COM 473 Social Media + Community Engagement

8/13/2019 COM 473 Social Media + Community Engagement

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COM 473 Social Media + Community E

In this course students will gainin-depth knowledge of socialmedia theories and practiceswhile conducting researchprojects with non-prots andcommunity-based organizationsthrough the Beautiful Social collaborative.

COM 473 Aimée Knight, PhD

Spring 2014 T, TH 3:30-4:45 Merion 174Ofce112 Merion T, TH 10:45-11:15; 1:00-2:00

Required texts

The Networked NonProt: Connecting with SocialMedia to Drive Change . Beth Kanter. 2010.

T witter for Good: Change the World on Tweet at aTime. Claire Diaz Ortiz. 2011.

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. Gary Vaynerchuk. 2013.

Excerpts(PDFs available)

Rewire: Digital Cosmopolitans in the Age ofConnection. Ethan Zuckerman. 2013.

Measuring the Networked Nonprot: Using Data toChange the World . Beth Kanter. 2012.

The Civic Web: Young People, the Internet, andCivic Participation . Shakuntala Banaji, DavidBuckingham. 2013.

Course objectives! This course engages students in writing

and research concerning social media andcommunity engagement. Students willexamine both theoretical and experientialfoundations in order to understand therelationship between mediatedcommunication and social communities.

! In this course we will learn how to apply avariety of social media theories andpractices to the social web (includingnetwork theory and social networkanalysis).

! Not only will we learn how to effectivelycommunicate to audiences through avariety of platforms (including Facebook,

Twitter, blogs, and Instagram), we will gainhands-on experience in content strategyand community engagement throughcollaborative projects with local nonprots

through the Beautiful Social collaborative.

http://www.amazon.com/s/ref=ntt_athr_dp_sr_2?_encoding=UTF8&field-author=David%20Buckingham&search-alias=books&sort=relevancerank




http://www.amazon.com/Shakuntala-Banaji/e/B001HOKOFY/ref=ntt_athr_dp_pel_1

http://www.amazon.com/Shakuntala-Banaji/e/B001HOKOFY/ref=ntt_athr_dp_pel_1

http://practicaltypography.com/




http://beautifulsocial.org/

http://beautifulsocial.org/



EvaluationIn this course students participate in a range ofresearch and writing projects pertaining toemerging communication technologies andcommunities. All project details and evaluationmethods will be discussed at length in class. 20% In Class Activities60% Research Projects20% Final Essay

20% ParticipationStudents in this course will create their owncommunal context for learning by engaging inconversations with others. As such, beingprepared to participate in 1) reading responses,2) homework, 3) in class presentations, 4)discussions and 5) other activities is paramount.When you indicate that you are not engaged inthe learning community - by tardiness, texting,doing other work, not staying on task duringactivities, etc. – your grade will be affected.

Assessment of your active participation in classis ongoing.

60% Social media Projects There are three major projects in this course, each worth 20% of the totalcourse grade. A reective component is required with each projectsubmission. Guidelines for projects, reections, and rubrics will bepresented in class.

Project 1 (20%) Background Research and Social Media Analysis Reportand PresentationProject 2 (20%) Consulting Project and PresentationProject 3 (20%) Social Network Analysis and Presentation

20% Final essay for field-guide The nal essay is a culmination of your thinking about themes in the course. The essay will contribute to a professionally written social media eld-guidefor community-based organizations and require students to synthesize andevaluate course materials throughout the semester (Weeks 1-15). The nalessay should be grounded by a strong thesis and construct specicarguments that are grounded in evidence.

Grading - 500 points

Participation (ongoing assessment)100 points - 20%

Project 1 (due 2/18) 20%Report 50 pointsPresentation 40 pointsReection 10 points

Project 2Report 50 points (due 3/20) 20%Presentation 40 pointsReection 10 points

Project 3 (due 4/22) 20%Report 50 pointsPresentation 40 pointsReection 10 points

Field Guide Essay (due 5/5)100 points - 20%



Week 1

Thursday January 16 Classes begin, Vaynerchuk intro

Week 2

Tuesday January 21 Vaynerchuck Chapter 1-3, Intro to social objects, Engeström talk, actor network theoryThursday January 23 Vaynerchuck Chapter 4-6, Social objects, in class activity, preparation for case studies

Week 3

Tuesday January 28 Vaynerchuck Chapter 7-9, Case studies: Charity Water, Toms Shoes, Susan G. KomenThursday January 30 Vaynerchuck Chapter 10-12,, Do Something, Feeding America, Nature Conservancy

Week 4

Tuesday February 4 Twitter for Good Chapters 1-2, Client background research, Simon Sinek talkThursday February 6 Twitter for Good Chapter 3-4, Client background research, How to be Social Week 5

Tuesday February 11 Twitter for Good Chapter 5-6, Client social media analysisThursday February 13 Twitter for Good Chapter 7, Client social media analysis Week 6

Tuesday February 18 In class presentations (Project 1 due)Thursday February 20 Meet with clients Week 7

Tuesday February 25 Networked Nonprot Chapters 1 -2, client debrieng, social, BloggingThursday February 27 Networked Nonprot Chapters 3-4, social media strategy, Facebook Week 8

Tuesday March 4 Networked Nonprot Chapters 5-6, social media strategy activity, InstagramThursday March 6 Networked Nonprot Chapters 7-8, social media strategy, YouTube Week 9

Tuesday March 11 Spring Break Thursday March 13 Spring Break Week 10

Tuesday March 18 Networked Nonprot Chapters 9, conclusion, content strateg y workshopThursday March 20 In class presentations (Project 2 due) Week 11

Tuesday March 25 Meet with clients

Thursday March 27 –TedxPhiladelphia prep (No class)

Week 12

Tuesday April 1 Measuring the Networked Nonprot excerpts, client debriengThursday April 3 Measuring the Networked Nonprot excerpts social media analytics

http://clairediazortiz.com/wp-content/uploads/2012/02/How-to-Be-Social-ClaireDiazOrtiz.com-PDF.pdf





Week 13

Tuesday April 8 Measuring the Networked Nonprot excerpts, social media analyticsThursday April 10 Measuring the Networked Nonprot excerpts, social media analytics activity Week 14

Tuesday April 15 Social media analytics workshopThursday April 17 Easter Break Week 15

Tuesday April 22 In class presentations (Project 3 due)Thursday April 24 Meet with clients Week 16

Tuesday April 29 The Civic Web excerpt; Client debriengThursday May 1 Review for eld guide essay

Final Essay due 5/5 on Blackboard



Policies & ExpectationsI expect you to come to each class on time, fully prepared to engage in the exchange of ideas. It is your responsibilityto bring the necessary materials to class each week.

AttendanceBe here, on time. Because this a class that requires collaboration and discussion. You are expected to attend classeach week and be prepared. We will often work on projects, watch videos, conduct group work, and other activitiesduring class time. There is no substitute for your presence during class. Signicant absences will hurt your gradebecause you will not be in class to participate and collaborate. I take attendance. After your second absence, I willdeduct a full letter grade from your nal grade (this means an A turns into a B) and so on. Lateness or leaving early isconsidered unprofessional and will also affect your participation grade, please show respect by being on time. Group workGroup work is often assigned. This is your responsibility as a student and as a member of our learning community. Ifyou are having a signicant problem in your group, (e.g. a member cannot nd time to meet, etc) be proactive and talkto me as soon as possible. If a student is unable to arrange meetings outside of class, an alternative readingassignment/essay will be be arranged. Late workLate work for major projects is deducted 1.0/day (24 hours). This means your "A" project will become a "B" within 24hours. This includes days we do n ot meet in class, since you may always turn things in digitally. This policy stands,even when your technology crashes. (Always back-up your work.) That is not an excuse. Th e only excuse from thispolicy is a note from your Dr., an advisor, Barack, etc. Please note: late work for weekly reading responses is notaccepted.

Academic honesty If you use ideas or information that are not common knowledge, you must cite a source. This rule applies to all thecourse activities and projects including reading responses, multimedia projects, and essays. How to cite a source willbe discussed in class. St. Joseph’s University’s academic honesty policy can be found here: http://www.sju.edu/int/

resources/registrar/ahpolicies.html . The penalty for plagiarism is an automatic Fail for this class and a letter ofnotication to the Committee on Discipline. If you are suspected of plagiarism or an act of dishonesty, action will betaken.

Acts of dishonesty In all courses, each student has the responsibility to submit work that is uniquely his or her own. All of this work mustbe done in accordance with established principles of academic integrity. Specic violations of this responsibility include,but are not limited to, the following:

A. Cheating, copying, or the offering or receiving of unauthorized assistance or information in examinations, tests,quizzes, reports, assigned papers, or special assignments, as in computer programming, studio work, and the like,

B. The fabrication or falsication of data, results, or sources for papers or reports C. Any action which destroys or alters the work of another student, D. The multiple submission of the same paper or report for assignments in more than one course without the priorwritten permission of each instructor,

http://www.sju.edu/int/resources/registrar/ahpolicies.html








E. Plagiarism, the appropriation of information, ideas, or the language of other persons or writers and the submission ofthem as one's own to satisfy the requirements of a course. Plagiarism thus constitutes both theft and deceit.Compositions, term papers, or computer programs acquired, either in part or in whole, from commercial sources orfrom other students and submitted as one's own original work shall be considered plagiarism. All students are directedto the standard manuals of style or reference guides for discussions of plagiarism and the means by which sources arelegitimately acknowledged, cited, quoted, paraphrased, and footnoted—whether presented in an oral report or inwriting. F. Unauthorized Collaboration Rules regarding the use of information in this course:1) If you use the language of your source, you must quote it exactly, enclose it in quotation marks and cite the source -even in your weekly reading responses and your blog posts. If you use the language of your source, quote the wordingexactly. This is called a direct quotation. A direct quotation is either enclosed in quotation marks or indented on thepage. If you omit part of the wording, use an ellipsis (three periods, four if necessary for punctuation to indicate theomission). In any case, several words in succession taken from another source constitute direct quotation and must beacknowledged. 2) A paraphrase employs source material by restating an idea in an entirely new form that is original in both sentencestructure and word choice. Taking the basic structure from a source and substituting a few words is an unacceptableparaphrase and may be construed as plagiarism. Creating a new sentence by merging the wording of two or moresources is also plagiarism. Disabilities

Those of you who have or think that you may have a disability (learning, physical or psychological), are encouraged tocontact Services for Students with Disabilities, Room 113, Science Center, 610-660-1774 or 610-660-1620 as early aspossible in the semester. Accommodations can only be provided to students with current (within 3 years)documentation. Students are encouraged to discuss their instructional (“reasonable academic adjustments”) andaccommodation needs with their professors. The Ofce of Services for Students with Disabilities will do all it can to

accommodate qualied students with disabilities. However, there may be times when a disagreement will occurbetween the student and the University. The student has a right to le a grievance for complaints regarding a requestedservice or accommodation on the basis of a disability under Section 504 and the Rehabilitation Act of 1973, Title II ofthe Americans with Disabilities Act (ADA) and University policies. If you have any questions contact Jim Scott, Directorof Services for Students with Disabilities – Science Center – Room 113, 610-660-1774 or [email protected] .

mailto:[email protected]

mailto:[email protected]

Documents

COM 473 Social Media + Community Engagement