Communication and Media Studies Syllabus

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    CHRIST UNIVERSITY

    BA Vocational Undergraduate Department of Communication and Media

    Studies

    Course Description

    The Communication and Media Studies course (earlier known as Functional English) is a three-yearvocational course aimed at equipping students with spoken and written skills that will enable them to

    communicate effectively. The course is geared towards meeting the demands of the job market and

    improving the young graduates employability. So the stress is on practical work and hands-on-

    training in a variety of authentic situations, rather than classroom theory and notes.

    In the first semester, the two core foundation papers- Applied Phonetics and Communication Skillsand Basic Writing Skills- have been designed to help students hone their interpersonal skills.

    By the end of the semester, the students should be able to understand the elements of EnglishPhonetics and be able to read and speak English with confidence, fluency and accuracy in a

    range of situations.They should also be able to improve their capacity to write with clarity andcompetence, manipulating the language to produce stylistic variations, constructing logical,

    coherent and cohesive texts.

    In semester two, the paper on Software Applications for Print Media & the Web will introduce

    students to the basic computer skills needed for page layout, graphic design and web design.

    Students will also be offered a choice between two electives- Print Journalism and BasicPhotography. While Elective One - Print Journalism will focus on training students to write for the

    print media, Elective two, i.e. Basic Photography, will introduce students to basic principles of

    photography.

    During the summer vacation, all semester two students will be required to complete a month-long

    internship at any newspaper or magazine and submit a detailed project report under a prescribed

    format. The aim of this compulsory internship is to supplement classroom learning and give studentsfirst-hand experience of the nitty-gritty of working for the print media.

    Audio & Video Editing Software, a core paper in the third semester, will provide students withhands-on training in editing radio programmes, short films, creating trailers and compositing

    software. The electives offered in this semester are: Elective 1.Radio and Elective 2. Applied

    Theatre. Elective 1. Radio will help students develop an appreciation of the special nature of radio as

    a medium and introduce them to scriptwriting, presentation and production techniques. The aim ofintroducing Applied Theatre as the second elective is to give students first-hand experience of the

    skills, marketing tools and application patterns of theatre in the context of emerging markets.

    Papers that will be offered in semester four are Creative Writing (Core) and elective papers titled

    Television Studies & Introduction to Film and Basic Animation. The Creative Writing paper will

    attempt to help students focus their latent creative abilities, improve their ability to develop anargument and help integrate visual sources in their writing. The elective Television Studies &

    Introduction to Film will introduce students to the creative elements video broadcasting and film

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    appreciation. This knowledge will be applied when the students make short films. Basic Animation

    will provide basic hands on training to students in Animation software.

    At the end of the second year, students will be required to do a second internship in a field of theirchoice and provide a detailed report of the same.

    The purpose of Media and Society, a core paper in the fifth semester, is to help students understandthe role of media in society and to enable them to become more effective media watchers,

    consumers, and practitioners. Elective FUE 532- will be an advanced level of Applied Theatre

    Studies. Under Advertising, students will evaluate advertisements, marketing campaigns and learnthe basics of writing advertising copy.

    In the final semester, the paper on Public Relations will give students an insight into this specializedfield with a focus on job opportunities. Students will also have the option of working on a

    dissertation on any aspect of the media or choosing the elective New Media & Communication.

    Objectives

    To sharpen and strengthen communication skills namely speaking, reading, writing andlistening abilities

    To hone interpersonal skills

    To train students to write with clarity and competence.

    To facilitate the development of mass communication skills.

    To train students to write creatively and effectively for the print and broadcast media.

    To provide students with practical training in the mass media to prepare them for the job

    market.

    To equip students with portfolios that will improve their employability.

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    COURSE STRUCTUREI SemesterSUB CODE SUBJECT TITLE HOURS MARKS CREDIT

    FUE 131 Applied Phonetics &Communication Skills

    4 100 3

    FUE 132 Writing Skills 4 100 3

    II SemesterSUB CODE SUBJECT TITLE HOURS MARKS CREDIT

    FUE 231 Software applications for PrintMedia & the Web

    4 100 3

    FUE 232-Elective

    Print Media 4 100 3

    FUE 233-Elective

    Basic Photography 4 100 3

    III SemesterSUB CODE SUBJECT TITLE HOURS MARKS CREDIT

    FUE 331 Audio & Video Editing Software 4 100 3

    FUE 332-Elective

    Radio 4 100 3

    FUE 333-Elective

    Applied Theatre- Basic Course 4 100 3

    IV SemesterSUB CODE SUBJECT TITLE HOURS MARKS CREDIT

    FUE 431 Creative Writing 4 100 3FUE 432 Television Studies & Film

    Appreciation4 100 3

    FUE 433 Animation 4 100 3

    V SemesterSUB CODE SUBJECT TITLE HOURS MARKS CREDIT

    FUE 531 Media & Society 4 100 3

    FUE 532 Applied Theatre-Advanced Course 4 100 3

    FUE 533 Advertising 4 100 3

    VI SemesterSUB CODE SUBJECT TITLE HOURS MARKS CREDIT

    FUE 631 Public Relations 5 100 4

    FUE 632 New Media & Communication 5 100 4

    FUE 633 Dissertation 4 100 3

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    Applied Phonetics and Communication Skills

    Course: BA Semester: I

    Paper: Applied Phonetics and Communciation Skills Code: FUE 131

    4 hours/ week/ 100 marks/3 credits Hours: 60

    In the changing socio-economic scenario, English has emerged as the global language of business

    and communication. This has created numerous employment opportunities in varied fields both

    globally and locally, especially in electronic media. To facilitate this, the students will be trained ineffective verbal communication with reference to emerging trends in radio and TV, in public

    speaking and platform roles with reference to event management.

    Objectives

    To introduce students to RP, American and other pronunciations and help them critically

    reflect on them with reference to the use of English in India in Mass Communication andinterpersonal communication.

    To help students speak fluently in English, and develop their verbal communication skills

    To develop public speaking skills To introduce participants to a theoretical framework of theatre and its parameters

    Module I Phonetics 12 Hours

    Spelling and Pronunciation; English Consonants and Vowels; The Syllable; Morphemes;

    Assimilation and Elision; Word Accent, Rhythm and Intonation; Accents: US, UK and Australian;English in India: Mother tongue influence on English in India - Pronunciation, syntax, tags etc

    Module II Oral Communication 14 Hours

    Fundamentals of Communication; Non-verbal Communication; Listening; Interpersonal skills;

    Negotiation; Interviewing; Group Communication; Making Presentations; MulticulturalCommunication Skills

    Module III Public Speaking 15 Hours

    Public Speaking and Platform Roles - Public Speaking The four stages, flourishes (use of

    anecdotes, humour, proverbs, quotes etc); Types of Speeches: Inaugural, Valedictory, Welcome,

    Vote of Thanks, Chief Guest's Speech, Presidential Remarks, Condolence Speech, FelicitationSpeech, Congratulatory Speech, Keynote Address, Convocation Address, Panel Discussion.;

    Platform Speeches: President, Master of Ceremony, Moderator, Compere, Commentator,

    Announcer, Anchor Person, Panel Interview. Platform Roles: Protocols and conventions of stageprogrammes

    Intellectual Assemblies: Intellectual assemblies and artists' assemblies; Conference, Seminar;

    Symposia, Panel Discussion, Workshop, Training, Convention, Rally

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    Module IV Voice Training 15 Hours

    Bilingualism, multilingualism, and language mixing (code switching): Recent trends, effectiveness

    and advantages; Voice culture, voice and speech modulation; Telephonic Conversation; Group

    Discussion; Situational Conversations; News reading for Radio and TV; Dialogue in Theatre, Radio,TV and cinema; Anchoring

    Module V 4 Hours

    Defining and re-defining theatre, Simple steps to do an effective play, Basic team-work , evolving a

    script, Introduction to Applied Theatre

    Practicals

    Production of one-act plays. (To be staged in the third week of July)

    A 500-word introspective report on theatre and its influence on self, performing team and society

    Practical training in all the aspects mentioned in Part A and Part B

    Microphone training

    Books for reference

    Bagchi, Subrato. 'Choral Behaviour and Group Think'. Times of India 24 Feb 2006, pp17.

    Balasubramanian, T.A Textbook of English Phonetics for Indian Students. Rpt. Delhi: MacmillanIndia, 2001.

    Ball, Martin J and Joan Rabilly.Phonetics: The Science of Speech, London: Arnold, 1999.

    Eckhouse, Barry Competitive Communication: A Rhetoric for Modern Business. Oxford: OUP 1999.

    Goodale,. Malcolm. Professional Presentations, CUP, 2005

    Jones, Daniel.English Pronouncing Dictionary. 16 Ed. London: CUP, 2003.

    Kishore, BR and DS Paul. Group Discussion and Interviews. New Delhi: Vee Kumar, 2000.

    Krishnaswamy, N, Burde, Archana S. 'The English Empire and the Politics of World Englishes' in

    N Krishnaswamy, and Archana S Burde,. The Politics of Indians' English. New Delhi: OUP, 1998.

    Krishnaswamy, N, Burde, Archana S. The Politics of Indians' English. New Delhi: OUP, 1998.

    McCarthy, Michael, Felicily O'Dell. English Idioms in Use. CUP 2004 rpt

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    McCarthy, Michael, Felicily O'Dell.English Phrasal Verbs in Use. CUP 2004 rpt

    Miculka, Jean. Speaking for Success, Ohio: South-Western Educational Publishing, 1999.

    Mortimer,Collin. Elements of Pronunciation: Intensive Practice for Intermediate and more

    Advanced Students. CUP,1985.

    O'Connor, J.D.Better English Pronunciation, London:

    Roach, Peter.English Phonetics and Phonology: A Self-contained Comprehension Pronunciation

    Course. CUP, 200.

    Testing Pattern:

    Students will have to write a theory paper for both the mid and the end semester examination.

    Two practical exams: Mid semester based on Group discussion.; and end semester exam

    based on staging platform events

    Five-minute speeches - CIA 1

    Written Assignment of about 1000 words on current developments in the topics under

    discussion - CIA II

    End Semester Examination

    Module Sec A

    20 marks

    Sec B

    10

    marks

    Sec C

    10 marks

    Sec D

    10 marks

    Module 1 20

    Module 2 10

    Module 3 10

    Module 4 10

    Section A Phonetics (No choice given)

    Section B 10 x1 = 10 marks (1 out of 3)

    Section C 10 x1 = 10 marks (1out of 3)

    Section D- 10 x1 = 10 marks (1 out of 3)

    Total 50 marks

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    Writing Skills

    Course: BA Semester: I

    Paper: Basic Writing Skills Code: FUE 132

    4 hours/ week/ 100 marks/3 credits Hours: 60

    Writing is a skill that has to be acquired through hard work. It requires a lot of thinking, planning,

    revising, and research. Acquiring effective writing skills in the first year of college will pave the pathfor success, not just in college but also for life.

    Writing with clarity, unity and cohesion is an essential skill to be developed in college. This paperwill help the students to learn the mechanics of writing through practice tasks.

    Communication in a work place depends on clear, effective written word. This paper will introduce

    students to a wide range of writing exercises that closely reflect the world of work. It will help thestudents to observe, plan and organize in order to communicate effectively in business situations.

    Objectives

    to develop connection between reading, thinking and writing

    to use writing as a way to explore an idea, concept

    to develop the ability to read their own writing critically

    to make the students conversant with conventions of writing that clarify andenhance meaning

    to compose variety of correspondence for specific purposes

    to write clearly, persuasively, ethically and to a deadline

    to use current available technology to streamline and maximize the effectiveness

    of written and verbal reports and to facilitate research

    to find and organize material appropriate to audience, purpose, and situation

    to develop clear, complete, and accurate written and spoken messages

    to recognize communication barriers and how to remove them

    Paper Content

    Module I 2 hours

    Rhetoric of Writing: Writer; Purpose; Audience; Tone; Context

    Module II 5 hours

    The Writing Process: Planning; Drafting; Revising

    Module III 15 hours

    Research: The Purpose of Research; Basic Skills of Researching; Collecting Information fromPeople; Collecting Published Information; Documentation - MLA style, APA style, Chicago Manual

    Style

    Module IV 8 hours

    Designing Pages: Design for Readers; Elements of Page Design; Basic Design Guidelines

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    Module V 10 hours

    Using Visual AidsCreating and Discussing Visual Aids

    Using: Tables; Line graphs; Bar graphs; Pie charts; Flow chartsUsing illustrations: Photographs; Drawings; Guidelines

    Module VI 20 hours

    Reports and Proposals - Memorandums; Informal Reports - IMRD Reports, Progress Reports

    Formal Reports; Recommendation Reports; Feasibility Reports; Oral Reports; Proposals

    Practical Component

    Practical will focus on making the students solve the writing assignments, on the concepts taught in

    theory, in class. All the assignments during the semester will have different level of difficulty and

    involve research using various sources like the library, talking to people, internet etc. The studentswill complete research before coming to the class and solve the assignments in class.

    The solved assignments will become part of a portfolio. The portfolio will contain all the solved

    assignments and a review of the portfolio written by the student. While reviewing the portfoliostudents will discuss what they have learnt, the problems they encountered etc. After the evaluation

    of the portfolio students will face a viva.

    Books for Reference

    Allen, Robert.Punctuation. Oxford: Oxford University Press, 2002

    Alverez, Joseph A.Elements of Composition. Florida: Harcourt Brace Jovanovich, 1985

    Billingham, Jo.Editing and Revising TextOxford: Oxford University Press, 2002

    Langan, John.English skills with Readings USA: Tata McGraw-Hill, 1988Riordan, Daniel G., Pauley, Steven E. Technical Report Writing Today. New Delhi: Bizantra, 2004

    Robtaille, Julie and Connelly, Robert. Writers Resources: From Paragraph to Essay. USA:Thomson & Heinle, 2003

    Rosa, Alfred, and Eschholz, Paul. The Writers Brief Handbook. New York:Macmillan Publishing

    Company, 1994Scarry, Sandra and Scarry, John.Writers Workplace with Readings. New York: Harcourt Brace

    College Publishers, 1999

    Sealy, John. Writing Reports. Oxford: Oxford University Press, 2002Skwire, David and Wiener, S. Harvey. Students Book of College English: Rhetoric, Readings,

    Handbook. Massachusetts: Allyn & Bacon, 1999

    Testing Pattern

    Mid-semester and end-semester exams will focus on students ability to write from a readers

    perspective, creating page design templates, analyzing graphs, creating graphs and writing shortreports.

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    CIA 2: Students can choose one magazine/web site/ a days TV programs on any channel of their

    choice. Write an article of 4-5 pages analyzing the magazine/web site/ TV program. Analysis will

    focus on rhetoric of writing.

    CIA 3: students can choose a topic of their choice; make an oral presentation in class. Using audio-

    visual aids is mandatory.

    Mid semester Exam

    Module Section A

    5 marks

    Section B

    10 marks

    Module I 1

    Module II 1

    Module III 1 2

    Module IV 1 1

    Section A 5 x 4 = 20Section B 10 x 3 = 30

    Total 50

    End Semester Exam

    Module Section A3 marks

    Section B10 marks

    Module IV 2

    Module V 2 2

    Module VI 1 2

    Section A 2 x 5 = 10

    Section B 10 x 4 = 40

    Total 50

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    Software applications for Print Media & the Web

    Course: BA Semester: II

    Paper: Software applications for Print Media & the Web Code: FUE 2314 hours/ week/ 100 marks/3 credits Hours: 60

    This paper will introduce students to computer hardware and software technology. It seeks to

    familiarize students with software like Adobe Photoshop, Adobe In design and Adobe Dream

    Weaver. Their practical work will include hands on training with Graphic designing, Page layout

    and Web designing. This knowledge will be applied when the students design brochures, posters,

    websites and lab journals.

    Objectives

    To introduce the students to Graphic Designing and Page Layout software

    To help students become familiar with the aesthetics of layout designing, graphic designing

    and web designing.

    Module 1 : Introduction 10 Hours

    Introduction to computer history, software and hardware, Devices: input, output, primary andsecondary storage device. Computer networking and Internet issues: LAN, MAN, CAN, MAN,

    advantages and disadvantages of networking and the Internet. World Wide Web (WWW) and Basics

    of Internet.

    Module 2 : Graphic Designing 20 Hours

    Introduction to Photoshop, Photo editing , colour and tone correction, Image size, Selection , Grid

    and Guides, Masks , Channel , Painting and Editing Layers, Filters, Actions , Automation , PreparingImages For Print and Web Working with 3D layers.

    Module 3 : Layout Designing 7 hours

    Adobe In design: Layout designing, working with text and graphics , column alignment , column

    guide, auto flow , indexing , importing text , images . Publishing books , Multilayer newsletters,

    Documents , Creation of E-books , E-Brochure, Exporting content for web.

    Module 4: Website Development 8 HoursIntroduction Work Flow , Property window , site concept saving , Adding Images and Multimedia

    (Graphics, Flash , animation) content , Planning Layout, Using frames , Multiple WebPages ,DHTML, Layers , Cascading Style Sheets (CSS) Tables , Organizing Uploading a project using

    library , sharing project , Editing

    Practical Component

    Module 2 : Creating Poster , brochure, Magazine covers, Retouching and Image Manipulations

    Module 3.: Publishing Newsletters , Creating Newspaper layouts , Book Publishing .

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    Module 4: Creating a full fledged Website

    Reference Books:

    Introduction to computers Peter Norton Tata McGraw hill 2005 Edition

    Adobe Photoshop CS3 Bible , Laurie Ulrich Fuller and Robert C FullerAdobe Photoshop CS3 for windows and Macintosh(Visual quick start guide) , Elaine weinmann &

    Peterl lourekas

    Adobe Indesign Classroom in a book Adobe Creative teamDreamweaver CS3 in Simple Steps Kogent Solutions Inc- Dreamtech Press 2008

    Internal Assignment

    CIA I - Graphic Design Assignment [ Poster / Brochure / CD cover / Magazine cover ]

    [One A3 Hardcopy submission ) .

    CIA II - Group Project Group of 5-7 students , have to publish one newsletter

    CIA III - student have to develop a complete website based on the topic given

    Exam PatternStudents have to write a theory paper for both the mid and end semester examination

    Mid Semester Examination : 50 Marks Paper

    Module Section A Section B Section C

    Module I 5 2 1

    Module II 3 2 1

    Module III 2 1

    Section A 10 X 2 = 20 Marks ( All question compulsory )

    Section B 4 X 5 = 20 Marks ( Answer any 4 out of 5)

    Section C 10 X 1 = 10 Marks ( Answer any 1 out of 2)

    End Semester Examination : 100 Marks Paper

    Module Section A Section B Section C

    Module I 3 1 2

    Module II 3 2 2Module III 2 1 1

    Module IV 2 2 2

    Elective- 1 Print MediaCourse: BA Semester: II

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    Section A 10 X 2 = 20 Marks All question compulsory )

    Section B 6 X 5 = 30 Marks (answer 5 out of 6)

    Section C 10 X 5 = 50 Marks (answer 5 out of 7)

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    Paper: Print Media Code: FUE 232

    4 hours/ week/ 100 marks/3 credits Hours: 60

    This semester will focus on training students to write for the print media. Students will learn how to

    write reports, features, reviews, editorial and other print formats. They will also be given

    practice in editing and rewriting newspaper copy. This knowledge will be applied and tested inassignments that will go to build up their portfolios. Upon completion of this paper, students

    will employ the writing techniques they have acquired in an internship with the print media.

    Objectives

    To provide students with an in-depth understanding of the the Nature of News and the

    Process of Reporting.

    To acquaint them with the Techniques of Writing Simple but Polished News Stories.

    To emphasize the essentials of the Human Interest story and the Depth Report.

    To help students develop Creativity in Writing and the Imaginative Approaches to Features,

    Profiles and Interview Stories. To prepare students to undertake Opinion Writing.

    To help students gain an understanding of the Mechanics of Editing.

    Methodology

    The methodology will focus on giving students:

    In-depth understanding of the fundamentals using the newspaper as an up-to-date text.

    Copious examples from many sources to illustrate the essentials.

    Examples to stimulate classroom discussion and individual analysis. Writing exercises to inculcate the basic mechanics of newspaper writing.

    Paper content

    Module I

    Introduction to the Print Medium

    A brief history of the Press in India. Major Newspaper organizations. Organizational set-up of a

    newspaper. Contemporary trends in Print Journalism. Ethical and legal considerations.

    Introduction to News writing 8 hours

    News- Definition, types; News values; Techniques of Newsgathering. Responsibilities of a Reporter.

    Sources of News; Types of Newspaper articles, Analysis of Newspapers

    Module II 4 hours

    Report writing

    Headlines; Lead; Body of a story. Inverted pyramid structure. Hour glass structure. Featurized news

    report. Human Interest, Colour story. Specialist reporting.

    Module III 6 hours

    Creativity in Writing

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    Features; Interviews; Profiles; Middles, Columns

    Module V 5 hours

    Opinion WritingEditorials; Reviews (Book, Movie, Music album); Letters to the Editor

    Module VI 5 hours

    Editing

    Grammar; Punctuation; Tight Writing, Rewriting.

    Module VII

    Current Affairs

    Practical Exercises 30 hours

    1 - Classroom Exercises Using current newspapers as source material, students may be requiredto:

    i. Clip stories and analyse the structure employed in each case.

    ii. Frame questions for prospective sources of information for a news story.

    2. Field Work Applying the yardsticks of newsworthiness, students may be asked to reportevents on campus and the city, conduct interviews and write feature stories.

    3. Production of the Departments Lab journal- Blueprint

    4. Project Work - On-the-job-project report on internship at a newspaper/magazine office to be

    written according to the prescribed format.

    5. Portfolio assessment- Reports, Features, Interviews, Profiles, Columns

    , Books for Reference

    Agarwal, Vir Bala and V. S. Gupta Handbook of Journalism and Mass Communication. Concept

    Pub. Co. New Delhi. 2001.

    DAbreo, Desmond. The Mass Media and You.Better Yourself Books. Mumbai. 1994

    Ed. Hakemulder, Jan R., Fay A.C. de Jonge and P.P. Singh.News Reporting and Editing. AnmolPublications Pvt. Ltd. New Delhi. 2002.

    Mencher, Melvin. News Reporting and Writing. 7th ed., Madison, WI., . McGraw-Hill

    Companies, 1997.

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    Neal, James M. and Suzanne S. Brown.Newswriting and Reporting. Surjeet Publications.

    Delhi.1997.

    Parthasarathy, Rangaswami.Here is the News! Reporting for the Media. Sterling Publications. New

    Delhi. 1994.

    Srampickal, Jacob. Communication and Media in India Today. Media House. New Delhi. 1998.

    Testing Pattern

    As per the norm for Communicative English, evaluation for this paper will be both formative

    (ongoing evaluation) and summative (final examination)

    Students will be tested on their ability to write different types of newspaper articles, creatively andcompetently.

    Practical component: Assessment of lab journal + viva

    Portfolio Assessment is part of Internal Assessment and the broad issue is a focus on skills.

    Mid-semester Exam

    Module Section A10 marks

    Section B5 marks

    Module 1 1

    Module 2 1 1

    Module 3 3

    Written Assignment

    Group Presentation

    End Semester Exam- Portfolio Assessment

    Elective 2 Basic PhotographyCourse: BA Semester: II

    Paper: Basic Photography Code: FUE 233

    4 hours/ week/ 100 marks/3 credits Hours: 60

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    This paper seeks to help students have a better understanding of the principles of Photography. The

    students will be exposed to the aesthetics of lighting and composition and technicalities of

    photography. Their practical work will include hands on training with the still camera. Thisknowledge will be applied when the students take photographs on various themes.

    Objectives

    To introduce the students to various types of cameras.

    To help the students understand the aesthetics of lighting and

    composition

    To help familiarize students with Photo-Journalism

    Paper content

    Module I 15 hrs.

    Human Eye and camera. Basics of Camera (aperture, shutter speed, focal length, f-stop, depth offield etc.) Camera operations. Types of camera. Types of Lenses. Visual perception

    Module II 15 hrs.

    Understanding lighting: indoor and outdoor, Exposing and Focusing. Types of lighting, Natural and

    Artificial Lights, Controlling lights, Exposure Meters, Differential focus, filters, Flashes, Designing

    with light.

    Module III 10 hrs.

    Types of Film: sensitivity, Temperature, Speed etc, Reversal Films, Manipulation of Color and

    Light. Black and white and color photography- negatives, color materials, processing and printing

    Module IV 10 hrs.

    Some basic principles, Aesthetics, Basics of Photo-Journalism, Photo features, Photo essays, Writing

    captions, Visual story telling, Photography for advertising-consumer and industrial. Planning a

    shoot-studio, location, set props and casting.Module V 10 hrs.

    Digital Photography. Digital cameras, DSLR. Advantages and disadvantages of DSLR.

    Practical Component

    Assignments in landscape and portrait photography.

    Books for Reference

    Evening, Martin.Adobe Photoshop CS for photographers, Focal Press, 2005

    Keene, MartinPractical Photojournalism, 2

    nd

    Edition, Focal Press, 1995Parish, Fred S.Photojournalism- An Introduction, Wadsworth, 2002

    Parker, W. Oren R., Wolf, Craig and Block, Dick. Scene design and stage lighting, Thomson, 2004Pandey, Ashish.Acaemic dictionary of photography, Isha Books, 2005.

    Warren, BrucePhotography 2nd Edition, Delmar

    Testing Pattern:

    Portfolio Assessment.

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    Written Assignment (about 1000 words) CIA 1

    Students will be assessed on the photographs they produce. CIA II

    Mid Semester Exam

    Module Section A Section B Section CModule 1 2 1 1

    Module 2 2 2 1

    Section A 5 x 3 = 15 marks (3 out of 4)Section B 10 x 2 = 20 marks (2 out of 3)

    Section C 15 x 1 = 15 marks (1 out of 2)

    Total 50 marks

    End Semester Examination- Portfolio Assessment

    Audio and Video Editing Software

    Course: BA Semester: III

    Paper: Audio and Video Editing Software Code: FUE 331

    4 hours/ week/ 100 marks/3 credits Hours: 60

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    This paper introduces students to audio & video editing software like Sony Sound Forge , AdobeSound Booth , Acid Express , Adobe Premiere , Final cut Pro. Their practical work includes hands

    on training in editing radio programmes, television programmes/short film , creating trailers and

    compositing software.

    Module 1 : Audio Editing 15 Hours

    Introduction to Digital Audio , Concepts of Digital audio editing , Introduction to SoundForge,

    Recording sound with different sources, Editing , Mixing , removing noise, applying filters .creatingspecial effects , attaching/ detaching Videos. Exporting sound Mp3, au, wav.

    Usage of Acid Express, Frooty loops.

    Module 2 : Video Editing 15 hours

    Introduction to Video, Linear video Editing , Non Linear Video Editing ,Concepts of Video

    broadcast, Introduction to Adobe premiere Pro, importing Video , timeline controls, Transitions,

    Adding , editing tracks , adding sound , adding effects, rough-cut of videos , Rendering andexporting videos to AVI , DVD formats. Streaming Video .

    Module 3: Concepts of Compositing 10 hours

    Project Work 5 hours

    Student in a group of 5 have to do a project , consist of video and Audio content .For example : Documentary for TV , Advertisement , Program for Radio etc

    Practical Component

    Assessment will be based on the assignment submitted after each module

    Reference BooksSound Forge Power Scott GarrigusAdobePremiere CS3 Visual Quickpro Guide Antonym Bolante

    AdobePremiere CS3 classroom in a book , Adobe creative Team

    Exam PatternStudents have to write a theory paper for both the mid and end semester examination

    Mid Semester Examination : 50 Marks Paper

    Module Section A Section B Section C

    Module I 6 3 2

    Module II 4 2 -

    Section A 10 X 2 = 20 Marks ( All question compulsory )

    Section B 4 X 5 = 20 Marks ( Answer any 4 out of 5)

    Section C 10 X 1 = 10 Marks ( Answer any 1 out of 2)

    End Semester Examination : 100 Marks Paper

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    Module Section A Section B Section C

    Module I 4 2 3

    Module II 4 2 3

    Module III 2 2 1

    Elective 1- Radio

    Course: BA Semester: IIIPaper: Radio Code: FUE 332

    4 hours/ week/ 100 marks/3 credits Hours: 60

    This paper will introduce students to the specialized skills required to write scripts, conduct

    interviews and present programmes for different radio formats including news, plays, documentaries,talks and interviews.

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    Section A 10 X 2 = 20 Marks All question compulsory )

    Section B 6 X 5 = 30 Marks (answer 5 out of 6)

    Section C 10 X 5 = 50 Marks (answer 5 out of 7)

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    Objectives

    At the end of this semester, students should have grasped the following aspects of writing for radio:

    Fundamentals of Communicating through the Electronic media.

    The Nature of Broadcast News, Narration, Music Announcing and Sports Performance. Techniques of Writing Simple but Polished News Stories. Voice and Articulation Improvement.

    Interviewing Techniques.

    Production Practices. Description of Equipment, Studio Dynamics.

    Methodology

    The methodology will focus on providing students with:

    An in-depth understanding of the fundamentals using live and recorded radioprogrammes as texts. Key points to be illustrated with examples from actual radio programmes.

    Examples to stimulate classroom discussion and individual analysis.

    Writing exercises to inculcate the basic mechanics of writing for the radio Checklists to evaluate their understanding of concepts and assess their competence as presenters.

    Practice Exercises to improve broadcast performance.

    Paper content

    Module I (10 hours) Introduction to Radio

    Radio as a medium of Communication- Advantages & disadvantages

    Components of a Radio Programme Words, Music, Sound Effects, Silence

    Types of radio programmes

    Organizational set up of a radio station

    Station Image, scheduling and audience research

    Studio set up- microphones, mixer, editing software.

    Module II. (5 hours)

    History of Radio in India Community Radio

    Amateur Radio

    Internet Radio

    Satellite Radio

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    Module III (30 hours)

    Principles of writing for radio

    News- Structure of a news bulletin. Reporting. Writing radio news reports. Presenting radionews.

    Interviews- News interviews. Vox pops. Celebrity interviews. Preparation, Conducting aninterview.

    Radio Talk- Scripting & Presenting.

    Radio feature/documentary-Planning and research, Scripting, Compilation

    Radio discussion- Formats. Role of Moderator, participants. Planning the radio discussion.

    Radio drama- Structure. Format. Scripting.

    Special Audience programmes- Types. Formats.

    Module IV ( 10 hours)

    Music Programmes- Types. Presentation styles. DJ Scripts. Special programming.

    Module V (5 hours)

    Radio Commercials- Advantages of advertising on radio. Formats. Copywriting.

    Public Service Announcements- Purpose. Types.

    Students will carry out the following practical exercises aimed at helping them to connect

    broadcast theory with practical skills. The objective is to enhance their understanding and

    performance of different types of broadcast material.

    i. Record, log and analyse radio programmes

    ii. Use Checklists to help them evaluate their understanding of concepts and proficiencyin Skills.

    iii. Frame questions for prospective sources of information for a radio programmeiv. Practice Exercises to help students improve their broadcast performance by allowing

    them to apply and practice the principles they have learnt.

    v. Field Workinvolves the production of radio programmes, incorporating as manyformats as possible.

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    Books for Reference

    Agarwal, Vir Bala and V. S. Gupta Handbook of Journalism and Mass Communication. Concept

    Pub. Co. New Delhi. 20001

    De Jonge, Fay A.C, Hakemulder and others.Radio and Television Journalism. Delhi. Anmol

    Puublications. 1998.Hyde, Stuart W. Television and radio Announcing.New Delhi. Kanishka Publications. 1998.

    Parthasarathy, Rangaswami.Here is the News! Reporting for the Media. Sterling Publications. NewDelhi. 1994

    Srampickal, Jacob. Communication and Media in India Today. Media House. New Delhi. 1998.

    White, Ted. Broadcast News Writing, Reporting, and Producing. 2nd ed., Boston., Focal Press,

    1996.

    Testing Pattern

    Evaluation for Communicative English is both formative (ongoing evaluation) and summative (final

    examination)Students will be tested on their ability to write effectively for the various radio formatsPractical component- The students will be assessed on the radio programmes they produce.

    Portfolio Assessment is part of Internal Assessment and the broad issue is a focus on skills.

    Mid Semester Exam

    Mid-semester Exam

    Module Sec A

    15 marks

    Sec B

    10marks

    Module 1 1Module 2 2 1

    - Written Assignment

    - Group Presentation

    End Semester Exam- Portfolio Assessment

    Elective II Applied Theatre Basic Course

    Course: BA Semester: III

    Paper: Applied Theatre Basic Course Code: FUE 333

    4 hours/ week/ 100 marks/3 credits Hours: 60

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    The changing scenario of the media has re-defined the term theatre. From being a medium of self-

    indulgence and creative expression, the key phrase in today's evolved atmosphere is application.

    Applied Theatre is emerging as an evolved tool of expression across various sectors ranging from

    education to corporate learning.

    Applied Theatre is unique to each environment. Knowledge, skill and logistics of the environmentframe the parameters of an effective Applied Theatre experience. The aim of introducing thismodule is to give participants a first-hand experience of the skills, marketing tools and application

    patterns in the context of emerging markets.

    Objectives

    To make students experience the basic skills of theatre Identifying and marketing to a niche segment

    Application of skills in the niche market

    Paper Content

    Module 1 Basic Applied Theatre - Skills 20 hours

    Use of Body-Mind-Voice in Theatre, Stage positions and composition, movement, blocking, basic

    understanding of lights, sound, scripting, costumes, sets and props, direction,characterization,

    creating thematic presentations.Designing applied theatre sessions, models of learning, implementation of designed sessions in

    controlled environments - micro sessions, Peer and faculty observation and evaluation

    Module 2 Basic Applied Theatre - Marketing 20 hours

    Identifying markets and market needs, clients, creating marketing tools, identifying relevant themes,

    customization, targets, sales and closure.

    Module 3 Basic Applied Theatre - Implementation 20 hours

    Tailor-making sessions for client needs, understanding environment dynamics, creating conducive

    environments, feedback mechanisms, closure written and visual documents, project report.

    Assessment

    Assessment of Module 1

    CIA 1 20 marks

    Assessment of Module 2CIA 2 - 20 marks

    CIA 3 20 marks End Semester evaluation through report submission 40 marks

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    Creative Writing

    Course: BA Semester: IV

    Paper: Creative Writing Code: FUE 431

    4 hours/ week/ 100 marks/3 credits Hours: 60

    Objectives

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    to introduce the students to various genres of creative writing

    work with demanding creative works and learn to interpret, incorporate the techniques of

    writing in ones own writing

    to use writing as way to explore an idea or concept, to connect and analyse their relevance

    and to develop their own points of view

    to develop persoanlised writing process that emphasizes creativity and differentiates revisionand editing

    to develop the ability to write for a variety of audiences, purposes and in a variety of genres

    Course learning outcome: At the end of the semester students would submit a portfolio of their

    writing. They will be aware of aspects of form, imagination and creative process.

    Level of Knowledge: basic knowledge of writing skills

    Module I 8 hours

    Short Story

    Plot Theme

    Character

    Setting

    Conflict

    Point of view

    Module II

    Play script one act play 8 hours

    Character

    Setting Dialogue

    Module III

    Travel writing 5 hours

    Finding Sense of place

    Avoiding clichd expressions and experiences

    Module IV

    Writing for Children 5 hours

    Importance of Illustration

    Balance between illustration and text

    Finding appropriate vocabulary and voice

    Module V

    Free Verse 5 hours

    Difference between blank verse and free verse

    Examples discussion

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    Skill Development Assignments 30 hours

    Each module will have analysis of relevant writings

    Free writing

    Developing a character

    Writing a short story narrative

    Writing short story with dialogue Converting a myth/fable/folk tale into a play script

    Writing free verse/travel writing/short story for children

    Total hours: 60 hours

    Testing Pattern:

    CIA I one minor exercise from short story module that would enhance one particular skill

    Mid Sem Exam script of one act playCIA III Travel Writing exercise

    End Sem ExamFor Theory Individual Portfolio

    o The work in this course culminates in the presentation of a final portfolio writing in any

    genre of the students choice 5 short stories, one novella, 5 poems, two play scripts etc.

    periodical reports about the progress of the final portfolio should be given to the instructor.

    o The portfolio will contain the drafts and revised drafts written during the semester. Inability

    to get all the drafts will bring down the grade.

    Evaluation criteria of the portfolio:

    o Creativity; originality; ability to experiment with the selected form of writing; understanding

    of the form

    o Language grammar, spelling, punctuation

    o Improvement during the semester

    o Neatness of the portfolio

    For Practicals:

    Practical hours will be utilized to write and discuss the difficulties faced by the students whilewriting.

    The class will be divided into different groups; the groups will collect writing done during the

    semester, will edit the writing and publish an anthology.

    Evaluation criteria of the anthology:

    o Editing skills grammar, spelling, punctuation, organization of the selected writing

    o Presentation quality of the paper, pictures to enhance the writing etc.

    o Creativity, originality of the writing

    o The anthology will be considered as team work; each member of the group will face a viva.

    The questions will be asked on participation, involvement and learning experiences of

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    individual student. Hence, every member of the group should actively participate in the task

    of bringing out the anthology.

    Books for Reference

    Abbs, Peter, Richardson, John. The Forms of Narrative: A Practical Study Guide for English.Cambridge: CUP, 1990

    Bauman. M. Garrett.Ideas and Details: A Guide to College Writing. USA: Wadsworth, 2004

    Bishop, Wendy. Working Words: The Process of Creative Writing. California: Mayfield PublishingCompany, 1992

    Newman, Jenny, Cusick, Edmund and Tourette, Aileen La. The Writers Workbook. London:

    Arnold, 2004

    Elective: Television Studies and Film Appreciation

    Course: BA Semester: IV

    Paper: Television Studies and Film Appreciation Code: FUE 333

    4 hours/ week/ 100 marks/3 credits Hours: 60

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    This paper seeks to familiarize students with key concepts in television and film studies. The

    students will be introduced to video broadcasting where they will learn how to write and

    present scripts for different types of television programmes. This knowledge will be applied

    when the students make short films or documentaries.

    ObjectivesAt the end of this semester, students should have grasped the following

    Fundamentals of Communicating through the Electronic media.

    The main features of film language and grammar

    Fundamentals of Writing for Video

    Production Practices.

    Methodology

    An in-depth treatment of the fundamentals to be achieved using television programmes and

    films as texts.

    Key points to be illustrated with examples from many sources.

    Examples to stimulate classroom discussion and individual analysis.

    Writing exercises to inculcate the basic mechanics of writing for video

    Use of Checklists to help students evaluate their understanding of concepts and competence

    in skills.

    Practical exercises in television production.

    Paper Content

    Module I 15

    hours

    Introduction to Film & Television

    Growth & Development of TV in India . TV Forms and conventions; Genre, Format, Scheduling.

    Main features of Film and TV language and grammar (framing, types of shot, camera movement,

    editing, use of sound, lighting, narrative, etc) Film History, Genres; Key concepts in Film studies,Analysis of Films

    Module II 30 hours

    The Production process

    Pre-production: From idea to shooting script; Research and planning of location, appointments,

    interviews, lights, sfx etc.; Production proposal, treatment, script outline, screenplay; Shotbreakdown including visuals, narration/dialogue, SFX and floor plan with characters, camera

    movements and important set designs; Budget: planning, estimate, resources and expenditure

    Production: shooting; Camera movements, angles, shots; Lenses and their uses; Lighting, Sound

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    Post-production, Logging; Editing techniques; 10 hours

    Module III 15

    hours

    Documentary-Types, Scripting, Production; Television news: Reporting, Presenting, Scripting,

    Production. TV Commercials- Types, Scripting, Production

    Practical Component

    Students will be required to make short films or documentaries.

    Books for Reference

    Bignell, Jonathan and Jeremy Orlebar. The Television Handbook. Oxon:Routledge, 2005.

    Casey, Bernadette, Neil Casey, Ben Calvert, Liam French & Justin Lewis.Key concepts in

    Television Studies. London:Routledge, 2004

    De Jonge, Fay A.C, Hakemulder et al.Radio and Television Journalism. Delhi. Anmol Publications.1998.Hyde, Stuart W. Television and radio Announcing. New Delhi: Kanishka Publications. 1998.

    Kohli, Vanita. The Indian Media Business. New Delhi: Response Books, 2003

    White, Ted. Broadcast News Writing, Reporting, and Producing. 2nd ed., Boston:Focal Press,

    1996.

    Testing Pattern

    Continuous Internal Assessment

    - Mid-semester Exam- Students to be tested on theory learnt in class

    - Written Assignment- Group Presentation

    Mid Semester Exam

    Module Section A

    15 marks

    Section B

    10 marks

    Module 1 1

    Module 2 1

    Module 3 1 1

    End Semester Portfolio Assessment

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    Elective II Animation

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    Media & SocietyCourse: BA Semester: V

    Paper: Television Studies and Film Appreciation Code: FUE 531

    4 hours/ week/ 100 marks/3 credits Hours: 60

    Objectives To introduce the students to concepts, concerns, critical debates in Media Studies

    To enable students to critically perceive and engage with production, signification and

    negotiation of meanings in media

    Level of Knowledge: Working knowledge of media

    Module I 20 Hrs

    Perspectives on Media Texts

    Semiotics: Signs, Codes, and Cultures

    Hermeneutics: Interpretation and Understanding

    Rhetoric: Language, Situation, PurposeNarratology: The Forms and Functions of Stories

    Understanding Media in Contexts 20 Hrs

    Asa Briggs and Peter Burke: Introduction,A Social History of the Media: From Gutenberg to the

    Internet.

    Fiona Anderson: Fashion Style, Identity and Meaning

    Fiona Carson: Feminist Debate and Fine art PracticesClaire Pajaczkowska: Issues in Feminist Design

    Richard Howell: Ideology

    Marshall McLuhan. Medium is the Message

    Nishant Shah: Playblog: Pornography, Performance and CyberspaceAshis Nandy: Indian Popular Cinema as a Slum's Eye View of Politics

    Deborah Stevenson: Imagining the City: Movies, Maps and Cyberspace

    Media Regulation 20 Hrs

    Lawrence Liang: Philosophical Foundations of Free Speech

    Lawrence Liang: Hate Speech and the Philosophy of LanguageLawrence Liang: Obscenity, Decency and Morality

    Shohini Ghosh: TV Censorship in India.

    Monika Mehta: What Is Behind Film Censorship?

    Testing PatternCIA II, III written submission or Multiple Choice QuestionsMid semester exam will be a research paper on an idea from the modules covered.

    End-semester:Five questions carrying 20 marks to be answered out of

    minimum eight.

    Select Bibliography

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    Briggs, Asa, and Peter Burke.A Social History of the Media: From Gutenberg to the Internet.

    Malden: Blackwell, 2001.

    Carson, Fiona and Claire Pajaczkowska. eds.Feminist Visual Culture. London: Routledge, 2003.

    Gripsrud, Jostein. Understanding Media Culture. London: Hodder Arnold, 2002Howell, Richard. Visual Culture. Cambridge: Polity, 2003.

    Rampley, Matthew. ed.Exploring Visual Culture: Definitions, Concepts, Contexts. Edingburg:Edinburg University Press, 2005.

    Wayne, Mike. Marxism and Media Studies: Key Concepts and Contemporary Trends. London: Pluto

    Press, 2003.

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    Elective I- Advertising

    Course: BA Semester: V

    Paper: Advertising Code: FUE 532

    4 hours/ week/ 100 marks/3 credits Hours: 60

    This paper seeks to familiarize students with key concepts in advertising. The students will the study

    persuasive techniques used by advertisers and learn how to write effective copy for different types ofadvertisements such as television commercials, radio spots, mailers, print advertisements, etc. They

    will also be trained to analyse, interpret and comment on different advertisements.

    Objectives

    At the end of this semester, students should have grasped the following

    Key concepts in advertising

    Persuasive techniques of advertising.

    Copy writing techniques

    Methodology

    An in-depth treatment of the fundamentals to be achieved using actual advertisements astexts.

    Key points to be illustrated with examples from many sources.

    Examples to stimulate classroom discussion and individual analysis.

    Writing exercises to inculcate the basic mechanics of copywriting for the different media

    Use of Checklists to help students evaluate their understanding of concepts and competencein skills.

    Paper Content

    Module I 15 hours

    Introduction to Advertising

    Brief History of Advertising in India; Introduction to Advertising Concepts; Persuasive Techniques;

    Types of Advertising; Media of Advertising; Synergy between Marketing and Advertising.

    Marketing concepts, marketing process, marketing tools , marketing communication process).Representation and Stereotyping in Advertising; Role and purpose of advertising agencies

    Module II 25 hours

    Advertising research and strategy

    Consumer behaviour, Relationship between Advertising Strategy and Consumer Behaviour, Key

    elements in an Advertising Plan, Advertising research, tools of Advertising Research,

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    Module III

    Copy writing skills

    The Creative Brief; Language in advertising, Principles of Layout and Design. Writing copy for -Print advertisements, TV commercials, Radio Commercials, Mailers, Outdoor Advertising, Internet

    and New media.

    Books for Reference

    Bly, Robert W. The Copywriters Handbook. New York:Henry Holt and Company. 1985

    Brierley, Sean. The Advertising HandbookLondon: Routledge, 2002Meeske, Milan D. Copywriting for the Electronic Media- A Practical Guide Belmont, USA:

    Thomson Wadsworth, 2003

    Ogilvy, David. Ogilvy on Advertising. New York:Vintage Books, 1985Valladares, June A. The Craft of CopywritingNew Delhi: Response Books, 2000

    Practical Component 35 hours

    Creating an ad campaign.

    Testing Pattern

    Mid-semester Exam

    Module Section A

    15 marks

    Section B

    10Module 1 2

    Module 2 2

    Written Assignment

    Group Presentation

    End Semester Question Paper Format

    Module Section A10 marks (4of 6)

    Section B5 marks(2 of 3)

    Module 1 1 2

    Module 2 5 1

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    Ad campaign- Assign a product and students are expected to create a campaign and the

    campaign should have a client brief, a creative brief , creative strategy, a Print ad and TVC.

    Books For Reference :

    1. Bly, Robert W. The Copywriter's Handbook. New York:Henry Holt and Company. 1985

    2. Brierley, Sean. The Advertising HandbookLondon: Routledge, 2002

    3. Meeske, Milan D. Copywriting for the Electronic Media- A Practical Guide Belmont, USA:Thomson Wadsworth, 2003

    4. Ogilvy, David. Ogilvy on Advertising. New York:Vintage Books, 1985

    5. Valladares, June A. The Craft of CopywritingNew Delhi: Response Books, 2000

    6. William F.Arens Contemporary Advertising . Irwin McGraw- Hill

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    Elective 2- Applied Theatre Advanced CourseCourse: BA Semester:V

    Paper: Applied Theatre Advanced Course Code: FUE 533

    4 hours/ week/ 100 marks/3 credits Hours: 60

    Objective/s

    Introduce participants to the advanced level of creating a play Create and implement steps to market the created production. Showcase performance across venues

    Module 1 Advanced Applied Theatre - Skills 20 hours

    Identifying a theme, creating a script, social audit of the script, casting, stage management, blocking

    and direction, costumes, light and sound, sets and props, showcase the presentation for an invitedaudience and create a scalable version of the production

    Module 2 Advanced Applied Theatre - Marketing 20 hours

    Budgeting, marketing shows across venues, identifying sponsors and revenue streams print, radio,

    TV, Web and new media

    Module 3 Advanced Applied Theatre Implementation 20 hours

    Showcasing a minimum of 10 performances

    Assessment

    Assessment of Module 1

    CIA 1 20 marks

    Assessment of Module 2CIA 2 - 20 marks

    CIA 3 20 marks End Semester evaluation through report submission 40 marks

    End Semester evaluation through report submission 40 marks

    Books for Reference

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    Applied Theatre: Bewilderment And Beyond - James Thompson

    The Applied Theatre Reader Tim Prentki , Sheila Preston

    Interactive and Improvisational Drama: Varieties of Applied Theatre and performance

    Adam Blatner

    The Actor's ways and means Michael Redgrave\

    An Actor Prepares Constantin Stanislavsky

    Improv Keith Johnstone

    Theatre on the edge: New Visions, New Voices Mel Gussow

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    Public RelationsCourse: BA Semester: VI

    Paper: Public Relations Code: FUE 631

    4 hours/ week/ 100 marks/3 credits Hours: 60

    This paper introduces the students to the field of Public Relations and Corporate Communications.

    The students will be taught the functioning of PR departments and the job of a PRO. Students will

    be given an insight into this specialized field with a focus on the job opportunities.

    Objectives

    To lay the foundation of Public Relations practice

    To train the students in media relations

    To introduce the concept of Corporate Communication

    To familiarize the students with concepts like propaganda, public opinion, advertising, and

    public relations

    Paper Content

    Module I 15 hrs.Public relations - definition, nature and scope; Evolution of PR; Corporate Communication;

    Qualifications of a PRO

    Levels- basic cum working knowledge

    Module II 15 hrs.

    Difference between propaganda, publicity, public opinion, advertising and PR; Organization of a PRDepartment; Stages of PR

    Levels- working knowledge

    Module III 10 hrs.

    Types of Corporate PR: employee relations, share holder relations, distributor-dealer relations,

    community relations, consumer relationsLevels- working knowledge

    Module IV 10 hrs.

    Media relations: newspapers, magazines, radio, TV

    Levels- working knowledge

    Module V 10 hrs.

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    PR consultants : PR professional organizations; Codes and ethics in PR

    Case Studies: ICICI, Pepsi, Coke (PR crisis management)

    Levels- working knowledge Total Hours: 60

    Practical Component 15 hrs.

    Students have to submit a report on any one effective PR campaign, or Crisis Management, or onany latest trends in PR and present it with the help of audio-visual aids like Microsoft powerpointetc.

    1. Presentation- group and individual

    2. Group discussion3. Case study and analysis

    4. Quiz

    5. Workshop

    Books for reference:

    Public Relations. Balan, K. R.. Sultan Chand & Sons, 2003.Effective Public Relations in Public and Private Sector. Banik, G. C . Jaico

    Publishing House, Mumbai, 2004.

    Practical Public Relations. Sam Black. Universal Bookstall.Effective Public Relations. Scott M. Cutlip, Allen H. Center, Glen M. Broom.

    Pearson Education, 2005

    Corporate Communications. Joseph Fernandez. Sage Publications, New Delhi, 2004.Gregory Anne, Public Relations in Practice, New Delhi, Crest Publishing House, 2002.

    Lesley, Philip, Handbook of Public Relations and Communications, Mumbai, Jaico

    Publishing, 2002

    Moor H. Frazier & Frank B. Kalupa, Public Relations, Surjeet Publications, 2004.

    Testing Pattern:

    Mid semester and End semester exams will be a theory paper. The objective of the theory papers is

    to test whether the student has understood the various theoretical concepts and the functioning of the

    PR department.

    Mid Semester Exam

    No practical component needed- theory exam should suffice

    Module Section A

    5 marks

    (3 of 5)

    Section B

    10 marks

    (2 of 3)

    Section C

    15 marks

    (1 of 2)

    Module 1 2 1 1

    Module 2 2 1 1

    Module 3 1 1

    Total 50 marks

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    End Semester Exam

    Module Section A5 marks

    (3 of 5)

    Section B10 marks

    (2 of 3)

    Section C15 marks

    (1 of 2)

    Module 1 1 1

    Module 2 1 1

    Module 3 1 1

    Module 4 1 1

    Module 5 1 1Total 50 marks

    The CIA2 will be based on written assignments.

    The CIA3 will be evaluated based on objective test.

    Practical componentStudents will be tested on the research work submitted and their ability to make effective

    presentations using Audio-visual aids like Microsoft Power point etc. Students will choose their own

    topic and submit the research work within 3 weeks and present it.

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    Elective- New Media & Communication

    Course: BA Semester: VI

    Paper: New Media & Communication Code: FUE 631

    4 hours/ week/ 100 marks/3 credits Hours: 60

    This paper introduces to the students the field of New Media and its various features.

    Objectives

    To introduce to the students the fundamentals of new media technology

    To have a theoretical understanding of new media

    Module 1 15 hours

    Introduction to New Media. What is new media. What is old media? Difference between new andold media. Rise of Internet.

    Level- basic knowledge

    Module 2 15 hours

    Globalization and communication. How has globalization influenced the growth of new media?

    Level- basic knowledge

    Module 3 10 hours

    What is digital divide? New media contribution to this digital divide. New media influence on

    politics, economy and societies.

    Level- Working knowledge

    Module 4 15 hours

    Cyber journalism and cyber culture. Web sites, E-newspapers, internet tv, internet radio, cell phonesand sms, blogs, social network sites.

    Level- basic knowledge

    Module 5 5 hoursWiki. New media terminologies.

    Level- basic knowledge

    Total Hours: 60Books:

    1. Media Communication. James Watson2. Journalism Online. Mike Ward3. Writing for the Information Age. Bruce Ross Larsen

    Testing Pattern:

    Mid semester and End semester examinations will be theory papers to evaluate the theoreticalunderstanding of the students.

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    Mid semester Exam

    Module Section A

    5 marks(5 of 7)

    Section B

    10 marks(1 of 2)

    Section C

    15 marks(1 of 2)

    Module 1 3 1

    Module 2 2 1Module 3 2 1 1

    Total Marks: 50End semester Exam

    Module Section A

    5 marks(8 of 10)

    Section B

    10 marks(3 of 4)

    Section C

    15 marks(2 of 3)

    Module 1 3 1 1

    Module 2 2 1

    Module 3 2 1 1

    Module 4 2 1 1

    Module 5 1

    Total Marks: 100

    CIA 2 will be based on written assignments.

    CIA 3 will be evaluated based on student presentation.

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    Elective II- DissertationCourse: BA Semester: VI

    Paper: Disseration Code: FUE 633

    4 hours/ week/ 100 marks/3 credits Hours: 60

    In this semester, students will have the option of working on a dissertation on any aspect of the

    media The students will give a written proposal to the co-ordinator in the tenth week of the thirdsemester. The proposal may be in the following format:

    Tentative title

    Introduction

    Reasons for the choice of the research area

    Objective

    Methodology

    Limitations, if any

    A brief bibliography

    The coordinator in consultation with the HOD will assign guides to the students before the end of thethird semester.

    The student may also indicate the names of supervisors they prefer. However, the coordinator in

    consultation with the HOD will allot the students to members of the faculty in consultation with

    them. If the proposal demands and the coordinator feels the need for a supervisor outside thedepartment, coordinator may assign guides from other departments in consultation with them.

    The coordinator will try to align the student dissertation areas to the research interest of the facultymembers. Christ PU teachers may also be considered, in case found competent and willing.

    The thesis, which is in not less than 60 pages and in the prescribed format should be submitted to thecoordinator in the prescribed format in the penultimate week of the fourth semester.

    The evaluation and viva should be completed within a month from the last working day of the

    semester.

    The thesis will be evaluated by external member and by the guide out of 100 each and the average of

    both the evaluations should be awarded out of 100. If there is a difference of more than 20 marks, athird evaluation should be conducted by both the evaluators together.

    The viva should be conducted out of 50 each and average of the two should be taken. Only the

    supervisor and the external evaluator shall evaluate the thesis.

    The external member should have valid research experience, namely, MPhil or PhD or equivalentqualification, or should have undertaken research project from reputed organisations in social

    sciences or humanities, or should have research publications preferably in refereed journals.

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    Examiners for practicals

    Fr. Saji

    Naureen Aziz

    Manjula B.Rajesh PrasathMalati Ramachandra 9341224360Eva Bell 23682421