Communication Plan for IT School

8/7/2019 Communication Plan for IT School

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Our Public Relations Programfor

AMA Education System


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PR OBJECTIVE

Attract more enrollees to the AMA Education

System (AMAES) locally and internationally

in order to increase profitability

A Weber Shandwick Affiliate Company


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STRATEGIES

1. Reinforce via publicity the positive factors associated with

the AMAES.

2. Leverage on the success of AMA Computer University toreflect competence & academic excellence of the other schools

3. Enhance the public image of Dr. Amable R. Aguiluz V in

System.4. Protect and preserve good image and reputation of AMAES

by immediate action towards disparaging issues

5. Leverage the work and contribution of AMA foundation for

positive image and for generating more yearly events



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KEY MESSAGES

As a result of solid I.T.-based education and the quality of

AMAES system, graduates reach their full potential and go

places

AMA graduates are world-class

AMAES has global reach

AMA partners with top I.T. firms and healthcare organizations

to provide the best training and opportunities for its students



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TARGET MARKET

Primary

Parents and relatives of prospective studentsHigh school students looking for affordable quality

education

-

Graduates who want to shift careersSecondary

Relevant government institutions

Elementary/High School guidance counselors

Media

General Public



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AWARENESS CAMPAIGN



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PRESS RELEASES

Craft articles that highlight positive factors associated with

AMAES. We shall create slants targeting several sections of

broadsheets, glossy magazines, weekly magazines andtabloids for maximum exposure.

-

supported by several school-specific articles and photoreleases.



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PRESS RELEASES

Positive factors to reinforce:

AMAES is:

Asias pioneer and largest in IT-based education

Students experience higher employability (testimonials)

ffiliated with some of the worlds top companies engaged inInformation Technology

Reaped countless awards and recognition through the years

helping deserving students reach their full potential through its

foundation

A global player in the field of IT-based education and in other

fields



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MEDIA RELATIONS

Foster closer ties between AMAES and the media

Option 1: Media Lunches

Invite 3 to 4 editors from the business/IT and lifestyle

sections of broadsheets for lunch every month

This will be an informal gathering where AMAES can

personally share with the media new developments inAMAES

We shall also be providing media present with press

kits as guide



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MEDIA RELATIONS

Option 2: FAM trip

Invite select media personalities to visit selected

AMAES branches abroad to highlight global reach

Aside from tour of facilities, we shall schedule

interviews with AMAES executives, foreign

students, as well as successful graduates workingabroad for a year-long testimonial campaign



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COLUMN FEEDS

Work for endorsement of AMAES from respected broadsheet

and tabloid columnists.

Aim to bring credibility and awareness of the product, the

graduates, the employees, and the Ambassador



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ROADSHOW

Set up an AMAES booth in high schools and malls around the

country to bring AMAES closer to the target market.

We envision an interactive booth where visitors can surf

through AMAES web site, chat with professors & students and

even participate in a lesson in on-line education

These will be supported with advertising and publicity for

maximum reach.


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Communication Plan for IT School