McCormick Blogger Insider Prompts January 2015 COOKING BLOGGER INSIDER PROMPTS Heath & Wellness: Comfort Foods Assigned to: Come January, we are all looking for ways to stay warm without the guilt associated with many home-cooked comfort foods. This month, encourage your readers to satisfy their desire for comfort foods with lower-fat, crave-worthy recipes from McCormick. Some tips and suggestions for post copy: Keeping in mind that most comfort foods are high in fat, emphasize the luxury of enjoying a warm, satisfying meal while maintaining the desire to eat healthier. Emphasize the ability to use spices and herbs in order to replace the flavor lost when using lower-fat ingredients Consider our different tips and recipes that reduce fat without compromising taste. Specific Direction: Incorporate McCormick product throughout recipe Include Herbed White Cheddar Mac and Cheese image, and a link to McCormick.com. Consider placing McCormick products in one of the recipe images. Post to each of your applicable social channels and tag McCormick when possible Incorporate a call out to other McCormick comfort foods recipes in your copy and include a hyperlink to the recipe o i.e. “McCormick has many satisfying comfort foods recipes, including hearty Chicken Chili with Black Beans and Corn. Recipes for Inspiration o Chicken Pot Pie Soup o Tomato Soup with Grilled Cheese Croutons o Muffin Pan Meat Loaf o Hearty Beef Stew with Roasted Winter Vegetables
As an consumer intern for Weber Shandwick, I created this blogger prompt to be passed down to bloggers for guidelines about what to include in their posts.
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McCormick Blogger Insider PromptsJanuary 2015
COOKING BLOGGER INSIDER PROMPTSHeath & Wellness: Comfort
FoodsAssigned to: Come January, we are all looking for ways to stay
warm without the guilt associated with many home-cooked comfort
foods. This month, encourage your readers to satisfy their desire
for comfort foods with lower-fat, crave-worthy recipes from
McCormick. Some tips and suggestions for post copy: Keeping in mind
that most comfort foods are high in fat, emphasize the luxury of
enjoying a warm, satisfying meal while maintaining the desire to
eat healthier. Emphasize the ability to use spices and herbs in
order to replace the flavor lost when using lower-fat ingredients
Consider our different tips and recipes that reduce fat without
compromising taste.Specific Direction: Incorporate McCormick
product throughout recipe Include Herbed White Cheddar Mac and
Cheese image, and a link to McCormick.com. Consider placing
McCormick products in one of the recipe images. Post to each of
your applicable social channels and tag McCormick when possible
Incorporate a call out to other McCormick comfort foods recipes in
your copy and include a hyperlink to the recipe i.e. McCormick has
many satisfying comfort foods recipes, including hearty Chicken
Chili with Black Beans and Corn.
Recipes for Inspiration Chicken Pot Pie Soup Tomato Soup with
Grilled Cheese Croutons Muffin Pan Meat Loaf Hearty Beef Stew with
Roasted Winter Vegetables Tomato Florentine Pasta Bake Pasta with
Roasted Tomato Sauce Chicken Chili with Black Beans and Corn
