-
Vers une version de la communication interne des
organisations comme media de la culture dentreprise
Sylvie PARRINI-ALEMANNO
To cite this version:
Sylvie PARRINI-ALEMANNO. Vers une version de la communication
interne des organisa-tions comme media de la culture dentreprise. X
Colloque bilateral franco-roumain, CIFSICUniversite de Bucarest, 28
juin 3 juillet 2003, Oct 2003.
HAL Id: sic 00000741
http://archivesic.ccsd.cnrs.fr/sic 00000741
Submitted on 16 Oct 2003
HAL is a multi-disciplinary open accessarchive for the deposit
and dissemination of sci-entific research documents, whether they
are pub-lished or not. The documents may come fromteaching and
research institutions in France orabroad, or from public or private
research centers.
Larchive ouverte pluridisciplinaire HAL, estdestinee au depot et
a` la diffusion de documentsscientifiques de niveau recherche,
publies ou non,emanant des etablissements denseignement et
derecherche francais ou etrangers, des laboratoirespublics ou
prives.
-
!"
#$%&'&&(")*+,
*"* -./0
! 12- 0&
/
33*"/.4"."/.5("."4..,"(.
6.*."33*"//.4"."/.333"
"*/*7/(.
.*3
!
" "#$!%%& ''"() %%*( '+,"-.!+/0'" '"!-
"-'' 1%%%2''
'''
'2!."/ .'/ '3'' +")4
" ' "
.
/ ' ""$ 5%*6 (+!! "+
!"
./'43'4"
-
!
#$%&'&&(")*+,
*"* -./0
! 12- 0&
/
33*"/.4"."/.5("."4..,"(.
7"
!"8 2 4 " .'/() " " 4' .! '''/# '( 3
! 4 ""' 9 :! " " ' 44 ; " " $! %%& ''" () %%* !, 2 + #%* " "
" $ 5 %*6 4 2 . 4
-
=
$''" " '' " 0
-
A
'
' ''" 2""
) .:+33
! '!"!!
/#%*='
4+(4+.?! "
! "/ %% (8 %&% 4+"+ ."/('> .
/
! '' "
3 ' " 3(+
-
&
'"!4 '"'? ""''' " ? "
."/3'!3'
;" 44 " "4 " . ! ' ""
!"' " + '+'?! "
)' / ;1 %%K%=I 2 " " ./ 3'"+'' ".' / ! 4
) ! $ ! " ! " ,
"!"'.2"/. /"'4J ! ) ! " @ " ' ." !
D '
'
D/:#%%6!
-
I
"? ''''2 4'' )"R 34 ""R ! '"4 " " '' "2'2() %%* ' SS++'> " ""
'>( !)'.4"'
" ! /2 %%=(+ !" " ' ! ) " " "?
! "
"#'' " " - ";44 " .! "/ .!'+/2 %%=) ! " 2 ! " "$! %%& '' "
() %%* 2 '
1>" ;BM(3;+" >+ . ''" '/1%%%./()D/L'4!?"
''/ " " '' "
" .D # ! > D(
3 " 9/ BB! ' + . / ./()%%* +!'' "'Q"4'')'
" '
!' ! 24''"''''"! " "' "
. / T#.D-D ' ) / '
'
" . / ' '"!)"!2' ' 2 ?./0
-
6
!4 '
3'".''/!
Q3
'O:%%I (FN!DNU%%* O #" %% ! " # . ! ' '' D/ Q " ' ) ' ' '
"''"!"!''
!'
B
"
!:4'
'L./ 'V '''!!"4'?.!/! 3 " 434! 3!!) 2 "
'
"
D 4
+ M+"%%=' 4 4+
"44 GH%*6%**%%I$ 5%*6 243''! B
"));
'' +)!$
"
!'$''
" ' "
' " + 4 $4 %%"
.?"/
'V3 "
"
3?' )'!W 9
3 ' $.
/' ""!?"./ T " 0
3!B!"
-
*
! ./ $ 5%%
' ) ' "
3 '" " ! !" " " : ./'"
'',
:' "!) ''"4'!!)' " ! 3 "' 2 3? # '! 3 '"'! ?' "!
'
" 4 '!''!
$ 3 ! !!
."/ .
"'!+.@B@BPF#:NB$2BM$$$M($F$1$F$T2$8XT:'J;-9
0-8:%*":Q1':-(%6&XX
:("%*A-690O":$%I&2-9-;(%%*B(":2-6:%%"::Q1%%A
00#%%=#;1$Y(
M::Q1 :!829$%*64+:;82-:$%*6"?FX$44 :(0 =9@!-8;%A:
"'%I%::'%*A*3&!-8;%:4'4$44':!%*=!-8;%%"'%=A::'%6K%*I!8N%&"C"::4
-
%
9- 7%*6":N=830-2N%%N@'%%:;?F:-(0=7%6&1':(T"%*A?F:-(%6I2
ZZ2:(?F%6I4 0:(?F8#?F$M2%6%2:(?F%*6F4 ''G#[;F$M2%*6X$44
:(3AI?F%%=):(= =O:%*&::'%%6
