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Columbia Business School & Unext.com
Creation of the UNext.com/Columbia
Financial Accounting Course
Presentation at the Annual Meeting of the American Accounting Association - Saturday, August 12, 2000
by Michael Kirschenheiter, Columbia Business School and Steve Orpurt, Unext.com
Background
The Players UNext.com and
the Consortium
- Columbia
and...
The Project
What - Create an introductory financial accounting course for the web
Who - me & UNext development team
Timing - July 1999 versus today.
Rewards and Challenges
Rewards: to facultyto CBS
Challenge:transfer Columbia expertisemeld knowledge and skills exploit the synergies
Understanding the Challenge
Similarities of web and CBS coursesPractical approach/making managersCases, notes, other tools
Differences between web and CBSControl: non-linearity, motivationContact: stud/instruc, stud/stud, stud/PCEvaluation & assessment
Meeting the Challenge
Leveraging Columbia’s StrengthsRe-engineer the materialEnhance the tools
Tapping Unext.com expertiseProblem Based Learning (PBL)Instruction/contact/testingWeb/multimedia technology
Our Answer to the Challenge
Real World Project (the PBL approach):End of course firstTasks/Strategies = tractable projects
Collaboration/Instruction Coverage same but re-engineeredAnimation/Interactive Items & videosContact based on Cardean software
Structure of the Product
Four Parts:Introductory materialsProject Scenario and StrategiesProject reference materialsResources Modules
Detailed walk- through to come
Unext/Columbia Advantage
Columbia course, re-engineered
PBL approach
Control over contact
Controlling the Quality
Generating the productRe-engineering??? Testing.. Alpha, beta, and more
Going forward...Commercial trialColumbia’s review role
Results on Quality Control
Results on testingweb organizationlecture clarity
Exit interviewshigh interestnovice/experienced
Future Challenge for Quality
InstructionFinding and motivating instructorsTraining and assessing
AssessmentGrading and rubrics Insuring learning
Hindsight: Critical Factors
Recognize need for re-engineeringDifferent length and focus
Appreciate differing viewpointsAcademic background was valuable
Main operating problemsContact and Motivation
Looking to the Future
Current and future courses Current UNext.com coursesNew courses and hybrids
Bringing the success back homeRegular MBA, EMBA & exec educationCrossing disciplinesPersonal return
Finally… A Look at a Course
This look will emphasize How the PBL approach worksHow decisions on content and design were
made and implementedSome of the bells and whistles