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Communicating and managing relationships with the public and patients
DCU PPI Ignite – PPI in Research
Dr. Laura Brady, Head of Research at Fighting Blindness
Our Vision
Our vision is to cure blindness;
to support people living with sight loss;
and to empower patients.
Public and Patient Partners
Patient Involvement results in greater impactful and more relevant R&D
Example 1: Consider the Needs
https://www.nala.ie/literacy/current-nala-research/health-literacy.
Example 2: Language Matters
Rephrase Questions:a. I have poor central visionb. I have poor peripheral visionc. I have poor central and peripheral
visiond. I have night blindness
Use simple language
Example 2: Language Matters
Example 3: Make it accessible
• Consider the needs of your audience
• Have an elevator pitch ready
• Explain succinctly and simply
• Demonstrate the relevance of your research
• Relate the research by using analogies, metaphors and continuous comparisons
• Summarise with a take home message
Example 4: Relate your Research
vs
“I personally found the main research presentations really valuable. Thank you for this hopeful information.”
- Retina 2018 Public Engagement Day attendee
“The presentations were very clear, interesting and informative.”
- Retina 2018 Public Engagement Day attendee
“The whole idea of connecting a researcher and a patient mentor in this way is a brilliant initiative and a great opportunity for both people to learn to work as an effective partnership. I found it very worthwhile” - Patient Representative
“I learned so much from this activity. It is funny to look back and think that I submitted this as a lay abstract” - Researcher, UCD
Example 5: Avoid Scientific Jargon
Useful Resource:http://www.hemingwayapp.com/
Example 6: Respect your Partners
Example 7: Consider your Method
Where to start?
Get In Touch
W: www.FightingBlindness.ie
Facebook.com/Fighting.Blindness.Ireland
@fight_blindness
instagram.com/fightingblindness