Come Dance With Me

Business Plan

Fishers High School

Kaity

kaity@att.net

12/18/13

Table of Contents

I. Executive Summary………………………………….pg.1

II. Introduction……………………………………………pg.2

III. Analysis of the Business Situation

Part A. Trading Area Analysis…………………………pg.3

Part B. Competitors………………………………....pg.4

IV. Panned Operation of the Proposed

Business Service

Part A. Proposed Organization...……………….pg.7

Part B. Proposed Business Service……………..pg.8

Part C. Proposed Strategies……………………….pg.10

V. Planned Financing…………………………………...pg.12

VI. Conclusion……………………………………………..pg.16

VII. Bibliography……………………………………………pg.16

VIII. Appendix………………………………………………..pg.17

1

I. Executive Summary

A. Business Description Come Dance With me will begin as a LLC S-Corp. Services comprise of dance, yoga, and bar classes. Dance classes include tap, jazz, ballet, lyrical, and pom. There will be a competitive team that students will have to try out for, along with normal classes. Bar classes are workout sessions that include bar work on ballet bars and use workout balls. Come Dance With Me will give our students and customers’ opportunities to be active and stay healthy. This aspect of learning teaches them discipline, respect, and how to work with others. They will push their limits, have determination, and learn the value of team work. The first branch will open in Fishers, Indiana.

B. Analysis of Market and Competition

The primary target market for Come Dance With Me are people 2-18 year olds interested in dance, and 18-about 50 year olds interested in becoming less stressful and more fit. Anyone that lives in or near Geist, Fortville, McCordsville, and Fishers are part of my target market. These cities contain a large population meaning more business and competition. My competitors range from yoga companies to personal trainers to dance studios.

C. Qualification of Owners

The owners need to understand how to efficiently start the business, hire employees, keep the business going, and all financials. Also, they must have a college diploma and high education on the art of dance, yoga, and training the body. The owner must have a high level of experience.

D. Obtaining of Finances

Financing for the company include loans occupied by banks that will be paid off through the business growing in profit, and personal savings.

E. Summarized Projected Earnings

Projected earnings increase each year. The first year after opening will not have a profit, but the years after the profit increases dramatically. The net profit in Year I, II, and III are as follows: $-990; $16,094; $43,152

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II. Introduction

F. Brief Description Come Dance With Me is a studio for dancers of all ages. It provides education about the art of dance, and enhanced learning of how to keep one’s body healthy. Essentially we want our costumers feeling better about themselves while giving them the passion for dance.

G. Type of Business

My business will begin as a Limited Liability Company S Corporation (LLC S-Corp) due to the limited liability, employment tax savings, and less frequent auditory. The limited liability is very important for my business due to the risk of injuries.

H. Service

Come Dance with me will provide dance, yoga, and ballet bar classes. There will be an elite advanced group that will go to competitions. Dance classes will include ballet, jazz, tap, lyrical, and pom.

I. Mission Statement

At Come Dance With Me, our mission is to create a passion for dance in people’s hearts, encourage people to never give up, and to go for their dreams. Teaching them the values of respect, determination, patience, and leadership will help them in all aspects of life. We want our costumers’ experience to be something they can take with them for the rest of their lives.

E. Goals and Objectives

Other goals of Come Dance With Me: 1. To make long term relationships with our customers and students. Making

sure the costumers feel at home when they step into the studio, and accumulate more students every year.

2. In the first year starting I want to break even and earn a maintaining increasing profit the years to come. Eventually paying off the initial loan to start my business in the first three years.

3. To increase customers due to well thought out advertising. 4. To need more services due to the increasing numbers of costumers at the

beginning of the second year. 5. To increase what we offer at Come Dance With Me due to high demands.

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III. Analysis of the Business Situation

A. Trading Area Analysis Come Dance With Me is a studio for dancers of all ages. It provides education about the art of dance, and enhanced learning of how to keep one’s body healthy. Essentially we want our customers feeling better about themselves while giving them the passion for dance. We provide yoga, ballet bar, and dance classes. Our dance classes include ballet, tap, jazz, lyrical, and pom. Our bar classes are work out classes that use a ballet bar. Yoga is a calming exercise to sooth the body. Workout classes include dance movements that help people stay fit and lose weight. 10142 Brooks School Road

Fishers, IN 46037

County: Hamilton

Geographic and Demographic Information:

Total Population:

• Female(2013): 1,473 (1 mile) 29,749 (3 miles) 62,863 (5 miles) • Male(2013): 1,422 (1 mile) 28,747 (3 miles) 59,563 (5 miles)

Target Market:

• Mostly female and some male ages 2-18 years old for dance classes • Mostly female and some male ages 16-50 years old for ballet bar and yoga classes

• Interested in dance, relaxing, and working out

• Live in or near Geist, Fortville, McCordsville, and Fishers.

• Average income: $85,589 / yr. (5 miles)

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• Market segment analysis of target market:

Dancers: • Individuals 0-19 years of age: 47,688 (5 miles)

Yoga, and Bar Classes:

• Individuals 20-54 years of age: 79,605 (5miles)

Customer Buying Behavior:

• Generally young girls that love to dance go to dance classes around Fishers such as The Academy of Dance Arts, Wishes, and G. Scotten Talent Center. Most middle- aged women do zumba, yoga, and bar classes to stay fit at Barbeefit, A+ Gymnastics, and I Love Yoga.

• The average total receipt is around $20 per class.

Analysis of Potential Location:

• There are 8 dance studios in Geist, Fortville, McCordsville, and Fishers. • Near the Geist Reservoir.

• Great parking lot, easy to get into, and restaurants are close by. Summary: Come Dance With Me targets anyone who would like to dance, workout, and have fun. It is located in a well-established area. There is a huge population.

Works Cited:

."Google Maps." Google Maps. N.p., n.d. Web. 26 Oct. 2013.

"10142 Brooks School Road." Cityfeet.com. N.p., n.d. Web. 26 Oct. 2013.

B. Competitors

Main Competitor

Location:

o G. Scotten Talent Center

G. Scotten Talent Center is located at 13315 Britton Park

Road which is 7.1 miles away from my business. My business is

located at 10142 Brooks School Road. As you can see on this

map, my business is marked with an “A” and G. Scotten Talent

Center is marked with a “B”.

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Primary Strengths and Weaknesses:

Strengths:

I have attended G. Scotten Talent Center when I was younger for about three years. It offers dance, singing, acting, and piano classes. They travel all over America for competitions. They are located in Fishers, Indiana which has a very high population of children and people in general. G. Scotten Talent Center has had experience for many years in this business. Their instructors are knowledgeable about what they are teaching, and are good at it.

Weaknesses:

I have noticed that G. Scotten Talent Center is located in a building that is not very welcoming. The building is small containing three dance rooms, a small hallway, a small desk area, one bathroom for one person at a time, and a small upstairs. A lot of their customers are leaving due to bad customer service.

Other competitors:

o The Academy of Dance Arts

Primary Strengths and Weaknesses

Strengths:

I have attended The Academy of Dance Arts for one year and noticed it has a strong ballet company. They have a fairly large space, and many customers.

Weaknesses:

I still attend The Academy of Dance Arts, but only for privates. There is no passion within their company. They also do not compete.

o I Love Yoga

Primary Strengths and Weaknesses

Strengths:

From previously attending I Love Yoga, I have seen this company thrive in soothing and relaxing people through movements and breathing techniques.

Weaknesses:

At I Love Yoga, they only have yoga classes. They need more a variety to obtain more customers.

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o Bar Bee Fit

Primary Strengths and Weaknesses

Strengths:

After attending Bar Bee Fit they have shown a new and original idea of an exercise class that incorporates the ballet bar. The floor they exercise on is matted and the customers wear socks while working out to insure comfort and joint support.

Weaknesses:

A weakness I have noticed is that Bar Bee Fit only offers bar classes. All of their classes are more focused on women lowering their target market.

Competitive Advantages and Disadvantages:

Advantages:

Come Dance With Me offers dance, yoga, and ballet bar exercise classes. In the first year I need to focus on buying market share. I will have the best quality that I can have in the first year. In the years to follow instead of leading with price, I will lead with quality and reputation. I teach the choreography, so it does not cost extra to hire a choreographer. I have a lot of experience in dance, yoga, and ballet bar exercise classes. Having attended classes at each of my competitors businesses I have experienced what they offer and have found needs unmeet. Come Dance With Me is located in Fishers, Indiana that contains a large population. It is also near Geist, a very popular area. Come Dance With Me has a very open and welcoming space with incredible customer service. We have a more updated style. At Come Dance With Me I will be the only instructor until we need some more. I will combine the teaching methods I have liked over the years to insure my students are having fun and learning.

Disadvantages:

Come Dance With Me is not known by many people. We need to build up a reputation. We do not travel all around America because we are new and need to get our name out there. We do not offer singing, piano, or acting classes. Our main weakness is that we don’t have very much experience in running a business.

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IV. Planned Operation

Part A: Proposed Organization

i. Type of Ownership and Rational Come Dance With Me will begin as a Limited Liability Company S Corporation (LLC S-Corp) due to the limited liability, being taxed once, and audited less. The disadvantages in beginning as an LLC S-Corp are the complexity of it all and the cost. Come Dance With Me is incorporated under the laws of the state of Indiana.

ii. Start - Up Steps

In order to start my company I will need a loan to pay for my start - up costs. I will

also use this payment for equipment needed to start. I will also draft documents with my lawyer.

iii. Personal Needs

Owner

Duties:

Never stop making the business better. The owner must always put their whole heart into the business, finding new ways to do things. Know your customers. Select and plan class content, which may include stretching, improvisation, dance techniques, strength exercises or combinations. (Classes may include a warm up period) Select all music and choreography of dance combinations. Determine class skill and age levels with later adjustments as necessary. Choose a theme and music for a recital and choreograph all dance pieces. Design a recital program. Solicit volunteers to assist with rehearsals and performances. Instruct all classes including jazz, tap, ballet, lyrical, pom, bar, and yoga. Understand all yoga positions. Attend periodic staff meetings. Owner may attend educational training. Integrate annual recitals in conjunction with other dance instructors. Owner must market the business, and hire employees (later on I will need to hire more teachers) Salary: $35,000/yr. (when I can/ accordingly) I will live in my parent’s basement eating ramen noodles, and share a car with them.

Qualifications:

Five years of study with a public or private dance instructor and/or completion of a college dance program. Three years of experience teaching dance. Obtain the knowledge of communication techniques. The owner should have the ability to work independently, and demonstrate basic intermediate steps in tap, ballet, jazz or other specialty areas. The owner needs to always be on top of things. The owner must be a leader. Knowing all of the jobs, and being able to take over any position is very important. The owner muse understand the finances, costumer needs, and competition. Also, obtain the ability to establish and maintain productive relations and positive attitude with and toward others.

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Front Desk/Manager

Duties:

Oversees work schedules and orders supplies, acts as administrator, must take all calls, handle the money, and keep everyone organized. He/she should be very friendly with people, not too talkative, but approachable. Also, pay very close attention to the costumers, and always handle their needs. Salary: $12/hr.

Qualifications:

Responsible, Leadership skills, Knows English, College degree, Flexible schedule, Have a love of dance

iv. Organization Chart

Owner

Front

Desk/Manager

Contract Accountant

Contract Attorney

Maintenance Cleaners

Costume Designer (Paid by parents)

Part B. Proposed Service

i. Specific Expo and Service The items I will need to start my business will include furniture, office supplies, specific flooring and mirrors, bathroom supplies; surround sound stereo system, ballet bars, exercise equipment, fixtures, and specific items toward the dance classes. Come Dance With Me need to have a welcoming feeling. I will get most of my items online. I will buy them in large quantities to lower the full price.

ii. Potential Suppliers Potential Suppliers include online dance equipment suppliers, including GMR Gymnastics, dance equipmentintl.com, and Vinyl Dance Floor-MatsMatsMats.com. The closer the supplier and the faster they are able to deliver the supplies the better for my business.

iii. Supplies Needed

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Come Dance With Me is a service company. We will have a high start-up cost, but will not need to keep buying most of the items again. I will buy most of my items on line, with the exception of furniture, bathroom supplies, and decoration.

iv. Official List of Start-up Costs

Start-Up Expenses

Item: Cost:

Marley flooring $20.50 per ft. or $1,867.00 per roll (3 rolls per room, 3 rooms)

Mated flooring $1,000 ( one room)

Ballet Bars (attached to wall) $200 each (3)

Ballet Bar (not attached to wall) $100-$150 each (1)

Mirrors $500 each room (3)

Stereos $100 each (3)

Blocks $15 each (25)

Balls $15 each (25)

Yoga Mats $20 (20)

Fixtures $1000

Telephones $50+$30/month for service

Computers $700=$50/month for online internet

Printer $200

Headset Microphones $250/room (3)

Cubbies $100

Lockers $1,000 Toilet Paper $25

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Soap $10

Desk $750 Bench $300 each (1)

Desk Chairs $200 each (3)

Folding Chairs $20 each (5)

Paper $20

Paper Towels $20

Pens $10 Calendar $10

Posters/Décor $600 Keurig $120

Keurig K-Cups $.37 per cup (100)

Keurig K-Cup Carousel $25

Dim light switches $230 (3)

Part C: Proposed Strategies

i. Pricing Policy Come Dance With Me offers many different dance and workout classes. The prices are based off of how difficult the class is or how technical it is and how long it is. Dance classes are more expensive due to costume fees, recitals, and more technique and time. The ballet bar classes and yoga classes are initially priced based off of our competitors’ prices, until Come Dance With Me is priced off of reputation and quality. The cost for bar and yoga classes will be a little bit lower than our biggest competitor. Bar Bee Fit is our main competitor with our bar classes. They charge $20 per class. Come Dance With Me will charge $15 per class. Yoga will cost $10 per class. Dance classes will cost $20 per class. For competition dancers it will be higher, but we will start that once we have enough dancers. These prices were based off of the club sport at Fishers High School known as the Fishers Fusion Dance Team costs, G. Scotten Talent Center costs, and The Academy of Dance Arts costs.

ii. Cost Explanations The pricing of dance classes were based off of other dance studios. The way I decided the amount of money it would cost to be on the competition team was by making it a little more than Fishers Fusion Dance Team, and less than the competitive studio, G. Scotten Talent Center. The Academy of Dance Arts does not compete but I took into and consider what their prices were. I have attended each dance company before, and still am a member of the Fishers Fusion Varsity Dance Team.

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iii. Price Compared to Competitors

Our prices are not too expensive, but just enough to stay competitive. I decided to make dance classes more than the school dance team because we offer more technique and training value. Our prices are lower than G. Scotten Talent Center because they are very experienced and we want to discourage them.

iv. What factors are affecting price? These factors include the wages I pay my employees, amount of competition, and cost of surrounding area. The pricing on classes will have to be not too high or too low to attract costumer, and also gain a profit after paying my employees, attorney, maintenance/cleaners, accountant, and costume designer. The costume designer will ultimately be paid by my customers. In the first year I need to focus on buying market share. I will have the best quality that I can have in the first year. In the years to follow instead of leading with price, I will lead with quality and reputation.

v. Proposed promotion program Come Dance With Me is going to distribute 3,000 fliers describing the dance company and inviting customers to drop by for a free class and cup of coffee. We will sponsor high-profile events. Free classes for first timers will be handed out. Come Dance With Me will hand out business cards. We will hold an annual dancer clinic for anyone 5-13 years of age looking for a fun way to learn about dance and perform at a high school basketball game. Also we will send press releases to local media telling them about our company.

Come Dance With Me: Marketing Plan

Goal: Make loyal customers, and gain more customers each year.

Marketing Mix

Strategy

Service • Provide a wide selection of dance classes also including yoga and ballet bar classes for all ages.

Place • Being located where it is convenient for parents to go shopping while their kids are dancing

• Having a bar class be at the same time as a dance class so that a parent does not have to make any extra trips

• Stay after to help with any concerns

Price • In the first year I need to focus on buying market share. I will have the best quality that I can have in the first year. In the years to follow instead of leading with price, I will lead with quality and reputation.

Promotion • Distribute 3,000 fliers describing the dance company and inviting customers to drop by for free class and cup of coffee.

• Sponsor high-profile non-profit events • Distribute a free class for first timers • Send press releases to local media, letting them know about the

company’s grand opening and its mission • Create a pleasant atmosphere • Create business cards

V. Planned Finances

A. Projected Income and Expenses The gross sales are comprised of the service Come Dance With Me gives including dance, bar, and yoga classes. As the years go on the gross sales increase dramatically. This growth in sales increases the profit. April through July kids are on summer break. Families are relaxed during vacations, and do not see exercising as a priority. There are also summer workouts during these months. During these months service is much lower. August through November dancers are working on competition routines. People are trying to find ways to not stress or gain too much weight before the holidays. During these months we have average business. December through March is competition season for the dancers. These months are much more stressful during the holidays. A lot of people’s New Year’s Resolutions are to become healthy and fit. These are our busiest months. In the Cash Flow Statement, the beginning cash required to have on hand at the beginning of starting my business while we are not making money yet is acquired through personal savings and loans. The cash required is only short term.

B. Proposed Plan of Capital Needs The approach I am taking to pay off the initial loan is to use some of my personal saving and the assistance of other banks and loans. When my profits increase this short term borrowing will not be needed to be used anymore. To minimize interest lost this payment will be paid in the first five years. C. Income

April-July= Dance classes: $20*10 people*4 weeks*2 classes (low) = $1,600 Yoga classes: $10*15 people*4 weeks*1 classes (low) =$600 Bar Classes: $15*15 people*4 weeks*1 classes (low) = $900 Total: $3,100

August-November= Dance classes: $20*10 people*4 weeks*4 classes (mid) = $3,200 Yoga classes: $10*15 people*4 weeks*3 classes (mid) =$1,800 Bar Classes: $15*15 people*4 weeks*3 classes (mid) = $2,700 Total: $7,700

December-March= Dance classes: $20*10 people*4 weeks*6 classes (high) = $4,800 Yoga classes: $10*15 people*4 weeks*5 classes (high) =$3,000 Bar Classes: $15*15 people*4 weeks*5 classes (high) = $4,500 Total: $12,300

D. Top Expenses Payroll: My manager/front desk employee will make $1,500 per month. I will only pay myself when there is a profit. Rent: Although I do get the first two months free, it is still the size of my business times rent plus CAMS per year which is a lot of money. Advertising: My business needs to get its name out there, and be competitive. Also, the prices for advertising are brought up during the holidays. I am focused on advertising for schools to get most of my students. This will cost close to nothing but time.

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Come Dane With Me

Income Statement

June July August September October November December January February March April May YR 1 YR 2 YR 3

Income:

Gross Revenues 3,100 3,100 7,700 7,700 7,700 7,700 12,300 12,300 12,300 12,300 3,100 3,100 92,400 120,120 156,156

Less: Sales Returns and Allowances 20 20 20 20 20 10 10 10 10 10 20 20 190 3,604 4,685

Total Income 3,080 3,080 7,680 7,680 7,680 7,690 12,290 12,290 12,290 12,290 3,080 3,080 92,210 116,516 151,471

Operating Expenses:

Advertising 500 500 500 500 500 1,000 1,000 500 500 500 500 500 7,000 7,000 7,000

Accounting 150 150 150 150 150 150 150 150 150 150 150 150 1,800 1,800 1,800

Legal 150 150 150 150 150 150 150 150 150 150 150 150 1,800 1,800 1,800

Banking 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Charitable Contributions 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Credit Card Fees 47 47 116 116 116 116 185 185 185 185 47 47 1,383 1,748 2,272

Franchise Royalty Fees 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Health Insurance 140 140 140 140 140 140 140 140 140 140 140 140 1,680 1,680 1,680

General Liability Insurance 200 200 200 200 200 200 200 200 200 200 200 200 2,400 2,400 2,400

Meals and Entertainment 150 150 150 150 150 150 150 150 150 150 150 150 1,800 1,890 1,985

Auto/Mileage Expense 600 600 600 600 600 600 600 600 600 600 600 600 7,200 7,200 7,200

Inventory Purchases 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Payroll 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 15,000 17,250 20,700

Payroll Taxes (15% of wages) 188 188 188 188 188 188 188 188 188 188 188 188 2,250 2,588 3,105

Professional Fees 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Rent or Lease Expenses 0 0 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 20,000 20,000 20,000

Repairs and Maintenance 100 100 100 100 100 100 100 100 100 100 100 100 1,200 1,440 1,728

Subscriptions & Dues 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Supplies 100 100 100 100 100 100 100 100 100 100 100 100 1,200 1,200 1,200

Taxes & Licenses 217 217 539 539 539 539 861 861 861 861 217 217 6,468 8,408 10,931

Travel Expenses 0 0 0 0 0 0 0 0 0 0 0 0 0 2,000 2,500

Utilities, Telephone, Cable, Cell 275 275 275 275 275 275 275 275 275 275 275 275 3,300 3,300 3,300

Other: 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Total Operating Expenses $4,066 $4,066 $6,457 $6,457 $6,457 $6,957 $7,348 $6,848 $6,848 $6,848 $6,066 $6,066 $74,481 $81,704 $89,600

Net Operating Income -$986 -$986 $1,223 $1,223 $1,223 $733 $4,942 $5,442 $5,442 $5,442 -$2,986 -$2,986 $17,729 $34,813 $61,871

Non Operating Expenses:

Interest Expense 1,560 $1,560 $1,560 $1,560 $1,560 $1,560 $1,560 $1,560 $1,560 $1,560 $1,560 $1,560 18,719 $18,719 $18,719

Total Non Operating Expenses $1,560 $1,560 $1,560 $1,560 $1,560 $1,560 $1,560 $1,560 $1,560 $1,560 $1,560 $1,560 $18,719 $18,719 $18,719

Net Income (Profit/Loss) -$2,546 -$2,546 -$337 -$337 -$337 -$827 $3,382 $3,882 $3,882 $3,882 -$4,546 -$4,546 -$990 $16,094 $43,152

NET INCOME SUMMARY June July August September October November December January February March April May YR 1 YR 2 YR 3

Income 3,080 3,080 7,680 7,680 7,680 7,690 12,290 12,290 12,290 12,290 3,080 3,080 92,210 116,516 151,471 Expenses -$4,066 -$4,066 -$6,457 -$6,457 -$6,457 -$6,957 -$7,348 -$6,848 -$6,848 -$6,848 -$6,066 -$6,066 -$74,481 -$81,704 -$89,600

Net Operating Income -$986 -$986 $1,223 $1,223 $1,223 $733 $4,942 $5,442 $5,442 $5,442 -$2,986 -$2,986 $17,729 $34,813 $61,871

Non Operating Expenses -$1,560 -$1,560 -$1,560 -$1,560 -$1,560 -$1,560 -$1,560 -$1,560 -$1,560 -$1,560 -$1,560 -$1,560 -$18,719 -$18,719 -$18,719

NET INCOME -$2,546 -$2,546 -$337 -$337 -$337 -$827 $3,382 $3,882 $3,882 $3,882 -$4,546 -$4,546 -$990 $16,094 $43,152

CDWM Copy of IncomeStatementBudgetPractice3YRS wed Page 13

Cash Flow Budget Worksheet

Come Dance With Me

June July August September October November December January February March April May Total

Beginning Cash Balance 8,000 7,034 6,068 5,311 4,554 3,797 2,540 5,492 8,944 12,396 15,848 10,882 Cash Inflows (Income): Accounts Receivable Collections 0 0 0 0 0 0 0 0 0 0 0 0 0

Sales & Receipts 3,100 3,100 7,700 7,700 7,700 7,700 12,300 12,300 12,300 12,300 3,100 3,100 92,400

Other: 0 0 0 0 0 0 0 0 0 0 0 0 0

Total Cash Inflows $3,100 $3,100 $7,700 $7,700 $7,700 $7,700 $12,300 $12,300 $12,300 $12,300 $3,100 $3,100 $92,400

Available Cash Balance $11,100 $10,134 $13,768 $13,011 $12,254 $11,497 $14,840 $17,792 $21,244 $24,696 $18,948 $13,982 Cash Outflows (Expenses):

Advertising 500 500 500 500 500 1,000 1,000 500 500 500 500 500 7,000

Accounting 150 150 150 150 150 150 150 150 150 150 150 150 1,800

Legal 150 150 150 150 150 150 150 150 150 150 150 150 1,800

Banking 0 0 0 0 0 0 0 0 0 0 0 0 0

Charitable Contributions 0 0 0 0 0 0 0 0 0 0 0 0 0

Credit Card Fees 47 47 116 116 116 116 185 185 185 185 47 47 1,386

Franchise Royalty Fees 0 0 0 0 0 0 0 0 0 0 0 0 0

Health Insurance 140 140 140 140 140 140 140 140 140 140 140 140 1,680

General Liability Insurance 200 200 200 200 200 200 200 200 200 200 200 200 2,400

Meals and Entertainment 150 150 150 150 150 150 150 150 150 150 150 150 1,800

Auto/Mileage Expense 600 600 600 600 600 600 600 600 600 600 600 600 7,200

Inventory Purchases 0 0 0 0 0 0 0 0 0 0 0 0 0

Payroll 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 15,000

Payroll Taxes (15% of wages) 188 188 188 188 188 188 188 188 188 188 188 188 2,250

Professional Fees 0 0 0 0 0 0 0 0 0 0 0 0 0

Rent or Lease 0 0 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 20,000

Repairs and Maintenance 100 100 100 100 100 100 100 100 100 100 100 100 1,200

Subscriptions & Dues 0 0 0 0 0 0 0 0 0 0 0 0 0

Supplies 100 100 100 100 100 100 100 100 100 100 100 100 1,200

Taxes & Licenses 217 217 539 539 539 539 861 861 861 861 217 217 6,468

Travel Expenses 0 0 0 0 0 0 0 0 0 0 0 0 0

Utilities, Telephone, Cable, Cell 275 275 275 275 275 275 275 275 275 275 275 275 3,300

Other: 0 0 0 0 0 0 0 0 0 0 0 0 0

Subtotal $4,066 $4,066 $6,457 $6,457 $6,457 $6,957 $7,348 $6,848 $6,848 $6,848 $6,066 $6,066 $74,484

Other Cash Out Flows:

Capital Purchases 0 0 0 0 0 0 0 0 0 0 0 0 0

Debt Service 0 0 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 20,000

Subtotal $0 $0 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $20,000

Total Cash Outflows $4,066 $4,066 $8,457 $8,457 $8,457 $8,957 $9,348 $8,848 $8,848 $8,848 $8,066 $8,066 $94,484

Ending Cash Balance $7,034 $6,068 $5,311 $4,554 $3,797 $2,540 $5,492 $8,944 $12,396 $15,848 $10,882 $5,916

CDWM IMPORTANTCopy of CashFlowBudgetWorksheet1Practice wed Page 14

Long-Term Notes Payable $100,083 $88,967

Other long-term liabilities 0 0

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Come Dance With Me

Balance Sheet

For the Year Ending: [12/31/14]

Assets Beginning YR1 End YR1

Current Assets:

Cash ,

$8,000

$5,916

Accounts Receivable 0 0

Less: uncollectible accounts (enter as a negative) 0 0

Inventory 0 0

Prepaid Expenses 0 0

Other 0 0

Total Current Assets $8,000 $5,916

Fixed Assets:

Equipment, Furniture and Fixtures

$21,431

$15,000

Less: Accumulated Depreciation (enter as a negative) 0 (3,000)

$21,431 $12,000

Vehicles

$0

$0

Less: Accumulated Depreciation (enter as a negative) 0 0

$0 $0

Other long-term assets $0 $0

Total Fixed Assets $21,431 $12,000

Total Assets $29,431 $17,916

Liabilities and Capital

Current Liabilities:

Accounts Payable $0 $0

Accrued Wages Payable 0 0

Short-Term Notes Payable 0 0

Other 0 0

Total Current Liabilities $0 $0

Long-Term Liabilities:

Total Long-Term Liabilities $100,083 $88,967

Total Liabilities $100,083 $88,967

Owner's Equity (Net Worth) Capital:

Owner's Equity (Net Worth) ($70,652) ($71,051)

Total Capital ($70,652) ($71,051)

Total Liabilities and Capital $29,431 $17,916

CDWM BalanceSheetWorksheet1 wed Page 15

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VI. Conclusion

Come Dance With Me’s unique combination of dance, yoga, and bar classes along with its superior

customer service in house custom choreography is an incredible service for all customers. We

enlighten our students about the art of dance and how to control their bodies. To have this chance

to make Come Dance With Me a real business we will need aid from investors through loans. My

heart and soul is in the art of dance. I am determined to make this happen. Come Dance With Me

is not just a business that knows a lot about passion, but will know a lot about numbers as well.

Furthermore, with the assistance of the community, Come Dance With Me strives to have anyone

with the passion for dance, and continue providing phenomenal ways to stay healthy and fit.

VII. Bibliography "Business Idea Center - 969 Businesses You Can Start Today." Entrepreneur. N.p., n.d. Web. 26 Aug. 2013.

"Contemporary Furniture | European Furniture | Modern Furniture Chicago | Eurofurniture."

Contemporary Furniture | European Furniture | Modern Furniture Chicago | Eurofurniture. N.p., n.d. Web. 20 Oct. 2013.

"The Franchise Owner's Most Trusted News Source." Blue MauMau Franchise News for the Franchisee. N.p.,

n.d. Web. 16 Sept. 2013. "Franchise-chat | Franchise News, Discussion and Information." Franchise-chat | Franchise News, Discussion

and Information. N.p., n.d. Web. 17 Sept. 2013. "Good and Bad Examples of an Executive Summary." Good and Bad Examples of an Executive Summary. N.p.,

n.d. Web. 04 Dec. 2013. "LOOKING FOR OFFICE SUPPLIES? WORK WITH US." Office Supplies, Office Furniture & Office

Technology at OfficeMax. N.p., n.d. Web. 20 Oct. 2013.

"Please Note." The Planning Shop. N.p., n.d. Web. 27 Aug. 2013.

"Search Commercial Property Listings." Indianapolis Commercial Real Estate. N.p., n.d. Web. 14 Oct. 2013. "Welcome to Inc.com." Welcome to Inc.com. N.p., n.d. Web. 26 Aug. 2013. Website

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Dance room: Jan,. Tap,and fQ.ro.

0

S=throom

Ent rance

Coffee Bar

Front Desk

And healthy drinks

I Comfy Cha;rs I

VII. Appendix

A. Business Layout: First Floor

Q Dance r-oom: B.a1' classes

E:J

I Mir-ror \ Ballet Bar ......._ I

Bench

lockers and cubbies

Also,wher-a the yoga mats.. balls.. and b ocks

are located.Along with the ext.ra b-.allet bar

not attach ed to a wall.

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Second Fl oor:

BM.hroom Oanes room: Yo.-;a., Ballet.. • nd lyrical

0

Op-en space we 10before &ol nc to a bi &

competi tion, stretch ou t, or rete.

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B. Market Research Survey

Market Research Survey

Thank you for participating in this market research survey. We appreciate your assistance in helping us identify the needs of a dance studios in our community.

PLEASE CHECK THE BOX THAT BEST DESCIRBES YOUR SITUATION

Age: Under 18 19-30 31-40 41-50 51-65 Over 65 Gender: Male Female

Annual Household Income: I am a kid Less than $25,000 $25,001 - $50,000 $50,001 - $100,000 More than $100,000

How active are you? Every Day A few times a week Only on the weekends Never

What kinds of exercise do you do? None Relaxing Moderate Vigorous

If you have kids, how active are they? Every Day A few times a week Only on the weekends Never Don’t have kids

How active are the people you know? Every Day A few times a week Only on the weekends Never

Would you be willing to pay someone you trusted to teach your kids how to dance? Yes Possibly No

Would you be willing to pay someone you trusted to teach you how to dance, exercise, or participate in bar classes? Yes Possibly No

Is dancing a fun way to stay fit? Yes Possibly No

When do you dance? Never have danced in my life Only when I am alone At parties At my dance studio

For my career

What level of dancing would you say you are on? 0-Don’t dance

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1-I can dance a little 2-I dance at parties 3-I am in dance classes 4-I do point ballet 5-I am on a competitive dance team 6-I am a professional and get paid for my dancing Other- I choreograph dancing

If you have kids, do you often have to find a babysitter while you go work out? I don’t work out No Yes They come with me Don’t have kids

How much would you be willing to pay to have a dance, yoga, or bar class for 30 minutes? $10 $15 $20 $25 I would not pay for any classes

How much would you be willing to pay per month for dance, yoga, and bar classes? $30 $40 $50 $60 I would not pay for any classes

Are you interested in receiving dance, yoga, or bar classes information? Yes No

Thank you!!

Kaity Leighton

13162 Zinfandel Pl.

Fishers, IN 46038

C. Survey Results

Age:

Market Research Survey Analysis

1/35 was 41-50 years old. 34/35 people were under 18 years old.

Gender: 13/35 people were female. 12/35 people were male. 9/35 did not answer.

Annual Household Income: 24/35 responded saying they were kids and did not have an annual household income.

1/35 used what her family actually makes because she was the only adult who filled out this survey.

11/35 used what their parents made. 1/11 said less than $25,000. 2/11 said $25,001-$50,000. 3/11 said

$50,001-$100,000. 5/11 said more than $100,000.

How active are you? 12/35 people said they worked out every day. 16/35 people said they worked out a few times a week.

5/35 people said they worked out only on the weekends. 2/35 people said they never worked out.

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What kinds of exercise do you do? 3/35 people do no exercise. 5/35 people do relaxing exercises. 17/35 people do moderate exercises.

10/17 people do vigorous exercises.

If you have kids, how active are they?

2/35 people said every day. 1/35 people said a few times a week. 32/35 people don’t have kids.

How active are the people you know? 1/35 said only on the weekends. 22/35 said a few times a week. 12/35 said every day.

Would you be willing to pay someone you trusted to teach your kids how to dance? 21/35 said possibly if they had kids.

14/35 said yes if they had kids, but one has kids.

Would you be willing to pay someone you trusted to teach you how to dance, exercise, or participate in bar classes? 7/35 said no. 16/35 said possibly. 15/35 said yes.

Is dancing a fun way to stay fit?

2/35 said no. 11/35 said possibly. 22/35 said yes.

When do you dance? 19/35 said when they are at parties. 6/35 said when they are alone. 7/35 said never. 3/35 said at a

dance studio.

What level of dancing would you say you are on?

0-Don’t dance

1-I can dance a little

2-I dance at parties

3-I am in dance classes 4-I do point ballet

5-I am on a competitive dance team

6-I am a professional and get paid for my dancing

Other- I choreograph dancing 6/35 said #0 7/35 said #1 19/35 said #2 3/35 said #3and #5

If you have kids, do you often have to find a babysitter while you go work out? 34/35 don’t have kids. 1/35 said they are too old.

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How much would you be willing to pay to have a dance, yoga, or bar

class for 30 minutes?

5/35 would not pay. 6/35 would pay $10. 9/35 would pay $20. 15/35 would pay $15.

How much would you be willing to pay per month for dance, yoga, and bar classes? 7/35 would not pay. 3/35 would pay $30 11/35 would pay $40. 5/35 would pay $60. 9/35 would pay

$50.

Are you interested in receiving dance, yoga, or bar classes

information?

17/35 people said no. 18/35 people said yes.

Come Dance With Me

“To watch us dance is to hear our hearts speak”

Kaity’s Dance Company

Come Dance With Me is a dance company that is for serious dancers to anyone who is looking for a fun way to stay fit. We offer dance classes that include ballet, lyrical, jazz, tap, and pom. Our dance instructors have years of training and experience. Dancers who are interested in com- peting can tryout for our elite competition squad that travels all over the state and compete in national competitions. We also offer ballet bar workout classes and yoga classes. Our ballet bar classes are exercise classes that include some bar work with matted flooring to insure low impact to joints, and maximum comfort. Every room includes dim lighting for relaxation and enhance self concentration. Our company wants every customer to feel at home, and work at their own speed. We always encourage everyone to push themselves because we know the potential!

Come in today for one free class and cup of coffee! :)

Ballet Bar Classes: Dance Classes: Yoga Classes:

Contact Us!

10142 Brooks School Road

Fishers, IN 46037

Phone: 317-989-8533 E-mail: kaityleighton@att.net

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