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1 | P a g e
Comcast Quality
September 22, 2016
Version 4.1
2 | P a g e
WELCOME TO S4
What is S4? S4 is a universal call flow that is centered on four key actions: Start. Solve. Sell. Summarize. Each action includes
underlying behaviors that provide a well-structured call flow and support a great customer experience.
START. Start every conversation off right with a simple, friendly greeting. Listen carefully to the
customer’s issue and relate and empathize.
SOLVE. Solve by collaborating on the agenda and asking for the customer’s permission to ask questions.
SELL. Sell and save the customer. Present a recommendation as an expert by tying the save offer back to
the customer’s stated needs; focusing on the benefits of the products and services being presented.
SUMMARIZE. Confirm the details of your transaction. Obtain the customer’s email address and let them
know that you will automatically confirm all of the details in writing via email.
S4. Start. Solve. Sell. Summarize. By leveraging S4, you’ll demonstrate to customers that you value their
business and loyalty. You’ll also be able to provide the best possible solution based on their reason for calling.
Regardless of the call outcome, now you have a simple and effective way to provide a consistent, world-class call
experience.
Evaluation of S4 A customer’s call experience has a direct impact on our company’s success. As a means to better each
customer’s experience, Comcast has developed S4 to measure your success while on the phone with customers.
In this document, you will find instructional guidance for every criterion within the S4 framework and examples
of expected behaviors.
HE: Highly Effective
ME: Meets Expectations
BE: Below Expectations
Your job as a customer-facing agent is to give every customer a great call experience every time. You will achieve
a rating of Meets Expectations by meeting Comcast’s very high standards for customer satisfaction on every call.
If you consistently receive a rating of Meets Expectations, you are doing a great job. Remember, Comcast expects
excellence as the norm.
Sometimes you’ll have a chance to better your best and truly give the customer a wow experience. This will get
you a rating of Highly Effective. Highly Effective is something that is not always attainable, and in fact, not always
available.
Guiding Principles In order for any rating to be warranted (Highly Effective or Meets Expectations), all of the criteria in the
bullets must be met.
Criteria behaviors are not required to follow a specific order, although all behaviors must be exhibited
at any opportunity throughout the call to qualify for points.
All blue bolded text indicates the differences between the Meets Expectations and Highly Effective
expectations.
All ‘Words that Work’ samples reflect the highest rating available for each criteria.
3 | P a g e
WELCOME TO S4
Table of Contents
1. GREET THE CUSTOMER CLEARLY ............................................................................... 4
2. CLARIFY REASON FOR CALL ..................................................................................... 5
3. RELATE AND EMPATHIZE ......................................................................................... 6
4. TAKE OWNERSHIP .................................................................................................... 7
5. COLLABORATE ON AGENDA ....................................................................................... 8
6. ASK TARGETED QUESTIONS ....................................................................................... 9
7. CONSIDER UNSTATED NEEDS / ACTIVE LISTENING ............................................ 11
8. TAKE OWNERSHIP / MAKE OFFER ........................................................................ 12
9. OVERCOME OBJECTIONS ........................................................................................... 14
10. CLOSE THE SAVE .................................................................................................... 15
11. G'BYE ...................................................................................................................... 16
12. DOCUMENTATION ................................................................................................ 19
BEHAVIORS ...................................................................................................................... 20
SECTION FAILURE BEHAVIORS ..................................................................................... 21
AUTO FAIL BEHAVIORS .................................................................................................. 22
SCORING GRID ............................................................................................................ 23
4 | P a g e
START S1
1. GREET THE CUSTOMER CLEARLY
Meets Expectations Below Expectations
Greet the Customer Clearly
Used approved greeting without additional verbiage
or branding added. Greeting includes:
o Comcast name
o State first name
o Customer Solutions Team OR Customer
Loyalty Team (Solutions Team, Loyalty
Team, or similar also acceptable)
o Offer Assistance
Took time with the greeting; was not rushed
Simple and concise
Greet the Customer Clearly
Did not include all of the below items in the
greeting:
o Perform greeting in order
o Use of Comcast name
o State first name
o Offer assistance
OR
Added or removed verbiage to greeting
Spoke in a rushed manner
4 points 0 points
Words that Work • Thank you for calling Comcast. My name is Maria with the Customer Solutions team. How may I help you?
• Warm-Transfers: Thank you for choosing Comcast. My name is Maria with the Customer Solutions team. I’ll be
your consultant/specialist today. I understand you’re calling about <insert issue>.” [pause for reaction] How
may I help you?
5 | P a g e
START S1
2. CLARIFY REASON FOR CALL
Highly Effective Meets Expectations Below Expectations
Reflect Reason for Contact
Reflected the specific reason for
the customer’s call, using the
customer’s words; ensuring
accuracy of caller’s situation
OR
Paraphrased or recapped the
specific request/concern of the
customer
Avoided using trap words that
reinforce something negative
the customer stated
(disconnect, downgrade,
cancel, bill too high, rate
increases, discount, cheap,
low, only, reduce, just, basic,
policy, procedure)
Reflect Reason for Contact
Reflected the specific reason for the
customer’s call, using the
customer’s words; ensuring
accuracy of caller’s situation
OR
Paraphrased or recapped the specific
request/concern of the customer
Reflect Reason for Contact
Did not paraphrase or recap
the customer’s
request/concern
4 points 2 points 0 points
Words that Work • Just so we’re on the same page, you’re calling to make some changes to your account?
• I understand you want to explore other options.
• I understand you want to discuss alternatives to your service.
• I understand you want to make adjustments to your account.
• Seasonal: If I understand you correctly, it sounds like you are interested in our Seasonal Plan.
6 | P a g e
START S1
3. RELATE AND EMPATHIZE
Highly Effective Meets Expectations Below Expectations
Relate and Empathize
In situations where Comcast made a mistake,
customer has shared a life event or problem, is
requesting to disconnect or downgrade services
or has a general question:
Empathized by acknowledging customer’s
stated feelings
OR
Related to circumstances without blaming
others or putting Comcast in a bad light
Was genuine
Thanked customer for their loyalty or
patronage
OR
Expressed regret for customer’s intention
of disconnecting services – expressed
value for customer’s business
Relate and Empathize
In situations where Comcast
made a mistake, customer has
shared a life event, problem, or
has a general question:
Attempted to (briefly)
empathize by acknowledging
customers’ stated feelings
OR
Related to specific
circumstances without blaming
others or putting Comcast in a
bad light
Relate and Empathize
Did not attempt to
acknowledge customers
stated feelings or relate to
customers circumstances
7 points 4 points 0 points
Words that Work I apologize for the inconvenience. I understand billing issues can be frustrating. Please know that we value your
business and want to get this resolved for you.
I can understand your needs have changed and you want your services to reflect that. You are a valued XFINITY
customer, and we always want to ensure we’re providing you the services that best meet your needs.
I can understand you want to get the most for your money. You are a valued XFINITY customer, and we want
to ensure we’re providing you the most value possible.
We do value your business and would hate to lose you as a customer.
Moving: I know how hectic things can be when moving but we appreciate your loyalty and you taking time out of
your busy day to give us a call.
Seasonal: We have a plan in place especially for those valued customers like you who would like a more cost
effective plan while you’re away.
7 | P a g e
START S1
4. TAKE OWNERSHIP N/A: Verify and Authenticate caller not applicable on warm-transfers where transferring agent confirms the customer has already
been authenticated
Meets Expectations Below Expectations
Confident Responsibility Statement
Assured customer that action would be taken to fulfill his/her request or to
answer questions
OR
Took ownership using positive words or phrases in a simple statement
AND
Statement reflects intent to solve issue at hand
Confident Responsibility
Statement
Did not reflect intent to
solve the issue at hand
Verify and Authenticate Caller
Attempted to obtain caller identifiers. Followed the below matrix based on
screen-pop activity and distinction of caller type (Authorized or Unauthorized).
1. Caller Name: Asked caller for their name
2. Account Verification:
o Collected TN to pull up account (if not already up)
o Had caller verify address (house number and street name)
3. Security of Account: If caller is Account Holder or documented Authorized
User, collected information in the following order
o Collect last 4 digits of SSN or Account Number (if no SSN)
If any other information being collected, please refer to the policy for
guidance
Verify and Authenticate Caller
Did not follow the Verify/
Authenticate Caller Process
outlined
OR
Did not provide a brief
reason why information is to
be collected or verified
4 points 0 points
Words that Work • You’re in the right department. I am going to take care of this for you today.
• I will be happy to assist you with your billing issues.
• I’m taking responsibility for assisting you with your billing issues.
• I am going to make sure we get this taken care of for you today.
• Seasonal: I am glad you reached me today, because I can help you take advantage of our Seasonal Plan.
Coaching Guidance • It’s more personable to wait until this point to gain customer information. It is less abrupt and allows you to
relate first.
• Remember to reflect customer’s words and be specific when clarifying or reflecting and avoid using the word “that”.
For example, say “I can help make the changes you want,” not “I can help with that”.
Evaluator Notes: If caller volunteers information, agent is not required to ask all of these in order.
For XFINITY Voice accounts, collect the CPNI PIN where appropriate. Please see CPNI policy for further
guidance.
For warm-transfers where the transferring agent confirms the customer has already been authenticated, Verify
and Authenticate Caller not required.
8 | P a g e
SOLVE S2
5. COLLABORATE ON AGENDA
Meets Expectations Below Expectations
Collaborate on Agenda
Asked permission to ask questions
Explained benefits
Let the customer know WIIFM (What’s In It For Me?)
and why it’s important to ask these questions
Accepted the customer’s refusal to grant
permission to ask questions and promptly and
respectfully honored the request to disconnect
their account or line of business
Collaborate on Agenda
Did not ask permission to ask questions
OR
Failed to explain WIIFM
OR
Did not promptly and gracefully honor the customer’s
request to disconnect their account or line of business
despite the customer refusing to grant permission to ask
questions
7 points 0 points
Words that Work
Call Type Words that Work
Bill too expensive In order to find you a package that meets your budget and your needs, I’d like to ask you some
questions. Would that be okay?
Competitive offer We all want the most value for our money and we definitely want to keep our customers happy. May
I ask you a few questions to try to get you something better or comparable to what they’re offering
you?
Promotion expiring The introductory rate you had has expired. We have other options that we might be able to offer.
May I ask you a few questions to get the best one for you and your family?
Do not use I hear what you are saying about changing how you use your services; we have many customers
whose needs change. May I ask you some questions to learn exactly what you need to get you the
right package?
Technical or Customer Now that the issue is being solved (or is solved), may I ask you a few questions to make
Service Issue sure you are getting the best package for you and your family?
Move I know moving can be very busy. Can I ask you a few quick questions to see if we can help you
with service at your new location?
Rate increase We have some options that could apply to your needs. Can I ask you a few questions to get the
package that will meet your budget and needs?
Save Attempt is Not Applicable in the Following Scenarios:
Customer refused to grant permission to ask questions (Collaborate on Agenda) and insisted on
disconnecting their service immediately.
What it Could Sound Like:
Customer: I’m not in the mood to answer any questions. Just disconnect my account.
Agent: I understand and I certainly don’t want to make this difficult. I can absolutely help you disconnect your
account. The reason I asked for permission to ask questions is because I’m empowered and equipped to
help find a solution that works for you and your household. However, if you just want me to disconnect your
account then I can do that right now.
9 | P a g e
SOLVE S2
6. ASK TARGETED QUESTIONS N/A if customer declines to Collaborate on Agenda
Highly Effective Meets Expectations Below Expectations
Ask Targeted Questions
Asked appropriate questions to quickly obtain pertinent
information and understand the customer needs
Engaged the customer throughout the
questioning/problem-solving process
Made the process as “effortless” for the customer as
possible
Paused after each question, giving customer time to
process question and respond
As appropriate, transitioned smoothly and naturally
through all LOBs when probing
Asked appropriate follow-up questions to probe for
root causes or underlying issues
Ask Targeted Questions
Asked appropriate questions
to quickly obtain pertinent
information and understand
the customer needs
Engaged the customer
throughout the
questioning/problem-solving
process
Made the process as
“effortless” for the customer
as possible
Ask Targeted Questions
Did not ask appropriate
questions to quickly obtain
pertinent information and
understand the customer
needs
12 points 6 points 0 points
Words that Work When saving, questions should be targeted towards the specific reason the customer has stated:
• Problems: When did <insert problem> first start?
• Competition: Once their promotion is over, how does their regular rate fit into your long-term goals?
• Sounds like you have a busy schedule; how often do you miss your favorite show? A DVR would ensure you
never miss it.
Redirect Agenda example:
• Now that we have resolved the issue, may I ask you a few questions to see if you are still currently in the best
option that suits you and your family’s needs?
• May I ask you a few questions to allow us to create a package that is flexible to your budget and household
needs?
Determining customer’s needs:
• Video and Internet: What type of programming does your family enjoy? How do you use the internet?
• Voice: How do you stay in touch with friends and family? What are the features that are most important on your
phone?
Continued on Next Page
10 | P a g e
SOLVE S2
ASK TARGETED QUESTIONS
Words that Work
Call Type Words that Work
Bill too expensive Have there been any unexpected changes in your bill? Has anything changed in the
last few months?
Competitive offer What is it that you value most about your <insert product>? NOTE: Ask about all lines
of business.
What kind of (speed, channel lineup, prices) are they offering you?
What do you value the most about your <insert product> (per line of business)?
Promotion expiring Have you been enjoying your current service?
What do you value the most about your <insert product> (per line of business)?
Do not use How do you enjoy <insert product> (per line of business)?
What do you value the most about your <insert product> (per line of business)?
Technical or customer
service issues
Can you describe the issue so I can see how to resolve it?
How long has the issue been going on?
I am going to transfer you to <insert department> to get this solved. Before I do that,
I’d like to ask you a few questions to make sure I understand your issue... is that okay?
Move Oh great! Where are you moving to?
Great news, we can continue to provide you service. May I ask you a few questions to
make sure we continue to provide you the best services for you?
Rate increase Have there been any unexpected changes in your bill?
What do you value the most about <insert product> (per line of business)?
Seasonal Have you been on our Seasonal Plan before? Are you familiar with how our Seasonal
Plan works?
11 | P a g e
SOLVE S2
7. CONSIDER UNSTATED NEEDS / ACTIVE LISTENING N/A if customer declines to Collaborate on Agenda
Meets Expectations Below Expectations
Active Listening
Used Active Listening Skills by listening for unstated
needs or unstated reasons that prompted the call
Demonstrated observation of at least one unstated
need
Redirected the agenda as required to keep the flow
of the conversation
Active Listening
Did not uncover one unstated need that would help
to either save or sell XFINITY Products/Services
7 points 0 points
Words that Work • I understand what you are saying…
• Do I understand that you would like to watch <insert specific shows or programming>, but it comes on at
times that don’t work with your family’s schedule? A DVR would ensure you never miss any of your favorite
shows.
• Seasonal: While you are away, will someone be looking after your home that may need access to the services?
• Seasonal: Will an alarm system need to remain active?
12 | P a g e
SELL S3
8. TAKE OWNERSHIP / MAKE OFFER N/A If Save Attempt is not appropriate (see list below) N/A if customer declines to Collaborate on Agenda
Highly Effective Meets Expectations Below Expectations
Present Offer and Shared Benefits
Presented recommendation as an expert
Shared benefits of the products and services offered
or provided a value statement at time of offer
Tied offer to customer needs by referencing
customer’s stated or unstated needs
Kept offer simple. Presented one offer at a time and
presented the total bill amount
Paused after making offer to give customer time to
process the offer
Present Offer and Shared
Benefits
Presented
recommendation as an
expert
Shared benefits of the
products and services
offered or provided a
value statement at time
of offer
Present Offer and Shared
Benefits
Did not present a
recommendation that
would be beneficial to
the customer
13 points 7 points 0 points
Words that Work Present Recommendation as an Expert:
• Based on what you told me about <insert customers stated/unstated needs>, I highly recommend <insert recommended
solution/package/promotion> so you can <insert benefits of recommended solution>.
Save Attempt is Not Appropriate in the Following Scenarios • Customer is moving in with an existing Comcast customer (Agent must verify XFINITY services active at new address)
• Customer is moving to a non-Comcast area (Agent must verify by looking up zip code)
• Account Holder is deceased/ incapacitated
• Temporary/ Seasonal disconnect and Seasonal Plan is not available in their area
• Natural Disaster
• Customer refused to grant permission to ask questions (Collaborate on Agenda) and insisted on disconnecting their service immediately
• Customer requests to remove a line of business that was added to their account without their knowledge or consent
Continued on Next Page
Examples of Customers
Stated/Unstated Needs:
Benefits of Recommended Solution:
Watch movies, sports, kids, ethnic, educational,
news, etc.
XFINITY has all your favorite programming. Enjoy instant access to thousands of hit movies,
the latest episodes of the top 100 shows, and loads of kid’s programming included with your
service at no additional cost.
Traveling often /
Ever changing schedules (work, dance, sports)
XFINITY has the best On Demand experience. Enjoy access to TV shows and movies from
anywhere and stream live TV from over 75 networks with the XFINITY TV Go app or at
xfinity.com/tv.
Stay connected at millions of hotspots nationwide and save on your wireless data plan.
Download the free XFINITY Connect app and use your home phone number to stay
connected on the go.
Multiple devices /
Other users in the home
Enjoy the fastest and most reliable in-home WiFi - with the most coverage for all rooms, all
devices, all the time.
Streaming video XFINITY Internet speeds will ensure you can continue to stream high quality video without
buffering. Plus, XFINITY Internet delivers 100% or more of the speeds you’re paying for.
Long-distance calling to relatives and friends Whether at home or on the go, XFINITY Voice provides more ways to connect with friends
and family with unlimited nationwide talk and text and reliable home phone service with the
best call clarity.
Landline for alarm system and E911 XFINITY Voice will give you peace of mind knowing you’re always connected.
13 | P a g e
SELL S3
TAKE OWNERSHIP / MAKE OFFER Cont’d
Call Type Steps to follow before the offer matrix Steps to follow within the offer matrix
Bill Too
Expensive
• Ask targeted, probing questions
• Determine unstated needs more specific than bill is too expensive
• Discuss value of current and additional services and how they fit
customer’s needs
• If customer is satisfied with explanation, move to close the call
• If a value issue, follow offer matrix and
begin with upgrade or sidegrade
bundled offer
• If financial hardship, reduce bill by
dropping features/service
Competitive
Offer
• Probe on specifics of competitive offer
• Understand competitor’s offering vs. what services the caller has
with us
• Explain competitor’s limitations (caps, speed, etc.). Use “Were you
aware…?”
• Emphasize value of our services
• Probe to find any other underlying needs
• If customer is satisfied with explanation, move to close the call
• Identify an offer on the matrix that
addresses the competitive situation
• Consult competitive offers information
from Competitive Edge as needed
• Remain focused on advantages of
XFINITY and limitations of competitors
Promotion Expiring
• Remind customer that promotion rates are introductory offers
• Emphasize the value of current package for customer’s needs
• Ask targeted, probing questions to determine underlying needs, but
avoid asking about all lines of business if customer only wants to
remove his promotion
• If customer is satisfied with explanation, move to close the call
• Remove promotion at customer request,
but identify an offer on the matrix that
could replace the promotion
Do Not Use • Ask targeted, probing questions about use of each service
• If not using particular service, find out whether others in
household use or would use that service
• If customer is satisfied with explanation, move to close the call
• If still not satisfied, consider other options on the matrix
• Assess whether changes to the service
would increase use
• If cost issue, look for ways to make less
expensive
• If seasonal issue, move to seasonal or
specialized package
• If features issue, consider upgrade,
downgrade or sidegrade to match needs
Technical or
Customer
Service Issue
• Apologize to the customer
• State that you are taking responsibility for resolving the issue
• Contact relevant support queue or escalate as needed
• Once issue is resolved, ask targeted questions
• Use offer matrix to upgrade or provide
one-time adjustment only if needed to
address customer frustration
• Evaluate opportunities to add services to
account based on customer needs
Move/
Transfer • Ask customer to where he or she is moving
• If moving to a Comcast area, assure customer their XFINITY
service will be transferred
• If moving to a non-Comcast area, express gratitude for the
customer’s business and our wish to serve him or her again. Offer
to transfer the customer to the Cable Movers Hotline number.
• If customer’s new address is seasonal (customer is a “snow bird”),
educate customer about the Seasonal Plan
• If customer is unwilling or unable to provide a new address, ask
probing questions. Customer may instead be planning a move to
a competitor
• Follow Retention move procedures as
necessary and provide customer with
move hotline
• If appropriate, switch customer to a
Seasonal Plan
• If customer appears to be using “moving”
as a smokescreen for switching to a
competitor, attempt to retain customer
using offers and competitive positioning
Rate Increase • Confirm specific increase on account
• Explain the rate increase
• Highlight XFINITY reliability
• Remind customer that competitors also increase their rates
frequently
• Explain value of customer’s services
• Ask targeted, probing questions to determine any additional needs
• If customer is satisfied with explanation, move to close the call
• If required, address the customer’s
concerns with the rate increase by
providing a promotional offer
14 | P a g e
SELL S3
9. OVERCOME OBJECTIONS N/A If Customer did not object to offer presented N/A If Save Attempt is not appropriate
N/A if customer declines to Collaborate on Agenda
Highly Effective Meets Expectations Below Expectations
Overcome Objections
Asked questions to better understand
the objection, if applicable
Acknowledged the objection
Attempted to address all objections by
specifically using customer's stated
needs to overcome customer resistance
to the offer of products/services
AND/OR
Made it clear that alternatives are
available, but several discussed needs
will be unfulfilled by those
alternatives
Made fallback offer when appropriate
Overcome Objections
Acknowledged the objection
Attempted to address
resistance about purchasing
product/service by re-
emphasizing benefits of
service or product being
offered
Overcome Objections
Did not attempt to address
resistance about purchasing
product/service
12 points 6 points 0 points
Words that Work Objection Response
I just saw an ad for $48 bundle That bundle is tailored for new customers to offer basic service. Can we take
a minute or two to look at your current package?
I don’t really watch TV Is there anyone else in the house that watches TV? We offer a bundle for only
<insert amount> that allows you to watch shows at better quality than you
can get with your antenna.
It’s too expensive What do you like to watch? I am sure that we can find a product
combination that will fit your needs and your budget.
I use Netflix to watch online You should definitely sign up for at least <insert tier name> Internet to enjoy high
quality video streaming without buffering.
Is there anything cheaper? What do you use the Internet for? ... With <insert tier name> Internet, a typical song
takes approximately <insert time> seconds, while it will take <insert time> minutes
with our <insert tier name> Internet.
Why should I pay for Seasonal Savings on installation charges when you come back and a reduced monthly
Plan if I am not going to be rate while you are gone.
there for four months? Continued Access to the information you need: Video through xfinity.com;
Comcast Email through any internet connection via Comcast.net; Voice to
keep your current phone number and access your Voicemail via Comcast.net;
Home alarms will be supported (if already supported).
15 | P a g e
SELL S3
10. CLOSE THE SAVE N/A If Save Attempt is not appropriate N/A if customer declines to Collaborate on Agenda
Meets Expectations Below Expectations
Ask for the Save
Asked for the save or close the save
Ask for the Save
Did not ask for the save or close the save
7 points 0 points
Customer Committed to Proposed Solution = 5 bonus points!
Words that Work Close the Save:
• I believe this offer meets the needs we discussed. Can I go ahead and set this up for you?
• Does this offer sound like it will meet your needs?
• May I update your account to reflect these changes?
• May I go ahead and set up your Seasonal Plan for you?
Technique Example
Communicate Typically our installation times fill up quickly, do you want me to hold an appointment
Urgency for you and you can take some time to think about it?
Multiple Choice Close Sounds like you are looking for the best Internet service. Would you like our Blast! or
Performance speed of Internet?
Assumptive Close So why don’t I go ahead and set you up, when would be a good day to activate
your service?
Summary Close So it sounds like you are looking for a bundle that has great educational channels such
as TLC and Discovery channels, right?
16 | P a g e
SUMMARIZE S4
11. G’BYE (formerly known as ‘Confirm Details’ and ‘End on a Positive Note’)
Save/Upgrade
Meets Expectations Below Expectations G’ Get Verification 3 points
▪ Reaffirmed choice / Issue was resolved (if applicable)
▪ Provided current or changed package summary
▪ Ensured email and phone # are current
▪ Completed Minimum Term Agreement acceptance (if applicable)
▪ Did not follow each step of G’BYE
▪ Did not take time and/or rushed through
G’BYE
▪ Did not provide enough detail to prevent a
repeat call
▪ Did not end call positively
B Bill Recap 2 points
▪ Reviewed new monthly charges and next bill information
▪ Discussed prorates, promo roll-off, future step-ups
▪ Disclosed one-time fees:
▪ Installation, Equipment, Early Termination Fees, Shipping
Y You Can Manage via Self Service 2 points
▪ XFINITY My Account app (or visit xfinity.com/myaccount)
▪ XFINITY TV Go app (if customer has XFINITY TV)
E Expectations / End on a Positive Note 2 points
▪ Informed that an order summary email of changes made is sent
▪ Confirmed Pro-Installation / Self-Installation (if applicable)
▪ Mentioned 30-Day Money Back Customer Guarantee (if applicable)
▪ Transferred to TPV for Voice upgrades [E911] (if applicable)
▪ Offered additional assistance
▪ Thanked for remaining a Comcast customer!
Call Transfer:
▪ Advised customer who he/she is being transferred to and why
▪ Asked if additional assistance was needed prior to placing transfer
9 points 0 points
Words that Work Put this in your own words:
G’ We’re finished with your account changes now. I’m happy I was able to help and I think you’ve made a great decision. You’ll
have access to some very cool XFINITY features right away. I have a few things to quickly SUMMARIZE first, mainly to make
sure I have all your order information correct.
B I want to let you know we bill a month in advance. After installation of your upgraded service, your next bill will reflect a
month of service, taxes, fees and installation charges. Plus, it will include charges for the following month. After that, your bill
will only be for one month’s worth of service, taxes and fees.
Y Now for the fun stuff. With Self Service and our apps, there are all sorts of features you can access immediately that will
make your XFINITY experience better and more convenient. If you haven’t already, I would start by downloading the XFINITY
My Account and XFINITY TV Go apps. In the Apple or Android App store, search ‘XFINITY’ and you’ll find both of these.
E I know we’ve covered a lot today! Within 6 hours, you will be receiving an email confirmation summary of the changes we
made to your email address on file [[email protected]]. This high-level detail will provide you a written confirmation of the
changes we made. Is there anything else I can assist you with today? Thank you so much for your loyalty to Comcast!
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SUMMARIZE S4 Move/Transfers
Meets Expectations Below Expectations G’ Get Verification 3 points
▪ Reviewed summary of disconnected service at old/current address
▪ Provided order summary for new address
▪ Ensured email, phone #, and bill-to address are confirmed/captured
▪ Completed Minimum Term Agreement acceptance (if applicable)
▪ Did not follow each step of G’BYE
▪ Did not take time and/or rushed through
G’BYE
▪ Did not provide enough detail to prevent a
repeat call
▪ Did not end call positively
B Bill Recap (old and new) 2 points
▪ Confirmed prorates on final bill and arrival date at desired address
▪ Reviewed new monthly charges
▪ Discussed prorates, promo roll-off, future step-ups
▪ Disclosed one-time fees:
▪ Installation, Equipment, Early Termination Fees, Shipping
Y You Can: 2 points
▪ Use your Comcast ID to stay connected with the XFINITY My
Account and XFINITY TV Go apps.
▪ Continue to watch purchased content (xfinity.com/store,
On Demand Purchases app)
▪ Take your current equipment with you (if applicable)
▪ Return your equipment to a local UPS Store (if applicable)
▪ Fallback options: XFINITY Store or technician visit
E Expectations / End on a Positive Note 2 points
▪ Informed that an order summary email of changes made is sent
▪ Confirmed Pro-Installation / Self-Installation (if applicable)
▪ Mentioned 30-Day Money Back Customer Guarantee (if applicable)
▪ Offered additional assistance
▪ Transferred to TPV (if applicable)
▪ Thanked for remaining a Comcast customer!
9 points 0 points
Words that Work Put this in your own words:
G’ We’re finished with your order for your new home. You’ll have access to some very cool XFINITY features right away. I have a
few things to quickly SUMMARIZE first, mainly to make sure I have all your order information correct.
B What mailing address should we use when we send the final bill for the services at your current home? As a reminder, we bill
a month in advance so the final bill will result in a credit based on your scheduled disconnect date. This can change if you
don’t return your equipment to Comcast or if you continue to make On Demand rentals, purchases, etc. Now, let’s talk about
the new monthly charges and one-time charges for the service at your new address…
Y During your move, you can continue to use your Comcast ID to stay connected with the XFINITY My Account and XFINITY TV
Go apps. If you haven’t already, I would start by downloading them to your tablet or smartphone. In the Apple or Android
App store, search ‘XFINITY’ and you’ll find both of these.
E I know we’ve covered a lot today! Within 6 hours, you will be receiving an email confirmation summary of the changes we
made to your email address on file [[email protected]]. This high-level detail will provide you a written confirmation of the
changes at your old address as well as the services at your new address. Is there anything else I can assist you with today?
Thank you so much for choosing Comcast!
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SUMMARIZE S4
Disconnect
Meets Expectations Below Expectations G’ Get Verification 3 points
▪ Reviewed disconnected services summary and dates
▪ Ensured email, phone # and bill-to address are current
▪ Did not follow each step of G’BYE
▪ Did not take time and/or rushed through
G’BYE
▪ Did not provide enough detail to prevent a
repeat call
▪ Did not end call positively
B Bill Recap (final bill) 2 points
▪ Confirmed prorates
▪ Informed when to expect final bill (check where they are in billing
cycle to determine if final bill will actually be a credit)
▪ Reviewed early termination fees (if applicable)
▪ Educated that unreturned equipment will result in an additional bill
Y You Can: 2 points
▪ Return your equipment to a local UPS Store
▪ Fallback options: XFINITY Store or technician visit
▪ Continue to watch purchased content (xfinity.com/store,
On Demand Purchases app)
E Expectations / End on a Positive Note 2 points
▪ Offered additional assistance
▪ Thanked for being a Comcast customer
9 points 0 points
Words that Work Put this in your own words:
G’ I’ve finished making the changes to close your account and cancel your service. I’m sorry to see you go but we’ve
enjoyed having you as a customer. Before I let you go, I have a few things to quickly SUMMARIZE first, mainly to make
sure I processed everything correctly and to set clear expectations for what’s next.
B Okay, I want to talk to you about your final bill. Your Billing End Date is on (DAY/MONTH) and you can expect your
final bill to arrive at the bill-to address you provided on (DAY/MONTH). As a reminder, we bill a month in advance so
the final bill will result in a credit based on your scheduled disconnect date. This can change if you don’t pay your
current bill, you don’t return your equipment to Comcast, or if you continue to make On Demand rentals, purchases,
etc.
Y You can return your equipment to either a local UPS Store or you can drop it off at an XFINITY Store. Would you like
help finding the nearest location? Even though you’re leaving Comcast, you can continue to use your primary XFINITY
username and password to access and watch any of your On Demand purchases online.
E I know we’ve covered a lot today. Again, we’re really sorry to see you go and hope you’ll consider Comcast again in the
future. Is there anything else I can assist you with today? Thank you for your business.
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SUMMARIZE S4
12. DOCUMENTATION
Meets Expectations Below Expectations Proper Documentation
Accurately documented and noted the account:
o Who called (caller name)
o Reason for the call
o How was issue resolved/actions taken and
additional information, such as next steps or
ticket numbers, promotion offers that may be
needed for future reference
If disconnect order placed, accurate disconnect
reason code(s) were applied to order to reflect “Who
and Why.” Who will provide services to customer in
the future and why customer left?
Proper Documentation
Did not record:
o Who they spoke with
o Why they called
o What they did to resolve the issue
Did not use an accurate disconnect code
4 points 0 points
Words that Work • I am capturing our conversation today on your account so that anyone assisting you will be able to tell what
we worked on today.
Example of Effective Account Documentation:
• Caller Name: Actual caller name
• Situation:
• Actions Taken:
• Resolution including next steps (if any):
• Grand Slam and/or ER Ticket # (optional):
• Miscellaneous Notes including Benefits and/or Products Pitched for Sale and outcome
Evaluator Notes • Evaluation of this standard is about what was actually done versus what was said
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ADDITIONAL INFORMATION
BEHAVIORS
Consistently maintaining these behaviors is expected throughout each conversation.
Behavior Rating Description
Tone,
Confidence
& Clarity
Meets
Expectations
2 points
Used professional, pleasant, upbeat, and energetic tone; using appropriate pleasantries
(throughout the call)
Spoke in a clear, unrushed pace; appropriately matched customer’s tone
Kept explanations simple and paused for customer understanding. If jargon was used,
provided explanation to customer
Below
Expectations
0 points
Did not maintain professional, pleasant, upbeat, and energetic tone (throughout the call)
Spoke in an abrupt or fast-paced manner. Therefore, did not match customer tone
Provided confusing explanations to customer
Active
Listening
Meets
Expectations
2 points
Provided frequent indications of active listening
Did not intentionally interrupt or talk over customer
Referred to information previously provided by customer to further the conversation
Below
Expectations
0 points
Forced customer to provide information multiple times
Intentionally interrupted or spoke over the customer
Contact
Management Meets
Expectations
2 points
Minimized pauses and dead air to 20 seconds or less, with pauses being brief and explained
not impacting the flow of the interaction
If Applicable:
Hold: (60 seconds or less) Provided a specific explanation as to why hold was necessary; set
realistic expectation for hold time
Frequently checked back with customer if more time was needed
Below
Expectations
0 points
Displayed excessive dead air (+20 seconds) points without explanation
OR
Dead air/hold times impacted flow of interaction
If Applicable:
Hold: (60 seconds or less ) did not adhere to all elements of hold guidance; explanation why,
expectations for hold time, frequent check-backs
Acknowledge /
Take
Responsibility
Meets
Expectations
2 points
Maintained role of an expert. Assured customer we are solving or have solved for issue
Used positive word choice; did not use negatives or irritators (I’ll try to do that, I don’t know,
unfortunately… like I said…it’s our policy…)
Presented a unified front by not placing blame or speaking negatively about another agent,
department, process, or company
Below
Expectations
0 points
Neglected to assure customer we are solving, or have solved for issue
Used negatives or irritators (I’ll try to do that, I don’t know, unfortunately…like I said…it’s our
policy…)
Placed blame or speaking negatively about another agent, department, process, or company
Build Rapport
and/or
Demonstrate
Concern
Meets
Expectations
2 points
Showed a genuine interest or concern for customer’s situation at each opportunity
Acknowledged customer’s feelings as appropriate (anger, sadness, frustration, etc.)
Used information provided by customer to personalize the interaction and build rapport by
personally relating
Below
Expectations
0 points
Neglected to show genuine interest at one or more opportunities
Neglected to acknowledge customer’s feelings/situation as appropriate (anger, sadness,
frustration, etc.)
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ADDITIONAL INFORMATION
SECTION FAILURE BEHAVIORS
Section Failures are defined as specific behaviors that could have negative implications to the
customer or to the business.
Each of the below outlined section failures will constitute a removal of all points in the respective
section noted.
Section Failure Category Resulting
in Zero Grade Definition
Under
Authentication
S1
Start
Failure to perform proper authentication according to
National Authentication Policy which resulted in
disclosing specific account information to a non-
authorized user.
Account Actions
S2
Solve
Misinforming customer of charges applied to account
Failure to advise/disclose any applicable fees
Telling the customer one thing, then doing
another/failure to follow through) – i.e. prices,
packages, roll-off dates, add-on’s, upgrades,
downgrades, applying a credit to the account, not
scheduling a technician visit, customer asked to speak
with a supervisor and failed to escalate (via ER ticket)
Evaluator Note: If a promise is made to a customer that we
are unable to process during the interaction, a notation of
what customer was promised needs to be notated on the
account
TPV Process
S4
Summarize
Failure to attempt TPV Process Appropriately, where
required
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ADDITIONAL INFORMATION
AUTO FAIL BEHAVIORS
Auto-fail behaviors are defined as specific behaviors; egregious or possibly unethical in nature,
which could have negative implications to the customer or to the business.
Each of the below outlined auto-fail behaviors will constitute an overall grade of zero.
Auto-Fail Behavior Definition
Rudeness (verbal)
Acting rude, disrespectful or arguing with the customer
Refusal to escalate
Profanity/name calling
Hanging up on the customer
Refusal to transfer a call
Call Avoidance
Failure to answer (not at desk, mute/unplugged)
Placing customer on hold to take a personal call
Engaging in side conversations
Surfing web for personal reasons (gaming, shopping)
Working on non-work related materials
Inappropriate Transfer Blind Transfer to another Agent or Queue (does not include
a cold or warm-transfer)
Advocating or encouraging the caller to contact any
Corporate Escalations group
Misrepresentation of Account Changes Making a change to an account without the
caller’s knowledge and consent. For example:
upgrades, downgrades, “slamming”.
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SCORING
SCORING GRID
Section Criteria HE
Score
ME
Score
BE
Score
Points Possible
% of Score
Section Weight
S1
1. Greet Customer Clearly 4 0 4 4%
19% 2. Clarify Reason for Call 4 2 0 4 4%
3. Relate & Empathize 7 4 0 7 7%
4. Take Ownership 4 0 4 4%
S2
5. Collaborate on Agenda 7 0 7 7%
26% 6. Ask Targeted Questions 12 6 0 12 12%
7. Consider Unstated Needs / Active Listening 7 0 7 7%
S3
8. Take Ownership / Make Offer 13 7 0 13 13%
32% 9. Overcome Objections 12 6 0 12 12%
10. Close the Save 7 0 7 7%
S4 11. G’BYE 9 0 9 9%
13% 12. Documentation 4 0 4 4%
Behaviors
Tone, Confidence, Clarity 2 0 2 2%
10%
Active Listening 2 0 2 2%
Contact Management 2 0 2 2%
Acknowledge / Take Responsibility 2 0 2 2%
Build Rapport / Demonstrate Concern 2 0 2 2%
Bonus Customer committed to Save Solution 5
Section Failures
S1 - Under Authentication Deducts 19 points
S2 - Account Actions Deducts 26 points
S4 - TPV Failure Deducts 13 points
Score Total Score __ __ __ 100 100%
Total Score + BONUS __ __ __ 105 105%