I N T H E A I R

COMING next« F r o m H e r m è s T o T h i e r r y M u g l e r »

A P R I L 0 8

IN THE Air- E s t é e L a u d e r- T o m m y H i l f i g e r- J u i c y C o u t u r e- B a b y P h a t- D o l c e & G a b b a n a- B a l m a i n- C e l i n e D i o n

NEW WINS drom« G u e s s b y M a r c i a n o »

OLFACTIVE trend« P e r f u m e s t a k e a d i v e »

LEGENDARY Perfume« J i c k y B y G u e r l a i n »

UPCOMING trendN E W d r o m « E x c l u s i v e C o l l e c t i o n »

coming next

HOUSE : E s tée Lauder GROUP: Es tée Lauder Group FRAGRANCE : «Sensuous» LAUNCH DATE : Ju l y 2008

HOUSE : Dav id Beckham GROUP: Co ty Beauty FRAGRANCE : « Ins t in c t A f te r Dark» LAUNCH DATE : Spr ing 2008

HOUSE: Hermès GROUP: Hermès Group FRAGRANCE: «Un jardin après la Mousson» LAUNCH DATE: May 2008

HOUSE : Th ie r ry Mug ler GROUP: C la r in s FRAGRANCE : «Ange lMEN Pure Co f fee» LAUNCH DATE : Apr i l 2008

COMING next

IN THE AIR

H O U S E : E S T É E L A U D E R G R O U P : E s t é e L a u d e r G r o u pF R A G R A N C E : « B r o n z e G o d d e s s » L A U N C H DAT E : A p r i l 2 0 0 8

IN THE Air

C O N C E P T :

OLFACTIVE FAMILY : Floriental, Fruity, Musky

E stée Lauder will introduce Bronze Goddess, a new limited edition summer fragrance:

This summer experience the seductive scent of summer with a luscious fragran-ce that makes every woman feel divine. Inspired by a luxuriant tropical beach under the constant heat of the sun, Bronze Goddess is built around a creamy heart of golden Amber that emanates pure summer.

IN THE AIR

H O U S E : B A B Y P H AT G R O U P: C o t y Pr e s t i g eF R A G R A N C E : « Fa b u l o s i t y » L A U N C H DAT E : A p r i l 2 0 0 8 B OT T L E D E S I G N E R : J a n e Ta r a l l o

IN THE Air

OLFACTIVE FAMILY : Floriental, Fruity, Woody

K imora Lee Simmons launched the third fragrance in her Baby Phat line, Fabulosity. According to Coty,

«Kimora has a real lust for life. She’s very open about saying that being rich and glamorous is good. Goddess (launched in 2005), was a risk — it is kitschy and over the top — but it succeeded beyond anyone’s expectations.» Fabulosity is a fruity floral oriental and fea-tures notes of Orange Blossom, Tiger Lily, a «Mysterious Forbidden Fruit», Damask Plum Skin, Chinese Osmanthus, Coconut Milk, Purple Violet, Tasmanian Honey, Vanilla Absolute, Patchouli and Amber.

C O N C E P T :

IN THE AIR

H O U S E : TO M M Y H I L F I G E R G R O U P: E s t é e L a u d e r G r o u p F R A G R A N C E : « D r e a m i n g » L A U N C H DAT E : M a r c h 2 0 0 8 B OT T L E D E S I G N E R : C h a d L a v i g n e

IN THE Air

OLFACTIVE FAMILY : Floriental, White Flowers, FruityT ommy Hilfiger recently launched a new

fragrance designed for “the refined lady” called Dreaming. The designer

says that this fragrance is “a little more sophis-ticated and slightly less sporty than the teenage target of many of the earlier Hilfiger scents”. Dreaming was inspired by “the sensations of falling in love - when the senses override, and your dreams and reality blur into one”. This fragrance opens up with a succulent Peach note, followed by a heart filled with white Freesia, Hibiscus, and Tuberose and ends with beautiful Orris. Hilfiger describes his scent as “a sensuous and seductive scent with an element of playfulness”.

C O N C E P T :

IN THE AIR

H O U S E : C E L I N E D I O N G R O U P: C o t y B e a u t yF R A G R A N C E : « S e n s a t i o n a l » L A U N C H DAT E : M a r c h 2 0 0 8 B OT T L E D E S I G N E R : J a n e Ta r a l l o

IN THE Air

C eline Dion introduced her latest perfume for women, Sensational - a modern, luminous floral scent.

The fragrance has top notes of Icy Pear, Crisp Apple and Plum, a heart of Jasmine and Freesia and a base of Amber, Musk and Sandalwood. The heart is said to contain notes of Orris and Mimosa, there to reflect Celine Dion’s sensual, delicate and vibrant sides. The bottle is oval, made of pink face-ted glass, and has a silver rectangular cap. The TV advert features one of the Celine’s own song.

OLFACTIVE FAMILY : Floral, Green, Fruity

C O N C E P T :

IN THE AIR

H O U S E : B A L M A I N G R O U P: S e l e c t i v e B e a u t y F R A G R A N C E : « A m b r e G r i s » L A U N C H DAT E : M a r c h 2 0 0 8

IN THE Air

OLFACTIVE FAMILY : Oriental, Citrus, Woody, Green, Animalic

B almain launched Ambre Gris, a new fragrance for women. Described as a «beautiful woody oriental for

women», this fragrance opens with Myrrh, the perfume is soft and spicy with Cinnamon, Pink Peppercorn, Benzoin, and Everlasting Flower, has a dash of Tuberose in the heart and a light animalic dry down of rare Ambergris. The overall effect is unusual, it is akin to a masculine oriental and could therefo-re be easily worn by men. Its smoky glass bottle, black cord, simply white label, and multi-facets golden cap reveal the retro style of the traditional perfumery.

C O N C E P T :

IN THE AIR

H O U S E : J U I C Y C O U T U R E G R O U P: L i z C l a i b o r n e F R A G R A N C E : « D i r t y E n g l i s h » L A U N C H DAT E : A p r i l 2 0 0 8 B OT T L E D E S I G N E R : Pa u l M c L a u g h i n

IN THE Air

OLFACTIVE FAMILY : Woody, Aromatic, Ambery

D irty English, the new scent of irresistible bad boys all over the world. This new «Manarchy» in

a bottle has a passion-inducing mix of Peppered Mandarin, Blue Cypress, Black Leather, Ebony Wood and Amber Musk. Live hard, live fast, live loud, live NOW! It’s all Dirty English, the new Fragrance for Men by Juicy Couture. Additional notes include Bergamot, Caraway, Cardamom, Marjoram, a «santal fatal accord» (including Sandalwood, Cedarwood and Vetiver), Agarwood and Black Moss.

C O N C E P T :

IN THE AIR

H O U S E : D O L C E & G A B B A N AG R O U P: P & G Pr e s t i g e Pr o d u c t s F R A G R A N C E : « t h e o n e f o r M e n » L A U N C H DAT E : J a n u a r y 2 0 0 8 B OT T L E D E S I G N E R : L u t z H e r m a n n

IN THE Air

OLFACTIVE FAMILY : Woody, Ambery, SpicyFruity

D olce & Gabbana’s latest fragrance is The One For Men and actor Matthew

McConaughey, voted the sexiest man alive in 2005, will be it’s face. The One For Men follows last year’s The One for Women, and according to designer Stefano Gabbana, aims to be a «classic men’s fragrance that would last for years and be the type of scent that women adore». The spicy-woody fragrance will have notes of Grapefruit, Coriander, Basil, Cardamom, Ginger, Orange Blossom, Cedarwood, Ambergris and Tobacco.

C O N C E P T :

NEW WINS DROM

NEW WINS drom

OLFACTIVE FAMILY: Floral, Fruity, Spicy

PERFUMER: Barbara Zoebelein

H O U S E : G U E S S G R O U P: Pa r l u x F R A G R A N C E : « G u e s s b y M a r c i a n o » L A U N C H DAT E : M a r c h 2 0 0 8

G UESS by Marciano, descri-bed as “unapologetically sexy and feminine” is the newest

fragrance for women by GUESS. It is a little more complex, a little darker, and a little more sophisticated then the other fragrance in the brand’s portfolio. The floral, fruity, spicy crea-tion opens with a blend of Starfruit, Grapefruit, Curacao Orange and Cardamom. The heart shimmers with Peony, Pink Honeysuckle and Crystal Jasmine, while the seductive background of Raw Woods, Vanilla and Exotic Musks mingle with a signature Dulce de Leche accord. The amber bottle features a fishnet design with a gold floral pattern.

- MUNICH

C O N C E P T :

OLFACTIVE FAMILY: - Fougere, Ambery, Powdery,Animalic

CONCEPT TRENDLEGENDARY Pe fume

A «GRAND CLASSIQUE» SELECTED BY A PERFUMER OF DROM.

Delphine Jelk: Perfumer - drom New-York

Jicky evokes for me the avant-garde: when a per-fume marks a turning point in a new era... The first use of synthetic raw materials and in particular a new fragrance family for women, fresh fougere, and animalic besides! A brand new way to perfume women after all those floral bouquets, so delicate. Jicky breaks away from the notion of odours withheld, the «clean» era. Sex is taboo at that time and all that it evokes is banned. The daring touch of genius! Jicky boasts impertinence with a fresh top and sensuality through the heart, unvei-ling this animality, so forbidden! I like the ambiguity it translates. Where did Aimé Guerlain find his inspiration when he created this fragrance? Was it in honour of a young love he once had, a British woman with androgynous allure or was it simply dedicated to his nephew Jacques? I particularly like to imagine this young woman at the end of the XIXth century, avant-gardist, free spirited, adventurous, wearing pants and sporting short hair! The simple idea of Jicky thrills me and even if the fragrance took time to charm me, it has never left me since…

JICKY

OLFACTIVE TRENDOLFACTIVE trend

M en need the fresh sensation and this season seems to be working for them. From aquatic accords to

marine effects, this freshness offers all the facets of water, sea breeze or lagoon, spring or wave, rain or waterfall… Dominating the top of the fragrance - with watery or drop accord, 212 men Splash 2008 by Ca-rolina Herrera and Euphoria men In-tense by Calvin Klein lead the way. This cooling effect goes also up to the heart with oceanic wave or salty marine base, Bulgari Aqua pour homme Marine with a salty water accord and l’Eau de Sport Glacée by Eden Park interpret the ocean through marine plants, when the sea mist inspires Jil Sander Sun men Fresh with a sea salt accord and Nautica White Sail, and Moon Sparkle for men by Escada translates the ocean accord. For some fragrances, the water-like scent structu-res the fragrance, as in CK One summer 2008 with a waterfall effect or Insensé Ultramarine Ocean Cup by Givenchy.

Perfumes take a dive

DROM

UPCOMING trend

The soft and discrete violets, which traditionally invade all gardens

and markets during springtime, are being influenced by a strong

Folk style this season and taking centre stage with the arrival of

bright purple colours on the catwalks. After the parade of Rose, Orris and

Gardenia, this new Violets trend is coming up through fashion, design,

gastronomy and cosmetics. Thanks to their bewitching and aphrodisiac

scent, Violets are starting to sweep across the air with the gourmandise,

which brings inspiration. They highlight a range of interpretations, which

lead to a modern and sophisticated fragrance and reveal their multiple

facets of flowers, leaves or wood.

WRAP YOURSELF IN VIOLET !

UPCOMING drom «EXCLUSIVE Collection»...

If you want to know more about « VIOLETS » please

feel free to contact : mkt.france@drom.com

ALBERTA FERRETTI

LANVIN

SONIA RYKIEL

ANNA SUI

LADURÉE

LADURÉE

ETRO

MAGIS