood
Styling
Collection
Cool grey, white and mint combine with jade, mallard and vertiver green to add a laboratory
aesthetic, grounded with warmer tones of caramel, peach and deeper levels of navy and
loganberry.
Sun baked: menswear colour update
By Douglas Gilbey, WGSN, 12 June 2012
A palette of warm desert-inspired tones updates perennial favourites for relaxed summer styling.
POWDERED EARTHY TONES
Source: As seen at healthysparx.com
RELAXED TAILORED LOOKS
Source: Esquire Style Book 2012
ETHNIC STRIPES
Burberry Prorsum spring/summer 2012
MID-TONE COMBINATIONS
Source: As seen at lbosquejo.blogspot.co.uk
GINGER HUES
Acne spring/summer 2012
PREPPY UPDATES
Source: Attitude, summer 2012
SUN-BAKED WARMTH
Favourite Places 1 by Matthias Heiderich
RETRO RESORT LOOKS
Topman Ripley collection
BRIGHT ACCENTS ON TERRACOTTA
Burberry Prorsum spring/summer 2012
SPICED INFUSIONS
Harney & Sons tea
TAKEAWAYS
Relevance: rich terracotta tones were outlined as a key colour direction in ourspring/summer 2012 catwalks
analysis. Dried out, earth-based shades combine with ethnic colour influences, updating preppy and resort
looks
Key colour: spice rack powdered shades focus on different levels of tan, brown and burnt-orange, such as
paprika, nutmeg and ginger
Usage: mix sun-baked tones with teal and aqua for refreshing combinations. Stone, white and black provide
sharp, modern contrasts, while tone-on-tone combos have an understated, contemporary feel
Details: commercial application comes through solid colour usage on tops and bottoms, with stripes and
colour-blocked panelling providing a fail-safe vehicle for multicoloured mixes
Materials: cotton/linen tailoring is updated in earthy tones, with blazers paired with chinos or shorts. Smart
sueded skins and matt technical finishes on sporty outerwear also lend themselves to this warm palette
COLOUR-BLOCKING
Two-tone polo shirt
DARK CONTRAST
Burnt Orange Peg Leg Trousers by Topman
MATT TECHNICAL FINISH
Petar Petrov spring/summer 2012
