Directorate-General Communication

European Commission

Communicating Europe –Dialogue with the European

Commission

Dr. Martin TaschnerAssistant to the Director General of Communication

Trento, 4 November 2010

Directorate-General Communication

European Commission

Communicating Europe:Communicating Europe:What are we talking about ?What are we talking about ?

Directorate-General Communication

European CommissionThe ChallengesThe Challenges

2323 National languages + regionallanguages

2727 National spheres

11 Brussels sphere

Directorate-General Communication

European Commission

+/- 1100 journalists in Brussels+/- 25000 journalists with EU focus+/- 6500 TV channels

+/- 2300 national+/- 2000 regional+/- 2200 local

Newspapers, journalsBlogs, Facebook, Twitter, Youtube

Public European SpherePublic European Sphere

Directorate-General Communication

European CommissionPublic OpinionPublic Opinion

Directorate-General Communication

European Commission

(Kommission Regulering nr. 244/2009)

PopulismPopulism

Directorate-General Communication

European CommissionThe ChallengesThe Challenges

EU Commission Officials: +/-23,000 permanent and 11,000temporary staff

Representing 500 million people in27 countries

2010 EU budget: €141.5 billion

Directorate-General Communication

European Commission

Economic exit-strategy and new growth

Climate and energy

Lisbon for the citizens

CommunicationCommunication PrioritiesPriorities 2010 2010

Directorate-General Communication

European CommissionPolicy priorities for 2011Policy priorities for 2011

Sustaining Europe's socialmarket economy out of the crisisand beyond

Restoring growth for jobs

Pursuing the citizens' agenda:Rights, Freedom and Justice

Europe pulling its weight on theglobal stage

From input to impact: making themost of EU policies

Directorate-General Communication

European CommissionEconomic recoveryEconomic recovery

• Fiscal discipline

• Financial System

• Real Economy

• Employment

• Global Recovery

$ GDP - $ GDP - 4% in 2010 4% in 2010

$ Unemployment - 10.25% in 2011$ Unemployment - 10.25% in 2011

$ Public debt - 79.25% of GDP in 2010$ Public debt - 79.25% of GDP in 2010

Ex:Ex:••UK: -13 per cent of GDPUK: -13 per cent of GDP••France: - 8.2 per cent of GDPFrance: - 8.2 per cent of GDP••Germany: - 5 per cent of GDPGermany: - 5 per cent of GDP••Ireland: - 14.7 per cent of GDPIreland: - 14.7 per cent of GDP

* Source: * Source: www.bloomberg.comwww.bloomberg.com

Problems:Problems:

* Economic Growth* Economic Growth* Deficits* Deficits

€€€ €€Europe 2020 StrategyEurope 2020 Strategy

Directorate-General Communication

European Commission

• 75 % of men and women aged 20-64employed

• 3 % R&D

• "20/20/20” climate/energy targets

• Early school leavers <10 %min. 40 % with degree or diploma

• Poverty ↓20 million

EU 2020: Five GoalsEU 2020: Five Goals

Directorate-General Communication

European Commission

Eurobarometer Media Monitoring Rapid News Service Political Reporting Country desks

Spokespersons

EU Affairs Calender

EuRaNet

Internet (Europa, blogs)

EbS og EbSatellite+

”Going local”Representations

Networks/Europe Direct CallCentre

INPUTINPUT OUTPUTOUTPUT

ToolsTools

Directorate-General Communication

European Commission

http://europa.eu/eucalendar/

EU CalendarEU Calendarhttp://europa.eu/eucalendar/

Directorate-General Communication

European Commission

Monthlymeetingsbetween theCommission,the Parliament,Euronews andEuRaNet

EURANET

Radio NetworkRadio Networkhttp://www.euranet.eu/

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European CommissionBlogsBlogshttp://ec.europa.eu/commission_2010-2014/

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European CommissionPressPress roomroomhttp://europa.eu/press_room/

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European CommissionEuroNewsEuroNewshttp://www.euronews.net/

Directorate-General Communication

European CommissionEurobarometerEurobarometer

Directorate-General Communication

European Commission““Europe for CitizensEurope for Citizens”” Program Program

Action 1Bringing people together …

• town twinning (citizens’ meetings,networking)

• Citizens’ projects, support measures,mobility

Action 2Reflection and debate on

Europe …• Support to think tanks• Operational grants to EU-level CSOs• Support to transnational projects

Ca.31% of

totalbudget

Action 3Visible Europe …

• High visibility events• Studies, surveys,

opinion polls• Information and

dissemination toolsCa.

10% oftotal

budget

Action 4Remember the past, build the future …

• Sites and memorials of Nazis' and Stalinistcrimes

• Archives documenting these crimes• Memory of victims• Memory of those who rescued people Ca. 4%

of totalbudget

Total budget: 215 million € 2007-2013> 45%of totalbudget

Directorate-General Communication

European Commission““Back to SchoolBack to School”” Initiative Initiative

• EU and national officials go back to schools in their country andgive students a presentation on the EU

• First time in 2007 during the German Presidency• 2009: 700 officials visited schools in seven countries• Approximately 100.000 secondary school students took part in

the debates and lectures• 2010: 10 countries• In Spring 2010: 541 Commission officials visited schools

Directorate-General Communication

European Commission

ThankThank youyou