Communication: Are You Letting People In or Shutting Them Out?

Just Because You Build ItDoesn’t Mean They’ll Come

The problem with most of our approaches is that we believe that more of what we are currently doing will magically get persons excited and connected.

It Won’t.

Preparation for 2011 Annual Conference & 2012 General Conference

The Rev. Bob Bushong, Carol Smith and the Rev. Paul Matheri of Kenya, members of the International Support Team, discuss hospitality for Central Conference Delegates.

With thousands of details to oversee and hundreds of volunteers to recruit, preparations for two major events in the life of the Florida Conference keep moving ahead. The Florida Conference will provide hospitality for the General Conference delegates and bishops. But before General Conference occurs, the Florida Conference will host its Annual Conference from June 1 to 4, 2011. Both events will be held at the Tampa Convention Center. full story

Haiti trips postponed & new leader for Covenant

Postponing non-essential travel to Haiti was recommended in a mass e-mail to mission directors and clergy in mid-December. Strengthening personal relationships with the people of Haiti is the best way to stay involved with Haiti’s needs, said the Rev. Dionne Hammond, full story

I ssues of race aren't just black and white, leaders say

Get

Do

See

Prevalent View

Communicate/Broadcast

EnergizeEngage/Connect

21st Century: Engagement Age

Communicate

Energize

Engage/Connect

Consider These StatisticsWhich makes you most comfortable purchasing a product?

8% Website15% Advertisement22% Newspaper76% A friend recommended it

Best source for advice on a new product?

21% Television26% Newspaper/magazine35% Info services (Consumer Reports)67% Another consumer who owns the product

I trust this type of advertising

45% Radio45% Television50% Magazine90% Recommendations from consumers

Age of Engagement Success Stories

• Tea Party• Barack Obama • The greatest communicator—Jesus—

engaged/organized, energized his group, then went about broadcasting

Some Myths of Communication

• The More Choices, the Better• Advertising Creates Interest• People Care About What You Say

Strategies to Change It Up!

• Know Your Audience• Remove Barriers to Entry• Reduce the Noise• Tell One Story at a Time• Untangle the Web

Next Steps

You can’t get what you want until you let go of what you do have.

Then the master told his servant, Go out to the roads and country lanes

and compel them to come in, so that my house will be full.

Luke 14:23