commercial ads or PSAs

Don't drink and drive!

Pretty straightforward message.

You get to see how your car is going

to look like.

This is a creative ad by Mini Cooper placed at the Zurich, Switzerland train station. It gives the perception that the Mini Cooper has a large space.

commercial ads or PSAs

commercial ads or PSAs

The message reads ‘Death from car accidents: 370,

Death from smoking-related causes: 6,027, Quit now before it kills you.’

an advertisement found in Vancouver during the National Non-Smoking Week

commercial ads or PSAs

This ad is for plastic surgery. ( 整形手术 )

Unit 1 Reading —Advertisements

1.We are so used to them that we often do not even realize how many we see and hear in a day. (L.1-2)

1)be used to (doing) sth: ， to [prep.] 后接名词、 代词或动名词做宾语， 强调适应的状态。

2)get/become used to (doing) sth ：指从 不习惯到习惯这一过程的转变，强调 动作。一般不用于一般现在时。

* I am not used to getting up early.

* You will soon get used to our

way of living.

1) be used to do… for doing…2) be used as…3) used to do…4) There used to be

被用来……

被用作……过去常常做……过去有… ..

Bamboo __________________ houses.

1) 我以前常在星期天去钓鱼。

2) 从前这里有一家餐厅。

3) 竹子可以用来建造房屋。

I _________________ on Sundays.

________________ a restaurant here.

used to go fishing

There used to be

can be used to build

4) 战争期间城堡用来作监狱。During the war the castle ___________a prison.

was used as

2. A commercial advertisement is one which someone has paid for to promote a product or service. (L10-11)

1) one + which (that) ; the one + that * I mean the one that was bought yesterday. * The book is the one that is needed by every student of English. * The best job is one which uses your skills in doing sth together with your interest in the subject.

2) serve v. service n.

at sb’s service

be of service (to sb)

do sb a / no service

serve the people

serve in the army

随时可供使用 ( 帮助 )

( 对某人 ) 有用有助于 / 无助于某人为人民服务在军队服役

3.PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare. （ L11-12 ）1). for free get (give sth) for free *You can’t expect people to work for free. *You can’t _______________________ in this world.( 在这个世界上你不可能 无偿得到任何东西 )

get anything for free

= without payment

2).intend vt. 想要、打算、计划 intend to do sth

intend doing sth

intend sb to do sth 打算让某人做某事 be intended to do sth 是用来做… intend sth for … 为…准备某物 be intended for … 某物是为…准备的

打算做某事

1)The government has intended to

reduce the prices of houses.

2) Mr. Johnson intends his son to

manage the company.

3) I intended the gift for Tom on his

birthday.

The newly-published book, which refers ___ basic English grammar is ____ only for beginners.

A. as; meant B. for; intended

C. to; planned D. to; intended

4.Howerer, we still must be aware of the methods used in advertisements to try and sell us things. (L15-16)

aware adj. ( 通常作表语 ) 知道的； 意识到的；觉察到的

be aware ofbe aware thatbe aware wh-clausemake sb aware of sth

觉察到，意识到， 知道

让某人知道 /注意到

1) We must be fully aware of the importance of the international situation today.2) 司机没有意识到前面的危险。 The bus driver ________________ the danger ahead.3) 你有没有觉察到你已经伤害到她的感 情了？ ________________ you have hurt her feelings?

wasn’t aware of

Are you aware that

5.Even if an ad does not lie, it does not mean it tells you the complete truth. (L17)

even if

1)Even if / though he was very busy, he should have given you some help.2)She won’t attend such parties even if/ though she is invited.

= even though

2) lie ( 撒谎 )

lie ( 躺 ; 卧 )

lay ( 放置 ; 下蛋 )

lied lied lying

lay lain lying

laid laid laying

The boy ____ on the ground ____ to methat his hen ____ two eggs a day.A. lied; laying; had laidB. lay; lying; had laidC. laid; lay; had lainD. lay; lied; has laid.

* lie to sb

6.The advertisers want you to read the word ‘fights’ and think that the toothpaste cures bad breath, but it does not say that! (L18-20)

cure & treat从含义上看 ,cure 侧重“治愈”； treat 指“治疗”。从用法上看， cure 后接of ， treat 后接 for 。This medicine cured him of his cough.Which doctor is treating you for your disease?

accuse sb of 控告某人cheat sb (out) of 骗某人某物inform sb of 告知某人rob sb of 抢劫某人某物remind sb of 提醒某人suspect sb of 怀疑某人warn sb of 警告某人

7. Not all ads play tricks on us though.(L28)1) not 和 both, all, always 以及构成的合成 词连用时，表示部分否定，而不是 全部否定。

I agree with most of what you said at the

meeting, but I don’t agree with____.

A. everything B. anything

C. something D. nothing

2)though adv. 表示转折关系，意为“可是； 但是；还是”，通常放在句末或插入 句中。

It was had work; I enjoyed it though.

There’s no excuse, though , for hurting

her feelings.

8.PSAs are meant to teach us and help us lead better lives. (L30)

1). be meant to do sth. 有责任（义务）做某事 有意（或打算）做某事

You are meant to pay before you go in.= are supposed to (P.3)

mean to do sth 打算做某事mean doing sth 意味着做某事

2) lead / live a … life 过……的生活 lead sb to do sth 引导某人做某事 lead to 导致 lead the way 带路

Homework:

1.< 学海导航 > P.4-14

2. English Weekly