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CultureCultureCh 2
What is culture?What is culture?Specialized lifestyle of a
particular group shared through communication◦Beliefs◦Knowledge◦Values◦Customs◦Behaviors◦Artifacts
Ways we learn cultureWays we learn cultureEnculturationAcculturation
Differences in cultureDifferences in cultureIndividual vs Collective
OrientationHigh context vs Low contextHigh vs Low Power DistanceMasculine vs FeminineHigh vs Low Ambiguity ToleranceLong-term vs Short-term
orientationIndulgence vs Restraint
Think of these as Think of these as continuumcontinuum ------------------------------------------- Individualist
Collectivist ------------------------------------------Masculine Feminine
Individual vs CollectiveIndividual vs CollectiveWhich set of values is
emphasized in a culture? Individual or group?
High vs Low-ContextHigh vs Low-ContextHow clear and explicit is the
communication in this culture?
High vs Low Power High vs Low Power DistanceDistanceHow is power distributed in the
culture?
Masculine vs FeminineMasculine vs FeminineWhat is the culture’s attitude
about gender roles?
High vs Low-Ambiguity-High vs Low-Ambiguity-ToleranceToleranceHow threatened are members of
the culture by unknown situations?
Long vs Short-term Long vs Short-term orientationorientationAre members of the culture more
focused on the future or the present?
Indulgence vs RestraintIndulgence vs RestraintDoes the culture emphasize or
discourage freedom of choice and leisure activities?
Effective Intercultural Effective Intercultural CommunicationCommunicationDefine “Intercultural
Communication”◦Model pg 43
Education◦Reduce uncertainty
Recognize differences◦Stereotyping◦Ethnocentrism
Understand Culture shockUnderstand Culture shockHoneymoonCrisisRecoveryAdjustment