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Education: Bachelor of Mass Communications, concentration in Public Relations & Advertising Savannah State University, Savannah, Georgia Honor Roll Receipent
Employment: Front Desk Manager, Holiday Inn Express August 2014-November 2014 Covington, Georgia •Administered training for new employees on the corporate program for International Hotel Group •Responsible for increasing customer satisfaction from 70% to 100% •Demonstrated strong marketing and advertising techniques for the sales of meeting and guest rooms • Experience with processing all types of monetary transactions Internship: Public Affairs, American Red Cross August 2011-December 2013 Savannah, Georgia •Developedandexecutedpressreleases,mediastories,andradiodialogueformonthlypublicservice announcements •SupervisedallRedCrosssocialmediawebsitesi.e.Facebook,Twitter,andRedCrossBlogdaily •ImplementednumerousfundraisingprogramsinassociationwithSavannahStateUniversity •Assembled advertising materials for various monthly functions for the Savannah community Activities: Public Relations Coordinator, Save the Text, Stop a Wreck Campaign July 2011-February 2014 Savannah, Georgia •Applied Integrated Marketing Concept plan from research surveys for awareness information •Managed campaign website, which exhibited all quantitative researched data •Analyzed SPSS data for press releases, brochures, and program information •Directed public service announcement; developed concept, dialogue, and video production •Achieved communication goal with target audience at 95% success rate •Createdandlauncedsocialmediacampaignwebsitesi.e.Facebook,Twitter,Instagram,andTumblr Savannah State University, Savannah Georgia August 2012-August 2013 Committee Chair, Student Chapter of the National Association for the Advancement of Colored People • Organized monthly programs to promote awareness on various effective subjects •Achieved record breaking doneated funds to committee by increasing donations by 25% •Providedeventmaterialsi.e.eventinformation,signage,andpromotionmaterials Volunteer: •RedCross(Preparedness Program) Responsible for distributing materials needed to inform attendees •Empty Stocking Fund, Supervised underprivileged children shopping with donated funds for the holiday •Chatham/CASA(Dancing With the Stars) Responsible for organizing and distributing gifts of appreciation for entrants •DeltaSigmaThetaSororityInc.,(Member) Provided innovative ideas to all committees, attended monthly meetings, assisted fellow members with monthly programs •EpsilonSigmaAlphaInc.,(Member) AchievedcharitableprogramswhichbenefitedtheSt.Jude’s Children’sHospital •StudentGovernmentSenate(Senator & Secretary) Performing secretarial duties; managing records of meetings, in charge of addressing student body concerns, supervised event programs that connected all collegiate class levels
C. Paige Lawsone:[email protected]
web: http://paigelawson18.wix.com/portfolio-2678.548.2501
