Communication Device SALES PERFORMANCE – Q1 2012

CDG Revenue by Month

Q1-2012 : Actual 772 ล้�าน 103% จากเป้า 750 ล้�าน

Q4-11 : Rev Sharing

1%0%

79%

19%

2%

ACER DELL HTC SAMSU SONY

Million Baht

Department Jan-12 Feb-12 Mar-12 Grand Total38 (CDG) 144,037,388 293,961,690 117,770,667 555,769,746 H4 (HADYAI) 5,859,724 8,556,782 4,145,083 18,561,589 M4 (RAYONG) 5,243,766 6,977,853 6,293,380 18,514,999 C4 (CHMAI) 6,004,659 6,652,670 5,678,145 18,335,474 45 (MTRADE) 11,819,789 2,973,501 44,407- 14,748,883 S4 (SURAJ) 4,982,595 5,221,074 2,814,778 13,018,447 44 (CNEXSHO) 1,115,080 895,417 10,942,392 12,952,888 43 (COMME1) 6,474,482 3,334,000 2,949,377 12,757,859 K4 (KONKAN) 3,466,037 4,435,127 2,739,808 10,640,972 R4 (KORAJ) 3,311,925 3,818,307 3,332,425 10,462,657 B4 (LOPBURI) 2,696,653 3,489,706 3,510,213 9,696,572 J4 (NPATOM) 2,555,174 2,949,230 2,398,213 7,902,618 U4 (UBOL) 1,790,536 1,719,485 3,970,252 7,480,273 N4 (PNULOK) 2,157,032 2,358,047 2,293,289 6,808,369 G4 (CHRAI) 2,128,699 2,482,947 1,612,967 6,224,613 Q4 (NAKORNS) 1,841,646 2,234,492 1,865,651 5,941,788 84 (HUAHIN) 1,872,391 2,647,954 1,123,135 5,643,479 Y4 (PATTAYA) 1,983,728 2,536,961 1,065,641 5,586,331 41 (CNEXHQ) 3,018,275 878,257 785,638 4,682,170 46 (COMME2) 1,764,976 1,886,745 957,960 4,609,681 F4 (NSWAN) 1,235,392 1,757,465 1,212,407 4,205,264 42 (CONSBL) 1,801,140 521,807 1,445,923 3,768,870 D4 (UDORN) 1,338,893 1,741,459 614,655 3,695,007 49 (COMME3) 586,321 363,196 1,668,202 2,617,719 51 (GG51) 815,536 33,487 1,764,417 2,613,439 48 (RETAIL2) 1,109,244 16,088 384,680 1,510,011 68 (CDG) 644,410 214,097 413,189 1,271,695 47 (RETAIL1) 260,296 524,500 272,808 1,057,604 X4 (SAKONNA) 435,158 100,688 216,228 752,074

Grand Total 222,350,944 365,283,032 184,197,115 771,831,092

Top 20 Customers in Q1-12

Rank Custermer Net Amount Type1 TRUEDISXXX 16,854,865 Operator2 CNEXSHOPXX 12,952,888 IT3 BLISSTELCO 12,314,497 Mobile4 POWERBUYCO 11,150,308 MDT5 AMCONNETIN 8,428,801 Mobile6 MEIJIGOLDX 8,213,738 Mobile7 COMSEVENCD 8,183,489 IT8 SPEEDCOMCD 7,781,398 IT9 GOODSPEECD 6,163,912 IT10 POWERBUYCD 5,904,624 MDT11 STUDIOPHON 5,426,511 Mobile12 ITWOENTERP 4,982,322 IT13 SIAMARXXCD 4,916,353 IT14 ITZONEXXXX 4,892,550 IT15 SKYTECHCCD 4,737,430 IT16 TSCOMPUTCD 4,695,210 IT17 BESTPCPRCD 4,296,556 IT18 WBCINTERNA 4,055,734 Mobile19 NAVAASIACD 3,724,329 Mobile20 TOOKDEETHA 3,694,193 Mobile

Contribute 39%

Top 10 Model in Q1-12

Stock Code Model Brand Amount1 SS-GTAB-P6800(SL) TAB 7.7" Samsung 37,231,254 2 SS-GTAB-P7300T(WH) TAB 8.9" Samsung 20,245,853 3 SS-GTAB-P6200(WH) TAB 7.0" (900) Samsung 17,142,945 4 SS-GTAB-P7500(WH) TAB 10.1" Samsung 16,451,529 5 SS-GLXY-NOTE(BL) NOTE Samsung 15,281,981 6 SS-GTAB-P6200T(WH) TAB 7.0" (850) Samsung 15,051,302 7 HH-EXPLORER-TRUE EXPLORER HTC 11,371,968 8 SS-GLXY-S5360T(GY) GALAXY Y Samsung 9,801,025 9 HH-SENSATION-XE(BK) SENSATION HTC 9,107,867 10 SS-GLXY-S-I9100(BK) S I I Samsung 8,159,990

CDG Q2-12 Strategy

• Total sale target 815 MB with 6 %GP local and 3

%GP export.

• Expand more sale channel both BKK and UPC.

• Focus Operator business; True

• New Product line up ; HTC One series, SS new S3,

Sony new Xperia series

• Support Dealer sale events at focus location.

• Focus MDT

• SS roadshow for new models , nationwide

hTC High Light :Good Selling for hTC One Family – One X & One V

Low Light: Too Much Stock and awaiting for support from hTC• Explorer• Rhyme• Sensation XL• Sensation XE

Acer

High Light : • Focus on Iconia Tablet• New model Tablet Iconia A200(CPU 1Ghz)• Clear Mini to channel

Low Light: • Slow rate Sale-Out• No new model

SamsungHigh Light : New Model in Q1/2012• Galaxy Note• Galaxy TAB 7 Plus, TAB 7.7• Galaxy Y , Y DUOS

Low Light: • More supply in total market• Price war : Area Hub master VS Distributor

Sony Ericsson

High Light : New model on Q1/2012•Xperia Arc S•Xperia Neo V•Xperia S•Live with Walkman

Low Light: Supply shortage for all new models

High Light : • Eee Pad Transformer TF201 with cpu 1.4GHz. Quad-Core with keyboard (Best Seller)

Low Light: • Low brand awareness in mobile channel

Asus

Thank you