Comercia Case REVISADA 2

7/27/2019 Comercia Case REVISADA 2

1/17

Xitlaly Cano Genaro Chvez

Pedro Ripalda Natalia Teheranizadeh

Oscar Tejada

COMERCIACASE


2/17

Corporate Social Responsability -

Exampleshttp://www.youtube.com/watch?v=ByHcNZ2c8

Mo

http://www.youtube.com/watch?v=7SZ4rQRbdow

http://www.youtube.com/watch?v=BeQy7cWkF

2g
http://www.youtube.com/watch?v=ByHcNZ2c8Mohttp://www.youtube.com/watch?v=ByHcNZ2c8Mohttp://www.youtube.com/watch?v=7SZ4rQRbdowhttp://www.youtube.com/watch?v=7SZ4rQRbdowhttp://www.youtube.com/watch?v=BeQy7cWkF2ghttp://www.youtube.com/watch?v=BeQy7cWkF2ghttp://www.youtube.com/watch?v=ByHcNZ2c8Mohttp://www.youtube.com/watch?v=ByHcNZ2c8Mohttp://www.youtube.com/watch?v=BeQy7cWkF2ghttp://www.youtube.com/watch?v=BeQy7cWkF2ghttp://www.youtube.com/watch?v=ByHcNZ2c8Mohttp://www.youtube.com/watch?v=7SZ4rQRbdowhttp://www.youtube.com/watch?v=7SZ4rQRbdowhttp://www.youtube.com/watch?v=ByHcNZ2c8Mohttp://www.youtube.com/watch?v=ByHcNZ2c8Mo


3/17

Why is CSR important? CSR has a bigger impact on Small and medium

enterprises ( SMEs) than in larger companies.

The key: Core Business + Target Markets +Employees.

Important: Approach employees and listen their

ideas. Employee engagement can lead to creative solutions.

They function as ambassadors outside of it.


4/17

Comercia Leading company in the marketing and distribution of high quality

consumer goods designed to meet the needs of Peruvian families.

Brands: A-1, La Selecta, Placer, La Cabaa, and Parra Real.

Cities: Lima, Arequipa, Trujillo, Chiclayo, Piura, and Huancayo, from werethey supply the whole country through an extensive sales force.

370 members at the time.

Developed Comedad program (Comercia en la comunidad)


5/17

AMGlobal + Comercia = COMEDAD Goals: increase sales, conect with workers and

consumers & reduce employee turnover. Environment: management changed,

productivity and moral were low. Participacion of workers, clients, managers and

suppliers. Key process: communication with employees

(rewards).

Communication channels: surveys, suggestionboxes, online newsletter.

Workers leading groups, providing rotatingleadership all along.


6/17

AMGlobal + Comercia = COMEDAD Designed to support the neediest

communities, based on the nutrition of theirproducts.

Targeted training programs to build the skillsand product knowledge of the sales staff.

Hundreds of children and their mother havealready benefited from talks on nutrition,with tasting and donation of products.

Anchovy fights anemia and other indicators

of malnutrition. Results: 30% increased sales, increased

employee engagement, pride andsatisfaction.


7/17

COMEDAD 2009 : District of Pachacutec

(twice) January 2010 : Fe y Alegria

School of Villa El Salvadorwith the help pf theNutrition Research Institute(INN) and the AprendemosJuntos program.

April 2010 : San Gabriel November 2010 : Mothers

Dining room in Manchay


8/17

CSR for SANNA

You deserve a healthy lifestyle.


9/17

SANNA

Private Healthcare

Network

Best of PeruvianMedicine Infraestructure Human Talent

Technology Best Practices

Guidance of JohnHopkins Medicine

International

Experience basedon medical

excellence andhuman sensitivity

WHAT IS SANNA?



10/17


SANNA CSRProgram

Employees Community

SANNA CSR


11/17

An organized program to assist and support workers in establishinghealthier lifestyles. This include increasing staff member awareness

on health topics, scheduling behavior change programs, establishingcorporation policies aligned to the core values of SANNA that supporthealth-related goals.

Weight reduction

Improved fitness Lower levels of stress Increase productivity


FOR EMPLOYEES: WELLNESSPROGRAM


12/17


9 MM poorpeople inPer (31%)

First cause of death:

RespiratoryDiseases

Death toll inPuno: 700people peryear, most of them kids

SANNA

HealthyWinterProgram
http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=ot_kbBGT7n-4XM&tbnid=dIYoHeNXqMQWCM:&ved=0CAUQjRw&url=http%3A%2F%2Fthaliaagurto.blogspot.com%2F2010%2F05%2Fel-friaje-en-puno.html&ei=cqDdUbesC4T_4APTuIDYDg&bvm=bv.48705608,d.dmg&psig=AFQjCNGSsWyjXnZKqUyh8zASwKeUxv7utA&ust=1373565417781213


13/17

Create a program to support people from respiratory diseases. Assist people in Puno with preventive respiratory diagnosis. Make an alliance with another organization in the area that can help

send the winter clothes to Puno region. The employee will contact friends and family and ask if they have

clothes to donate.

SANNA will double the qty.


FOR COMMUNITY: HEALTHYWINTER PROGRAM
http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=CjWbGDfvmJg_WM&tbnid=x7R8X5UfzRTi4M:&ved=0CAUQjRw&url=http%3A%2F%2Flamula.pe%2F2012%2F08%2F08%2Fpuno-retornaron-las-heladas-a-la-region%2Fcepesrural%2F&ei=OKXdUeKUDKHc4AOXnICQCQ&bvm=bv.48705608,d.dmg&psig=AFQjCNGSsWyjXnZKqUyh8zASwKeUxv7utA&ust=1373565417781213


14/17


WhyCSR isgood

Promote

healthybehavior

Develop asafe

environment

Promitesense of purpose

Pride


15/17

How to involve employees?CREATING COMMITMENT TO HELP

PEOPLE IN PUNO

INVOLVING THEM IN THE CREATIONPROCESS OF THE PROGRAM


INTERNAL CHANNELS OFCOMMUNICATION

LEADERSHIP OF THE PROGRAM


16/17

CREATE CONSCIUS ON THESTAKEHOLDERS


CHANGE ORGANIZATIONAL CULTURE

POOR MANAGERS COMMITMENT TOEMPLOYEES

KEEP TRACK TO THE PROGRAMS

TIME, MONEY & EFFORT

CHALLENGES


17/17


COSTSFOR EVERY DOLLAR SPENT BY CLIENTS IN

MEDICINES, 5% WILL GO TO THE PROGRAM

TRAINNING IN CSR CULTURE

TRAINNING IN ENTRANCE LEVELEMPLOYEES

HIRING A CONSULTING CSR SERVICEPROVIDER

Documents

Comercia Case REVISADA 2