Common Market Organisation (CMO)

Fruit and vegetables sector

Evolution of EU prices of some F&V products

Unit C.2. - Wine, spirits, horticultural products, specialised crops

DG Agriculture and Rural Development

European Commission

Fruit & Vegetables ManCom– 29 September 2015

Introduction

• Overall situation

Prices above historical seasonal level for most products;

Situation much better than in other agricultural sectors affected by the export ban,

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Main market adjustment factors (1)

• Actions helping to restore market equilibrium:

New export destinations and/or "reinforced" traditional destinations and re-exporting

Increase of internal consumption, promotion

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Main market adjustment factors (2)

• Actions helping to restore market equilibrium:

More product going to processing (processed products are not into the embargo list)

Safety net - relief provided by exceptional market support measures

Innovation and quality improvement, in the medium and long term (technical, strategy and policy)

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Main market adjustment factors (3)

• External factors helping to restore market equilibrium:

Depreciation Euro against Dollar will facilitate EU exports

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Main market adjustment factors (4)

• External factors not helping to restore market equilibrium:

Difficulties with export, re-exports and consumption down

Improvement of position of some EU competitors

Depreciation of Ruble against Euro

6

F&V market challenges for better sustaining farm incomes

• Consumption

Decreasing in some MSs and some population segments

School programmes (long term action)

• Export diversification

Not sufficiently developed for some products, such as tomatoes; - Is the tomato sector as dynamic as the apple sector when looking for new export destinations?

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Euro/Dollar exchange rates

Euro rates favorable to export diversification

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Ruble/Euro exchange rates

World exports markets size => reduced

Recent developments, exports

• Alternative export destinations:

New (USA-France, Canada-Belgium, India-Poland, India, China)

Re-exports increased (Serbia, Kazakhstan, Belarus, Fyrom, Jordan)

Poland expecting to reach the Chinese market in January 2016

Canada and Brazil taking bigger volumes of EU exports

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Recent developments, promotion

• EU promotion programmes approved:

Programmes aprouved (April 2015) - about 5 multinational programs in the F&V sector - about 11 national programmes covering fresh and processed F&V

• Other promotion campaigns:

Promotion of Italian apples in the US

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Recent market changes

• Fruit:

Apple and pear prices on further steps to recovery

Citrus fruit prices above historical average

• Tomatoes and vegetables:

Tomatoes at a historical high

Good prices for most vegetables

Not so good for cucumbers, cauliflowers

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Apple Stocks (Ton) 1/07/2015 1/07/2014

Austria (Steiermark) 22 144 32 254

Belgium 33 002 12 489

Czech Republic 0 0

Denmark 0 0

France 49 402 86 014

Germany 34 582 36 681

Italy 137 979 135 365

Poland 30 000 37 000

Portugal

Spain (Catalonia) 20 108 25 260

Switzerland 8 320 9 599

The Netherlands 22 500 24 100

United Kingdom 7 000 10 200

TOTAL 365 037 408 962

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Pear Stocks (Ton) 1/07/2015 1/07/2014

Belgium 418 995

Czech Republic 0 0

Denmark 0 0

France

Germany 0 0

Italy 0 0

Poland 0 0

Portugal

Spain (Catalonia) 2 456 2 392

Switzerland 0 0

The Netherlands 5 500 5 000

United Kingdom 150 300

TOTAL 8 524 8 687

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PRODUCTION DATA, NewCronos Database

PLEASE CHECK WITH YOUR

STATS COLLEAGUES IN CASE OF

NOTIFICATIONS MISSING

Unit C.2. - Wine, spirits, horticultural products, specialised crops European Commission DG Agriculture and Rural Development Directorate C. Single CMO, economics and analysis of agricultural markets

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Thank you for your attention!

Unit C.2. - Wine, spirits, horticultural products, specialised crops European Commission DG Agriculture and Rural Development Directorate C. Single CMO, economics and analysis of agricultural markets

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