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COURSE: BUS 478 D600 E200 (Tue.) INSTRUCTOR: Jerry SheppardTITLE: Strategy Office: WMC 4387SEMESTER: Spring 2016 (1161) Hours: Tue. 2:40-4:10 CLASSROOM: WMC 3220 & by Appointment WEBSITE: http://www.sfu.ca/ Phone: 778-782-4918
~sheppard/478index.html E-mail: [email protected]
Pre-requisites: Bus 207, 312, 343, 360, and either Bus 374 or 381, and 90 credit hours.
Objectives 1. Develop a capacity to think strategically
about a firm, its business position, how it can gain a competitive advantage.
2. Conduct strategic analyses for a variety of industries, organizations and situations so as to develop a strong grasp of the competitive challenges of a global environment.
3. Become acquainted with the managerial tasks associated with strategy formulation, and the actions managers can take to pro-mote competent implementation.
4. Integrate knowledge from other courses to see how parts of the business puzzle fit together and why different parts of a firm need to be managed in harmony.
Required TextbookHitt, Ireland & Hoskisson, Strategic Management, Competiveness & Globalization, Concepts 11th ed. Cengage. ISBN: 9781285425184
GradesIndividual written case analysis . . . . . . . 28%Midterm . . . . . . . . . . . . . . . . . . . . . . . . . . 28%Participation . . . . . . . . . . . . . . . . . . . . . . 12%Individual contribution to group . . . . . . . 5%Group written case Synopsis . . . . . . . . . 5%Group written case analysis . . . . . . . . . . 10%Group presentation . . . . . . . . . . . . . . . . . 12%
Class participationPositive contribution to class discussion is an integral part of the course; coming to class is not enough! Attendance accounts for some of this and contribution to discussion accounts for a major part. The best way to contribute is to be prepared by reading the material in advance and saying something in class. Keep in mind that your contribution will be evaluated for quality.
Individual Analysis The Individual analysis is on a Hopworks Urban Brewery (optionally you can analyze a company called HYDS). Introductions to the companies are available on the Bus. 478 Web page. You will need to update the information on the firm you select and its industry as best you can. Your analysis should use the doc. file linked to “Blank Analysis Template” available on the Bus. 478 Web page. Group project and presentationYou will form into groups of five by the 3rd class. Groups should have folks who have a range of skills, and can work well together. You will be evaluating others in the group. The average grade for the group is to be 3.1. If you choose not to fill out a grade form, all group members will receive a 3.15.Your group will write a 5-8 page synopsis of a company of your choice. It will cover the firm’s history, environment, current state and main strategic challenges. At the end of the term your group will present a 35-minute analysis of this firm. The group will then have two days to complete a written analysis of the firm.
Revised: January 11, 2016
Session breakdownMost sessions will include a short lecture on critical chapter points, some strategy based exercise and a case (a 20%, 40% 40% split, respectively). Lecture material, taken from the concepts chapters, is available online in Power Point (an ‘Essentials’ version that I go through in class, and a full version, with audio) at my convenient website: http://www.sfu.ca/~sheppard/478index.html
Ethical ConsiderationsYou are expected to do your own work on the individual assignments. Failure to do so, or plagiarism, or insufficient citation could result in a zero for the assignment.
Course CoverageResponsibility for discussion of case analyses and exercises is the students; the instructor’s role is to facilitate. This is where the majority of the class participation mark is derived. .
Revised: January 11, 2016
Date Topic Detail and Cases Read Due
Bas
ics
Jan. 05 Strategic Management, Performance & Cases Ch. 1, Case Ppt. Performance Ppt.
Jan. 12 External & Internal Environment, Insourcing, IMI Case, & Double-In-Class Practice, Part 1
Ch. 2 & 3, IMI Case, Insourcing,
Double-Practice 1
Jan. 19Bus. & Corp Level StrategyIn-Class Exercise # 1, Part 2 & Toms
Ch. 4 & 6,In-Class Exercise 1,
Toms Case
GroupList
Jan. 26International / Cooperative Strategy,Double-In-Class Practice, Part 2
Ch. 8 & 9In-Class Exercise 1 Double-Practice 2
Feb. 02 Dynamics, Restructuring, Kaskazi 1, Kaskazi 2, In-Class Exercise #2 & Chapter Review
Ch. 5 & 7,In-Class Exercise 2,
Kaskazi 1 & 2
Feb. 05 Revised Due Date for the Company Synopsis Case Synopsis
Feb. 09 Reading Break
App
licat
ions
Feb. 16 Midterm
Feb. 23 Renewal Innovation & Corp. Governance, Juwi Ch. 10 & 13, Juwi
Mar. 1 Control & Rewards, Van Halen & Corning Case Ch. 11, Corning, Van Halen
Mar. 8 Individual: analysis
Preferred: Hopworks Urban Brewery H. U. B. Individual AnalysisOptional: HYDS HYDS
Mar. 15 Leadership & the BP Deepwater Horizon Case Ch. 12, BP Deepwater
Ends
Mar. 22 Case Presentations (Written analysis due Mar. 24)
Mar. 29 Case Presentations (Written analysis due Mar. 31)
Apr. 05 Case Presentations (Written analysis due Apr. 07)
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Bus 478 Group SelectionCOURSE: BUS 478-3 INSTRUCTOR: Dr. J. SheppardTITLE: Strategy Office: WMX 4387NOTES: http://www.sfu.ca/~sheppard/index.html Phone: 778-782-4918
E-mail: [email protected]
GROUP MEMBERS:
Name Student ID # Title Concentration
CEO
COO
CMO
CFO
CHR
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Bus 478 Group EvaluationGroup _________________________
Grades range from 0.0 - 4.4.
Fill in only the column that applies to your group Comments
Title 4 Person Group
5 Person Group
6 Person Group
CEO:
COO:
CMO:
CFO:
CHR:
CIO:
Total: 12.4 15.5 18.6
Revised: January 11, 2016
Analysis Outline
Section of report Grade range is 0.0 –
4.4Form Content
Mission, Objectives, Goals, stakeholders
Updated Information Current Mission Goals & Objectives Stakeholders
If case info. needs updating, update it and bring the audience/reader up to speed.
Provide the firm’s current Mission & Goals. Who’re the stakeholders & what do they want?
General and Industry Environment
Macro Environment (Demographics, Economy, etc.)
Industry Environment (Porter’s 5) Competitors (top 3 or so) What are the industry dynamics
Clearly outline these elements. Industry dynamics include the likelihood of
competitor attach and response and the form these attacks and responses are likely to take given conditions in the environment
Resources and Capabilities / Core Competencies
Resources (Tangible / Intangible) Capabilities (by Functional Area) Core Competencies (VIRO) Performance
Details will be needed (e.g. you should say “Their physical plant is the most modern and efficient in the industry and it allows them to….” rather than simply listing “physical Plant” under a list of tangible resources).
Business, Corp. and International Strategies
Business Level Strategy Corporate Level Strategy International Strategy Cooperative Strategy
Tell me what is their:־ Generic Bus. level strategy is (Cost
Leadership, Diff, Focus, etc.)־ Corp. level strategy (Conglomerate, Vert.
Integration Single bus., etc.)־ International Strategy (Global,
Transnational, Multidomestic).־ Any Joint Ventures, etc.
Synthesis
Firm Strengths & Weaknesses Enviro. Opportunities & Threats SWOT Matrix Does the strategy fit the SWOT
Summarize not only the strengths & weaknesses / opportunities & threats but relate them to each other – how does all that you’ve said so far fit together.
Selecting a Course of Action
Possible Alternatives Criteria by which you will
evaluate Alternatives Evaluation of Alternatives Recommendation
Generate possible alternatives. Evaluate possible courses of action given
mission, SWOT and strategy. Evaluation (Apply the criteria) Recommend (This is a must)
Implementation
Describe Action Plan for implementation
Discuss the logic of Action Plan Are any new organizational
structure or controls needed Criteria to evaluate change success.
Logical & appropriate Action Plan for imple-menting your recommendations (1st this, then)
Review any new organizational structure or controls needed
Criteria by which you will evaluate whether the change was successful.
Average
Analysis Outline
Revised: January 11, 2016
The written version should be no more than 20 page, including cover and citations, no table of contents or exec summary needed, no less than 11 pt, double space, and no less than 1-inch margins. Mix the tables and figures into the text as they are mentioned in the paper.
INTRODUCTIONBackground in Brief The Organization Today
MISSION, GOALS & STAKEHOLDERSMissionGoals and Objectives
1. …2. …
Stakeholders1. …2. …
EXTERNAL ANALYSISGeneral Environment
1. …2. …
Industry Environment1. …2. …
Competitor Analysis1. …2. …
Analysis of Dynamics of External Forces1. …2. …
INTERNAL ANALYSISResources
Tangible1. …2. …
Intangible1. …2. …
Capabilities1. …2. …
Core Competencies1. …2. …3. Three is plenty
Performance1. …2. …
STRATEGYBusiness Level StrategyCorporate Level Strategy
International StrategyCooperative Strategies
SYNTHESISStrengths
1. …2. …
Weaknesses 1. …2. …
Opportunities 1. …2. …
Threats 1. …2. …
SWOT Matrix!SWOT fit with strategy
SELECTING A COURSE OF ACTIONAlternatives
1. …2. …3. …
Criteria for Evaluation 1. … 2. … 3. …
Evaluation Matrix of Criteria to Alternatives
Recommendation Short term Long Term
IMPLEMENTATIONAction Plan Described
1. … 2. …
Rationale for Action Plan New Structure & Control Systems needed Criteria to Evaluate Implementation Success
STUDENT INPUT FOR CLASS Name ________________________
Revised: January 11, 2016
PARTICIPATION GRADE (Due last Class) Student # ________________________
General attendance A+ A A- B+ B B- C+ C C- D F(Missed Classes) Comments: ___________________
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On-time attendance A+ A A- B+ B B- C+ C C- D F(Late Classes) Comments: ___________________
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Minutes of Sleep or A+ A A- B+ B B- C+ C C- D FNewspaper Reading Comments: __________________
in Class __________________________________________________________________
Contribution Quantity A+ A A- B+ B B- C+ C C- D F Comments: ___________________
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Contribution Quality A+ A A- B+ B B- C+ C C- D F Comments: ___________________
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Other (Specify) A+ A A- B+ B B- C+ C C- D F Comments: __________________
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Other (Specify) A+ A A- B+ B B- C+ C C- D F Comments: __________________
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