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Steve Jobs

STAY HUNGRY STAY FOOLISH

When Steve Jobs got kicked out of apple, the company he f_______,he described it as being punched in the sto_________, getting the windknocked out of him, and not being able to brea_____.

The firing was not just business either it was personal. He waso_______ by the man he had hired to run the company, John Sculley,former president of Pepsi.

While recruiting him, Jobs threw down the gaunt______ by asking

Sculley if he wanted to sell sugar water the rest of his life or changethe way people live and work. Phrased this way, Sculley could not turndown the ch__________; he came to run Apple in 1983.

By 1985, the relationship had gone s________. In July of that year,Sculley told security analysts that Jobs would have no role in theoperations of the company now or in the future. It was the coup degrce.

Bitter, angry, and de_______, Jobs sold more than $20 million of hisApple stock. Still feeling lost and be________, he tried to relax, to gethis breath back, so to speak. The digital genius spent time cycling alongthe beach and toured Paris and Italy. After some six weeks of this respitefrom the corporate gr______, Jobs felt a little better. He started gettingout. He had lunch with Paul Berg, a No_____ laureate in biochemistry atStanford University. Berg talked about the time-con________ trial-and-

error methodology he used to ana_____ DNA. Jobs suggested computersimulation to speed things up. Berg said that the necessary computersand software were not available. He said it to the right person.

Fueled with this new vi_______ and playing off his strengths andinterests, Jobs created NeXT, a computer company that manufacturedworkstations and developed the NextStep operating system. Its

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computers were chic, expensive black boxes that stood out against the beige PC world. The new operating system featured object-oriented programming, allowing developers to more easily write programs. Thecompany la_________ in 1986 (the same year Jobs bought the graphicsdivision of Lucasfilm for $10 million and named it Pixar), and sold itsfirst PCs for $10,000 in 1988. The company had its partisans (educatorsand financial engineers loved it), but it was a m______ success. Still, thecompany was successful enough that Apple bought it for $400 million in1996; Apple also got Jobs as interim chief executive officer in the deal.

Sculley had gotten the boot in 1993, and on his comeback at thehelm of the company he founded, Jobs was v_______ more successful.

He introduced new products such as the iMac, the iBook, and the blockbuster iPod. These successes cemented his appointment. Appleshares went from $7 in 2003 to $97 in early 2007, defying the bearmarket in the NASDAQ and tech world.

John Sculley? After leaving Apple, he worked variously in politics, business, and consulting, never achieving the same pro__________ heenjoyed while at Apple. Jobs enlarged his already-my________ status in

the tech world by leading tech giants Apple and Pixar. Disneyannounced plans to acquire Pixar in 2006, and Jobs became Disney slargest shareholder (6 percent). His iPod achieved success in consumerelectronics that had eluded the popular but niched Macintosh line. Hehad av________ his painful ouster personally and in the marketplaceand achieved one of the most amazing comebacks in business history,not to mention another type of comeback in 2004 from a rare buttreatable form of cancer.

How did Jobs do it, create products that were, in his words, insanely great ? He says creativity is really the business of connectingthings, of seeing and syn_______. This ability to connect comes frommore thinking or more experience. He also said that design wasn tsomething you put on top of a product but its fun____________ soul.