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How the Seahawks Set a Winning Social Strategy
Communicating the Value of Social with Simply
Measured
+
Communicating the Value of Social with Simply Measured
© 2015 Simply Measured, Inc.
Housekeeping
• Listening / voice options
• Questions and chat room
• Recorded webinar
• Post-webinar survey
#SimplyROI
4 © 2015 Simply Measured, Inc.
Agenda
• The importance of ROI for marketers• Establishing your business objectives• Mapping your business objective back to relevant KPIs• Examples in action – telling your story through Simply
Measured
5 © 2015 Simply Measured, Inc.
The challenge of communicating ROI
© 2015 Simply Measured, Inc.
Similar Goals
#SimplyROI
7 © 2015 Simply Measured, Inc.
Understand your Business Objectives
This is the single most important question that social media marketers need to ask.
“Why are we using social media?”
This isn’t an easy question to answer, but it’s at the heart of defining ROI for your social programs.
Mission (Why) > Strategy (Who, What) > Plan (How, Where, When)
© 2015 Simply Measured, Inc.
Brand Awareness
#SimplyROI
9 © 2015 Simply Measured, Inc.
Mapping it back
• Brand Awareness• Engagement• Audience Growth• Shares• Reach/Impressions• Clicks on posts• Engaged users
10 © 2015 Simply Measured, Inc.
Brand Awareness In Action
11 © 2015 Simply Measured, Inc.
Brand Awareness In Action
12 © 2015 Simply Measured, Inc.
Mapping It Back
• Conversions• Clicks• Goal completions• Lead quality• Ad objectives
13 © 2015 Simply Measured, Inc.
Conversions
Twitter Advertising Report
14 © 2015 Simply Measured, Inc.
Social Traffic Report
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Take Aways
2015 Social Media Marketing Tips
#1
#2
#3
#4
Understand your stakeholders and what they care about
Lose the “we’ve always gone it this way” mentality
Agree on your business goals and key results
Use visuals that tell your story at the right level
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Thank You