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Communication In Our Lives, Fifth EditionCommunication In Our Lives, Fifth Editionby Julia T. Woodsby Julia T. Woods
Chapter 17Chapter 17
Informative Informative SpeakingSpeakingInformative Informative SpeakingSpeaking
Informative SpeechesInformative Speeches
Presentations Presentations that have the that have the goal of increasing goal of increasing others’ others’ knowledge, knowledge, understanding, or understanding, or abilitiesabilities
Types of Informative SpeechesTypes of Informative Speeches DemonstrationDemonstration
InstructionInstruction
DescriptionDescription
ExplanationExplanation
BriefingBriefing
ReportingReporting
Informative versus Persuasive SpeakingInformative versus Persuasive Speaking Persuasive speechesPersuasive speeches
tend to have more controversial tend to have more controversial purposespurposes
seek more powerful responses from seek more powerful responses from listenerslisteners
need more and better proofneed more and better proof
require the speaker to earn greater require the speaker to earn greater credibilitycredibility
Effective Informative SpeakingEffective Informative Speaking
Provide listeners with a clear Provide listeners with a clear thesis statementthesis statement
Connect with listeners’ values Connect with listeners’ values and experiencesand experiences
Motivate listeners to want Motivate listeners to want informationinformation
Build credibility with listenersBuild credibility with listeners
Effective Informative Speaking (cont’d)
Effective Informative Speaking (cont’d)
Organize so listeners can follow Organize so listeners can follow easilyeasily
Adapt to diverse listenersAdapt to diverse listeners
Effective Informative Speaking (cont’d)
Effective Informative Speaking (cont’d)
Design your speech to enhance Design your speech to enhance learning and retention learning and retention limit information presentedlimit information presented
move from familiar to unfamiliarmove from familiar to unfamiliar
repeat important ideasrepeat important ideas
highlight key materialhighlight key material
rely on multiple communication rely on multiple communication channelschannels
Effective Informative Speaking (cont’d)
Effective Informative Speaking (cont’d)
Involve listenersInvolve listeners call for participationcall for participation
ask rhetorical questionsask rhetorical questions
poll listenerspoll listeners
refer to specific listenersrefer to specific listeners
Supporting MaterialsSupporting Materials
To be effective and ethical, To be effective and ethical, supporting materials should besupporting materials should be sufficientsufficient accurateaccurate relevantrelevant timelytimely free of biasesfree of biases
WebsitesWebsites
American Memory CollectionAmerican Memory Collection Library of Congress, source materials to use when Library of Congress, source materials to use when
choosing a speech topic or writing an informative choosing a speech topic or writing an informative speechspeech